Annual Report 2012
Annual Report 2012
Annual Report 2012
Financial Highlights
The Breadth of the
PepsiCo Portfolio
Reinforcing Existing Value Drivers
Migrating Our Portfolio Towards
High-Growth Spaces
Accelerating the Benefts of
One PepsiCo
Aggressively Building New
Capabilities
Strengthening a Second-to-None
Team and Culture
Delivering on the Promise of
Performance with Purpose
PepsiCo Board of Directors
PepsiCo Leadership
Financials
2 2012 PEPSICO ANNUAL REPORT
Pictured: Indra K. Nooyi,
PepsiCo Chairman and
Chief Executive Ofcer
Running a company for the long
term is like driving a car in a race
that has no end. To win a long race,
you must take a pit stop every now
and then to refresh and refuel your
car, tune your engine and take other
actions that will make you even
faster, stronger and more competi-
tive over the long term. Thats what
we did in 2012we refreshed and
refueled our growth engine to help
drive superior fnancial returns in
the years ahead.
We invested signifcantly behind our
brands. We changed the operating
model of our company from a loose
federation of countries and regions
to a more globally integrated one to
enable us to build our brands glob-
ally, deliver breakthrough innovation
to consumers and unleash signifcant
productivity. Simply put, we took
actions that we believe set ourselves
up for long-term sustainable growth
and superior performance.
I am delighted to report that our
performance in 2012 refected our
operational excellence and was in
line with our expectations and guid-
ance on every key metric:
Our organic revenue was up 5
percent;
1
Core earnings per share (eps)
were $4.10;
2
We delivered +$1 billion savings
in the frst year of our productiv-
ity program and remain on track
to deliver $3 billion by 2015;
We achieved a core net return
on invested capital
3
(roic) of
15 percent and core return on
equity
3
(roe) of 28 percent;
Management operating cash
fow,
4
excluding certain items,
reached $7.4 billion; and
$6.5 billion was returned to our
shareholders through share
repurchases and dividends.
The actions we took in 2012 were
all designed to take us one step
further on the transformation
journey of our company, which
we started in 2007. Back then, we
recognized that the market environ-
ment was rapidly shifting around us.
We realized that in order to stay in
front, we would need to make
signifcant changes. We set our-
selves a dual challengeto renew
our highly successful company to
position it for long-term advantage
and growth while continuing to de-
liver strong and consistent fnancial
results during the transformation.
We have eagerly embraced this
challenge and made the required
investments. Our journey to date
has shown signifcant results. We
have reinforced our existing
2012 PEPSICO ANNUAL REPORT 3
1 Organicresultsarenon-GAAPfnancialmeasuresthatexcludecertainitems.Seepage60for
areconciliationtothemostdirectlycomparablefnancialmeasureinaccordancewithGAAP.
2 Coreresultsarenon-GAAPfnancialmeasuresthatexcludecertainitems.Seepage58fora
reconciliationtothemostdirectlycomparablefnancialmeasureinaccordancewithGAAP.
3 Coreresultsarenon-GAAPfnancialmeasuresthatexcludecertainitems.Seepages106-107for
reconciliationstothemostdirectlycomparablefnancialmeasuresinaccordancewithGAAP.
4 Representsanon-GAAPfnancialmeasurethatexcludescertainitems.Seepage67forareconciliation
tothemostdirectlycomparablefnancialmeasureinaccordancewithGAAP.
+$1 billion in savings delivered in
the frst year of our productivity
program and remain on track to
deliver $3 billion by 2015.
Core earnings per share (eps)
were $4.10
2
in 2012.
Organic revenue was up
5 percent
1
in 2012.
$6.5 billion was returned to
shareholders through share
repurchases and dividends.
Achieved a core net return
on invested capital
3
(roic) of
15 percent and core return on
equity
3
(roe) of 28 percent.
Management operating cash
fow
4
, excluding certain items,
reached $7.4 billion.
business while also shifting our
portfolio to attractive growth
spaces. We have built out the key
capabilities we need to compete in
the future. We have raised our
capacity to drive continuous
productivity. We have strengthened
our talent pool across the organiza-
tion, and, by no means least, we
have embedded our vision of
Performance with Purpose into all
of our actions and practices.
That is what we have achieved so
far, and it is considerable. We are
an exciting company with a strong
foundation and track record. But
as I look forward into 2013 and
beyond, it is clear that we still have
further to go on our journey. Our
transformation must continue.
Over the past several years, a
number of forces have combined
to radically reshape the external
environment in which the food and
beverage industry operates. These
changes have had a major impact
on where and how companies must
compete to survive and thrive. Global
macroeconomic growth has slowed
signifcantly, and the outlook remains
mixed, particularly in developed
markets. Global economic power
is becoming more distributed, with
the East becoming a larger player in
the world. The demographic equa-
tion in the West is shifting, with an
increasing share of consumption in
the hands of boomers, women and
smaller households, and rapid growth
of diverse ethnic and immigrant com-
munities across countries.
Intensifying consumer and govern-
ment focus on health and wellness
is changing the relative growth
trajectory of our categories and
products. Consumers are clearly
changing their habits, preferences
and consumption patterns. Food
safety and security are now front
and center in the minds of govern-
ments and consumers, increasing
the need for robust systems within
companies to ensure ingredient
and product traceability. Sustained
commodity price increases and
volatility have challenged company
cost structures. Meanwhile, there is
a strong and growing environmental
consciousness emerging in societies
around the world as the focus on
water use, waste disposal (espe-
cially of plastic) and energy use by
industry receives additional scrutiny.
Lastly, the global retail environ-
ment is transforming. In emerg-
ing and developing markets, the
growth of organized modern trade
is beginning to slowly replace tradi-
tional mom and pop stores, and in
developed markets, new discount
channels like hard discounters and
dollar stores are rapidly growing.
Additionally, online retailing is
beginning to make inroads into
our categories while social media
amplifes positive messages and
rumors in the blink of an eye.
The combination of these shifts has
put considerable pressure on the
4 2012 PEPSICO ANNUAL REPORT
company for long-term growth and
proftability in this volatile and chal-
lenging environment.
1. We Reinforced Our Existing
Value Drivers
We refocused our eforts on our
key global brands and categories
in our most important developed
markets to drive proftable growth.
We are the #1 macrosnack player
in many developed markets in the
world. Our highly proftable snacks
business has a strong stable of
much-loved megabrandsLays,
Doritos, Cheetos and SunChipsand
a structurally advantaged go-to-mar-
ket system in many major markets
such as the U.S., Canada, the U.K. and
Australia, among others. We have
been concentrating our insights,
marketing and innovation resources
behind our powerhouse brands and
key markets to successfully grow
demand and our share.
As a result of our consistent invest-
ments over the years, Lays is the #1
snack food brand in the world; Lays,
Doritos and Cheetos are lovemarks
in many countries in which they op-
erate, and a brand such as Tostitos
in the U.S. makes party time come
alive. We also have taken crowd-
sourcing of ideas to a new and
exciting place: Our Lays Do Us A
Flavor campaign engages consum-
ers directly through social media
to co-create new exciting favors.
Launched in the U.K., this campaign
has been extended to 17 markets,
including the U.S. in 2012. To date,
we have received 19 million favor
ideas from around the world!
We also have leveraged social me-
dia in our consistently strong Dori-
tos Crash the Super Bowl cam-
paign, which puts fan-developed
ads on air during the big game.
In 2012, Doritos fan-created ads
placed frst on the traditional and
online Ad Meter ranking. In 2013,
a Crash the Super Bowl Doritos
fan-created ad ranked #1 as most
liked and most memorable in the
Nielsen ratings.
Most importantly, our goal is to
make the best savory snacks in
the market. We eliminated the use
of partially hydrogenated cooking
oils used to make savory snacks in
North America, dramatically reduc-
ing trans fats. Additionally, we have
reduced saturated fat levels and
are reducing the sodium content of
our savory snacks, and we are dial-
ing up baked oferings.
Our developed market beverage
business remains large and proft-
able. Across our major beverage
markets, we revamped our invest-
ment to strengthen our key global
beverage brands, which include
Pepsi, Mountain Dew, Sierra Mist,
7UP (outside the U.S.), Starbucks
and Lipton. We bought back
bottlers in North America and
Europe to unlock large, underex-
ploited system synergies in these
mature carbonated soft drink
(CSD) markets. We also have taken
the right measures to step up the
performance of our North America
beverage business, where we are
the #1 liquid refreshment beverage
(LRB) player in measured chan-
nels. We have made major changes
to our team, operating model
and marketing approach to bet-
ter adapt to a new consumer and
competitive environment. We are
dialing up our support on zero-calo-
rie products and ofering reduced-
calorie CSDs, like Pepsi NEXT,
food and beverage industry. The
growth outlook in some developed
markets and categories has slowed
signifcantly, while emerging and
developing markets require new
skills for success. Traditional ap-
proaches and legacy capabilities are
no longer sufcient to compete in
these spaces.
But these changes also have given
rise to unparalleled opportunities for
PepsiCo. For one, the convenience
trend is accelerating around the world,
driving the growth of our catego-
ries. The strong outlook in emerging
and developing markets for all our
products and the demand for Good-
for-You products and categories in
key markets also present major
growth opportunities. Other potential
new areas of expansion for us are
premium-priced products, products
for aging populations and value ofer-
ings for those with lower incomes.
As a global company with positions
in every key market in the world,
PepsiCos sheer scale as well as
product and geographic diversity
give us the ability to power through
country-specifc trends and still
deliver superior returns. Our iconic
brands are trusted in every country
to deliver a quality product that
meets the highest global safety
standards. Our track record of ethi-
cal performance and quality prod-
ucts provides comfort to consumers
and governments the world over.
Back in 2007, we recognized the
rapidly changing environment and
realized we needed new capabilities
to compete. We made the required
investments to preemptively
transform ourselves to capitalize on
these opportunities and position the
2012 PEPSICO ANNUAL REPORT 5
which became a $100 million brand
at retail in less than 12 months. In
2012, we continued this transfor-
mation by simplifying the business
and reinvesting heavily behind our
key brands while unlocking new
sources of productivity.
2. We Migrated Our
Portfolio Towards Attractive,
High-Growth Spaces
Very early, we recognized the
growth prospects in the Good-
for-You space. We invested to
expand it across multiple markets
globally, increasing our presence
in the growing tasty nutrition space.
We are building from our positions
of strength with four of the most
important platforms and globally
admired and loved brands in nutri-
tionQuaker (grains), Tropicana
(fruits and vegetables), Gatorade
(sports nutrition for athletes) and
Naked Juice (super-premium juices
and protein smoothies). We also are
working to unlock growth oppor-
tunities in new product categories,
such as dairy with our business in
Russia, our joint venture with Alma-
rai in parts of the Middle East and
our Mller Quaker Dairy joint ven-
ture in the U.S.; hummus and other
fresh dips with Sabra and Obela;
and baked grains with Stacys.
We established a Global Nutrition
Group to drive innovation and brand
development, and are concentrating
our investments in high-potential
return markets and categories. We
had great success in 2012, with
more to come. We launched Quaker
Real Medleys in the U.S., pairing
oatmeal with other whole grains,
fruits and nuts in a portable cup and
portion-controlled serving, which
drove our growth in hot cereal retail
sales. Quaker Real Medleys recently
won breakfast Product of the Year,
the largest consumer-voted award
recognizing outstanding innovation.
Trop 50 reduced-calorie orange
juice continues its terrifc retail
growth momentum in measured
channels. We also introduced Tropi-
cana Farmstand, enabling U.S. con-
sumers to get a serving of both fruit
and vegetables in an eight-ounce
glass. And Gatorade delivered inno-
vation, with Gatorade Prime Energy
Chews fueling athletic performance
as well as Gatorade retail sales.
Importantly, our eforts to capitalize
on the growing consumer demand
for convenient nutrition are global.
The growth of our Quaker busi-
ness is a case in point: Last year,
we increased Quaker retail sales in
the U.K. with the success of Oats
so Simple, grew Quaker volume in
China and India with breakfast foods
customized for local tastes, and
leveraged Quakers expertise in Rus-
sia by launching oats under our local
Chudo brand.
From 2002 to 2012, our nutrition
business revenue has grown sub-
stantially and in 2012 represented
20 percent of our company.
Emerging and developing markets
represent another very attractive
high-growth opportunity for
PepsiCo. Economic growth is
lifting consumers income levels
and driving urban lifestyles. More
women are entering the workforce.
This, in turn, is increasing the
demand for convenient foods
and beverages, providing tailwinds
to our categories. Over the past
six years, we have invested aggres-
sively to bolster our presence in
these markets. Our investments
included:
Important acquisitions, such as
Lebedyansky and the Wimm-Bill-
Dann juice and dairy business in
Russia, Mabel cookies and Lucky
snacks in Brazil, and Dilexis cookies
in Argentina, to name a few.
Strategic partnerships to improve
scale and performance, such as
Tingyi in China, which makes us part
of the leading beverage system in
the largest growth market; the con-
solidation of our bottling system in
Mexico under a new joint venture to
increase our scale and step up our
capabilities; the strategic partner-
ship for dairy and juice with Almarai,
Saudi Arabias largest food producer;
and the fortifed water joint venture
with Tata in India to serve the value
consumer.
Organic investments to sustain
and improve share, through
stepped-up marketplace spend-
ing on media, racks, or routes in
countries such as Mexico, Brazil,
Russia and China. In addition, we
established the Global Value Innova-
tion Center in India to signifcantly
reduce the cost of our marketplace
equipment (e.g., coolers and foun-
tain dispensers) to enable us to in-
crease our investments in emerging
markets in an afordable way. The
early results are very promising.
Our targeted investments have
helped us build advantaged positions
in these markets: We are the #1 food
and beverage business in Russia, #1
in India and #1 in the Middle East,
plus #2 in Mexico and in the top 5
in Brazil, Turkey and many smaller
emerging markets, such as Vietnam,
the Philippines and Thailand.
Looking back to 2006, emerging
and developing markets accounted
6 2012 PEPSICO ANNUAL REPORT
for 24 percent of our net revenue;
in 2012, they represented 35
percent of our net revenue. And
over the long term, we are look-
ing to grow our business in these
markets at high single digits to low
double digits.
3. We Accelerated the Benefts
of One PepsiCo
PepsiCos strength lies in the fact
that our portfolio is diverse, but
related. The convenient snack and
beverage businesses have high
levels of coincidence of purchase
and consumption and very high
velocities at the shelf. We believe
this portfolio complementarity pro-
vides a natural hedge, allowing us to
manage through individual category
issues and still deliver good returns.
Our portfolio provides us three ad-
ditional major benefts.
First, cost leverage: We are an
important customer to key vendors
in the food and beverage space.
We have preferred partner status
with many of them, which allows us
to strategically make use of each
others supply chains and develop-
ment eforts to meaningfully reduce
our input costs while accessing their
best talent and advanced thinking.
Additionally, inside PepsiCo, across
businesses, we share infrastructure
including corporate functions, mas-
ter data and back ofce processing,
further lowering our costs.
Second, capability sharing: Over
the past few years, we have harmo-
nized many of our processes, mak-
ing it easier to move talent across
the companyboth businesses and
geographies. We are able to attract
world-class talent and give them
a truly diverse, but related set of
experiences, allowing us to build a
world-class workforce.
We lift and shift best practices
across the value chain. For exam-
ple, the expertise we have devel-
oped in increasing yields while
conserving water helps us get
more crop per drop in our agricul-
tural operations throughout the
world, be it potatoes or corn for
our snacks, or fruits and vegetables
for our juice business.
Because of the high coincidence
of consumption of our products,
we have developed a common con-
sumer demand framework under-
pinned by a global database, giving
us proprietary insights into food
and beverage occasions. This guides
our innovation actions at the global
and local level.
Third, commercial benefts: As
the second-largest food and bever-
age business in the world and the
largest in the U.S., we are trafc
generators and therefore viewed
as a critical growth driver by retail-
ers. Just in the U.S., we have nine
of the top 40 trademarks at retail,
more than any other food and bev-
erage company.
Retailers beneft from our in-store
promotions that leverage power-
ful properties such as the National
Football League, Major League
Baseball and the National Hockey
League in the U.S.; talented soc-
cer players like Lionel Messi, who
appeared in both Pepsi and Lays
commercial activities globally; as
well as through mini-flms like the
Bring Happiness Home Chinese
New Year production that brought
together Lays, Tropicana and Pepsi
to deliver an emotional public ser-
vice message to Chinese consum-
ersGo home to your families for
Chinese New Year. This flm gar-
nered more than 700 million views
in China alone.
All these activities increased co-
incidence of purchases between
beverages and snacks and our
healthy breakfast bundles, and in
2012, made us the second-largest
growth contributor in all measured
U.S. retail channels combined.
Foodservice customers are also
beginning to beneft from the
power of PepsiCos portfolio: Taco
Bell in the U.S. is a case in point. For
more than 45 years, we have been
their beverage partner of choice.
Mountain Dew Baja Blast, a favor
developed exclusively for Taco Bell,
has been a best-selling trafc driver
in its system since launch. In 2012,
building on this beverage relation-
ship, we partnered with Taco Bell
to introduce Doritos Locos Tacos,
a taco with a shell made from real
Nacho Cheese Doritos that has be-
come the restaurants biggest suc-
cess in its 50-year history. In nine
months alone, Taco Bell sold more
than 325 million Doritos Locos
Tacosone of the most successful
new products in the foodservice
industry in 2012. In 2013, we expect
to continue building on this suc-
cess, with the launch of Cool Ranch
Doritos Locos Tacos. More impor-
tantly, we are innovating now on the
beverage front with the launch of
Mountain Dew Baja Blast Freeze.
The pairing of the Doritos and
Mountain Dew brands is a natural:
In the U.S. convenience channel,
Doritos is the number one salty
snack, while Mountain Dew is the
number one single-serve carbon-
ated soft drink.
2012 PEPSICO ANNUAL REPORT 7
An example of a market where we
truly leverage the cost, capability and
commercial benefts from our broad
portfolio is Russia. Our business is
operated as an integrated whole,
with shared ofces, infrastructure,
talent, supply chain and go-to-mar-
ket systems. We are an extremely
efcient and efective leader in the
food and beverage business in that
countrylowering our costs signif-
cantly and expanding the reach of
our products several fold.
We believe our whole is worth more
than the sum of our parts. It is our
Power of One.
4. We Are Aggressively Building
New Capabilities
PepsiCo has historically been man-
aged as a loose federation of coun-
tries and regions. This organizational
structure fostered an entrepreneur-
ial culture in the company, not nec-
essarily a culture of global efciency.
Starting in 2010 and accelerating
in 2012, we began to modify our
global operating model, balancing
independence and scale, to become
a globally networked company. Our
in-country and regional teams are
empowered to serve their markets,
but through global groups and func-
tions, we are harmonizing our eforts
across the world around brand build-
ing, innovation and the management
of our supply chain.
Our new model already has begun
to yield results. Our global cat-
egory groups are guiding regions
to rationalize their brand portfolios
and focus the bulk of our spending
behind 12 global brands. We are
continuing to increase the caliber
of our global marketing talent and
implementing global campaigns for
our iconic global brands, beginning
with Live for Now, the frst-ever
global positioning campaign for
brand Pepsi. In 2012, Live for
Now engaged millions of consum-
ers through music, sports, social
media and other consumer touch
points. In December, we announced
a unique creative collaboration
with 17-time Grammy Award win-
ning singer Beyonc to work with
us on creating content to engage
Pepsi consumers around the
world. Our brand equity scores are
steadily improving, and we are just
getting started.
Our innovation eforts also have im-
proved substantially. Back in 2007,
we invested to rebuild our R&D ca-
pability in the company. We brought
in outstanding talent and created
new long-term research capabilities.
We increased our investment be-
hind natural sweeteners, disruptive
processes, packaging and nutrition
platforms. We are also teaching
our people how to leverage R&D in
intelligent ways to create platforms
for growth rather than just one-of
line extensions.
We also have taken other major
actions to drive innovation. In 2012,
for the frst time in PepsiCo, we
created a design capability in the
company. Our goal is to use design
in the early stages of innovation ef-
forts to create memorable products
and experiences for our consumers.
We also have put in place a com-
mon stage-gate process to facilitate
data-driven decision making. We
created the capability to lift and shift
ideas across the various countries
within PepsiCo. Examples include
the launch of Lays Do Us A Flavor
Campaign in the U.S. after its suc-
cess in Europe, Asia, South America
and Africa; our continued expansion
in the cookie and biscuits category
in Brazil, Argentina, the Middle East
and the Philippines, building on the
strengths of our Gamesa-Quaker
business in Mexico; and the success
of Quaker Yogurt Bars in the U.S.
after their development in Canada.
Thanks to all these initiatives, at the
end of 2012, innovation from prod-
ucts launched in the past three years
accounted for approximately eight
percent of our net revenue.
Going forward, we intend to con-
tinue to leverage R&D to help us
develop more breakthrough innova-
tion that delivers true incremental
growth and is sustainable. To draw
from creative expertise in every
corner of the world, in 2012 we
opened new R&D centers in Shang-
hai, China; Hamburg, Germany; and
Monterrey, Mexico.
Our global supply chain group has
been working on best practice trans-
fer across our enterprise, bringing in
breakthrough thinking from external
sources to lower our costs and cre-
ate more capacity and fexibility in
our supply chain. We are rigorously
analyzing, auditing and benchmarking
the performance of our facilities and
using what we learn to strengthen
our manufacturing, distribution and
go-to-market capabilities around the
globe. Our environmental sustain-
ability agenda, which includes water,
energy and packaging reductions, has
helped us decrease our costs while
conserving natural resources.
All of these actions, plus scores of
others, have enabled us to double
our historic productivity run rate
starting in 2012, leading to a $3 bil-
lion cost take-out over three years.
We have reduced our cash conver-
8 2012 PEPSICO ANNUAL REPORT
sion cycle by nine days in 2012 and
also found ways to reduce our net
capital spending from 5.5 percent
of net revenue in 2010 to 4 percent
of net revenue in 2012, which is
consistent with our long-term capi-
tal spending target of less than or
equal to 5 percent of net revenue.
Going forward, we are well on our
way to harmonizing our global pro-
cesses, master data and IT systems
to increase visibility across the
company, ensure compliance with
all our initiatives, easily measure
our progress and speed up decision
making. We intend to be one of the
most efcient food and beverage
companies in the world.
5. We Are Building a Second-to-
None Team and Culture
In recent years, with our transfor-
mation actions, we truly have asked
a lot of all our associates. It is their
passion, resilience and talent that
have made our progress possible.
To nurture and grow our associates,
enabling them to lead PepsiCo into
the future, we have implemented
award-winning talent and leader-
ship development initiatives. We
also have been recruiting executives
from outside our industry to infuse
fresh thinking and bring new capa-
bilities to our team. Im especially
proud of the work we have done
as a company to build a strong
team of current and future female
leaders. As we continue to focus on
developing world-class talent and
teams, PepsiCo was recognized in
2012 by the Great Place to Work
Institute, which ranked us as one
of the Worlds Best Multinational
Workplaces. In addition, Chief
Executive magazine ranked PepsiCo
as one of the Best Companies for
Leaders in 2012.
One area that deserves mention
is the great courage and humanity
demonstrated by our associates.
In 2012, whether it was in response
to Hurricane Sandy in the U.S., the
fooding in the Philippines, political
unrest and transition in Egypt or
other country-specifc events, our
teams have demonstrated an
unwavering commitment to our
consumers, customers and com-
munities while delivering our
performance goals. There are
countless stories, and I wish I could
tell them all in tribute, because I am
truly proud of our associates and
humbled to be their leader.
6.We Are Delivering on the
Promise of Performance with
Purpose
There is a great deal of activity
in PepsiCo today, all focused on
delivering sustained value. We
have seen what happens when
corporate executives chase short-
term rewards to the exclusion of
the long term. No company can
see itself as simply an engine for
short-term growth and nothing
more. A company operates under
a license from society. Its products
are regulated by public authorities.
The work of modern business
encompasses partnerships with
the public and non-proft sectors.
We were one of the frst contempo-
rary companies to recognize the im-
portant interdependence between
corporations and society when we
articulated our Performance with
Purpose direction back in 2007.
Performance with Purpose is our
goal to deliver sustained fnancial
performance by providing a wide
range of foods and beverages from
treats to healthy eats; fnding inno-
vative ways to minimize our impact
on the environment and lower our
costs through energy and water
conservation, as well as reduced
use of packaging material; provid-
ing a safe and inclusive workplace
for our employees globally; and by
respecting, supporting and investing
in the local communities in which
we operate.
The progress we have made over
the last six yearsand in 2012 in
particularis heartening indeed.
We continued to grow our Good-for-
You oferings, demonstrated leader-
ship in water conservation that was
recognized with the Stockholm
Industry Water Award and the U.S.
Water Prize, and reduced our Lost
Time Injury Rate by 32 percent in
2012. These are but a few examples
of the progress we have made,
progress that has led to our selec-
tion as one of the Worlds Most Ad-
mired Companies by Fortune, one
of its most respected by Barrons and
one of its most ethical by Ethisphere.
I am proud of what we have
achieved in the last several years.
We anticipated many of the envi-
ronmental changes early on and
uniquely and necessarily trans-
formed ourselves while still deliver-
ing strong results. We have accom-
plished a great deal and are on the
right track.
We have clear and decisive plans to
continue to reshape the business
while delivering results. Our key
initiatives have not changed. We will
continue to drive proftable growth
in our developed markets while
continuing to migrate our portfo-
2012 PEPSICO ANNUAL REPORT 9
PepsiCo has 22 brands that each generated $1 billion or more in 2012
in estimated annual retail sales:
1GSeries,G2,Propel
2OutsidetheU.S.
3 PepsiCo/Unileverpartnership
4 PepsiCo/Starbuckspartnership
1
2
3
3
4
lio toward attractive high-growth
spaces. We will work to fully realize
the benefts of our complemen-
tary categories, capitalize on our
strengthened and new capabilities,
make every penny a prisoner, fur-
ther invest to develop the skills of
our associates, and most important-
ly, accelerate our work consistent
with Performance with Purpose.
Our current plans reafrm our
commitment to achieving out-
standing results while we continue
our necessary and expansive trans-
formation journey. This journey
will not be easy, but important
work never is.
So, as we navigate our car around
the track, I believe we are very well
positioned to run a great race, in
support of our shareholders today
and for the next generation.
Recently, PepsiCo was referred
to as a company with great charac-
ter. I am sure it is because we have
endured and thrived in challenging
times. I hope it is also because we
have demonstrated the courage
to look beyond the immediate and
our commitment to managing the
company for sustainable long-term
performance, respecting and acting
on the interdependence of corpora-
tions and the societies in which
we operate.
This is the very essence of Perfor-
mance with Purpose. I believe it is
important now more than ever.
Indra K. Nooyi
PepsiCo Chairman and
Chief Executive Ofcer
Mix of Net Revenue Net Revenues
10%
20%
33%
37%
Beverage Food
49%
U.S. Outside U.S.
Division Operating Proft
7%
13%
28%
52%
PepsiCo AMEA 7%
PepsiCo Europe 13%
PepsiCo Americas Beverages 28%
PepsiCo Americas Foods 52%
PepsiCo AMEA 10%
PepsiCo Europe 20%
PepsiCo Americas Beverages 33%
PepsiCo Americas Foods 37%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
(MAR)
50
100
150
200
250
Cumulative Total Shareholder Return
ReturnonPepsiCostockinvestment(includingdividends)andtheS&P500
12/00 12/01 12/02 12/03 12/04 12/05 12/06 12/07 12/08 12/09 12/10 12/11 12/12 3/13
1
PepsiCo, Inc. $100 $99 $87 $98 $111 $128 $139 $172 $127 $146 $161 $169 $180 $201
S&P 500
$100 $88 $69 $88 $98 $103 $119 $126 $79 $100 $115 $118 $136 $146
10 2012 PEPSICO ANNUAL REPORT
*The return for PepsiCo and the S&P 500 indices are calculated through March 1, 2013.
1
As of March 1, 2013.
PepsiCo, Inc.
S&P 500
49%
Summary of Operations 2012 2011 Chg
(a)
Core net revenue
(b)
$65,492 $65,881 -1%
Core division operating proft
(c)
$10,844 $11,329 -4%
Core total operating proft
(d)
$9,682 $10,368 -7%
Core net income attributable to PepsiCo
(e)
$6,454 $7,035 -8%
Core earnings per share attributable to PepsiCo
(e)
$4.10 $4.40 -7%
Other Data
Management operating cash fow, excluding
certain items
(f)
$7,387 $6,145 20%
Net cash provided by operating activities $8,479 $8,944 -5%
Capital spending $2,714 $3,339 -19%
Common share repurchases $3,219 $2,489 29%
Dividends paid $3,305 $3,157 5%
Long-term debt $23,544 $20,568 14%
PepsiCo, Inc. and Subsidiaries
(Inmillionsexceptpersharedata;allpershareamountsassumedilution)
(a) Percentage changes are based on unrounded amounts.
(b) In 2011, excludes the impact of an extra reporting week. See page 106 Reconciliation of GAAP and
Non-GAAP Information for a reconciliation to the most directly comparable fnancial measure in
accordance with GAAP.
(c) Excludes corporate unallocated expenses, merger and integration charges and restructuring and
impairment charges in both years. In 2012, also excludes restructuring and other charges related
to the transaction with Tingyi. In 2011, also excludes certain inventory fair value adjustments in
connection with our Wimm-Bill-Dann (WBD) and bottling acquisitions and the impact of an
extra reporting week. See page 106 Reconciliation of GAAP and Non-GAAP Information for a
reconciliation to the most directly comparable fnancial measure in accordance with GAAP.
(d) Excludes merger and integration charges, restructuring and impairment charges and the net mark-
to-market impact of our commodity hedges in both years. In 2012, also excludes restructuring and
other charges related to the transaction with Tingyi and a pension lump sum settlement charge. In
2011, also excludes certain inventory fair value adjustments in connection with our WBD and bottling
acquisitions and the impact of an extra reporting week. See page 106 Reconciliation of GAAP and
Non-GAAP Information for a reconciliation to the most directly comparable fnancial measure in
accordance with GAAP.
(e) Excludes merger and integration charges, restructuring and impairment charges and the net mark-
to-market impact of our commodity hedges in both years. In 2012, also excludes restructuring and
other charges related to the transaction with Tingyi, a pension lump sum settlement charge and tax
beneft related to tax court decision. In 2011, also excludes certain inventory fair value adjustments
in connection with our WBD and bottling acquisitions and the impact of an extra reporting week.
See pages 58 and 106 Results of Operations Consolidated Review in Managements Discussion
and Analysis and Reconciliation of GAAP and Non-GAAP Information for reconciliations to the
most directly comparable fnancial measures in accordance with GAAP.
(f) Includes the impact of net capital spending, and excludes discretionary pension and retiree medical
payments, merger and integration payments, restructuring payments and capital expenditures
related to the integration of our bottlers in both years. In 2012, also excludes capital expenditures
related to the Productivity Plan and payments for restructuring and other charges related to the
transaction with Tingyi. See also Our Liquidity and Capital Resources in Managements Discussion
and Analysis. See page 107 Reconciliation of GAAP and Non-GAAP Information for a reconciliation
to the most directly comparable fnancial measure in accordance with GAAP.
Theactions
wetookin
2012wereall
designedto
takeusonestep
furtheronthe
transformation
journeyofour
company.
Indra K. Nooyi
PepsiCo Chairman and
Chief Executive Offcer
2012 PEPSICO ANNUAL REPORT 11
12 2012 PEPSICO ANNUAL REPORT
Fun-for-You
Our Fun-for-You portfolio includes treats that
are beloved the world over as well as oferings
that are regional favorites.
Better-for-You
Among the foods and beverages in our
Better-for-You portfolio are snacks baked
with lower fat content, snacks with whole
grains, and beverages with fewer or zero
calories and less added sugar.
Good-for-You
Our growing Good-for-You portfolio is
comprised of nutritious foods and beverages
that include fruits, vegetables, whole grains,
low-fat dairy, nuts, seeds and key nutrients
with levels of sodium, sugar and saturated
fat in line with global dietary requirements.
Also included are oferings that provide a
functional beneft, such as addressing the
performance needs of athletes.
2012 PEPSICO ANNUAL REPORT 13
14 2012 PEPSICO ANNUAL REPORT
We are a leading global snacks
company, with much-loved brands
that include Lays, Doritos, Cheetos
and SunChips.
In many key developed markets,
including the U.S., Canada, the
U.K. and Australia, we are the #1
macrosnack player. In the U.S., for
example, we have 7 of the top 10
product oferings in macrosnacks.
To grow our snacks business,
we have been concentrating our
insights, marketing and innovation
resources behind our powerhouse
brands and key markets. We also
have expanded our snacks portfo-
lio, providing our consumers with
reduced-sodium and baked options.
2012 PEPSICO ANNUAL REPORT 15
Our Banner Sun portfolio includes Lays, the #1 snack food brand in the world.
SunChips are tasty multigrain
snacks that provide 18 grams of
whole grains in a one ounce bag.
With bold and unique favors,
Doritos is the worlds leading
corn snack.
A cheesy crunch to lighten up the
day, Cheetos is the global leader
in its category.
16 2012 PEPSICO ANNUAL REPORT
Brand Pepsi enables consumers to make the most of the moment and embrace their
individuality with choices that include Pepsi, Pepsi NEXT, Pepsi MAX and Diet Pepsi.
Sierra Mist, our delicious lemon-lime carbonated
soft drink in the U.S., is among our 22 billion-dollar
brands.
How We DEW: Mountain Dew is the #1 favored
carbonated soft drink in measured channels
in the U.S.
2012 PEPSICO ANNUAL REPORT 17
Crafted with premium Starbucks cofee beans,
the Starbucks ready-to-drink beverage portfolio
1
delivered double-digit retail sales growth in 2012.
Lipton ready-to-drink tea
2
, the category leader in the
U.S., is refreshing consumers and growing in markets
around the world.
PepsiCo is the leader in Liquid Re-
freshment Beverages in measured
channels in North America. Our
North American beverage business
is large and proftable. It includes
refreshing, great-tasting oferings
that hold the #1 or #2 positions in
most major categories.
Our portfolio also is tremendously
diverse. For more than two de-
cades, we have been increasing the
number of choices we ofer con-
sumers, adding ready-to-drink teas
and cofee drinks, isotonics and
other noncarbonated beverages.
Importantly, we ofer low- or
zero-calorie and smaller-portioned
options, such as 8 ounce cans
(pictured below), for almost every
drink we make. To further help our
consumers manage calories, we
are keenly focused on innovation.
In 2012, we launched Pepsi NEXT, a
game-changer in the cola category.
It delivers real cola taste with 60
percent less sugar than Pepsi-Cola.
In less than 12 months, Pepsi NEXT
achieved more than $100 million in
retail sales.
1PepsiCo/Starbuckspartnership.
2PepsiCo/Unileverpartnership.
18 2012 PEPSICO ANNUAL REPORT
We continue to build our portfolio
in fruits and vegetables, grains,
dairy and sports nutrition, strategi-
cally positioning PepsiCo to meet
growing consumer demand for
tasty and convenient nutrition. Our
leading brands include Tropicana,
Quaker, Gatorade and Naked Juice.
Our eforts to grow in the nutri-
tion space are global, as illustrated
by the progress of our Quaker
business. Last year, we increased
Quaker retail sales in the U.K. with
the success of Oats So Simple,
grew Quaker volume in China and
India with breakfast foods custom-
ized for local tastes, and lever-
aged Quakers expertise in Russia
by launching oats under our local
Chudo brand.
2012 PEPSICO ANNUAL REPORT 19
Quaker, the most trusted masterbrand in
its breakfast and snacking categories in the
U.S., grew volume in markets around the globe.
Tropicana innovation includes premium
packaging, Tropicana Farmstand in the U.S.
and the 2013 launch of Trop 50 in the U.K.
Gatorade, the clear leader in the sports
nutrition category, is poised to continue
its global expansion in 2013.
Naked Juice is one of our strongest growth
performers and in 2012, grew net revenue
21 percent over 2011.
20 2012 PEPSICO ANNUAL REPORT
Over the past fve years, we have
deliberately invested for growth in
emerging and developing markets.
We are now the #1 food and
beverage business in Russia, India
and the Middle East. We are the
#2 food and beverage business in
Mexico, where we have a strong
position in macrosnacks and have
increased the scale of our Mexican
beverage business under a new
joint venture. We are also among
the top 5 food and beverage busi-
nesses in Brazil, Turkey and many
other markets.
In 2006, emerging and developing
markets accounted for 24 percent
of PepsiCo net revenue; in 2012,
they represented 35 percent.
35%
PErCENTaGE Of NET rEvENuE
frOm EmErGiNG & DEvElOPiNG
markETS
24%
2012
2006
1Organicresultsarenon-GAAPfnancialmeasuresthatexcludecertainitems.Seepage60forareconcili-
ationtothemostdirectlycomparablefnancialmeasureinaccordancewithGAAP.
2012 PEPSICO ANNUAL REPORT 21
22 2012 PEPSICO ANNUAL REPORT
In 2012, we continued our focus on
accelerating the benefts of One
PepsiCo, leveraging our strong po-
sitions in both foods and beverages
to become a more efcient and
efective company.
Having a common supply chain and
sharing infrastructure has enabled
us to decrease costs. The expertise
we have developed in lifting and
shifting best practices has helped
us to improve our performance
in how we make, move and go to
market with our foods and bever-
ages. Our broad portfolio continues
to attract world-class talent.
Above all, being an integrated food
and beverage company enables
us to better serve our consumers
and retail customers. We provide
unique value to them through pro-
grams, promotions and merchan-
dizing across our categories, often
with partners such as the National
Football League and Major League
Baseball.
2012 PEPSICO ANNUAL REPORT 23
In 2012, we partnered with Taco Bell to introduce
Doritos Locos Tacos, the restaurants biggest suc-
cess in its 50-year history. In nine months alone, Taco
Bell sold 325 million Doritos Locos Tacos. We are
building on this success with Cool Ranch-favored
Doritos Locos Tacos and the launch of Mountain
Dew Baja Blast Freeze. The pairing of the Doritos
and Mountain Dew brands is a powerful demonstra-
tion of One PepsiCo: In the U.S. convenience channel,
Doritos is the number one salty snack, while Moun-
tain Dew is the number one single-serve carbonated
soft drink.
24 2012 PEPSICO ANNUAL REPORT
In 2012, we signifcantly stepped
up our advertising and marketing
investments, with a focus on 12
megabrands: in beverages, Pepsi,
Mountain Dew, Sierra Mist (in the
U.S.) and 7UP (outside the U.S.),
Lipton ready-to-drink teas and
Mirinda; in snacks, Lays, Doritos,
Cheetos and SunChips; and in
our nutrition business, Quaker,
Tropicana and Gatorade.
We launched bold new brand
positioning with our global Pepsi
Live for Now campaign and fresh
Tropicana messaging in North
America and Europe; upped our
game in digital marketing with the
Lipton Brisk Star Wars game app
for mobile phones; and placed frst
on the Ad Meter rankings for Super
Bowl XLVI with Doritos fan-created
commercials.
2012 PEPSICO ANNUAL REPORT 25
In 2012, Pepsis frst global campaign, Live for
Now, engaged millions of consumers through music,
sports, social media and other consumer touch
points. In December, we announced a unique creative
collaboration with 17-time Grammy Award winning
singer Beyonc to work with us on engaging content
for Pepsi consumers. As we launch Live for Now
around the world, we are customizing it for our
local markets, while staying true to the brand
position of living in the moment. In the Middle East,
the campaign is called Yalla Now and in India,
Oh Yes Abhi.
26 2012 PEPSICO ANNUAL REPORT
Accelerating innovation is a key pri-
ority for PepsiCo. We have invested
in Research & Development and
built new capabilities to help us de-
velop breakthrough innovation that
delivers sustainable incremental
growth. Innovation from products
launched in the past three years
accounted for approximately eight
percent of our net revenue in 2012.
2012 PEPSICO ANNUAL REPORT 27
research &
Development
In the last fve years, we have
transformed the R&D organization
at PepsiCo to create a global
network, develop strong core
research capabilities and build
deep scientifc skills. Our R&D
team includes experts from a wide
range of scientifc disciplines who
help keep PepsiCo on the leading
edge of our industry. The team
is focused on delivering science-
backed innovation to meet
consumer needs and grow our
businesses.
GlOBal CENTErS
PepsiCos new food and beverage
innovation center in Shanghai will
serve as a hub for new product,
packaging and equipment inno-
vation for PepsiCos businesses
throughout Asia and, more broadly,
will partner with PepsiCos R&D
centers globally.
Our new R&D center in Hamburg,
Germany will play a leading role in
our global research and innovation
focused on fruits and vegetables.
In 2013, we will inaugurate our
Global Baking Innovation and Nutri-
tion Center. Located in Monterrey,
Mexico, it will focus on baked
snacks innovation that can be
adapted globally.
SHANGHAI
HAMBURG
MONTERREY
28 2012 PEPSICO ANNUAL REPORT
As a company doing business in
more than 200 countries and terri-
tories, diversity and inclusion have
never been more vital to our suc-
cess. Being as diverse as our con-
sumers enables us to understand,
frsthand, how to meet their needs.
A safe and inclusive workplace
that values diferent perspectives
builds employee engagement,
fosters creativity and fuels innova-
tion. The vignettes below ofer but
a few examples of how PepsiCo
both supports and benefts from
diversity and inclusion.
GROWING THE NUMBER Of
WOMEN LEADERS
We are committed to increasing
the number of women leaders
within PepsiCo through recruiting
and development initiatives
around the world. In our Asia,
Middle East and Africa sector, for
example, the percentage of newly
hired or promoted executives who
are women exceeds 50 percent.
Tailored programs enable progress:
In Saudi Arabia, we have construct-
ed workplaces that respect local
customs while enabling women to
work and advance. Our Saudi team
includes 25 women hired in 2011
and 2012 in both management and
front-line roles.
TAkING A STAND fOR EqUALITy
As a global company, PepsiCo
works in countries with a broad
array of laws and regulations.
Regardless of where we oper-
ate, PepsiCo takes great care to
respect the diversity, talents and
abilities of all.
At PepsiCo, we defne diversity
as all the unique characteristics
that make up each of us: personal-
ity, lifestyle, thought processes,
work experience, ethnicity, race,
color, religion, gender, gender
identity, sexual orientation,
marital status, age, national origin,
disability, veteran status, or other
diferences.
2012 PEPSICO ANNUAL REPORT 29
RECRUITING VETERANS
TO OUR COMPANy
Our eforts to recruit U.S. military
veterans to PepsiCo have earned us
a place on the G.I. Jobs ranking of
Top 100 Military Friendly Employers.
Only the top two percent of thou-
sands of eligible companies make
the Top 100 ranking. On the 2013
list, PepsiCo is the only food and
beverage company in the top 50.
CREATING OPPORTUNITIES fOR
DIffERENTLy-ABLED PEOPLE
Our PepsiCo Mexico Foods as well
as our Middle East business exem-
plify how PepsiCo creates opportu-
nities for diferently-abled people.
Both of these businesses have
developed strong track records
for hiring and developing the
talents of people with hearing
impairments. The accomplishments
of these associates are a source of
pride for our entire company.
SUPPORTING OUR LOCAL
COMMUNITIES
We believe we have a responsibility
to the communities where we op-
erate. Our U.K. team, for example,
partners with a charity called Magic
Breakfast to help alleviate hunger.
Thanks to this partnership, which
is supported by our Quaker and
Tropicana businesses, about 6,000
children in the U.K. begin their day
with a nutritious breakfast.
Every day, PepsiCo associates
show their passion for the busi-
ness. During challenging times,
our associates have demonstrated
great courage. When Hurricane
Sandy brought terrible devastation
to the Eastern U.S., teams of
PepsiCo associates worked tire-
lessly to help communities in New
York and New Jersey. In the Philip-
pines, when heavy monsoon rains
and a typhoon caused fooding in
Manila, our associates took action,
providing aid to those in need.
And through political unrest and
transition, our associates in Egypt
safely kept our business on track.
With their unwavering dedication
to our consumers, customers
and communities, our PepsiCo
associates around the world are
second to none. We thank and
salute them.
A PepsiCo advertisement, used as part of our recruiting eforts, features
women associates in our Asia, Middle East and Africa sector: (left to right)
Stephanie Lewis (nutrition manager), Shaima Al Awadhi (commercial man-
agement trainee) and Khushnuma Panthaki (communications coordinator).
30 2012 PEPSICO ANNUAL REPORT
Performance with Purpose under-
pins our goal to deliver long-term,
sustainable fnancial performance.
It guides our strategy and opera-
tions, with a focus on Human Sus-
tainability, Environmental Sustain-
ability and Talent Sustainability.
Human Sustainability means pro-
viding a wide range of foods and
beverages, from treats to healthy
eats. Our eforts to increase
choices for our consumers include
reducing levels of fat, sodium
and added sugar in many of our
treats. At the same time, we have
expanded our portfolio to provide
consumers with convenient foods
and beverages that support their
daily nutrition requirements.
We have made signifcant progress
in expanding our portfolio: In the
U.S., for example, low- or zero-
calorie beverages, active hydration
oferings and juices collectively
comprised 49 percent of our 2012
beverage volume.
Environmental Sustainability
means fnding innovative ways to
cut costs and minimize our impact
on the environment through en-
ergy and water conservation and
reduction of packaging volume.
Last year, we announced that we
achieved our water reduction goal
to improve global operational
water-use efciency by 20 percent
per unit of production four years
ahead of schedule. We also met
our goal to provide access to safe
water to three million people in
2012three years ahead of plan
through the eforts of the PepsiCo
Foundation. In recognition of our
comprehensive approach to water
stewardship, including our eforts
throughout our business opera-
tions, our work in the communities
2012 PEPSICO ANNUAL REPORT 31
In 2012, we decreased our Lost Time
Injury Rate by 32 percent compared
to 2011.
We have reduced the packaging weight
of our products by more than 350
million pounds over the last fve years.
We achieved our goalfour years
ahead of scheduleto improve global
operational water-use efciency by
20 percent per unit of production by
2015, compared to a 2006 baseline.
Low- or zero-calorie beverages,
active hydration oferings
and juices collectively comprised
49 percent of our 2012 U.S.
beverage volume.
where we operate, and our con-
tinued leadership on the issue,
PepsiCo was honored with the
prestigious 2012 Stockholm Indus-
try Water Award.
To help guide our agricultural
operations, we developed and
are piloting a leading framework
for sustainable agriculture that
engages growers, helps measure
on-farm progress and leverages
our scale to share best practices
for improvement.
At the end of last year, Frito-Lay
North America had nearly 200
electric trucks deployed in the
U.S.; the business has the largest
commercial feet of all-electric
delivery trucks in the country.
Through 2012, we exceeded by
more than 20 percent our goal
to reduce the packaging weight
of our products by 350 million
pounds over the last fve years,
primarily in our beverage bottles.
Talent Sustainability means invest-
ing in our associates to help them
succeed; providing a safe and
inclusive workplace globally; and
respecting, supporting and invest-
ing in the local communities where
we operate.
In all of our markets, we are devel-
oping the talent of associates, pre-
paring them to lead PepsiCo into
the future. Through PepsiCo Uni-
versity and online courses ofered
by our global functions, more than
8,000 of our associates completed
more than 11,500 courses in 2012.
The professional development we
ofer our associates enables them
to develop the skills, capabilities
and mindsets needed to drive sus-
tainable fnancial performance and
value creation.
We also have been recognized ex-
ternally for our leadership in using
social media sites, such as LinkedIn
and Twitter, to recruit great talent
to our company.
And in Health and Safety, we de-
creased our Lost Time Injury Rate
by 32 percent compared to 2011.
The Stockholm International Water
Institute awarded PepsiCo the 2012
Stockholm Industry Water Award.
32 2012 PEPSICO ANNUAL REPORT
2012 PEPSICO ANNUAL REPORT 33
Victor J. Dzau, M.D.
Chancellor for Health
Afairs, Duke University;
President and Chief
Executive Ofcer, Duke
University Health System
67.Elected2005.
Ian M. Cook
Chairman, President and
Chief Executive Ofcer,
Colgate-Palmolive
Company
60.Elected2008.
Sharon Percy
Rockefeller
President and Chief
Executive Ofcer,
WETA Public Stations
68.Elected1986.
Daniel Vasella, M.D.
Former Chairman and
Chief Executive Ofcer,
Novartis AG
59.Elected2002.
Dina Dublon
Former Executive Vice
President and Chief
Financial Ofcer,
JPMorgan Chase & Co.
59.Elected2005.
Ray L. Hunt
Chairman, President and
Chief Executive Ofcer,
Hunt Consolidated, Inc.
69.Elected1996.
James J. Schiro
Former Chief Executive
Ofcer, Zurich Financial
Services
67.Elected2003.
Shona L. Brown
Senior Advisor,
Google Inc.
47.Elected2009.
George W. Buckley
Chairman, Arle
Capital LLP
66.Elected2012.
Lloyd G. Trotter
Managing Partner,
GenNx360 Capital
Partners
67.Elected2008.
Indra k. Nooyi
Chairman and Chief
Executive Ofcer,
PepsiCo
57.Elected2001.
Alberto Weisser
Chairman and Chief
Executive Ofcer,
Bunge Limited
57.Elected2011.
Alberto Ibargen
President and Chief
Executive Ofcer,
John S. and James L.
Knight Foundation
69.Elected2005.
Shown in photo, left to right:
34 2012 PEPSICO ANNUAL REPORT
Zein Abdalla
President, PepsiCo
Saad Abdul-Latif
Chief Executive Ofcer,
PepsiCo Asia, Middle
East and Africa
Albert P. Carey
Chief Executive Ofcer,
PepsiCo Americas
Beverages
Brian C. Cornell
Chief Executive Ofcer,
PepsiCo Americas Foods
Marie T. Gallagher
Senior Vice President
and Controller, PepsiCo
Thomas R. Greco
Executive Vice President,
PepsiCo; President,
Frito-Lay North America
Enderson Guimaraes
Chief Executive Ofcer,
PepsiCo Europe
Hugh f. Johnston
Executive Vice President
and Chief Financial
Ofcer, PepsiCo
Mehmood khan
Executive Vice President,
PepsiCo Chief Scientifc
Ofcer, Global Research
and Development
Indra k. Nooyi
Chairman and Chief
Executive Ofcer,
PepsiCo
Larry Thompson
Executive Vice President,
Government Afairs,
General Counsel and
Corporate Secretary
Cynthia M. Trudell
Executive Vice President,
Human Resources and
Chief Human Resources
Ofcer, PepsiCo
Shown in photo, left to
right: AlbertCarey,
ZeinAbdalla,Mehmood
Khan,BrianCornell,James
Wilkinson,SaadAbdul-Latif,
CynthiaTrudell,Larry
Thompson,HughJohnston,
EndersonGuimaraes,and
IndraNooyi
PepsiCo Executive Off icers
1
1PepsiCoExecutiveOffcerssubjecttoSection16oftheSecuritiesExchange
Actof1934ofMarch8,2013.
FLNA
OFNA
LAF
PAB
Furope
AMFA
28%
13%
7%
35%
10%
7%
2012 PEPSICO ANNUAL REPORT 76
Notes to Consolidated Financial Statements
Total Assets Capital Spending
Amortization of Intangible Assets Depreciation and Other Amortization
2012 2011 2010 2012 2011 2010
FLNA $ 7 $ 7 $ 7 $ 445 $ 458 $ 448
QFNA 53 54 52
LAF 10 10 6 248 238 213
PAB 59 65 56 855 865 749
Europe 36 39 35 522 522 355
AMEA 7 12 13 305 350 294
Total division 119 133 117 2,428 2,487 2,111
Corporate 142 117 99
$ 119 $ 133 $ 117 $ 2,570 $ 2,604 $ 2,210
Net Revenue Long-Lived Assets
(a)
2012 2011 2010 2012 2011 2010
U.S. $ 33,348 $ 33,053 $ 30,618 $ 28,344 $ 28,999 $ 28,631
Russia
(b)
4,861 4,749 1,890 8,603 8,121 2,744
Mexico 3,955 4,782 4,531 1,237 1,027 1,671
Canada 3,290 3,364 3,081 3,294 3,097 3,133
United Kingdom 2,102 2,075 1,888 1,053 1,011 1,019
Brazil 1,866 1,838 1,582 1,134 1,124 677
All other countries 16,070 16,643 14,248 10,600 11,041 11,020
$ 65,492 $ 66,504 $ 57,838 $ 54,265 $ 54,420 $ 48,895
(a) Long-lived assets represent property, plant and equipment, nonamortizable intangible assets, amortizable intangible assets and investments in noncontrolled affiliates.
These assets are reported in the country where they are primarily used.
(b) Change in 2011 relates primarily to our acquisition of WBD.
Net Revenue Long-Lived Assets
FLNA
OFNA 1%
LAF
PAB
Furope
AMFA
26%
8%
10%
7%
^1%
7%
Corporate FLNA
QFNA
LAF
PAB
Europe
AMEA
Corporate
United States
Pussia
Mexico
Canada 5%
United Kingdon 3%
Brazil 3%
6%
25%
7%
51%
Other
United States
Pussia
Mexico 2%
Canada
United Kingdon 2%
Brazil 2%
6%
20%
16%
52%
Other
2012 PEPSICO ANNUAL REPORT 77
Notes to Consolidated Financial Statements
Note2 Our Signifcant Accounting Policies
Revenue Recognition
We recognize revenue upon shipment or delivery to our cus-
tomers based on written sales terms that do not allow for a
right of return. However, our policy for DSD and certain chilled
products is to remove and replace damaged and out-of-date
products from store shelves to ensure that consumers receive
the product quality and freshness they expect. Similarly, our
policy for certain warehouse-distributed products is to replace
damaged and out-of-date products. Based on our experience
with this practice, we have reserved for anticipated damaged
and out-of-date products. For additional unaudited informa-
tion on our revenue recognition and related policies, including
our policy on bad debts, see Our Critical Accounting Policies
in Managements Discussion and Analysis. We are exposed
to concentration of credit risk by our customers, including
Wal-Mart. In 2012, Wal-Mart (including Sams) represented
approximately 11% of our total net revenue, including con-
centrate sales to our independent bottlers which are used in
finished goods sold by them to Wal-Mart. We have not experi-
enced credit issues with these customers.
Total Marketplace Spending
We offer sales incentives and discounts through various
programs to customers and consumers. Total marketplace
spending includes sales incentives, discounts, advertising and
other marketing activities. Sales incentives and discounts are
primarily accounted for as a reduction of revenue and totaled
$34.7 billion in 2012, $34.6 billion in 2011 and $29.1 billion
in 2010. Sales incentives and discounts include payments to
customers for performing merchandising activities on our
behalf, such as payments for in-store displays, payments to
gain distribution of new products, payments for shelf space
and discounts to promote lower retail prices. It also includes
support provided to our independent bottlers through funding
of advertising and other marketing activities. While most of
these incentive arrangements have terms of no more than one
year, certain arrangements, such as fountain pouring rights,
may extend beyond one year. Costs incurred to obtain these
arrangements are recognized over the shorter of the eco-
nomic or contractual life, as a reduction of revenue, and the
remaining balances of $335million as of December29, 2012
and $313 million as of December 31, 2011, are included in
current assets and other assets on our balance sheet. For
additional unaudited information on our sales incentives, see
Our Critical Accounting Policies in Managements Discussion
and Analysis.
Advertising and other marketing activities, reported as sell-
ing, general and administrative expenses, totaled $3.7 billion
in 2012, $3.5billion in 2011 and $3.4billion in 2010, including
advertising expenses of $2.2 billion in 2012 and $1.9 billion
in both 2011 and 2010. Deferred advertising costs are not
expensed until the year first used and consist of:
media and personal service prepayments;
promotional materials in inventory; and
production costs of future media advertising.
Deferred advertising costs of $88million and $163million
at year-end 2012 and 2011, respectively, are classified as pre-
paid expenses on our balance sheet.
Distribution Costs
Distribution costs, including the costs of shipping and handling
activities, are reported as selling, general and administrative
expenses. Shipping and handling expenses were $9.1billion in
2012, $9.2billion in 2011 and $7.7billion in 2010.
Cash Equivalents
Cash equivalents are highly liquid investments with original
maturities of three months or less.
Software Costs
We capitalize certain computer software and software devel-
opment costs incurred in connection with developing or
obtaining computer software for internal use when both the
preliminary project stage is completed and it is probable that
the software will be used as intended. Capitalized software
costs include only (i) external direct costs of materials and ser-
vices utilized in developing or obtaining computer software,
(ii) compensation and related benefits for employees who are
directly associated with the software project and (iii) inter-
est costs incurred while developing internal-use computer
software. Capitalized software costs are included in property,
plant and equipment on our balance sheet and amortized on a
straight-line basis when placed into service over the estimated
useful lives of the software, which approximate 5 to 10 years.
Software amortization totaled $196million in 2012, $156mil-
lion in 2011 and $137million in 2010. Net capitalized software
and development costs were $1.1billion as of December29,
2012 and $1.3billion as of December31, 2011.
Commitments and Contingencies
We are subject to various claims and contingencies related
to lawsuits, certain taxes and environmental matters, as well
as commitments under contractual and other commercial
obligations. We recognize liabilities for contingencies and
commitments when a loss is probable and estimable. For
additional information on our commitments, see Note9 to our
consolidated financial statements.
2012 PEPSICO ANNUAL REPORT 78
Notes to Consolidated Financial Statements
Research and Development
We engage in a variety of research and development activities
and continue to invest to accelerate growth in these activi-
tiesand to drive innovation globally. These activities principally
involve the development of new products, improvement in the
quality of existing products, improvement and modernization
of production processes, and the development and imple-
mentation of new technologies to enhance the quality and
value of both current and proposed product lines. Consumer
research is excluded from research and development costs
and included in other marketing costs. Research and develop-
ment costs were $552million in 2012, $525million in 2011
and $488million in 2010 and are reported within selling, gen-
eral and administrative expenses.
Other Signifcant Accounting Policies
Our other significant accounting policies are disclosed
as follows:
Property, Plant and Equipment and Intangible Assets
Note4, and for additional unaudited information on goodwill
and other intangible assets see Our Critical Accounting
Policies in Managements Discussion and Analysis.
Income Taxes Note5, and for additional unaudited informa-
tion see Our Critical Accounting Policies in Managements
Discussion and Analysis.
Stock-Based Compensation Note6.
Pension, Retiree Medical and Savings Plans Note7, and for
additional unaudited information see Our Critical Accounting
Policies in Managements Discussion and Analysis.
Financial Instruments Note 10, and for additional unau-
dited information, see Our Business Risks in Managements
Discussion and Analysis.
Inventories Note 14. Inventories are valued at the lower
of cost or market. Cost is determined using the average;
first-in, first-out (FIFO) or last-in, first-out (LIFO) methods.
Translation of Financial Statements of Foreign Subsid-
iaries Financial statements of foreign subsidiaries are
translated into U.S. dollars using period-end exchange rates
for assets and liabilities and weighted-average exchange
rates for revenues and expenses. Adjustments resulting
from translating net assets are reported as a separate
component of accumulated other comprehensive loss
within common shareholders equity as currency transla-
tion adjustment.
Recent Accounting Pronouncements
In July 2012, the Financial Accounting Standards Board (FASB)
issued new accounting guidance that permits an entity to first
assess qualitative factors to determine whether it is more likely
than not that an indefinite-lived intangible asset is impaired as
a basis for determining whether it is necessary to perform a
quantitative impairment test. An entity would continue to cal-
culate the fair value of an indefinite-lived intangible asset if the
asset fails the qualitative assessment, while no further analysis
would be required if it passes. The provisions of the new guid-
ance are effective as of the beginning of our 2013 fiscal year.
We do not expect the new guidance to have an impact on the
2013 impairment test results.
In September 2011, the FASB issued new accounting guid-
ance that permits an entity to first assess qualitative factors
of whether it is more likely than not that a reporting units fair
value is less than its carrying amount before applying the two-
step goodwill impairment test. An entity would continue to
perform the historical first step of the impairment test if it fails
the qualitative assessment, while no further analysis would be
required if it passes. The provisions of the new guidance were
effective for, and had no impact on, our 2012 annual goodwill
impairment test results.
In December 2011, the FASB issued new disclosure require-
ments that are intended to enhance current disclosures on
offsetting financial assets and liabilities. The new disclosures
require an entity to disclose both gross and net information
about derivative instruments accounted for in accordance
with the guidance on derivatives and hedging that are eligible
for offset on the balance sheet and instruments and trans-
actions subject to an agreement similar to a master netting
arrangement. The provisions of the new disclosure require-
mentsare effective as of the beginning of our 2014 fiscal year.
We arecurrently evaluating the impact of the new guidance on
our financial statements.
In September 2011, the FASB amended its guidance regard-
ing the disclosure requirements for employers participating in
multiemployer pension and other postretirement benefit plans
(multiemployer plans) to improve transparency and increase
awareness of the commitments and risks involved with partici-
pation in multiemployer plans. The new accounting guidance
requires employers participating in multiemployer plans to
provide additional quantitative and qualitative disclosures
toprovide users with more detailed information regarding an
employers involvement in multiemployer plans. The provisions
of this new guidance were effective as of the beginning of
our2011 fiscal year and did not have a material impact on our
financial statements.
2012 PEPSICO ANNUAL REPORT 79
Notes to Consolidated Financial Statements
In June 2011, the FASB amended its accounting guidance
on the presentation of comprehensive income in financial
statements to improve the comparability, consistency and
transparency of financial reporting and to increase the promi-
nence of items that are recorded in other comprehensive
income. The new accounting guidance requires entities to
report components of comprehensive income in either (1) a
continuous statement of comprehensive income or (2) two
separate but consecutive statements. The provisions of the
guidance were effective as of the beginning of our 2012
fiscal year. Accordingly, we have presented the components
of net income and other comprehensive income for the fiscal
years ended December 29, 2012, December 31, 2011 and
December25, 2010 as separate but consecutive statements.
In February 2013, the FASB issued guidance that would
require an entity to provide enhanced footnote disclosures
to explain the effect of reclassification adjustments on other
comprehensive income by component and provide tabular
disclosure in the footnotes showing the effect of items reclas-
sified from accumulated other comprehensive income on the
line items of net income. The provisions of this new guidance
are effective as of the beginning of our 2013 fiscal year. We do
not expect the adoption of this new guidance to have a mate-
rial impact on our financial statements.
In the second quarter of 2010, the Patient Protection and
Affordable Care Act (PPACA) was signed into law. The PPACA
changes the tax treatment related to an existing retiree drug
subsidy (RDS) available to sponsors of retiree health benefit
plans that provide a benefit that is at least actuarially equiva-
lent to the benefits under Medicare Part D. As a result of
the PPACA, RDS payments will effectively become taxable
in tax years beginning in 2013, by requiring the amount of
the subsidy received to be offset against our deduction for
health care expenses. The provisions of the PPACA required
us to record the effect of this tax law change beginning in our
second quarter of 2010, and consequently we recorded a one-
time related tax charge of $41million in the second quarter of
2010. In the first quarter of 2012, we began pre-paying funds
within our 401(h) voluntary employee beneficiary associations
(VEBA) trust to fully cover prescription drug benefit liabilities
for Medicare eligible retirees. As a result, the receipt of future
Medicare subsidy payments for prescription drugs will not be
taxable and consequently we recorded a $55million tax ben-
efit reflecting this change in the first quarter of 2012.
Note3 Restructuring, Impairment and
Integration Charges
In 2012, we incurred restructuring charges of $279 million
($215 million after-tax or $0.14 per share) in conjunction
with our Productivity Plan. In 2011, we incurred restructuring
charges of $383 million ($286 million after-tax or $0.18 per
share) in conjunction with our Productivity Plan. All of these
charges were recorded in selling, general and administrative
expenses and primarily relate to severance and other employee
related costs, asset impairments, and consulting and contract
termination costs. The Productivity Plan includes actions in
every aspect of our business that we believe will strengthen
our complementary food, snack and beverage businesses by
leveraging new technologies and processes across PepsiCos
operations; go-to-market and information systems; height-
ening the focus on best practice sharing across the globe;
consolidating manufacturing, warehouse and sales facilities;
and implementing simplified organization structures, with
wider spans of control and fewer layers of management.
The Productivity Plan is expected to enhance PepsiCos
cost-competitiveness, provide a source of funding for future
brand-building and innovation initiatives, and serve as a financial
cushion for potential macroeconomic uncertainty.
A summary of our Productivity Plan charges in 2012 was
as follows:
Severance
and Other
Employee Costs
Asset
Impairments
Other
Costs Total
FLNA $ 14 $ 8 $ 16 $ 38
QFNA 9 9
LAF 15 8 27 50
PAB 34 43 25 102
Europe 14 16 12 42
AMEA 18 10 28
Corporate (6) 16 10
$ 89 $ 75 $ 115 $ 279
A summary of our Productivity Plan charges in 2011 was
as follows:
Severance
and Other
Employee Costs
Other
Costs Total
FLNA $ 74 $ 2 $ 76
QFNA 18 18
LAF 46 2 48
PAB 75 6 81
Europe 65 12 77
AMEA 9 9
Corporate 40 34 74
$ 327 $ 56 $ 383
2012 PEPSICO ANNUAL REPORT 80
Notes to Consolidated Financial Statements
A summary of our Productivity Plan activity in 2011 and
2012 was as follows:
Severance
and Other
Employee Costs
Asset
Impairments
Other
Costs Total
2011 restructuring
charges $ 327 $ $ 56 $ 383
Cash payments (1) (29) (30)
Non-cash charges (77) (77)
Liability as of
December31, 2011 249 27 276
2012 restructuring
charges 89 75 115 279
Cash payments (239) (104) (343)
Non-cash charges (8) (75) (2) (85)
Liability as of
December29, 2012 $ 91 $ $ 36 $ 127
In 2012, we incurred merger and integration charges of
$16million ($12million after-tax or $0.01 per share) related
to our acquisition of WBD, including $11 million recorded
in the Europe segment and $5 million recorded in interest
expense. All of these net charges, other than the interest
expense portion, were recorded in selling, general and admin-
istrative expenses. The majority of cash payments related to
these charges were paid by the end of 2012.
In 2011, we incurred merger and integration charges of
$329million ($271million after-tax or $0.17 per share) related
to our acquisitions of PBG, PAS and WBD, including $112mil-
lion recorded in the PAB segment, $123 million recorded in
the Europe segment, $78million recorded in corporate unallo-
cated expenses and $16million recorded in interest expense.
All of these net charges, other than the interest expense
portion, were recorded in selling, general and administrative
expenses. These charges also include closing costs and advi-
sory fees related to our acquisition of WBD. Substantially all
cash payments related to the above charges were made by
the end of 2011.
In 2010, we incurred merger and integration charges of
$799 million related to our acquisitions of PBG and PAS, as
well as advisory fees in connection with our acquisition of
WBD. $467 million of these charges were recorded in the
PAB segment, $111million recorded in the Europe segment,
$191million recorded in corporate unallocated expenses and
$30million recorded in interest expense. All of these charges,
other than the interest expense portion, were recorded in
selling, general and administrative expenses. The merger and
integration charges related to our acquisitions of PBG and PAS
were incurred to help create a more fully integrated supply
chain and go-to-market business model, to improve the effec-
tiveness and efficiency of the distribution of our brands and to
enhance our revenue growth. These charges also include clos-
ing costs, one-time financing costs and advisory fees related
to our acquisitions of PBG and PAS. In addition, we recorded
$9million of merger-related charges, representing our share
of the respective merger costs of PBG and PAS, in bottling
equity income. Substantially all cash payments related to the
above charges were made by the end of 2011. In total, these
charges had an after-tax impact of $648 million or $0.40
per share.
A summary of our merger and integration activity was
as follows:
Severance
and Other
Employee Costs
Asset
Impairments
Other
Costs Total
2010 merger and
integration charges $ 396 $ 132 $ 280 $ 808
Cash payments (114) (271) (385)
Non-cash charges (103) (132) 16 (219)
Liability as of
December25, 2010 179 25 204
2011 merger and
integration charges 146 34 149 329
Cash payments (191) (186) (377)
Non-cash charges (36) (34) 19 (51)
Liability as of
December31, 2011 98 7 105
2012 merger and
integration charges (3) 1 18 16
Cash payments (65) (18) (83)
Non-cash charges (12) (1) (1) (14)
Liability as of
December29, 2012 $ 18 $ $ 6 $ 24
Note4 Property, Plant and Equipment and
Intangible Assets
Average Useful
Life (Years) 2012 2011 2010
Property, plant and
equipment, net
Land and improvements 1034 $ 1,890 $ 1,951
Buildings and improvements 1544 7,792 7,565
Machinery and equipment,
including fleet and software 515 24,743 23,798
Construction in progress 1,737 1,826
36,162 35,140
Accumulated depreciation (17,026) (15,442)
$ 19,136 $ 19,698
Depreciation expense $ 2,489 $ 2,476 $2,124
2012 PEPSICO ANNUAL REPORT 81
Notes to Consolidated Financial Statements
Property, plant and equipment is recorded at historical cost. Depreciation and amortization are recognized on a straight-line basis
over an assets estimated useful life. Land is not depreciated and construction in progress is not depreciated until ready for service.
2012 2011 2010
Average
Useful Life
(Years) Gross
Accumulated
Amortization Net Gross
Accumulated
Amortization Net
Amortizable intangible
assets, net
Acquired franchise rights 5660 $ 931 $ (67) $ 864 $ 916 $ (42) $ 874
Reacquired franchise rights 114 110 (68) 42 110 (47) 63
Brands 540 1,422 (980) 442 1,417 (945) 472
Other identifiable intangibles 1024 736 (303) 433 777 (298) 479
$ 3,199 $ (1,418) $ 1,781 $ 3,220 $ (1,332) $ 1,888
Amortization expense $ 119 $ 133 $ 117
Amortization of intangible assets for each of the next five
years, based on existing intangible assets as of December29,
2012 and using average 2012 foreign exchange rates, is
expected to be as follows:
2013 2014 2015 2016 2017
Five-year projected
amortization $110 $95 $86 $78 $72
Depreciable and amortizable assets are only evaluated for
impairment upon a significant change in the operating or
macroeconomic environment. In these circumstances, if an
evaluation of the undiscounted cash flows indicates impair-
ment, the asset is written down to its estimated fair value,
which is based on discounted future cash flows. Useful lives
are periodically evaluated to determine whether events or
circumstances have occurred which indicate the need for revi-
sion. For additional unaudited information on our policies for
amortizable brands, see Our Critical Accounting Policies in
Managements Discussion and Analysis.
2012 PEPSICO ANNUAL REPORT 82
Notes to Consolidated Financial Statements
Nonamortizable Intangible Assets
Perpetual brands and goodwill are assessed for impairment at least annually. If the carrying amount of a perpetual brand exceeds
its fair value, as determined by its discounted cash flows, an impairment loss is recognized in an amount equal to that excess.
We did not recognize any impairment charges for goodwill in the years presented. We recorded impairment charges on certain
brands in Europe of $23million and $14million in 2012 and 2011, respectively. The change in the book value of nonamortizable
intangible assets is as follows:
Balance,
Beginning
2011
Acquisitions/
(Divestitures)
Translation
and Other
Balance,
End of
2011
Acquisitions/
(Divestitures)
Translation
and Other
Balance,
End of
2012
FLNA
Goodwill $ 313 $ $ (2) $ 311 $ $ 5 $ 316
Brands 31 (1) 30 1 31
344 (3) 341 6 347
QFNA
Goodwill 175 175 175
LAF
Goodwill 497 331 (35) 793 (61) (16) 716
Brands 143 20 (6) 157 75 (9) 223
640 351 (41) 950 14 (25) 939
PAB
Goodwill 9,946 (27) 13 9,932 23 33 9,988
Reacquired franchise rights 7,283 77 (18) 7,342 (33) 28 7,337
Acquired franchise rights 1,565 (1) (2) 1,562 9 2 1,573
Brands 182 (20) 6 168 (15) 153
Other 10 (9) (1)
18,986 20 (2) 19,004 (1) 48 19,051
Europe
(a)
Goodwill 3,040 2,131 (271) 4,900 78 236 5,214
Reacquired franchise rights 793 (61) 732 40 772
Acquired franchise rights 227 (9) 218 5 223
Brands 1,380 3,114 (316) 4,178 (96) 202 4,284
5,440 5,245 (657) 10,028 (18) 483 10,493
AMEA
Goodwill 690 (1) 689 (142) 15 562
Brands 169 1 170 (24) 2 148
859 859 (166) 17 710
Total goodwill 14,661 2,435 (296) 16,800 (102) 273 16,971
Total reacquired franchise rights 8,076 77 (79) 8,074 (33) 68 8,109
Total acquired franchise rights 1,792 (1) (11) 1,780 9 7 1,796
Total brands 1,905 3,114 (316) 4,703 (45) 181 4,839
Total other 10 (9) (1)
$ 26,444 $ 5,616 $ (703) $ 31,357 $ (171) $ 529 $ 31,715
(a) Net increase in 2011 relates primarily to our acquisition of WBD.
2012 PEPSICO ANNUAL REPORT 83
Notes to Consolidated Financial Statements
Note5 Income Taxes
2012 2011 2010
Income before income taxes
U.S. $ 3,234 $ 3,964 $ 4,008
Foreign 5,070 4,870 4,224
$ 8,304 $ 8,834 $ 8,232
Provision for income taxes
Current: U.S. Federal $ 911 $ 611 $ 932
Foreign 940 882 728
State 153 124 137
2,004 1,617 1,797
Deferred: U.S. Federal 154 789 78
Foreign (95) (88) 18
State 27 54 1
86 755 97
$ 2,090 $ 2,372 $ 1,894
Tax rate reconciliation
U.S. Federal statutory tax rate 35.0% 35.0% 35.0%
State income tax, net of U.S. Federal
tax benefit 1.4 1.3 1.1
Lower taxes on foreign results (6.9) (8.7) (9.4)
Tax benefit related to tax court
decision (2.6)
Acquisitions of PBG and PAS (3.1)
Other, net (1.7) (0.8) (0.6)
Annual tax rate 25.2% 26.8% 23.0%
Deferred tax liabilities
Investments in noncontrolled
affiliates $ 48 $ 41
Debt guarantee of wholly owned
subsidiary 828 828
Property, plant and equipment 2,424 2,466
Intangible assets other than
nondeductible goodwill 4,388 4,297
Other 260 184
Gross deferred tax liabilities 7,948 7,816
Deferred tax assets
Net carryforwards 1,378 1,373
Stock-based compensation 378 429
Retiree medical benefits 411 504
Other employee-related benefits 672 695
Pension benefits 647 545
Deductible state tax and interest
benefits 345 339
Long-term debt obligations acquired 164 223
Other 863 822
Gross deferred tax assets 4,858 4,930
Valuation allowances (1,233) (1,264)
Deferred tax assets, net 3,625 3,666
Net deferred tax liabilities $ 4,323 $ 4,150
Deferred taxes included within:
Assets:
Prepaid expenses and other
current assets $ 740 $ 845
Liabilities:
Deferred income taxes $ 5,063 $ 4,995
Analysis of valuation allowances
Balance, beginning of year $ 1,264 $ 875 $ 586
Provision 68 464 75
Other (deductions)/additions (99) (75) 214
Balance, end of year $ 1,233 $ 1,264 $ 875
For additional unaudited information on our income tax poli-
cies, including our reserves for income taxes, see Our Critical
Accounting Policies in Managements Discussion and Analysis.
Reserves
A number of years may elapse before a particular matter, for
which we have established a reserve, is audited and finally
resolved. The number of years with open tax audits varies
depending on the tax jurisdiction. Our major taxing jurisdic-
tions and the related open tax audits are as follows:
U.S. during 2012, we received a favorable tax court deci-
sion related to the classification of financial instruments.
We continue to dispute three matters related to the 2003
2007 audit cycle with the IRS Appeals Division. We are
currently under audit for tax years 20082009;
Mexico audits have been completed for all taxable years
through 2005. We are currently under audit for 20062008;
United Kingdom audits have been completed for all tax-
able years through 2009;
Canada domestic audits have been substantially com-
pleted for all taxable years through 2008. International
audits have been completed for all taxable years through
2005; and
Russia audits have been substantially completed for all
taxable years through 2008. We are currently under audit
for 20092011.
While it is often difficult to predict the final outcome or the
timing of resolution of any particular tax matter, we believe
that our reserves reflect the probable outcome of known
tax contingencies. We adjust these reserves, as well as the
related interest, in light of changing facts and circumstances.
Settlement of any particular issue would usually require the
use of cash. Favorable resolution would be recognized as a
reduction to our annual tax rate in the year of resolution. For
further unaudited information on the impact of the resolu-
tion of open tax issues, see Other Consolidated Results in
Managements Discussion and Analysis.
We believe that it is reasonably possible that our reserves
for uncertain tax positions could decrease by approximately
$1.5 billion within the next twelve months as a result of
the completion of audits in various jurisdictions, including
the potential settlement with the IRS for the taxable years
20032009.
As of December29, 2012, the total gross amount of reserves
for income taxes, reported in income taxes payable and other
liabilities, was $2,425 million. Any prospective adjustments
to these reserves will be recorded as an increase or decrease
to our provision for income taxes and would impact our
effective tax rate. In addition, we accrue interest related to
2012 PEPSICO ANNUAL REPORT 84
Notes to Consolidated Financial Statements
reserves for income taxes in our provision for income taxes
and any associated penalties are recorded in selling, general
and administrative expenses. The gross amount of interest
accrued, reported in other liabilities, was $670 million as of
December29, 2012, of which $10million was recognized in
2012. The gross amount of interest accrued, reported in other
liabilities, was $660million as of December31, 2011, of which
$90million was recognized in 2011.
A rollforward of our reserves for all federal, state and for-
eign tax jurisdictions, is as follows:
2012 2011
Balance, beginning of year $ 2,167 $ 2,022
Additions for tax positions related to the current year 275 233
Additions for tax positions from prior years 161 147
Reductions for tax positions from prior years (172) (46)
Settlement payments (17) (156)
Statute of limitations expiration (3) (15)
Translation and other 14 (18)
Balance, end of year $ 2,425 $ 2,167
Carryforwards and Allowances
Operating loss carryforwards totaling $10.4billion at year-end
2012 are being carried forward in a number of foreign and
state jurisdictions where we are permitted to use tax operat-
ing losses from prior periods to reduce future taxable income.
These operating losses will expire as follows: $0.2 billion in
2013, $8.2 billion between 2014 and 2032 and $2.0 billion
may be carried forward indefinitely. We establish valuation
allowances for our deferred tax assets if, based on the avail-
able evidence, it is more likely than not that some portion or all
of the deferred tax assets will not be realized.
Undistributed International Earnings
As of December29, 2012, we had approximately $32.2billion
of undistributed international earnings. We intend to continue
to reinvest earnings outside the U.S. for the foreseeable future
and, therefore, have not recognized any U.S. tax expense on
these earnings.
Note6 Stock-Based Compensation
Our stock-based compensation program is designed to attract
and retain employees while also aligning employees inter-
ests with the interests of our shareholders. Stock options
and restricted stock units (RSU) are granted to employees
under the shareholder-approved 2007 Long-Term Incentive
Plan(LTIP).
In 2012, certain executive officers were granted PepsiCo
equity performance units (PEPUnits). These PEPUnits are
earned based on achievement of a cumulative net income per-
formance target and provide an opportunity to earn shares of
PepsiCo common stock with a value that adjusts based upon
absolute changes in PepsiCos stock price as well as PepsiCos
Total Shareholder Return relative to the S&P 500 over a three-
year performance period.
The Company may use either authorized and unissued
shares or repurchased common stock to meet share require-
ments resulting from the exercise of stock options and the
vesting of restricted stock awards.
At year-end 2012, 124 million shares were available for
future stock-based compensation grants.
The following table summarizes our total stock-based com-
pensation expense:
2012 2011 2010
Stock-based compensation expense $ 278 $ 326 $ 299
Merger and integration charges 2 13 53
Restructuring and impairment (benefits)/charges (7) 4
Total
(a)
$ 273 $ 343 $ 352
Income tax benefits recognized in earnings related
to stock-based compensation $ 73 $ 101 $ 89
(a) $86million recorded in 2010 was related to the unvested PBG/PAS acquisition-
related grants.
In connection with our acquisition of PBG in 2010, we issued
13.4million stock options and 2.7million RSUs at weighted-
average grant prices of $42.89 and $62.30, respectively, to
replace previously held PBG equity awards. In connection
with our acquisition of PAS in 2010, we issued 0.4 million
stock options at a weighted-average grant price of $31.72 to
replace previously held PAS equity awards. Our equity issu-
ances included 8.3million stock options and 0.6million RSUs
which were vested at the acquisition date and were included
in the purchase price. The remaining 5.5million stock options
and 2.1million RSUs issued were unvested at the issuance date
and are being amortized over their remaining vesting period,
up to three years from the issuance date.
As a result of our annual benefits review in 2010, the
Company approved certain changes to our benefits pro-
grams to remain market competitive relative to other
leading global companies. These changes included ending
the Companys broad-based SharePower stock option pro-
gram. Consequently, beginning in 2011, no new awards
were granted under the SharePower program. Outstanding
SharePower awards from 2010 and earlier continue to vest
and are exercisable according to the terms and conditions of
the program. See Note 7 for additional information regarding
other related changes.
2012 PEPSICO ANNUAL REPORT 85
Notes to Consolidated Financial Statements
Method of Accounting and Our Assumptions
We account for our employee stock options under the fair
value method of accounting using a Black-Scholes valuation
model to measure stock option expense at the date of grant.
In addition, we use the Monte-Carlo simulation option-pricing
model to determine the fair value of market-based awards.
The Monte-Carlo simulation option-pricing model uses the
same input assumptions as the Black-Scholes model, however,
it also further incorporates into the fair-value determination
the possibility that the market condition may not be satisfied.
Compensation costs related to awards with a market-based
condition are recognized regardless of whether the market
condition is satisfied, provided that the requisite service has
been provided.
All stock option grants have an exercise price equal to the fair
market value of our common stock on the date of grant and gen-
erally have a 10-year term. We do not backdate, reprice or grant
stock-based compensation awards retroactively. Repricing of
awards would require shareholder approval under the LTIP.
The fair value of stock option grants is amortized to expense
over the vesting period, generally three years. Awards to
employees eligible for retirement prior to the award becoming
fully vested are amortized to expense over the period through
the date that the employee first becomes eligible to retire and
is no longer required to provide service to earn the award.
Executives who are awarded long-term incentives based on
their performance are generally offered the choice of stock
options or RSUs. Executives who elect RSUs receive one RSU
for every four stock options that would have otherwise been
granted. Senior officers do not have a choice and, through
2012, are granted 50% stock options and 50% performance-
based RSUs.
Our weighted-average Black-Scholes fair value assumptions
are as follows:
2012 2011 2010
Expected life 6 years 6 years 5 years
Risk-free interest rate 1.3% 2.5% 2.3%
Expected volatility 17% 16% 17%
Expected dividend yield 3.0% 2.9% 2.8%
The expected life is the period over which our employee
groups are expected to hold their options. It is based on our
historical experience with similar grants. The risk-free inter-
est rate is based on the expected U.S. Treasury rate over
the expected life. Volatility reflects movements in our stock
price over the most recent historical period equivalent to the
expected life. Dividend yield is estimated over the expected
life based on our stated dividend policy and forecasts of net
income, share repurchases and stock price.
A summary of our stock-based compensation activity for
the year ended December29, 2012 is presented below:
Our Stock Option Activity
Options
(a)
Average
Price
(b)
Average
Life
(years)
(c)
Aggregate
Intrinsic
Value
(d)
Outstanding at December31, 2011 91,075 $ 55.92
Granted 3,696 $ 67.13
Exercised (23,585) $ 47.33
Forfeited/expired (3,041) $ 63.81
Outstanding at December29, 2012 68,145 $ 59.15 5.04 $ 614,322
Exercisable at December29, 2012 48,366 $ 56.44 4.45 $ 567,761
Expected to vest as of December29, 2012 19,432 $ 65.79 7.85 $ 45,374
(a) Options are in thousands and include options previously granted under PBG, PAS and Quaker legacy plans. No additional options or shares may be granted under the PBG,
PAS and Quaker plans.
(b) Weighted-average exercise price.
(c) Weighted-average contractual life remaining.
(d) In thousands.
2012 PEPSICO ANNUAL REPORT 86
Notes to Consolidated Financial Statements
Our RSU Activity
RSUs
(a)
Average
Intrinsic
Value
(b)
Average
Life
(years)
(c)
Aggregate
Intrinsic
Value
(d)
Outstanding at December31, 2011 12,340 $62.96
Granted 4,404 $66.64
Converted (3,436) $57.76
Forfeited (1,326) $64.80
Outstanding at December29, 2012 11,982 $65.60 1.49 $815,051
Expected to vest as of December29, 2012 11,616 $65.58 1.34 $790,128
(a) RSUs are in thousands and include RSUs previously granted under a PBG plan. No additional RSUs or shares may be granted under the PBG plan.
(b) Weighted-average intrinsic value at grant date.
(c) Weighted-average contractual life remaining.
(d) In thousands.
Our PEPUnit Activity
PEPUnits
(a)
Average
Intrinsic
Value
(b)
Average
Life
(years)
(c)
Aggregate
Intrinsic
Value
(d)
Outstanding at December31, 2011 $
Granted 410 $ 64.85
Converted $
Forfeited (42) $ 64.51
Outstanding at December29, 2012 368 $ 64.89 2.26 $25,031
Expected to vest as of December29, 2012 334 $ 64.85 2.26 $22,721
(a) PEPUnits are in thousands.
(b) Weighted-average intrinsic value at grant date.
(c) Weighted-average contractual life remaining.
(d) In thousands.
Other Stock-Based Compensation Data
2012 2011 2010
Stock Options
Weighted-average fair value of
options granted $ 6.86 $ 7.79 $ 13.93
Total intrinsic value of options
exercised
(a)
$ 512,636 $ 385,678 $ 502,354
RSUs
Total number of RSUs granted
(a)
4,404 5,333 8,326
Weighted-average intrinsic
value of RSUs granted $ 66.64 $ 63.87 $ 65.01
Total intrinsic value of RSUs
converted
(a)
$ 236,575 $ 173,433 $ 202,717
PEPUnits
Total number of PEPUnits
granted
(a)
410
Weighted-average intrinsic
value of PEPUnits granted $ 64.85
Total intrinsic value of PEPUnits
converted
(a)
(a) In thousands.
As of December31, 2012, there was $389million of total
unrecognized compensation cost related to nonvested share-
based compensation grants. This unrecognized compensation
is expected to be recognized over a weighted-average period
of two years.
Note7 Pension, Retiree Medical and
SavingsPlans
Our pension plans cover certain full-time employees in the U.S.
and certain international employees. Benefits are determined
based on either years of service or a combination of years of
service and earnings. Certain U.S. and Canada retirees are also
eligible for medical and life insurance benefits (retiree medi-
cal) if they meet age and service requirements. Generally, our
share of retiree medical costs is capped at specified dollar
amounts, which vary based upon years of service, with retirees
contributing the remainder of the costs.
Gains and losses resulting from actual experience differing
from our assumptions, including the difference between the
actual return on plan assets and the expected return on plan
assets, and from changes in our assumptions are determined
at each measurement date. If this net accumulated gain or loss
exceeds 10% of the greater of the market-related value of
plan assets or plan liabilities, a portion of the net gain or loss
is included in expense for the following year based upon the
average remaining service period of active plan participants,
which is approximately 11 years for pension expense and
approximately 8 years for retiree medical expense. The cost or
benefit of plan changes that increase or decrease benefits for
2012 PEPSICO ANNUAL REPORT 87
Notes to Consolidated Financial Statements
prior employee service (prior service cost/(credit)) is included
in earnings on a straight-line basis over the average remaining
service period of active plan participants.
In connection with our acquisitions of PBG and PAS, we
assumed sponsorship of pension and retiree medical plans
that provide benefits to certain U.S. and international employ-
ees. Subsequently, during 2010, we merged the pension plan
assets of the legacy PBG and PAS U.S. pension plans with
those of PepsiCo into one master trust.
During 2010, the Compensation Committee of PepsiCos
Board of Directors approved certain changes to the U.S. pen-
sion and retiree medical plans, effective January 1, 2011.
Pension plan design changes included implementing a new
employer contribution to the 401(k) savings plan for all future
salaried new hires of the Company, as salaried new hires are
no longer eligible to participate in the defined benefit pension
plan, as well as implementing a new defined benefit pen-
sion formula for certain hourly new hires of the Company.
Pension plan design changes also included implementing a
new employer contribution to the 401(k) savings plan for
certain legacy PBG and PAS salaried employees (as such
employees are also not eligible to participate in the defined
benefit pension plan), as well as implementing a new defined
benefit pension formula for certain legacy PBG and PAS hourly
employees. The retiree medical plan design change included
phasing out Company subsidies of retiree medical benefits.
As a result of these changes, we remeasured our pension and
retiree medical expenses and liabilities in 2010, which resulted
in a one-time pre-tax curtailment gain of $62million included
in retiree medical expenses.
In the fourth quarter of 2012, the Company offered certain
former employees who have vested benefits in our defined
benefit pension plans the option of receiving a one-time lump
sum payment equal to the present value of the participants
pension benefit (payable in cash or rolled over into a quali-
fied retirement plan or IRA). In December 2012, we made a
discretionary contribution of $405 million to fund substan-
tially all of these payments. The Company recorded a pre-tax
non-cash settlement charge of $195 million ($131 million
after-tax or $0.08 per share) as a result of this transaction. See
Items Affecting Comparability in Managements Discussion
and Analysis.
The provisions of both the PPACA and the Health Care
and Education Reconciliation Act are reflected in our retiree
medical expenses and liabilities and were not material to our
financial statements.
Selected financial information for our pension and retiree medical plans is as follows:
Pension Retiree Medical
U.S. International
2012 2011 2012 2011 2012 2011
Change in projected benefit liability
Liability at beginning of year $ 11,901 $ 9,851 $ 2,381 $ 2,142 $ 1,563 $ 1,770
Acquisitions/(divestitures) 11 (63)
Service cost 407 350 100 95 50 51
Interest cost 534 547 115 117 65 88
Plan amendments 15 21 (16) 3
Participant contributions 3 3
Experience loss/(gain) 932 1,484 200 224 (63) (239)
Benefit payments (278) (414) (76) (69) (111) (110)
Settlement/curtailment (633) (20) (40) (15)
Special termination benefits 8 71 1 1 5 1
Foreign currency adjustment 102 (41) 2 (1)
Other 2 3
Liability at end of year $ 12,886 $ 11,901 $ 2,788 $ 2,381 $ 1,511 $ 1,563
Change in fair value of plan assets
Fair value at beginning of year $ 9,072 $ 8,870 $ 2,031 $ 1,896 $ 190 $ 190
Acquisitions/(divestitures) 11 (1)
Actual return on plan assets 1,282 542 206 79 35
Employer contributions/funding 1,368 63 246 176 251 110
Participant contributions 3 3
Benefit payments (278) (414) (76) (69) (111) (110)
Settlement (627) (33) (30)
Foreign currency adjustment 86 (23)
Fair value at end of year $ 10,817 $ 9,072 $ 2,463 $ 2,031 $ 365 $ 190
Funded status $ (2,069) $ (2,829) $ (325) $ (350) $ (1,146) $ (1,373)
2012 PEPSICO ANNUAL REPORT 88
Notes to Consolidated Financial Statements
Pension Retiree Medical
U.S. International
2012 2011 2012 2011 2012 2011
Amounts recognized
Other assets $ $ $ 51 $ 55 $ $
Other current liabilities (51) (91) (2) (1) (71) (124)
Other liabilities (2,018) (2,738) (374) (404) (1,075) (1,249)
Net amount recognized $ (2,069) $ (2,829) $ (325) $ (350) $ (1,146) $ (1,373)
Amounts included in accumulated other comprehensive
loss (pre-tax)
Net loss/(gain) $ 4,212 $ 4,217 $ 1,096 $ 977 $ (44) $ 32
Prior service cost/(credit) 121 122 (3) (2) (92) (118)
Total $ 4,333 $ 4,339 $ 1,093 $ 975 $ (136) $ (86)
Components of the (decrease)/increase in net
loss/(gain) included in accumulated other
comprehensiveloss
Change in discount rate $ 776 $ 1,710 $ 188 $ 302 $ 84 $ 115
Employee-related assumption changes 135 (140) (2) (51) (67) (125)
Liability-related experience different from assumptions 66 (85) 14 (27) (80) (210)
Actual asset return different from expected return (486) 162 (60) 57 (13) 14
Amortization and settlement of losses (451) (147) (64) (55) (12)
Other, including foreign currency adjustments (45) (9) 43 (16) (20)
Total $ (5) $ 1,491 $ 119 $ 210 $ (76) $ (238)
Liability at end of year for service to date $ 11,643 $ 11,205 $ 2,323 $ 1,921
The components of benefit expense are as follows:
Pension Retiree Medical
U.S. International
2012 2011 2010 2012 2011 2010 2012 2011 2010
Components of benefit expense
Service cost $ 407 $ 350 $ 299 $ 100 $ 95 $ 81 $ 50 $ 51 $ 54
Interest cost 534 547 506 115 117 106 65 88 93
Expected return on plan assets (796) (704) (643) (146) (136) (123) (22) (14) (1)
Amortization of prior service cost/(credit) 17 14 12 1 2 2 (26) (28) (22)
Amortization of net loss 259 145 119 53 40 24 12 9
421 352 293 123 118 90 67 109 133
Settlement/curtailment loss/(gain)
(a)
185 (8) (2) 4 30 1 (62)
Special termination benefits 8 71 45 1 1 3 5 1 3
Total $ 614 $ 415 $ 336 $ 128 $ 149 $ 94 $ 72 $ 110 $ 74
(a) Includes pension lump sum settlement charge of $195million in 2012. This charge is reflected in items affecting comparability (see Items Affecting Comparability in
Managements Discussion and Analysis).
The estimated amounts to be amortized from accumulated other comprehensive loss into expense in 2013 for our pension
and retiree medical plans are as follows:
Pension Retiree Medical
U.S. International
Net loss $289 $ 68 $ 1
Prior service cost/(credit) 18 1 (22)
Total $307 $ 69 $ (21)
2012 PEPSICO ANNUAL REPORT 89
Notes to Consolidated Financial Statements
The following table provides the weighted-average assumptions used to determine projected benefit liability and benefit
expense for our pension and retiree medical plans:
Pension Retiree Medical
U.S. International
2012 2011 2010 2012 2011 2010 2012 2011 2010
Weighted-average assumptions
Liability discount rate 4.2% 4.6% 5.7% 4.4% 4.8% 5.5% 3.7% 4.4% 5.2%
Expense discount rate 4.6% 5.7% 6.0% 4.8% 5.5% 6.0% 4.4% 5.2% 5.8%
Expected return on plan assets 7.8% 7.8% 7.8% 6.7% 6.7% 7.1% 7.8% 7.8% 7.8%
Liability rate of salary increases 3.7% 3.7% 4.1% 3.9% 4.1% 4.1%
Expense rate of salary increases 3.7% 4.1% 4.4% 4.1% 4.1% 4.1%
The following table provides selected information about plans with liability for service to date and total benefit liability in
excess of plan assets:
Pension Retiree Medical
U.S. International
2012 2011 2012 2011 2012 2011
Selected information for plans with liability for service
to date in excess of plan assets
Liability for service to date $ (11,643) $ (11,205) $ (711) $ (471)
Fair value of plan assets $ 10,817 $ 9,072 $ 552 $ 344
Selected information for plans with projected benefit
liability in excess of plan assets
Benefit liability $ (12,886) $ (11,901) $ (2,542) $ (2,191) $ (1,511) $ (1,563)
Fair value of plan assets $ 10,817 $ 9,072 $ 2,166 $ 1,786 $ 365 $ 190
Of the total projected pension benefit liability at year-end 2012, $761million relates to plans that we do not fund because the
funding of such plans does not receive favorable tax treatment.
Future Beneft Payments and Funding
Our estimated future benefit payments are as follows:
2013 2014 2015 2016 2017 201822
Pension $560 $570 $600 $650 $705 $ 4,465
Retiree medical
(a)
$120 $125 $125 $130 $130 $ 655
(a) Expected future benefit payments for our retiree medical plans do not reflect any estimated subsidies expected to be received under the 2003 Medicare Act. Subsidies
are expected to be approximately $13million for each of the years from 2013 through 2017 and approximately $90million in total for 2018 through 2022.
These future benefits to beneficiaries include payments
from both funded and unfunded plans.
In 2013, we expect to make pension and retiree medi-
cal contributions of approximately $240 million, with up to
approximately $17 million expected to be discretionary. Our
contributions for retiree medical are estimated to be approxi-
mately $70million in 2013.
2012 PEPSICO ANNUAL REPORT 90
Notes to Consolidated Financial Statements
Plan Assets
Pension
Our pension plan investment strategy includes the use of
actively managed securities and is reviewed periodically in
conjunction with plan liabilities, an evaluation of market con-
ditions, tolerance for risk and cash requirements for benefit
payments. Our investment objective is to ensure that funds
are available to meet the plans benefit obligations when they
become due. Our overall investment strategy is to prudently
invest plan assets in a well-diversified portfolio of equity and
high-quality debt securities to achieve our long-term return
expectations. Our investment policy also permits the use of
derivative instruments which are primarily used to reduce risk.
Our expected long-term rate of return on U.S. plan assets is
7.8%. Our target investment allocations are as follows:
2013 2012
Fixed income 40% 40%
U.S. equity 33% 33%
International equity 22% 22%
Real estate 5% 5%
Actual investment allocations may vary from our target
investment allocations due to prevailing market conditions. We
regularly review our actual investment allocations and periodi-
cally rebalance our investments to our target allocations.
The expected return on pension plan assets is based on our
pension plan investment strategy and our expectations for
long-term rates of return by asset class, taking into account
volatility and correlation among asset classes and our histori-
cal experience. We also review current levels of interest rates
and inflation to assess the reasonableness of the long-term
rates. We evaluate our expected return assumptions annually
to ensure that they are reasonable. To calculate the expected
return on pension plan assets, our market-related value
ofassets for fixed income is the actual fair value. For all other
asset categories, we use a method that recognizes invest-
ment gains or losses (the difference between the expected
and actual return based on the market-related value of assets)
over a five-year period. This has the effect of reducing year-
to-year volatility.
Our pension contributions for 2012 were $1,614 million,
of which $1,375million was discretionary. Discretionary con-
tributions included $405 million pertaining to pension lump
sum payments.
Retiree Medical
In 2012 and 2011, we made non-discretionary contributions
of $111 million and $110 million, respectively, to fund the
payment of retiree medical claims. In 2012, we made a dis-
cretionary contribution of $140 million to fund future U.S.
retiree medical plan benefits. This contribution was invested
consistently with the allocation of existing assets in the U.S.
pension plan.
Fair Value
The guidance on fair value measurements defines fair value,
establishes a framework for measuring fair value and expands
disclosures about fair value measurements. The fair value
framework requires the categorization of assets and liabilities
into three levels based upon the assumptions (inputs) used to
price the assets. Level 1 provides the most reliable measure
of fair value, whereas Level 3 generally requires significant
management judgment.
2012 PEPSICO ANNUAL REPORT 91
Notes to Consolidated Financial Statements
Plan assets measured at fair value as of fiscal year-end 2012 and 2011 are categorized consistently by level in both years,
and are as follows:
2012 2011
Total Level 1 Level 2 Level 3 Total
U.S. plan assets*
Equity securities:
U.S. common stock
(a)
$ 626 $ 626 $ $ $ 514
U.S. commingled funds
(b)
3,106 3,106 3,003
International common stock
(a)
1,597 1,597 1,089
International commingled fund
(c)
948 948 776
Preferred stock
(d)
20 20 19
Fixed income securities:
Government securities
(d)
1,287 1,287 1,032
Corporate bonds
(d)(e)
2,962 2,962 2,653
Mortgage-backed securities
(d)
110 110 24
Other:
Contracts with insurance companies
(f)
27 27 24
Real estate commingled funds
(g)
331 331
Cash and cash equivalents 117 117 78
Sub-total U.S. plan assets 11,131 $ 2,340 $ 8,433 $ 358 9,212
Dividends and interest receivable 51 50
Total U.S. plan assets $ 11,182 $ 9,262
International plan assets
Equity securities:
U.S. commingled funds
(b)
$ 278 $ $ 278 $ $ 246
International commingled funds
(c)
863 863 729
Fixed income securities:
Government securities
(d)
202 202 171
Corporate bonds
(d)
230 230 196
Fixed income commingled funds
(h)
600 600 530
Other:
Contracts with insurance companies
(f)
35 35 30
Currency commingled funds
(i)
64 64 52
Real estate commingled fund
(g)
60 60 56
Cash and cash equivalents 125 125 16
Sub-total international plan assets 2,457 $ 125 $ 2,237 $ 95 2,026
Dividends and interest receivable 6 5
Total international plan assets $ 2,463 $ 2,031
(a) Based on quoted market prices in active markets.
(b) Based on the fair value of the investments owned by these funds that track various U.S. large, mid-cap and small company indices. Includes one large-cap fund that repre-
sents 25% and 30%, respectively, of total U.S. plan assets for 2012 and 2011.
(c) Based on the fair value of the investments owned by these funds that track various non-U.S. equity indices.
(d) Based on quoted bid prices for comparable securities in the marketplace and broker/dealer quotes that are not observable.
(e) Corporate bonds of U.S.-based companies represent 22% and 24%, respectively, of total U.S. plan assets for 2012 and 2011.
(f) Based on the fair value of the contracts as determined by the insurance companies using inputs that are not observable.
(g) Based on the appraised value of the investments owned by these funds as determined by independent third parties using inputs that are not observable.
(h) Based on the fair value of the investments owned by these funds that track various government and corporate bond indices.
( i ) Based on the fair value of the investments owned by these funds. Includes managed hedge funds that invest primarily in derivatives to reduce currency exposure.
* 2012 and 2011 amounts include $365million and $190million, respectively, of retiree medical plan assets that are restricted for purposes of providing health benefits for
U.S. retirees and their beneficiaries.
The change in Level 3 plan assets for 2012 is as follows:
Balance,
End of
2011
Return on
Assets Held
at Year End
Return
on Assets
Sold
Purchases
and Sales,
Net
Balance,
End of
2012
Real estate commingled funds $ 56 $ 15 $ 1 $ 319 $ 391
Contracts with insurance companies 54 9 (1) 62
Total $ 110 $ 24 $ 1 $ 318 $ 453
2012 PEPSICO ANNUAL REPORT 92
Notes to Consolidated Financial Statements
Retiree Medical Cost Trend Rates
An average increase of 7% in the cost of covered retiree medi-
cal benefits is assumed for 2013. This average increase is then
projected to decline gradually to 5% in 2020 and thereafter.
These assumed health care cost trend rates have an impact
on the retiree medical plan expense and liability. However, the
cap on our share of retiree medical costs limits the impact.
In addition, as of January 1, 2011, the Company started
phasing out Company subsidies of retiree medical benefits.
A1- percentage-point change in the assumed health care trend
rate would have the following effects:
1% Increase 1% Decrease
2012 Service and interest cost
components $ 4 $ (4)
2012 Benefit liability $ 40 $ (38)
Savings Plan
Certain U.S. employees are eligible to participate in 401(k) sav-
ings plans, which are voluntary defined contribution plans. The
plans are designed to help employees accumulate additional
savings for retirement, and we make Company matching con-
tributions on a portion of eligible pay based on years of service.
In 2010, in connection with our acquisitions of PBG and
PAS, we also made Company retirement contributions for
certain employees on a portion of eligible pay based on years
of service.
As of January 1, 2011, a new employer contribution to
the 401(k) savings plan became effective for certain eligible
legacy PBG and PAS salaried employees as well as all eligible
salaried new hires of PepsiCo who were not eligible to par-
ticipate in the defined benefit pension plan as a result of plan
design changes approved during 2010. In 2012 and 2011, our
total Company contributions were $109million and $144mil-
lion, respectively.
As of February 2012, certain U.S. employees earning a
benefit under one of our defined benefit pension plans were
no longer eligible for the Company matching contributions on
their 401(k) contributions.
For additional unaudited information on our pension
and retiree medical plans and related accounting policies
and assumptions, see Our Critical Accounting Policies in
Managements Discussion and Analysis.
Note8 Related Party Transactions
On February26, 2010, we completed our acquisitions of PBG
and PAS, at which time we gained control over their opera-
tions and began to consolidate their results. See Notes 1 and
15 to our consolidated financial statements. Prior to these
acquisitions, our significant related party transactions were
with PBG and PAS as they represented our most significant
noncontrolled bottling affiliates. In 2010, prior to the date of
acquisition of PBG and PAS, we reflected the following related
party transactions in our consolidated financial statements:
net revenue of $993million, cost of sales of $116million and
selling, general and administrative expenses of $6million. As
a result of these acquisitions, our related party transactions in
2011 and 2012 were not material.
We also coordinate, on an aggregate basis, the contract
negotiations of sweeteners and other raw material require-
ments, including aluminum cans and plastic bottles and
closures for certain of our independent bottlers. Once we have
negotiated the contracts, the bottlers order and take deliv-
ery directly from the supplier and pay the suppliers directly.
Consequently, these transactions are not reflected in our
consolidated financial statements. As the contracting party,
we could be liable to these suppliers in the event of any non-
payment by our bottlers, but we consider this exposure to
be remote.
In addition, our joint ventures with Unilever (under the Lipton
brand name) and Starbucks sell finished goods (ready-to-
drink teas and coffees) to our noncontrolled bottling affiliates.
Consistent with accounting for equity method investments,
our joint venture revenue is not included in our consolidated
net revenue.
In 2010, we repurchased $357 million (5.5 million shares)
of PepsiCo stock from the master trust which holds assets of
PepsiCos U.S. qualified pension plans at market value.
Note9 Debt Obligations and Commitments
2012 2011
Short-term debt obligations
Current maturities of long-term debt $ 2,901 $ 2,549
Commercial paper (0.1% and 0.1%) 1,101 2,973
Other borrowings (7.4% and 7.6%) 813 683
$ 4,815 $ 6,205
Long-term debt obligations
Notes due 2012 (3.0%) $ $ 2,353
Notes due 2013 (2.3%) 2,891 2,841
Notes due 2014 (4.4% and 4.6%) 3,237 3,335
Notes due 2015 (1.5% and 2.3%) 3,300 1,632
Notes due 2016 (3.9%) 1,878 1,876
Notes due 2017 (2.0% and 5.0%) 1,250 258
Notes due 20182042 (4.4% and 4.8%) 13,781 10,548
Other, due 20132020 (9.3% and 9.9%) 108 274
26,445 23,117
Less: current maturities of long-term debt
obligations (2,901) (2,549)
Total $ 23,544 $ 20,568
The interest rates in the above table reflect weighted-average rates at year-end.
2012 PEPSICO ANNUAL REPORT 93
Notes to Consolidated Financial Statements
In 2012, we issued:
$750million of 0.750% senior notes maturing in March 2015;
$900 million of 0.700% senior notes maturing in
August 2015;
$1billion of 1.250% senior notes maturing in August 2017;
$1.250 billion of 2.750% senior notes maturing in
March 2022;
500 million of 2.500% senior notes maturing in
November 2022;
$750 million of 4.000% senior notes maturing in March
2042; and
$600 million of 3.600% senior notes maturing in
August 2042.
The net proceeds from the issuances of all the above notes
were used for general corporate purposes, including the
repayment of commercial paper.
In the second quarter of 2012, we extended the termination
date of our four-year unsecured revolving credit agreement
(Four-Year Credit Agreement) from June14, 2015 to June14,
2016 and the termination date of our 364-day unsecured
revolving credit agreement (364-Day Credit Agreement) from
June 12, 2012 to June 11, 2013. Funds borrowed under
the Four-Year Credit Agreement and the 364-Day Credit
Agreement may be used for general corporate purposes of
PepsiCo and its subsidiaries, including, but not limited to,
working capital, capital investments and acquisitions.
In addition, as of December 29, 2012, our international
debt of $857million related to borrowings from external par-
ties including various lines of credit. These lines of credit are
subject to normal banking terms and conditions and are fully
committed at least to the extent of our borrowings.
Long-Term Contractual Commitments
(a)
Payments Due by Period
Total 2013 20142015 20162017
2018 and
beyond
Long-term debt obligations
(b)
$ 22,858 $ $ 6,450 $ 3,105 $ 13,303
Interest on debt obligations
(c)
8,772 915 1,477 1,252 5,128
Operating leases 2,061 445 634 362 620
Purchasing commitments
(d)
1,738 741 808 135 54
Marketing commitments
(d)
2,332 298 605 490 939
$ 37,761 $ 2,399 $ 9,974 $ 5,344 $ 20,044
(a) Based on year-end foreign exchange rates.
(b) Excludes $2,901million related to current maturities of long-term debt, $349million related to the fair value step-up of debt acquired in connection with our acquisitions
of PBG and PAS and $337million related to the increase in carrying value of long-term debt representing the gains on our fair value interest rate swaps.
(c) Interest payments on floating-rate debt are estimated using interest rates effective as of December29, 2012.
(d) Primarily reflects non-cancelable commitments as of December29, 2012.
Most long-term contractual commitments, except for our
long-term debt obligations, are not recorded on our balance
sheet. Operating leases primarily represent building leases.
Non-cancelable purchasing commitments are primarily for
packaging materials, oranges and orange juice, and sugar
and other sweeteners. Non-cancelable marketing commit-
ments are primarily for sports marketing. Bottler funding to
independent bottlers is not reflected in our long-term con-
tractual commitments as it is negotiated on an annual basis.
Accrued liabilities for pension and retiree medical plans are
not reflected in our long-term contractual commitments
because they do not represent expected future cash out-
flows. See Note 7 to our consolidated financial statements
for additional information regarding our pension and retiree
medical obligations.
Of-Balance-Sheet Arrangements
It is not our business practice to enter into off-balance-sheet
arrangements, other than in the normal course of business.
See Note8 to our consolidated financial statements regarding
contracts related to certain of our bottlers.
See Our Liquidity and Capital Resources in Managements
Discussion and Analysis for further unaudited information on
our borrowings.
2012 PEPSICO ANNUAL REPORT 94
Notes to Consolidated Financial Statements
Note10 Financial Instruments
We are exposed to market risks arising from adverse
changes in:
commodity prices, affecting the cost of our raw materials
and energy;
foreign exchange risks and currency restrictions; and
interest rates.
In the normal course of business, we manage these risks
through a variety of strategies, including the use of deriva-
tives. Certain derivatives are designated as either cash flow or
fair value hedges and qualify for hedge accounting treatment,
while others do not qualify and are marked to market through
earnings. Cash flows from derivatives used to manage com-
modity, foreign exchange or interest risks are classified as
operating activities. We classify both the earnings and cash
flow impact from these derivatives consistent with the under-
lying hedged item. See Our Business Risks in Managements
Discussion and Analysis for further unaudited information on
our business risks.
For cash flow hedges, changes in fair value are deferred
in accumulated other comprehensive loss within common
shareholders equity until the underlying hedged item is rec-
ognized in net income. For fair value hedges, changes in fair
value are recognized immediately in earnings, consistent with
the underlying hedged item. Hedging transactions are limited
to an underlying exposure. As a result, any change in the value
of our derivative instruments would be substantially offset
by an opposite change in the value of the underlying hedged
items. Hedging ineffectiveness and a net earnings impact
occur when the change in the value of the hedge does not
offset the change in the value of the underlying hedged item.
If the derivative instrument is terminated, we continue to defer
the related gain or loss and then include it as a component
ofthe cost of the underlying hedged item. Upon determination
that the underlying hedged item will not be part of an actual
transaction, we recognize the related gain or loss on the hedge
in net income immediately.
We also use derivatives that do not qualify for hedge
accounting treatment. We account for such derivatives at
market value with the resulting gains and losses reflected
in our income statement. We do not use derivative instru-
ments for trading or speculative purposes. We perform
assessments of our counterparty credit risk regularly, includ-
ing a review of credit ratings, credit default swap rates and
potential nonperformance of the counterparty. Based on our
most recent assessment of our counterparty credit risk, we
consider this risk to be low. In addition, we enter into deriva-
tive contracts with a variety of financial institutions that we
believe are creditworthy in order to reduce our concentration
of credit risk.
Commodity Prices
We are subject to commodity price risk because our ability to
recover increased costs through higher pricing may be limited
in the competitive environment in which we operate. This risk
is managed through the use of fixed-price purchase orders,
pricing agreements and derivatives. In addition, risk to our
supply of certain raw materials is mitigated through purchases
from multiple geographies and suppliers. We use derivatives,
with terms of no more than three years, to economically hedge
price fluctuations related to a portion of our anticipated com-
modity purchases, primarily for agricultural products, metals
and energy. For those derivatives that qualify for hedge
accounting, any ineffectiveness is recorded immediately in
corporate unallocated expenses. Ineffectiveness was not
material for all periods presented. During the next 12 months,
we expect to reclassify net losses of $12 million related to
these hedges from accumulated other comprehensive loss
into net income. Derivatives used to hedge commodity price
risk that do not qualify for hedge accounting are marked to
market each period and reflected in our income statement.
Our open commodity derivative contracts that qualify
for hedge accounting had a face value of $507 million as of
December29, 2012 and $598million as of December31, 2011.
Our open commodity derivative contracts that do not qual-
ify for hedge accounting had a face value of $853million as of
December29, 2012 and $630million as of December31, 2011.
Foreign Exchange
Our operations outside of the U.S. generate 49% of our net
revenue, with Russia, Mexico, Canada, the United Kingdom and
Brazil comprising approximately 25% of our net revenue. As a
result, we are exposed to foreign currency risks.
Additionally, we are also exposed to foreign currency risk
from foreign currency purchases and foreign currency assets
and liabilities created in the normal course of business. We
manage this risk through sourcing purchases from local sup-
pliers, negotiating contracts in local currencies with foreign
suppliers and through the use of derivatives, primarily forward
contracts with terms of no more than two years. Exchange
rate gains or losses related to foreign currency transactions
are recognized as transaction gains or losses in our income
statement as incurred.
Our foreign currency derivatives had a total face value of
$2.8 billion as of December 29, 2012 and $2.3 billion as of
December31, 2011. During the next 12 months, we expect to
reclassify net losses of $14million related to foreign currency
contracts that qualify for hedge accounting from accumu-
lated other comprehensive loss into net income. Additionally,
2012 PEPSICO ANNUAL REPORT 95
Notes to Consolidated Financial Statements
ineffectiveness for our foreign currency hedges was not mate-
rial for all periods presented. For foreign currency derivatives
that do not qualify for hedge accounting treatment, all losses
and gains were offset by changes in the underlying hedged
items, resulting in no net material impact on earnings.
Interest Rates
We centrally manage our debt and investment portfolios con-
sidering investment opportunities and risks, tax consequences
and overall financing strategies. We use various interest rate
derivative instruments including, but not limited to, interest
rate swaps, cross-currency interest rate swaps, Treasury locks
and swap locks to manage our overall interest expense and
foreign exchange risk. These instruments effectively change
the interest rate and currency of specific debt issuances.
Certain of our fixed rate indebtedness has been swapped
to floating rates. The notional amount, interest payment and
maturity date of the interest rate and cross-currency swaps
match the principal, interest payment and maturity date of the
related debt. Our Treasury locks and swap locks are entered
into to protect against unfavorable interest rate changes relat-
ing to forecasted debt transactions.
The notional amounts of the interest rate derivative
instruments outstanding as of December 29, 2012 and
December31, 2011 were $8.1billion and $8.3billion, respec-
tively. For those interest rate derivative instruments that
qualify for cash flow hedge accounting, any ineffectiveness
is recorded immediately. Ineffectiveness was not material for
all periods presented. During the next 12 months, we expect
to reclassify net losses of $23million related to these hedges
from accumulated other comprehensive loss into net income.
As of December29, 2012, approximately 27% of total debt,
after the impact of the related interest rate derivative instru-
ments, was exposed to variable rates, compared to 38% as of
December31, 2011.
Fair Value Measurements
The fair values of our financial assets and liabilities as of December29, 2012 and December31, 2011 are categorized as follows:
2012 2011
Assets
(a)
Liabilities
(a)
Assets
(a)
Liabilities
(a)
Available-for-sale securities
(b)
$ 79 $ $ 59 $
Short-term investments index funds
(c)
$ 161 $ $ 157 $
Prepaid forward contracts
(d)
$ 33 $ $ 40 $
Deferred compensation
(e)
$ $ 492 $ $ 519
Derivatives designated as fair value hedging instruments:
Interest rate derivatives
(f)
$ 276 $ $ 300 $
Derivatives designated as cash flow hedging instruments:
Foreign exchange contracts
(g)
$ 5 $ 19 $ 25 $ 5
Interest rate derivatives
(f)
6 69
Commodity contracts
(h)
8 24 3 78
$ 19 $ 43 $ 28 $ 152
Derivatives not designated as hedging instruments:
Foreign exchange contracts
(g)
$ 8 $ 6 $ 17 $ 20
Interest rate derivatives
(f)
123 153 107 141
Commodity contracts
(h)
40 45 10 62
$ 171 $ 204 $ 134 $ 223
Total derivatives at fair value $ 466 $ 247 $ 462 $ 375
Total $ 739 $ 739 $ 718 $ 894
(a) Financial assets are classified on our balance sheet within prepaid expenses and other current assets and other assets, with the exception of available-for-sale securities
and short-term investments, which are classified as short-term investments. Financial liabilities are classified on our balance sheet within accounts payable and other
current liabilities and other liabilities. Unless specifically indicated, all financial assets and liabilities are categorized as Level 2 assets or liabilities.
(b) Based on the price of common stock. Categorized as a Level 1 asset.
(c) Based on price changes in index funds used to manage a portion of market risk arising from our deferred compensation liability. Categorized as a Level 1 asset.
(d) Based primarily on the price of our common stock.
(e) Based on the fair value of investments corresponding to employees investment elections. As of December29, 2012 and December31, 2011, $10million and $44million,
respectively, are categorized as Level 1 liabilities. The remaining balances are categorized as Level 2 liabilities.
(f ) Based on LIBOR forward rates and recently reported market transactions of spot and forward rates.
(g) Based on recently reported market transactions of spot and forward rates.
(h) Based on recently reported transactions in the marketplace, primarily swap arrangements.
2012 PEPSICO ANNUAL REPORT 96
Notes to Consolidated Financial Statements
The effective portion of the pre-tax (gains)/losses on our derivative instruments are categorized in the table below.
Fair Value/
Non-designated Hedges Cash Flow Hedges
(Gains)/Losses Recognized in
Income Statement
(a)
Losses/(Gains) Recognized
in Accumulated Other
Comprehensive Loss
Losses/(Gains) Reclassified
from Accumulated Other
Comprehensive Loss into
Income Statement
(b)
2012 2011 2012 2011 2012 2011
Foreign exchange contracts $ (23) $ 14 $ 41 $ (9) $ 8 $ 26
Interest rate derivatives 17 (113) (2) 84 19 15
Commodity contracts (23) 25 11 51 63 (36)
Total $ (29) $ (74) $ 50 $ 126 $ 90 $ 5
(a) Interest rate derivative losses are primarily from fair value hedges and are included in interest expense. These losses are substantially offset by decreases in the value of
the underlying debt, which is also included in interest expense. All other gains/losses are from non-designated hedges and are included in corporate unallocated expenses.
(b) Interest rate derivative losses are included in interest expense. All other gains/losses are primarily included in cost of sales.
The carrying amounts of our cash and cash equivalents
and short-term investments approximate fair value due to the
short-term maturity. Short-term investments consist prin-
cipally of short-term time deposits and index funds used to
manage a portion of market risk arising from our deferred
compensation liability. The fair value of our debt obligations as
of December29, 2012 and December31, 2011 was $30.5bil-
lion and $29.8billion, respectively, based upon prices of similar
instruments in the marketplace.
Note11 Net Income Attributable to PepsiCo per Common Share
Basic net income attributable to PepsiCo per common share is net income available for PepsiCo common shareholders divided
by the weighted average of common shares outstanding during the period. Diluted net income attributable to PepsiCo per
common share is calculated using the weighted average of common shares outstanding adjusted to include the effect that would
occur if in-the-money employee stock options were exercised and RSUs and preferred shares were converted into common
shares. Options to purchase 9.6million shares in 2012, 25.9million shares in 2011 and 24.4million shares in 2010 were not
included in the calculation of diluted earnings per common share because these options were out-of-the-money. Out-of-the-
money options had average exercise prices of $67.64 in 2012, $66.99 in 2011 and $67.26 in 2010.
The computations of basic and diluted net income attributable to PepsiCo per common share are as follows:
2012 2011 2010
Income Shares
(a)
Income Shares
(a)
Income Shares
(a)
Net income attributable to PepsiCo $ 6,178 $ 6,443 $ 6,320
Preferred shares:
Dividends (1) (1) (1)
Redemption premium (6) (6) (5)
Net income available for PepsiCo common shareholders $ 6,171 1,557 $ 6,436 1,576 $ 6,314 1,590
Basic net income attributable to PepsiCo per common share $ 3.96 $ 4.08 $ 3.97
Net income available for PepsiCo common shareholders $ 6,171 1,557 $ 6,436 1,576 $ 6,314 1,590
Dilutive securities:
Stock options and RSUs 17 20 23
Employee Stock Ownership Plan (ESOP) convertible
preferred stock 7 1 7 1 6 1
Diluted $ 6,178 1,575 $ 6,443 1,597 $ 6,320 1,614
Diluted net income attributable to PepsiCo per common share $ 3.92 $ 4.03 $ 3.91
(a) Weighted-average common shares outstanding (in millions).
2012 PEPSICO ANNUAL REPORT 97
Notes to Consolidated Financial Statements
Note12 Preferred Stock
As of December29, 2012 and December31, 2011, there were 3million shares of convertible preferred stock authorized. The
preferred stock was issued for an ESOP established by Quaker and these shares are redeemable for common stock by the ESOP
participants. The preferred stock accrues dividends at an annual rate of $5.46 per share. At year-end 2012 and 2011, there were
803,953 preferred shares issued and 186,553 and 206,653 shares outstanding, respectively. The outstanding preferred shares
had a fair value of $63million as of December29, 2012 and $68million as of December31, 2011. Each share is convertible at
the option of the holder into 4.9625 shares of common stock. The preferred shares may be called by us upon written notice at
$78 per share plus accrued and unpaid dividends. Quaker made the final award to its ESOP plan in June 2001.
2012 2011 2010
Shares
(a)
Amount Shares
(a)
Amount Shares
(a)
Amount
Preferred stock 0.8 $ 41 0.8 $ 41 0.8 $ 41
Repurchased preferred stock
Balance, beginning of year 0.6 $ 157 0.6 $ 150 0.6 $ 145
Redemptions 7 7 5
Balance, end of year 0.6 $ 164 0.6 $ 157 0.6 $ 150
(a) In millions.
Note13 Accumulated Other Comprehensive
Loss Attributable to PepsiCo
Comprehensive income is a measure of income which
includes both net income and other comprehensive income
or loss. Other comprehensive income or loss results from
items deferred from recognition into our income statement.
Accumulated other comprehensive income or loss is separately
presented on our balance sheet as part of common sharehold-
ers equity. Other comprehensive income/(loss) attributable
to PepsiCo was $742million in 2012, $(2,599)million in 2011
and $164 million in 2010. The accumulated balances for
each component of other comprehensive loss attributable to
PepsiCo were as follows:
2012 2011 2010
Currency translation adjustment $ (1,946) $ (2,688) $ (1,159)
Cash flow hedges, net of tax (94) (112) (38)
Unamortized pension and retiree
medical, net of tax
(a)
(3,491) (3,419) (2,442)
Unrealized gain on securities, net
of tax 80 62 70
Other (36) (72) (61)
Accumulated other comprehensive
loss attributable to PepsiCo $ (5,487) $ (6,229) $ (3,630)
(a) Net of taxes of $1,832million in 2012, $1,831million in 2011 and $1,322million
in 2010.
Note14 Supplemental Financial Information
2012 2011 2010
Accounts receivable
Trade receivables $ 6,215 $ 6,036
Other receivables 983 1,033
7,198 7,069
Allowance, beginning of year 157 144 $ 90
Net amounts charged to expense 28 30 12
Deductions
(a)
(27) (41) (37)
Other
(b)
(1) 24 79
Allowance, end of year 157 157 $ 144
Net receivables $ 7,041 $ 6,912
Inventories
(c)
Raw materials $ 1,875 $ 1,883
Work-in-process 173 207
Finished goods 1,533 1,737
$ 3,581 $ 3,827
(a) Includes accounts written off.
(b) Includes adjustments related to acquisitions, currency translation and other
adjustments.
(c) Approximately 3%, in both 2012 and 2011, of the inventory cost was computed
using the LIFO method. The differences between LIFO and FIFO methods of valu-
ing these inventories were not material.
2012 PEPSICO ANNUAL REPORT 98
Notes to Consolidated Financial Statements
2012 2011
Other assets
Noncurrent notes and accounts receivable $ 136 $ 159
Deferred marketplace spending 195 186
Pension plans 62 65
Other investments
(a)
718 89
Other 542 522
$ 1,653 $ 1,021
Accounts payable and other current liabilities
Accounts payable $ 4,451 $ 4,083
Accrued marketplace spending 2,187 2,105
Accrued compensation and benefits 1,705 1,771
Dividends payable 838 813
Other current liabilities 2,722 2,985
$ 11,903 $ 11,757
(a) Net increase in 2012 primarily relates to our 5% indirect equity interest in Tingyi-
Asahi Beverages Holding Co. Ltd. (TAB).
2012 2011 2010
Other supplemental information
Rent expense $ 581 $ 589 $ 526
Interest paid $ 1,074 $ 1,039 $ 1,043
Income taxes paid, net of refunds $ 1,840 $ 2,218 $ 1,495
Note15 Acquisitions and Divestitures
PBG and PAS
On February 26, 2010, we acquired PBG and PAS to create
a more fully integrated supply chain and go-to-market busi-
ness model, improving the effectiveness and efficiency of
the distribution of our brands and enhancing our revenue
growth. The total purchase price was approximately $12.6bil-
lion, which included $8.3billion of cash and equity and the fair
value of our previously held equity interests in PBG and PAS
of $4.3 billion. The acquisitions were accounted for as busi-
ness combinations, and, accordingly, the identifiable assets
acquired and liabilities assumed were recorded at their esti-
mated fair values at the date of acquisition. Our fair market
valuations of the identifiable assets acquired and liabilities
assumed were completed in the first quarter of 2011.
WBD
On February3, 2011, we acquired the ordinary shares, includ-
ing shares underlying ADSs and Global Depositary Shares
(GDS), of WBD, a company incorporated in the Russian
Federation, which represented in the aggregate approxi-
mately 66% of WBDs outstanding ordinary shares, pursuant
to the purchase agreement dated December1, 2010 between
PepsiCo and certain selling shareholders of WBD for approxi-
mately $3.8 billion in cash (or $2.4 billion, net of cash and
cash equivalents acquired). The acquisition of those shares
increased our total ownership to approximately 77%, giving us
a controlling interest in WBD. Under the guidance on account-
ing for business combinations, once a controlling interest is
obtained, we were required to recognize and measure 100%
of the identifiable assets acquired, liabilities assumed and
noncontrolling interests at their full fair values. Our fair market
valuations of the identifiable assets acquired and liabilities
assumed were completed in the first quarter of 2012 and the
final valuations did not materially differ from those fair values
reported as of December31, 2011.
On March10, 2011, we commenced tender offers in Russia
and the U.S. for all remaining outstanding ordinary shares
and ADSs of WBD for 3,883.70 Russian rubles per ordinary
share and 970.925 Russian rubles per ADS, respectively. The
Russian offer was made to all holders of ordinary shares and
the U.S. offer was made to all holders of ADSs. We com-
pleted the Russian offer on May19, 2011 and the U.S. offer on
May16, 2011. After completion of the offers, we paid approxi-
mately $1.3billion for WBDs ordinary shares (including shares
underlying ADSs) and increased our total ownership of WBD
to approximately 98.6%.
On June30, 2011, we elected to exercise our squeeze-out
rights under Russian law with respect to all remaining WBD
ordinary shares not already owned by us. Therefore, under
Russian law, all remaining WBD shareholders were requiredto
sell their ordinary shares (including those underlying ADSs)
tous at the same price that was offered to WBD shareholders
in the Russian tender offer. Accordingly, all registered holders
of ordinary shares on August 15, 2011 (including the ADSs
depositary) received 3,883.70 Russian rubles per ordinary
share. After completion of the squeeze-out in September
2011, we paid approximately $79million for WBDs ordinary
shares (including shares underlying ADSs) and increased our
total ownership to 100% of WBD.
Tingyi-Asahi Beverages Holding Co. Ltd.
On March31, 2012, we completed a transaction with Tingyi.
Under the terms of the agreement, we contributed our com-
pany-owned and joint venture bottling operations in China to
Tingyis beverage subsidiary, TAB, and received as consider-
ation a 5% indirect equity interest in TAB. As a result of this
transaction, TAB is now our franchise bottler in China. We
also have a call option to increase our indirect holding in TAB
to 20% by 2015. We recorded restructuring and other charges
of $150 million ($176 million after-tax or $0.11 per share),
primarily consisting of employee-related charges, in our 2012
results. This charge is reflected in items affecting compara-
bility. See Items Affecting Comparability in Managements
Discussion and Analysis.
2012 PEPSICO ANNUAL REPORT 99
Notes to Consolidated Financial Statements
To Our Shareholders:
At PepsiCo, our actions the actions of all our associates are
governed by our Global Code of Conduct. This Code is clearly
aligned with our stated values a commitment to sustained
growth, through empowered people, operating with respon-
sibility and building trust. Both the Code and our core values
enable us to operate with integrity both within the letter and
the spirit of the law. Our Code of Conduct is reinforced con-
sistently at all levels and in all countries. We have maintained
strong governance policies and practices for many years.
The management of PepsiCo is responsible for the objec-
tivity and integrity of our consolidated financial statements.
The Audit Committee of the Board of Directors has engaged
independent registered public accounting firm, KPMG LLP,
to audit our consolidated financial statements, and they have
expressed an unqualified opinion.
We are committed to providing timely, accurate and
understandable information to investors. Our commitment
encompasses the following:
Maintaining strong controls over fnancial reporting.
Our system of internal control is based on the control criteria
framework of the Committee of Sponsoring Organizations
of the Treadway Commission published in their report
titled Internal Control Integrated Framework. The system
is designed to provide reasonable assurance that transac-
tions are executed as authorized and accurately recorded;
that assets are safeguarded; and that accounting records
are sufficiently reliable to permit the preparation of finan-
cial statements that conform in all material respects with
accounting principles generally accepted in the U.S. We main-
tain disclosure controls and procedures designed to ensure
that information required to be disclosed in reports under the
Securities Exchange Act of 1934 is recorded, processed, sum-
marized and reported within the specified time periods. We
monitor these internal controls through self-assessments and
an ongoing program of internal audits. Our internal controls
are reinforced through our Global Code of Conduct, which
sets forth our commitment to conduct business with integrity,
and within both the letter and the spirit of the law.
Exerting rigorous oversight of the business.
We continuously review our business results and strategies.
This encompasses financial discipline in our strategic and
daily business decisions. Our Executive Committee is actively
involved from understanding strategies and alternatives
to reviewing key initiatives and financial performance. The
intent is to ensure we remain objective in our assessments,
constructively challenge our approach to potential business
opportunities and issues, and monitor results and controls.
Engaging strong and efective Corporate
Governance from our Board of Directors.
We have an active, capable and diligent Board that meets
therequired standards for independence, and we welcomethe
Boards oversight as a representative of our shareholders. Our
Audit Committee is comprised of independent directors with
the financial literacy, knowledge and experience to provide
appropriate oversight. We review our critical accounting poli-
cies, financial reporting and internal control matters with them
and encourage their direct communication with KPMG LLP,
with our General Auditor, and with our General Counsel. We
also have a Compliance & Ethics Department, led by our Chief
Compliance & Ethics Officer, to coordinate our compliance
policies and practices.
Providing investors with fnancial results that are
complete, transparent and understandable.
The consolidated financial statements and financial infor-
mation included in this report are the responsibility of
management. This includes preparing the financial statements
in accordance with accounting principles generally accepted
in the U.S., which require estimates based on managements
best judgment.
PepsiCo has a strong history of doing whats right.
We realize that great companies are built on trust, strong ethi-
cal standards and principles. Our financial results are delivered
from that culture of accountability, and we take responsibility
for the quality and accuracy of our financial reporting.
February21, 2013
Marie T. Gallagher
Senior Vice President and Controller
Hugh F. Johnston
Chief Financial Officer
Indra K. Nooyi
Chairman of the Board of Directors and
Chief Executive Officer
Managements Responsibility for Financial Reporting
2012 PEPSICO ANNUAL REPORT 100
Our management is responsible for establishing and
maintaining adequate internal control over financial report-
ing, as such term is defined in Rule 13a-15(f) of the Exchange
Act. Under the supervision and with the participation of our
management, including our Chief Executive Officer and Chief
Financial Officer, we conducted an evaluation of the effective-
ness of our internal control over financial reporting based upon
the framework in Internal Control Integrated Framework
issued by the Committee of Sponsoring Organizations of the
Treadway Commission. Based on that evaluation, our man-
agement concluded that our internal control over financial
reporting was effective as of December29, 2012.
KPMG LLP, an independent registered public account-
ing firm, has audited the consolidated financial statements
included in this Annual Report and, as part of their audit, has
issued their report, included herein, on the effectiveness of
our internal control over financial reporting.
During our fourth fiscal quarter of 2012, we continued
migrating certain of our financial processing systems to an
enterprise-wide systems solution. These systems implemen-
tations are part of our ongoing global business transformation
initiative, and we plan to continue implementing such systems
throughout other parts of our businesses over the course of
the next few years. Moreover, we continue to integrate our
WBD business, which was acquired in 2011. In connection
with these implementations and integration, and resulting
business process changes, we continue to enhance the design
and documentation of our internal control over financial
reporting processes to maintain suitable controls over our
financial reporting.
Except as described above, there were no changes in our
internal control over financial reporting during our fourth
fiscal quarter of 2012 that have materially affected, or are
reasonably likely to materially affect, our internal control over
financial reporting.
February21, 2013
Marie T. Gallagher
Senior Vice President and Controller
Hugh F. Johnston
Chief Financial Officer
Indra K. Nooyi
Chairman of the Board of Directors and
Chief Executive Officer
Managements Report on Internal Control Over Financial Reporting
2012 PEPSICO ANNUAL REPORT 101
The Board of Directors and Shareholders
PepsiCo, Inc.:
We have audited the accompanying Consolidated Balance
Sheets of PepsiCo, Inc. and subsidiaries (PepsiCo, Inc. or
the Company) as of December29, 2012 and December31,
2011, and the related Consolidated Statements of Income,
Comprehensive Income, Cash Flows and Equity for each of
the fiscal years in the three-year period ended December29,
2012. We also have audited PepsiCo, Inc.s internal control over
financial reporting as of December29, 2012, based on criteria
established in Internal Control Integrated Framework issued
by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO). PepsiCo, Inc.s management is responsible
for these consolidated financial statements, for maintaining
effective internal control over financial reporting, and for its
assessment of the effectiveness of internal control over finan-
cial reporting, included in the accompanying Managements
Report on Internal Control over Financial Reporting. Our
responsibility is to express an opinion on these consolidated
financial statements and an opinion on the Companys internal
control over financial reporting based on our audits.
We conducted our audits in accordance with the standards
of the Public Company Accounting Oversight Board (United
States). Those standards require that we plan and perform
the audits to obtain reasonable assurance about whether the
financial statements are free of material misstatement and
whether effective internal control over financial reporting
was maintained in all material respects. Our audits of the con-
solidated financial statements included examining, on a test
basis, evidence supporting the amounts and disclosures in the
financial statements, assessing the accounting principles used
and significant estimates made by management, and evaluat-
ing the overall financial statement presentation. Our audit of
internal control over financial reporting included obtaining
an understanding of internal control over financial reporting,
assessing the risk that a material weakness exists, and test-
ing and evaluating the design and operating effectiveness of
internal control based on the assessed risk. Our audits also
included performing such other procedures as we considered
necessary in the circumstances. We believe that our audits
provide a reasonable basis for our opinions.
A companys internal control over financial reporting is a
process designed to provide reasonable assurance regarding
the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance
with generally accepted accounting principles. A companys
internal control over financial reporting includes those poli-
cies and procedures that (1) pertain to the maintenance of
records that, in reasonable detail, accurately and fairly reflect
the transactions and dispositions of the assets of the com-
pany; (2) provide reasonable assurance that transactions
are recorded as necessary to permit preparation of financial
statements in accordance with generally accepted accounting
principles, and that receipts and expenditures of the com-
pany are being made only in accordance with authorizations
of management and directors of the company; and (3) pro-
vide reasonable assurance regarding prevention or timely
detection of unauthorized acquisition, use, or disposition of
thecompanys assets that could have a material effect on the
financial statements.
Because of its inherent limitations, internal control over
financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inad-
equate because of changes in conditions, or that the degree
of compliance with the policies or procedures may deteriorate.
In our opinion, the consolidated financial statements
referred to above present fairly, in all material respects, the
financial position of PepsiCo, Inc. as of December 29, 2012
and December31, 2011, and the results of its operations and
its cash flows for each of the fiscal years in the three-year
period ended December 29, 2012, in conformity with U.S.
generally accepted accounting principles. Also in our opinion,
PepsiCo, Inc. maintained, in all material respects, effective
internal control over financial reporting as of December 29,
2012, based on criteria established in Internal Control
Integrated Framework issued by COSO.
New York, New York
February21, 2013
Report of Independent Registered Public Accounting Firm
2012 PEPSICO ANNUAL REPORT 102
2012 2011
(in millions except per share amounts, unaudited)
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
First
Quarter
Second
Quarter
Third
Quarter
Fourth
Quarter
Net revenue $ 12,428 $ 16,458 $ 16,652 $ 19,954 $ 11,937 $ 16,827 $ 17,582 $ 20,158
Gross profit $ 6,539 $ 8,543 $ 8,819 $ 10,300 $ 6,490 $ 8,864 $ 9,130 $ 10,427
Mark-to-market net impact
(a)
$ (84) $ 79 $ (121) $ 61 $ (31) $ 9 $ 53 $ 71
Merger and integration charges
(b)
$ 2 $ 3 $ 2 $ 9 $ 55 $ 58 $ 61 $ 155
Restructuring and impairment charges
(c)
$ 33 $ 77 $ 83 $ 86 $ 383
Restructuring and other charges related to the
transaction with Tingyi
(d)
$ 137 $ 13
Pension lump sum settlement charge
(e)
$ 195
Tax benefit related to tax court decision
(f)
$ (217)
53rd week
(g)
$ (94)
Inventory fair value adjustments
(h)
$ 34 $ 4 $ 3 $ 5
Net income attributable to PepsiCo $ 1,127 $ 1,488 $ 1,902 $ 1,661 $ 1,143 $ 1,885 $ 2,000 $ 1,415
Net income attributable to PepsiCo per common
share basic $ 0.72 $ 0.95 $ 1.22 $ 1.07 $ 0.72 $ 1.19 $ 1.27 $ 0.90
Net income attributable to PepsiCo per common
share diluted $ 0.71 $ 0.94 $ 1.21 $ 1.06 $ 0.71 $ 1.17 $ 1.25 $ 0.89
Cash dividends declared per common share $ 0.515 $ 0.5375 $ 0.5375 $ 0.5375 $ 0.48 $ 0.515 $ 0.515 $ 0.515
Stock price per share
(i)
High $ 67.19 $ 69.74 $ 73.66 $ 72.09 $ 67.46 $ 71.89 $ 70.75 $ 66.78
Low $ 62.15 $ 64.64 $ 68.10 $ 67.72 $ 62.05 $ 63.50 $ 60.10 $ 58.50
Close $ 65.30 $ 69.48 $ 72.10 $ 68.02 $ 63.24 $ 68.69 $ 63.30 $ 66.35
(a) In 2012, we recognized $65million ($41million after-tax or $0.03 per share) of mark-to-market net gains on commodity hedges in corporate unallocated expenses. In
2011, we recognized $102million ($71million after-tax or $0.04 per share) of mark-to-market net losses on commodity hedges in corporate unallocated expenses.
(b) In 2012, we incurred merger and integration charges of $16million ($12million after-tax or $0.01 per share) related to our acquisition of WBD. In 2011, we incurred merger
and integration charges of $329million ($271million after-tax or $0.17 per share) related to our acquisitions of PBG, PAS and WBD. See Note3 to our consolidated finan-
cial statements.
(c) In 2012, restructuring and impairment charges were $279million ($215million after-tax or $0.14 per share). Restructuring and impairment charges in 2011 were $383mil-
lion ($286million after-tax or $0.18 per share). See Note3 to our consolidated financial statements.
(d) In 2012, we recorded restructuring and other charges of $150million ($176million after-tax or $0.11 per share) related to the transaction with Tingyi. See Note15 to our
consolidated financial statements.
(e) In 2012, we recorded a pension lump sum settlement charge of $195million ($131million after-tax or $0.08 per share). See Note7 to our consolidated financial statements.
(f) In 2012, we recognized a non-cash tax benefit of $217million ($0.14 per share) associated with a favorable tax court decision related to the classification of financial
instruments. See Note5 to our consolidated financial statements.
(g) The 2011 fiscal year consisted of fifty-three weeks compared to fifty-two weeks in our normal fiscal year. The 53rd week increased 2011 net revenue by $623million,
gross profit by $358million, pre-tax income by $94million and net income attributable to PepsiCo by $64million or $0.04 per share.
(h) In 2011, we recorded $46million ($28million after-tax or $0.02 per share) of incremental costs related to fair value adjustments to the acquired inventory included in
WBDs balance sheet at the acquisition date and hedging contracts included in PBGs and PASs balance sheets at the acquisition date. See Note 15 to our consolidated
financial statements.
( i ) Represents the composite high and low sales price and quarterly closing prices for one share of PepsiCo common stock.
Selected Financial Data
2012 PEPSICO ANNUAL REPORT 103
2012 2011 2010 2009 2008
Net revenue $ 65,492 $ 66,504 $ 57,838 $ 43,232 $ 43,251
Net income attributable to PepsiCo $ 6,178 $ 6,443 $ 6,320 $ 5,946 $ 5,142
Net income attributable to PepsiCo per common share basic $ 3.96 $ 4.08 $ 3.97 $ 3.81 $ 3.26
Net income attributable to PepsiCo per common share diluted $ 3.92 $ 4.03 $ 3.91 $ 3.77 $ 3.21
Cash dividends declared per common share $ 2.1275 $ 2.025 $ 1.89 $ 1.775 $ 1.65
Total assets $ 74,638 $ 72,882 $ 68,153 $ 39,848 $ 35,994
Long-term debt $ 23,544 $ 20,568 $ 19,999 $ 7,400 $ 7,858
Return on invested capital
(a)
13.7% 14.3% 17.0% 27.5% 24.0%
(a) Return on invested capital is defined as adjusted net income attributable to PepsiCo divided by the sum of average common shareholders equity and average total debt.
Adjusted net income attributable to PepsiCo is defined as net income attributable to PepsiCo plus interest expense after-tax. Interest expense after-tax was $576million
in 2012, $548million in 2011, $578million in 2010, $254million in 2009 and $210million in 2008.
Includes mark-to-market net (gains)/losses of:
2012 2011 2010 2009 2008
Pre-tax $ (65) $ 102 $ (91) $ (274) $ 346
After-tax $ (41) $ 71 $ (58) $ (173) $ 223
Per share $ (0.03) $ 0.04 $ (0.04) $ (0.11) $ 0.14
In 2012, we incurred merger and integration charges of $16million ($12million after-tax or $0.01 per share) related to our acquisition of WBD.
Includes restructuring and impairment charges of:
2012 2011 2009 2008
Pre-tax $ 279 $ 383 $ 36 $ 543
After-tax $ 215 $ 286 $ 29 $ 408
Per share $ 0.14 $ 0.18 $ 0.02 $ 0.25
In 2012, we recorded restructuring and other charges of $150million ($176million after-tax or $0.11 per share) related to the transaction with Tingyi.
In 2012, we recorded a pension lump sum settlement charge of $195million ($131million after-tax or $0.08 per share).
In 2012, we recognized a non-cash tax benefit of $217 million ($0.14 per share) associated with a favorable tax court decision related to the classification of finan-
cial instruments.
In 2011, we incurred merger and integration charges of $329million ($271 million after-tax or $0.17 per share) related to our acquisitions of PBG, PAS and WBD.
The 2011 fiscal year consisted of fifty-three weeks compared to fifty-two weeks in our normal fiscal year. The 53rd week increased 2011 net revenue by $623million and
net income attributable to PepsiCo by $64million or $0.04 per share.
In 2011, we recorded $46million ($28million after-tax or $0.02 per share) of incremental costs related to fair value adjustments to the acquired inventory included in
WBDs balance sheet at the acquisition date and hedging contracts included in PBGs and PASs balance sheets at the acquisition date.
In 2010, we incurred merger and integration charges of $799million related to our acquisitions of PBG and PAS, as well as advisory fees in connection with our acquisition
of WBD. In addition, we recorded $9million of merger-related charges, representing our share of the respective merger costs of PBG and PAS. In total, these costs had an
after-tax impact of $648million or $0.40 per share.
In 2010, we recorded $398million ($333million after-tax or $0.21 per share) of incremental costs related to fair value adjustments to the acquired inventory and other
related hedging contracts included in PBGs and PASs balance sheets at the acquisition date.
In 2010, in connection with our acquisitions of PBG and PAS, we recorded a gain on our previously held equity interests of $958million ($0.60 per share), comprising
$735million which was non-taxable and recorded in bottling equity income and $223million related to the reversal of deferred tax liabilities associated with these previ-
ously held equity interests.
In 2010, we recorded a $120million net charge ($120million after-tax or $0.07 per share) related to our change to hyperinflationary accounting for our Venezuelan busi-
nesses and the related devaluation of the bolivar.
In 2010, we recorded a $145million charge ($92million after-tax or $0.06 per share) related to a change in scope of one release in our ongoing migration to SAP software.
In 2010, we made a $100million ($64million after-tax or $0.04 per share) contribution to the PepsiCo Foundation Inc., in order to fund charitable and social programs over
the next several years.
In 2010, we paid $672million in a cash tender offer to repurchase $500million (aggregate principal amount) of our 7.90% senior unsecured notes maturing in 2018. As a
result of this debt repurchase, we recorded a $178million charge to interest expense ($114million after-tax or $0.07 per share), primarily representing the premium paid
in the tender offer.
In 2009, we recognized $50million of merger-related charges related to our acquisitions of PBG and PAS, as well as an additional $11million of costs in bottling equity
income representing our share of the respective merger costs of PBG and PAS. In total, these costs had an after-tax impact of $44million or $0.03 per share.
In 2008, we recognized $138million ($114million after-tax or $0.07 per share) of our share of PBGs restructuring and impairment charges.
Five-Year Summary (unaudited)
2012 PEPSICO ANNUAL REPORT 104
Core results, core constant currency results and division oper-
ating profit are non-GAAP financial measures as they exclude
certain items noted below. However, we believe investors
should consider these measures as they are more indicative of
our ongoing performance and with how management evalu-
ates our operational results and trends.
Commodity Mark-to-Market Net Impact
In the year ended December 29, 2012, we recognized
$65 million of mark-to-market net gains on commodity
hedges in corporate unallocated expenses. In the year ended
December 31, 2011, we recognized $102 million of mark-
to-market net losses on commodity hedges in corporate
unallocated expenses. We centrally manage commodity deriv-
atives on behalf of our divisions. These commodity derivatives
include agricultural products, metals and energy. Certain
of these commodity derivatives do not qualify for hedge
accounting treatment and are marked to market with the
resulting gains and losses recognized in corporate unallo-
cated expenses. These gains and losses are subsequently
reflected in division results when the divisions take delivery of
the underlying commodity.
Merger and Integration Charges
In the year ended December29, 2012, we incurred merger and
integration charges of $16million related to our acquisition of
WBD, including $11 million recorded in the Europe segment
and $5million recorded in interest expense. In the year ended
December 31, 2011, we incurred merger and integration
charges of $329million related to our acquisitions of PBG, PAS
and WBD, including $112million recorded in the PAB segment,
$123 million recorded in the Europe segment, $78 million
recorded in corporate unallocated expenses and $16 million
recorded in interest expense. These charges also include clos-
ing costs and advisory fees related to our acquisition of WBD.
Restructuring and Impairment Charges
In the year ended December29, 2012, we incurred restructur-
ing charges of $279million, in conjunction with our multi-year
productivity plan (Productivity Plan), including $38 million
recorded in the FLNA segment, $9 million recorded in the
QFNA segment, $50 million recorded in the LAF segment,
$102million recorded in the PAB segment, $42million recorded
in the Europe segment, $28 million recorded in the AMEA
segment and $10 million recorded in corporate unallocated
expenses. In the year ended December31, 2011, we incurred
restructuring charges of $383 million in conjunction with our
Productivity Plan, including $76 million recorded in the FLNA
segment, $18million recorded in the QFNA segment, $48mil-
lion recorded in the LAF segment, $81million recorded in the
PAB segment, $77 million recorded in the Europe segment,
$9 million recorded in the AMEA segment and $74 million
recorded in corporate unallocated expenses. The Productivity
Plan includes actions in every aspect of our business that we
believe will strengthen our complementary food, snack and bev-
erage businesses by leveraging new technologies and processes
across PepsiCos operations, go-to-market and information
systems; heightening the focus on best practice sharing across
the globe; consolidating manufacturing, warehouse and sales
facilities; and implementing simplified organization structures,
with wider spans of control and fewer layers of management.
Restructuring and Other Charges Related to the
Transaction with Tingyi
In the year ended December29, 2012, we recorded restruc-
turing and other charges $150million in the AMEA segment
related to the transaction with Tingyi.
Pension Lump Sum Settlement Charge
In the year ended December29, 2012, we recorded a pension
lump sum settlement charge of $195million.
Tax Beneft Related to Tax Court Decision
In the year ended December 29, 2012, we recognized a
non-cash tax benefit of $217million associated with afavor-
able tax court decision related to the classification of
financial instruments.
53rd Week Impact
In 2011, we had an extra reporting week (53rd week). Our
fiscal year ends on the last Saturday of each December,
resulting in an additional week of results every five or six
years. The 53rd week increased net revenue by $623 mil-
lion and operating profit by $109 million in the year ended
December31, 2011.
Inventory Fair Value Adjustments
In the year ended December31, 2011, we recorded $46million
of incremental costs in cost of sales related to fair value adjust-
ments to the acquired inventory included in WBDs balance
sheet at the acquisition date and hedging contracts included in
PBGs and PASs balance sheets at the acquisition date.
Management Operating Cash Flow
(Excluding Certain Items)
Additionally, management operating cash flow (excluding the
items noted in the Net Cash Provided by Operating Activities
Reconciliation table) is the primary measure management
uses to monitor cash flow performance. This is not a measure
defined by GAAP. Since net capital spending is essential to our
product innovation initiatives and maintaining our operational
capabilities, we believe that it is a recurring and necessary use
Reconciliation of GAAP and Non- GAAP Information
2012 PEPSICO ANNUAL REPORT 105
of cash. As such, we believe investors should also consider
net capital spending when evaluating our cash from operat-
ing activities. Additionally, we consider certain other items
(included in the Net Cash Provided by Operating Activities
Reconciliation table) in evaluating management operating cash
flow which we believe investors should consider in evaluating
our management operating cash flow results.
Net Revenue Reconciliation
Year Ended
12/29/12 12/31/11 Growth
Reported Net Revenue $65,492 $66,504 (1.5)%
53rd Week (623)
Core Net Revenue $65,492 $65,881 (1)%
Division Operating Proft Reconciliation
Year Ended
12/29/12 12/31/11 Growth
Core Division Operating Profit $ 10,844 $ 11,329 (4)%
Merger and Integration Charges (11) (235)
Restructuring and Impairment
Charges (269) (309)
Restructuring and Other Charges
Related to the Transaction
withTingyi (150)
53rd Week 127
Inventory Fair Value Adjustments (46)
Division Operating Profit 10,414 10,866
Impact of Corporate Unallocated (1,302) (1,233)
Total Reported Operating Profit $ 9,112 $ 9,633 (5)%
Total Operating Proft Reconciliation
Year Ended
12/29/12 12/31/11 Growth
Reported Operating Profit $ 9,112 $ 9,633 (5)%
Mark-to-Market Net Impact (65) 102
Merger and Integration Charges 11 313
Restructuring and Impairment
Charges 279 383
Restructuring and Other Charges
Related to the Transaction
withTingyi 150
Pension Lump Sum Settlement Charge 195
53rd Week (109)
Inventory Fair Value Adjustments 46
Core Operating Profit $ 9,682 $ 10,368 (7)%
Net Income Attributable to PepsiCo Reconciliation
Year Ended
12/29/12 12/31/11 Growth
Reported Net Income Attributable
toPepsiCo $6,178 $6,443 (4)%
Mark-to-Market Net Impact (41) 71
Merger and Integration Charges 12 271
Restructuring and Impairment
Charges 215 286
Restructuring and Other Charges
Related to the Transaction
withTingyi 176
Pension Lump Sum Settlement Charge 131
Tax Benefit Related to Tax Court
Decision (217)
53rd Week (64)
Inventory Fair Value Adjustments 28
Core Net Income Attributable to
PepsiCo $6,454 $7,035 (8)%
Diluted EPS Reconciliation
Year Ended
12/29/12 12/31/11 Growth
Reported Diluted EPS $ 3.92 $ 4.03 (3)%
Mark-to-Market Net Impact (0.03) 0.04
Merger and Integration Charges 0.01 0.17
Restructuring and Impairment
Charges 0.14 0.18
Restructuring and Other Charges
Related to the Transaction
withTingyi 0.11
Pension Lump Sum Settlement Charge 0.08
Tax Benefit Related to Tax Court
Decision (0.14)
53rd Week (0.04)
Inventory Fair Value Adjustments 0.02
Core Diluted EPS $ 4.10 $ 4.40 (7)%
Reconciliation of GAAP and Non- GAAP Information
(continued)
2012 PEPSICO ANNUAL REPORT 106
Net Cash Provided by Operating Activities
Reconciliation
Year Ended
12/29/12 12/31/11 Growth
Net Cash Provided by Operating
Activities $ 8,479 $ 8,944 (5)%
Capital Spending (2,714) (3,339)
Sales of Property, Plant and
Equipment 95 84
Management Operating Cash Flow 5,860 5,689 3%
Discretionary Pension and Retiree
Medical Contributions (after-tax) 1,051 44
Merger and Integration Payments
(after-tax) 63 283
Payments Related to Restructuring
Charges (after-tax) 260 21
Capital Investments Related to the
PBG/PAS Integration 10 108
Capital Investments Related to the
Productivity Plan 26
Payments for Restructuring and
Other Charges Related to the
Transaction with Tingyi 117
Management Operating Cash Flow
excluding above Items $ 7,387 $ 6,145 20%
Return on Invested Capital (ROIC) Reconciliation
Year Ended
12/29/12
Reported ROIC 14%
Impact of Cash, Cash Equivalents and Short-Term
Investments 1
Core Net ROIC 15%
Note: The impact of all other reconciling items to reported ROIC round to zero.
Return on Equity (ROE) Reconciliation
Year Ended
12/29/12
Reported ROE 29%
Certain Other Items* (1)
Core ROE 28%
* Certain Other Items includes the items affecting comparability (See Items
Affecting Comparability on pages 5456). The impact of these reconciling itemsto
reported ROE rounds to zero.
Note: Certain amounts above may not sum due to rounding.
12/07 12/08 12/09 12/10 12/11 12/12
PepsiCo, Inc. $100 $74 $85 $94 $98 $105
S&P 500
Avg. of Industry
Groups* $100 $82 $100 $117 $132 $143
* The S&P Average of Industry Groups is derived by weighting the returns of two
applicable S&P Industry Groups (Non-Alcoholic Beverages and Food) by PepsiCos
sales in its beverages and foods businesses. The return for PepsiCo, the S&P 500
and the S&P Average indices are calculated through December 31, 2012.
Cumulative Total Shareholder Return
Return on PepsiCo stock investment (including dividends), the S&P 500 and the S&P
Average of Industry Groups*
in U.S. dollars
PepsiCo, Inc. S&P 500
S&P
) certified
paper, the use of 100 percent certified
renewable wind power resources and soy
ink. PepsiCo continues to reduce the costs
and environmental impact of annual report
printing and mailing by utilizing a distri-
bution model that drives increased online
readership and fewer printed copies. You
can learn more about our environmental
efforts at www.pepsico.com.
2012 Diversity and Inclusion Statistics
Total Women %
People
of Color %
Board of Directors
(a)
13 4 31 5 38
Senior Executives
(b)
12 3 25 3 25
Executives 2,755 852 31 609 22
All Managers 16,969 5,618 33 4,522 27
All Associates
(c)
97,781 18,144 19 33,173 34
At year-end, we had approximately 278,000 associates worldwide.
(a) Our Board of Directors is pictured on page 33.
(b) Composed of PepsiCo Executive Officers listed on page 34.
(c) Includes full-time associates only.
Executives, All Managers and All Associates are approximate numbers as of 12/31/12 for U.S. associates only.
Data in this chart is based on the U.S. definition for people of color.
Contribution Summary
(in millions) 2012
PepsiCo Foundation $25.7
Corporate Contributions 4.9
Division Contributions 10.1
Division Estimated In-Kind Donations 58.6
Total
(a)
$99.3
(a) Does not sum due to rounding.
F
P
O
2012 PEPSICO ANNUAL REPORT 110