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    Megha Mallikarjuna. S B.B.M H.T N: 6429114002 Under The Guidance of MR - Vikram Rathod

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    balki123
    This document appears to be a project report submitted for a Bachelor's degree in Business Management. It includes declarations, acknowledgements, an abstract, and outlines several chapters that will analyze dealer and customer satisfaction with a cement company called ZUARI. The chapters will cover the company and industry profile, literature review, analysis and interpretation of study findings, and conclusions. Tables and charts are also listed to help explain the findings of the study on customer and dealer preferences, quality perceptions, purchasing factors and satisfaction levels. The report aims to collect valuable information to suggest decisions to improve the company's market position.

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    Megha Mallikarjuna. S B.B.M H.T N: 6429114002 Under The Guidance of MR - Vikram Rathod

    Uploaded by

    balki123
    13 views7 pages
    This document appears to be a project report submitted for a Bachelor's degree in Business Management. It includes declarations, acknowledgements, an abstract, and outlines several chapters that will analyze dealer and customer satisfaction with a cement company called ZUARI. The chapters will cover the company and industry profile, literature review, analysis and interpretation of study findings, and conclusions. Tables and charts are also listed to help explain the findings of the study on customer and dealer preferences, quality perceptions, purchasing factors and satisfaction levels. The report aims to collect valuable information to suggest decisions to improve the company's market position.

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    Megha Chapters

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    This document appears to be a project report submitted for a Bachelor's degree in Business Management. It includes declarations, acknowledgements, an abstract, and outlines several chapters that will analyze dealer and customer satisfaction with a cement company called ZUARI. The chapters will cover the company and industry profile, literature review, analysis and interpretation of study findings, and conclusions. Tables and charts are also listed to help explain the findings of the study on customer and dealer preferences, quality perceptions, purchasing factors and satisfaction levels. The report aims to collect valuable information to suggest decisions to improve the company's market position.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views7 pages

    Megha Mallikarjuna. S B.B.M H.T N: 6429114002 Under The Guidance of MR - Vikram Rathod

    Uploaded by

    balki123
    This document appears to be a project report submitted for a Bachelor's degree in Business Management. It includes declarations, acknowledgements, an abstract, and outlines several chapters that will analyze dealer and customer satisfaction with a cement company called ZUARI. The chapters will cover the company and industry profile, literature review, analysis and interpretation of study findings, and conclusions. Tables and charts are also listed to help explain the findings of the study on customer and dealer preferences, quality perceptions, purchasing factors and satisfaction levels. The report aims to collect valuable information to suggest decisions to improve the company's market position.

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    A STUDY ON DEALERS&CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO ZUARI (HYDERABAD) A project report submitted to KAKATIYA University In partial fulfilment

    of the requirements for the award of the degree of BACHELOR OF BUSINESS MANAGEMENT By
    MEGHA MALLIKARJUNA. S B.B.M H.T N: 6429114002 Under The Guidance Of Mr.VIKRAM RATHOD

    (AFFILIATED TO KAKATIYA UNIVERSITY) Warangal ANDHRA PRADESH 2010-2013

    GANDIKOTA BUSINESS SCHOOL

    DECLARATION
    I here by declare that the project report entitled.A STUDY ON

    DEALERS&CUSTOMER SATISFACTIONSubmitted in partial fulfillment of the requirement for the degree of BACHELOR OF BUSINESSMANAGEMENT, of KAKATIYA UNIVERSITY, Warangal. Is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes.

    PLACE

    DATE:

    ACKNOWLEDGEMENT
    I owe a great many thanks to a great many people who helped and supported me during the writing of this book. My deepest thanks to Lecturer, The Guide of the project for guiding and correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the Principal of KAKATIYAUNIVERSITY, WARANGAL ANDHRA PRADESH], for extending his support. My deep sense of gratitude to [HARISH] support and guidance. Thanks and appreciation to the helpful people at ZUARI, for their support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks tomy family and well wishers

    ABSTRACT
    The satisfaction of customers and dealers in cement industry plays very important role in market to improve the sales and distribution of the product. In this we use number of techniques and channels to develop the market. In cement industry we found that competition of other brands is very high. To face this competition we take the satisfactory decisions for customers and dealers

    Here my study is on customers and dealers preference towards the product. In this by observing of this project report we collect the valuable information from dealers and customers of the product and then we suggest the right decisions to improve the market.

    CONTENTS
    CH. NO. PURTICULARS PAGE NO. CHAPTER -1 INTRODUCTION NEED &IMPORTANT OF THE STUDY OBJECTIVES OF THE STUDY SCOPE OF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY 1-8

    CHAPTER -2

    COMPANY PROFILE 9-28 INDUSTRY PROFILE

    CHAPTER -3 LETERATURE REVIEW CHAPTER-4 ANALYSIS & INTERRETATION OF THE STUDY CHAPTER -5 FINDINGS OF THE STUDY SUGGESTIONS CONCLUSIONS BIBLIOGRAPHY

    29-43 44-59 60-71

    LIST OF TABLES

    Table No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

    Table titles

    Page no

    Nature of business Monthly turnover in tons Dealing in brands Sales according to the brands Ranking according to the quality Opinion of price compare to other brands Factors influencing the customers Major customers of ZUARI cement Dealers satisfaction about distribution Preference for construction Awareness of ZUARI cement. Factors to buy ZUARI cement Preference of grade Quality of ZUARI cement Service of dealer

    45 46 47 48 49 50 51 52 53 54 55 56 57 58 59

    LIST OF CHARTS

    Chart no

    Chart titles

    Page no

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

    Nature of business Monthly turnover in tons Dealing in brands Sales according to the brands Ranking according to the quality Opinion of price compare to other brands Factors influencing the customers Major customers of ZUARI cement Dealers satisfaction about distribution Preference for construction Awareness of ZUARI cement. Factors to buy ZUARI cement Preference of grade Quality of ZUARI cement Service of dealer

    45 46 47 48 49 50 51 52 53 54 55 56 57 58 59

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