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    VODAFONE Features Maturity

    Uploaded by

    Sayam Roy
    Features and strategies

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    Attribution Non-Commercial (BY-NC)
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    VODAFONE Features Maturity

    Uploaded by

    Sayam Roy
    20 views7 pages
    Features and strategies

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    PPTX, PDF, TXT or read online from Scribd

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    Features and strategies

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views7 pages

    VODAFONE Features Maturity

    Uploaded by

    Sayam Roy
    Features and strategies

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 7

    The Conquerors

    We Are : 1.RICHA 2.JOYESH 3.ANAYAT 4.PRITISH 5.SUSMITA 6.SUDHANSU 7.SHRABONI 8.BALPREET 9.SAYAM 10.HIMANSHU

    features

    Maturity

    Intense competition for market share Full capacity utilisation High profit for those with high market share Weaker competitors leave the market Cut throat pricing

    strategy
    Differentiation of product : customised for mobile users Rationalisation of capacity : focus on rural costomers: Competitor based pricing :cut 80 % price Multiple offers and schemes : package for students and first time users

    IDEA

    features

    Growth

    Expanding market but entry of competitors Fast growing sales Rise in capacity utilisation Product gains acceptable Unit cost falls with economies of scale Market grows, profit rises

    strategy
    Advertising for creating brand awareness Increase in distribution outlets : even in rural areas Targets the early majority Improvement in product : value added services Efforts for market penetration :3G at 2G rates

    AIRCEL

    features

    Decline

    Sale falls rapidly Market saturation Decline in profit More competitors leave the market Decline in capacity utilisation

    strategy
    Spends less on marketing the product Rationalise by weeding out product variations:focus only on data services Price cutting to maintain competitiveness Distribution narrowed

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