Swot Analysis of Suzlon Energy
Swot Analysis of Suzlon Energy
Swot Analysis of Suzlon Energy
Submitted to:
MISS KULVEEN KAUR ANAND
HOD, Department of Finance,
VISWASS.
Submitted by:
MR. SANTOSH KUMAR SAHOO
MFC IInd Year
Roll No. 19
CONTENTS
INTRODUCTION
VISION
MISSION
So that we can collectively contribute towards creating a better world for all.
PHILOSOPHY
BOARD OF DIRECTORS
Tulsi R. Tanti
Chairman & Managing Director
Girish R. Tanti
Executive Director
Ashish Dhawan
Independent Director
V. Raghuraman
Independent Director
CONCLUSION
CHAPTER: 2
SWOT ANALYSIS: AN OVERVIEW
The Concept
• workshop sessions
• brainstorm meetings
• problem solving
• planning
• strategic planning
• product evaluation
An Assignment on SWOT Analysis Page 9
• competitor evaluation
• a product or brand
• a business idea
• a potential partnership
• changing a supplier
• an investment opportunity
Strengths:
• Advantages of proposition?
• Capabilities?
• Competitive advantages?
• Innovative aspects?
Weaknesses:
• Disadvantages of proposition?
• Gaps in capabilities?
• Financials?
• Accreditations, etc?
Opportunities:
• Market developments?
• Competitors' vulnerabilities?
• Global influences?
An Assignment on SWOT Analysis Page 13
• New markets, vertical, horizontal?
• New USP's?
Threats:
Internal factors
Strengths Weaknesses
Negative or
Positive factors Opportunities Threats potential to be
External factors negative
• Flexible.
• Some users over simplify the amount of data used for decisions – it is
easy to use scant data.
• The best reviews require different people being involved each having
a different perspective.
• The risk of capturing too much data is that it may make it difficult to
see the wood for the trees and lead to ‘paralysis by analysis’.
CHAPTER: 3
SWOT ANALYSIS OF SUZLON ENERGY
STRENGTHS OF SUZLON
Suzlon Energy Ltd. Is having an integrated business model that they don’t
have to go to other suppliers for raw products. They have very good vertical
integration for supporting there production activities. So they don’t have to
be dependent for supplies.
For example: It has acquired HANSEN which was the worlds second largest
manufacturer of gear boxes.
5. Global Production
6. Pricing Power
As Suzlon is the market leader in India, it can drive the price and others will
follow it. But , it is now necessary for it to produce and sell at low cost and
the production must be cost effective, because new global players are
entering in to the market.
WEAKNESSES OF SUZLON
1. Operational Risk
Since last few years, Suzlon has focused more on integration. So it has gone
for acquisition and backward integration which blocks its investments in
assets. Thus its growth rate of profits has declined. So, compared to growth
in assets the growth in profits is low which is not favourable for the firm.
When a company’s stock price is more than its book value, it can be
considered as a good sign for investors, but currently due to the unfavour
market conditions Suzlon’s stock prices has fallen below the book value,
while other competitor’s share prices has not declined below than their book
value.
4. Unfavourable Ratings
Earlier Suzlon was a financially strong company. But the previous down-
turn in the world economy has brought the company in a critical situation.
And Suzlon is also facing this problem because of improper working capital
management. Many experts also think that Suzlon has paid more for its
HANSEN acquisition.
1. Environmental Awareness
2. Government Initiatives
Till now none of the Indian player other than Suzlon has gone for global
expansion. So it can have advantage of covering untapped offshore market
as an Indian player. Suzlon is also having strong financial backup compared
to its competitors in Indian market.
THREATES TO SUZLON
1. Intense Competition
The govt. of India has approved FDI limits up to 74%. This can be a
favourable factor for the whole industry, but for Suzlon it is a threat. Though
it is a market leader, its technology efficiency is not up to the mark as
compared to global giants like VASTAS. So entry of global players will
affect Suzlon a lot.
3. Technology Risk
CONCLUSION