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    Mission, Vision, Goal & Strategy of Unilever BD

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    মেহ্রীন হোসেন
    Unilever Bangladesh Ltd. is the largest consumer goods company in Bangladesh that has been serving consumers for over four decades with products that help people look good, feel good and get more out of life. Its mission is to strengthen the lives of Bangladeshis. To achieve its goals of growing market share and launching new products, Unilever pursues strategies such as expanding into new markets, ensuring ethical employment practices, promoting environmental sustainability, innovating products, and engaging in responsible public activities and supply chain management.

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    Mission, Vision, Goal & Strategy of Unilever BD

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    মেহ্রীন হোসেন
    28K views4 pages
    Unilever Bangladesh Ltd. is the largest consumer goods company in Bangladesh that has been serving consumers for over four decades with products that help people look good, feel good and get more out of life. Its mission is to strengthen the lives of Bangladeshis. To achieve its goals of growing market share and launching new products, Unilever pursues strategies such as expanding into new markets, ensuring ethical employment practices, promoting environmental sustainability, innovating products, and engaging in responsible public activities and supply chain management.

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    Mission, Vision, Goal & Strategy of Unilever BD

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    Unilever Bangladesh Ltd. is the largest consumer goods company in Bangladesh that has been serving consumers for over four decades with products that help people look good, feel good and get more out of life. Its mission is to strengthen the lives of Bangladeshis. To achieve its goals of growing market share and launching new products, Unilever pursues strategies such as expanding into new markets, ensuring ethical employment practices, promoting environmental sustainability, innovating products, and engaging in responsible public activities and supply chain management.

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    28K views4 pages

    Mission, Vision, Goal & Strategy of Unilever BD

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    মেহ্রীন হোসেন
    Unilever Bangladesh Ltd. is the largest consumer goods company in Bangladesh that has been serving consumers for over four decades with products that help people look good, feel good and get more out of life. Its mission is to strengthen the lives of Bangladeshis. To achieve its goals of growing market share and launching new products, Unilever pursues strategies such as expanding into new markets, ensuring ethical employment practices, promoting environmental sustainability, innovating products, and engaging in responsible public activities and supply chain management.

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    The key takeaways are that HR planning is important for managing human resources, and Unilever Bangladesh is the largest consumer goods company in Bangladesh focusing on home, personal care, and food products.

    Unilever's mission is to strengthen life of the Peoples of Bangladesh. Their mission statement is "We meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life."

    Some of Unilever's goals are growth in market share, clearer product differentiation, long term brand value to customers, decreasing customer acquisition costs by 8% per year, creating and launching new products/services through innovation, and reducing energy costs and better using operational energy.

    Mission, Vision, Goal and Strategy of Unilever Bangladesh Ltd.

    Introduction
    In the world of competitive business , Human Resource Planning is an essential part of any company. In order to manage the Human Resource Department, a proper HR plan is very important. Without h a v i n g p r o p e r p l a n n i n g , t h e j o b o f HR manager will be left with much void, in turn creating disturbance for t h e c o m p a n y. T h u s , h a v i n g a n a p p r o p r i a t e HR plan is necessary. There are many companies in Bangladesh serving the people. All the leading companies have a strong Human Resource Department where strategies are made. Unilever is the leading company in Bangladesh, and has been s e r v i n g t h e p e o p l e f o r over four decades.

    Company Profile of Unilever Bangladesh Ltd.


    Unilever Bangladesh Ltd. was formed in 1973 as Lever Brothers Bangladesh Ltd. It is the largest consumer goods company in home and personal care, and foods. It has been constantly introducing new world-class products for the Bangladeshi consumers, and adding vitality to their lives. Over 90% of the countrys households use one or more of products. According to the constitution, Unilever Bangladesh Ltd. has 60.75% market shares with a 39.25% stake belonging to the Government. Unilever Bangladesh Ltd. Company slogan is: Feel good, look good and get more out of life

    Mission
    In the last five years, Unilever has built business by focusing on its brands streamlining their work, improving insight into the evolving needs and tastes of consumers. Unilever's mission is to strengthen life of the Peoples of Bangladesh. Mission statement of Unilever: We meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life.

    Mission, Vision, Goal and Strategy of Unilever Bangladesh Ltd.


    Vision
    Unilever products touch the lives of over 2 billion people every day. Whether through feeling great because they've got shiny hair, a brilliant smile, keeping their homes fresh and clean, enjoying a great cup of tea, a satisfying meal or healthy snack. The four pillars of company vision set out the long-term direction for the company, outlining their growth and process of development: Work to create a better future every day. Help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Will inspire people to take small everyday actions that can add up to a big difference for the world. Will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.

    Goal
    Goal means the objectives that the business must achieve in order to meet its wider business goals. Unilevers goals are: Growth in market share Clearer product differentiation Long term brand value to customers Decrease customer acquisition costs 8% per year Creating and launching new products / services Innovation Focus on customer care (cosmetics) Reduction in energy cost and better use of operational energy Focus on emerging markets Driving innovation

    Strategy
    Expansion Unilever products are serving billions of consumers across the world through products. The company has launched ambitious visions to double the size of their business since its launch.

    Mission, Vision, Goal and Strategy of Unilever Bangladesh Ltd.


    Employment All Unilever employees are expected to avoid mixing personal activities with financial interests, because it could conflict with their responsibilities towards the company. It is ensured that the employees do not abuse their positions for personal interest.

    1. Expansion 2. Employment 3. Environmental concern 4. Advertising 5. Innovation 6. Supply Chain 7. Public Activities

    Strategies of Unilever

    The Environment Unilever is committed to making continuous improvements in keeping the company environmentally friendly, thus planning longer-term goals for developing a sustainable business. Unilever works in partnership with other organizations to promote environmental care, therefore increasing understanding of environmental issues, and prioritize this practice within its workforce. Advertising Unilever attracts its broad customer basis though the use of multiple forms of media. Using market research, the products are advertised towards the desired groups differently in all over the globe. Innovation Through scientific innovations, they meet consumer needs. Unilever respects the concerns of the consumers and society, consequently working on the basis of science, applying rigorous standards of product safety.

    Mission, Vision, Goal and Strategy of Unilever Bangladesh Ltd.


    Supply Chain Unilever is committed towards establishing mutually beneficial relations with their suppliers, customers and business partners. Unilever expects a level of integrity from their partners, which are consistent with their own. Public Activities Companies affiliated with Unilever are encouraged to promote and defend their legitimate business interests. Unilever will co-operate with governments and other organizations, both directly and indirectly, such as trade associations. Though which they develop proposed legislation and other regulations, which may affect legitimate business interests. Unilever neither supports political parties, nor contributes to the funds of groups whose activities are calculated to promote political interests.

    Conclusion
    Unilever Bangladesh Ltd. has always believed in the power of their brands in order to improve the quality of peoples lives though their honest approach . As the company grew, so did their responsibilities. Unilever recognized that global challenges such as climate changes would affect everyone. Considering the wider impact of companys actions is embedded within their values, and became a fundamental part of their overall identity.

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