This document contains an 11 question survey about Nokia's marketing strategy and brand perception. The survey questions gauge respondent's opinions on Nokia's current marketing approach, the impact of product publicity and celebrity endorsements on purchases, which competitors have most affected Nokia sales, awareness of new Nokia products, and whether marketing or product features are more important for sales. It also asks about Nokia's targeting of customer segments and perceptions of the brand keeping up with new smartphones.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as RTF, PDF, TXT or read online from Scribd
This document contains an 11 question survey about Nokia's marketing strategy and brand perception. The survey questions gauge respondent's opinions on Nokia's current marketing approach, the impact of product publicity and celebrity endorsements on purchases, which competitors have most affected Nokia sales, awareness of new Nokia products, and whether marketing or product features are more important for sales. It also asks about Nokia's targeting of customer segments and perceptions of the brand keeping up with new smartphones.
This document contains an 11 question survey about Nokia's marketing strategy and brand perception. The survey questions gauge respondent's opinions on Nokia's current marketing approach, the impact of product publicity and celebrity endorsements on purchases, which competitors have most affected Nokia sales, awareness of new Nokia products, and whether marketing or product features are more important for sales. It also asks about Nokia's targeting of customer segments and perceptions of the brand keeping up with new smartphones.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as RTF, PDF, TXT or read online from Scribd
This document contains an 11 question survey about Nokia's marketing strategy and brand perception. The survey questions gauge respondent's opinions on Nokia's current marketing approach, the impact of product publicity and celebrity endorsements on purchases, which competitors have most affected Nokia sales, awareness of new Nokia products, and whether marketing or product features are more important for sales. It also asks about Nokia's targeting of customer segments and perceptions of the brand keeping up with new smartphones.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as RTF, PDF, TXT or read online from Scribd
Download as rtf, pdf, or txt
You are on page 1/ 3
QUESTIONNAIRES NameAge-
Ques 1-) Do you think the current Marketing Strategy of Nokia is suffecient enough to compete with its fellow Brands. a)Yes c)May be b)No d)Cant say
Ques 2-) Does the publicity of a product effect your purchase decesion. a)Yes c)May be b)No d)Cant say
Ques 3-) According to you which brand has highly affected the sale of Nokia a)Samsung c)Sony b)Apple d)Micromax
Ques 4-) Are you aware of the new product launches of Nokia. a)Yes b)No
Ques 5-) Do you think that Marketing of the Product is more important than the features of the product in generating the sales a)Yes c)May be b)No d)Cant say
Ques 6-) Which media tool is the most influential for the customer. a)TV Commercial c)Radio b)Newspaper d)Word of Mouth
Ques 7-) Do you thing Celebrity Endorsment effect the Customer purchase decesion. a)Yes c)May be b)No d)Cant say
Ques 8-) Do you think Nokia is now targeting the lower segment group. a)Yes c)May be b)No d)Cant say
Ques 9-) Do you think Nokia Lagging behind in this generation of new Smart phones. a)Yes c)May be b)No d)Cant say
Ques 10-) Do you think Nokia should plan a revive Marketing strategy focusing on its durability. a)Yes c)May be b)No d)Cant say
Ques 11-) Do you think youngsters of today find Nokia phones Outdated a)Yes c)May be b)No d)Cant say
