Business Intelligence 11

BUSINESS data to provide meaningful information and
intelligence

Business intelligence
analysis about employees, customers, suppliers, and partners
for more effective decision making.
WHAT IS BI BI and Competitive intelligence Applications Approaches TOOLS
Data Gathering
Process of BI
products domain constituents Customers competitors
Analyzing
Information
short term and long term planning needs
BI defined
Greene (1966)
processed information
about the present future environment
in which the business is operating.
Gilad and Gilad (1988)

track current and potential competitors, analyze markets, develop profitable new products, determine likely candidates for acquisition or merger, monitor technological developments, keep abreast of a broad range of political, economic, social and legislative trends
with significant impact on a company's future.
uses of Business intelligence

planning, mergers acquisitions, restructuring, marketing, pricing, advertising, R&D activities.
competitive intelligence & business espionage

public sources to find and develop information on competition, competitors, and the market environment (Vella & McGonagle, 1987 legally and ethically identified and accessed
business espionage
information by illegal means like "hacking
Curious 2 no ?
Competitor profiling
Background
location of offices, plants, ownership, online presences history - key personalities, dates, events, and trends corporate governance, organizational structure
Financials
P-E ratios, dividend policy, profitability various financial ratios, liquidity, cash flow Profit growth profile; method of growth (organic or acquisitive)
Products
products offered, Product line , and product portfolio balance new products developed, new product success rate, R&D strengths brands, strength of brand portfolio, brand loyalty and brand awareness patents and licenses quality control conformance
Marketing
segments served, market shares, customer base, growth rate, and customer loyalty promotional mix, promotional budgets, advertising themes, ad agency used, sales force success rate, online promotional strategy distribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coverage pricing, discounts, and allowances
Facilities plant capacity, capacity utilization rate, age of plant, plant efficiency, capital investment location, shipping logistics, and product mix by plant
Personnel
number of employees, key employees, and skill sets strength of management, and management style compensation, benefits, and employee morale & retention rates
Corporate strategies
objectives, mission statement growth plans, acquisitions

Marketing strategies
Where to find data

BI NEEDS Data gathered
organization's own sales force, customers, industry periodicals, competitor's promotional materials, own marketing research staff, analysis of competitor's products, competitor's annual reports, trade shows and distributors
ERM
BUSINESS INTELLIGENCE
MARKET INTELLIGENCE
ONGOING
INFORMATION NEED OUTSOURCED ACTION ORIENTED CONSUMERS
IN-HOUSE NOT IMMEDIATE COMPETITORS & ENVIRONMENT
Techniques of BI
querying government resources online databases, selective surveys of consumers distributors about competitor's products, on-site observations of competitor's plant reverse engineering of competitor's products
DATA COLLECTION
Phantom Interview
The competitor, posing as a potential employer, inquires from the organization's employees about their duties and responsibilities.
False Flag Job Seeker

guise of a potential job seeker, tries to learn about the organization in the course of the employment process.
Seduction
encourage disclosure of important facts. distributors and suppliers pricing structure, customer service, etc.
BUSINESS PLAN
INFORMATION ANALYSE
EXTRACT DATA
employees Pricing Products Finance SCM
R & D activit
Raw data
evaluated and analysed for accuracy and reliability Check for omissions and anomalies based upon its past performance
performance metrics
STRATEGIC ASSETS
ACTION ALIGNMENT
TOOLS
Six Sigma
Process
and tools
SAP R/3 IDD
TOOLS
Six Sigma SAP R/3
product lifecycle management (PLM) Information discovery and delivery (IDD) supply chain management (SCM)
Six Sigma Applications in BI

Organizations like
Define
General Electric are combining

these two technologies in the form of Six Sigma intelligence More Effective Preparation Faster Implementations Increased Long-Term Success
Measure
Analyze
Improve
Control
SAP R/3
Realtime 3 tier client-server architecture
database layer application layer
and presentation layer
Information discovery and delivery (IDD)

simplify the way that business decisions makers use information,
access, format, analyze, navigate, share information across the organization. IDD comprises (enterprise) reporting, query and analysis, dashboards and scorecards, and the BI platform (including search capabilities).
Gap analysis
Performance Assessment
Action required
Current situation
GOAL
Growth share matrix - BCG MATRIX

High market share fast growth
Rapid growth Cash requirement
low market share slow growth
Generate cash maintain growth
The Society of Competitive Intelligence Professionals (SCIP)

global nonprofit membership organization Lean :
Leadership, Education, Advocacy & Networking
ADOPT BEST PRACTICES OF BUSINESS INTELLIGENCE
EVOLVE BI PROCESS BENCHMARKING
process and a product
Work as a
team
And
Enjoy
the
success

Business Intelligence 11

Uploaded by

Copyright:

Available Formats

Business Intelligence 11

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Business Intelligence 11

Uploaded by

Copyright:

Available Formats

BUSINESS data to provide meaningful information and

analysis about employees, customers, suppliers, and partners

for more effective decision making.

WHAT IS BI BI and Competitive intelligence Applications Approaches TOOLS

products domain constituents Customers competitors

short term and long term planning needs

Gilad and Gilad (1988)

uses of Business intelligence

competitive intelligence & business espionage

objectives, mission statement growth plans, acquisitions

Where to find data

INFORMATION NEED OUTSOURCED ACTION ORIENTED CONSUMERS

IN-HOUSE NOT IMMEDIATE COMPETITORS & ENVIRONMENT

False Flag Job Seeker

employees Pricing Products Finance SCM

SAP R/3 IDD

Six Sigma Applications in BI

General Electric are combining

and presentation layer

Information discovery and delivery (IDD)

Growth share matrix - BCG MATRIX

Rapid growth Cash requirement

low market share slow growth

Generate cash maintain growth

The Society of Competitive Intelligence Professionals (SCIP)

ADOPT BEST PRACTICES OF BUSINESS INTELLIGENCE

EVOLVE BI PROCESS BENCHMARKING

process and a product

You might also like