Integral University Dasauli Kursi Road Lucknow: A Semester Project Report ON

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A SEMESTER PROJECT REPORT ON ROLE OF BRAND AMBASSADOR IN PURCHASE DECISION OF A PRODUCT

Semester Project Report Submitted in Partial Fullfillment For Award of Master of Business Administration
2012-2013 By Student Name Syed Faizan Qamar Roll No. 1200122110 Under the Guidence of Mrs. Dr. Zeeshan Amir Dean Faculty of Management & Research

Integral University Dasauli Kursi Road Lucknow

Faculty of Management & Research Integral University Dasauli Kursi Road Lucknow
Phone: 0522-2890730 (Extn: 2142)

GUIDE CERTIFICATE

This is to certify that Syed Faizan Qamar student of MBA 1st Year has Completed his dissertation on the subject ROLE OF BRAND AMBASSADOR IN PURCHASE DECISION OF A PRODUCT . The behaviour of the student during the dissertation was found to be highly Appreciable and Satisfactory I wish him all the best for his future.

Mrs. Dr. Zeeshan Amir Dean Faculty of Management & Research Integral University

ACKNOWLEDGEMENT

A successful completion of job is based upon chain of factors combining together to make an integral outcome. The cooperation of the factors mixed with sincere effort can lead to best performance. My Project is also no exception to this. So it become necessary to mention this before we start the study report. I take this opportunity to express our deep sense of gratitude to all those who have contributed significantly by sharing their knowledge and experience in completion of this work. I owe debt of gratitude to Mrs. Dr. Zeeshan Amir. Whos in valuable support and guidance always encouraged me to complete the report. Last but not least our wholeheart thanks goes to my friends and family with whom be interacted and all those people who indirectly or directly supported us.

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