Scribd Logo
Upload

Welcome to Scribd!

  • 12 views

    Logic of Logos

    Uploaded by

    yogeshdhuri22
    Logic

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Logic of Logos

    Uploaded by

    yogeshdhuri22
    12 views27 pages
    Logic

    Original Title

    Logic of Logos.ppt

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Logic

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    12 views27 pages

    Logic of Logos

    Uploaded by

    yogeshdhuri22
    Logic

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 27

    Logic of Logos

    What is a logo?

    Logo is the face of the company


    It is the first contact point of the consumer with the brand

    While the company is the entity, It is the logo that is the identity

    Logo identifies the core values of the corporate brand the colour, the font, the visual mnemonic all project ethos of the company

    What is the importance of a logo?

    Logo is the most ubiquitous communication

    Logo represents the I D E N T I T Y for the E N T I T Y

    The role of a logo is to provide Visual identification and Recognition for a company or a brand

    The 19th Century belonged to Trade Marks The 20th Century belonged to Logos The 21st Century must belong to Identities

    Identity of a logo?

    means An idea inside the identity that is telegraphic summation of what the company stands for

    If logos bond closely with the brand and If consumers bond closely with the brand then they automatically bond closely with its logo

    Cont.
    If a brand is trusted and regularly used by the consumers the only way they can identify a genuine brand is through its logo leading to Growth in sales, Market share & Profits

    Famous Logos

    McDonalds Golden Arches

    McDonalds Golden Arch

    A pair of stylized arches in 1950s that were a part of the standard building design of the McDonalds hamburger restaurant in Oak Brook, Illinois. When viewed from an angle, the design was reminiscent of M and was subsequently incorporated into the companys logo.

    Contd.
    the physical arches have been dropped, but Golden Arches continue to stand for

    McDonalds
    across the world

    Mercedes-Benz

    Tristar

    Mercedes-Benz Tristar
    Held at a perfect separation of 120 degrees within a circle, the three pointed stars signify land, sea, air the perfection of German Engineering

    Nike Swoosh

    Nike Swoosh

    In 1971 Phil Knight started Nike, he was hoping to find a mark as recognizable as Adidas stripes. Caroline Davidson a student designed the logo for mere $35. What was the rationale for designing Swoosh?

    Swoosh

    Nike is a winged Goddess of victory. According to Greek mythology, Nike sat at the side of Zeus, the ruler of the Olympian pantheon of mount Olympus. The Nike Swoosh embodies the spirit of winged Goddess

    Thus effectiveness of a logo


    depends on: Distinctiveness, Visibility, Usability, Memorability, Universality, durability and Timelessness.

    Classification of Logos
    Typographical Logos: The play is only on Typefaces Communication perfectly expressed through fonts. Does not need symbols e.g. Cartoon Network, CRY

    Contd.
    Typography-with-Symbols Logos
    Types play a secondary role & symbols communicate everything The symbols are formed using initials e.g. Hindustan petroleum HP General Electric GE

    Contd.

    Symbols in the form of shapes Geometrical e.g. State Bank of India Bank of Baroda Nike Swoosh Citibank

    Contd.
    Natural e.g. Air Deccan: Two hands forming flying bird Cadburys: Two glasses pouring milk

    Cond.
    Logos with Mascots

    e.g.
    Air Indias Maharaja Asian Paints Gattu Amuls Amul girl McDonalds - Ronald

    Does Logos matter to consumers?


    Yes, most certainly it does. To consumers logo represents A sense of comfort, trust & genuineness about the brand

    Contd.
    A brand personality comes alive through a logo The consumer interacts with that brand personality and experiences the brand not only physically but also mentally

    The logo is a tremendous positive stroke to many consumers It is thus important to have a right kind of logos. A good logo engineers positivism

    Well thats just a brief introduction to logos

    You might also like