SpiceJet is an Indian low-cost airline founded in 2005 with its headquarters in New Delhi. It aims to deliver the lowest airfares to make flying accessible for all. The airline has faced challenges with limited advertising and a small fleet and load efficiency compared to competitors. However, it remains the second largest player in the low-cost carrier segment and sees opportunities for overseas expansion in the future to continue achieving its vision of affordable air travel for all.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
SpiceJet is an Indian low-cost airline founded in 2005 with its headquarters in New Delhi. It aims to deliver the lowest airfares to make flying accessible for all. The airline has faced challenges with limited advertising and a small fleet and load efficiency compared to competitors. However, it remains the second largest player in the low-cost carrier segment and sees opportunities for overseas expansion in the future to continue achieving its vision of affordable air travel for all.
SpiceJet is an Indian low-cost airline founded in 2005 with its headquarters in New Delhi. It aims to deliver the lowest airfares to make flying accessible for all. The airline has faced challenges with limited advertising and a small fleet and load efficiency compared to competitors. However, it remains the second largest player in the low-cost carrier segment and sees opportunities for overseas expansion in the future to continue achieving its vision of affordable air travel for all.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
SpiceJet is an Indian low-cost airline founded in 2005 with its headquarters in New Delhi. It aims to deliver the lowest airfares to make flying accessible for all. The airline has faced challenges with limited advertising and a small fleet and load efficiency compared to competitors. However, it remains the second largest player in the low-cost carrier segment and sees opportunities for overseas expansion in the future to continue achieving its vision of affordable air travel for all.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Download as ppt, pdf, or txt
You are on page 1/ 14
SpiceJet
Flying For Everyone
Presented by:- Ajay Banka Amey Vikram Anchal Gupta Jyoti Singh Unnati Profile Founded: 23rd May 2005 Head office: New Delhi Director: Mr. Ajay Singh Industry: Airlines / Aviation Employees: 2500 Total Income: Website: http://www.spicejet.com History SpiceJet < Royal Airways, a reincarnation of ModiLuft. SpiceJet entered with Rs. 99 for the first 99 days for 9,000 seats. Followed by a Rs. 999 promotional scheme on select routes. On July 15, 2008 Billionaire Wilbur Ross invested $80 million. Spicejet names their aircraft after Spices. Mission and Vission Mission : To become India’s preferred low-cost airline, delivering the lowest air fares with the highest consumer value, to price sensitive consumers. Vision : To ensure that flying is no longer only for CEOs and business travelers, but for everyone Customers Competitors SWOT Analysis Strength:- Second in LCC segment First to target the middle class SWOT Analysis Weakness:- Very limited advertisings
Reached at the threshold of cost
efficiency Small fleet structure
Small load efficiency compared to Air
Deccan / Indigo SWOT Analysis Opportunities SWOT Analysis Threats:- High attrition rate The threat of new entrants into Low Price Segment especially IndiGo, Go Air and Air Deccan High Risk Perception Future Plan And Expansions SpiceJet plans to fly overseas CSR (Corporate Social Responsibility)
