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    Setting The Stage Initial Questions

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    Katy Pearce
    This study examines social media use among elites and non-elites in Armenia. The researchers found that Facebook users tended to be more urban, educated, and have stronger English language skills, while Odnoklassniki users were more rural, less educated, and had weaker English skills. Facebook users were more likely to use social media to get information, while Odnoklassniki users were more likely to use it for games. However, non-elite Odnoklassniki users were not engaging in activities that could help build social capital. The researchers conclude that social media may not be helping non-elites enhance their social capital in Armenia's challenging environment.

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    Setting The Stage Initial Questions

    Uploaded by

    Katy Pearce
    21 views1 page
    This study examines social media use among elites and non-elites in Armenia. The researchers found that Facebook users tended to be more urban, educated, and have stronger English language skills, while Odnoklassniki users were more rural, less educated, and had weaker English skills. Facebook users were more likely to use social media to get information, while Odnoklassniki users were more likely to use it for games. However, non-elite Odnoklassniki users were not engaging in activities that could help build social capital. The researchers conclude that social media may not be helping non-elites enhance their social capital in Armenia's challenging environment.

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    This study examines social media use among elites and non-elites in Armenia. The researchers found that Facebook users tended to be more urban, educated, and have stronger English language skills, while Odnoklassniki users were more rural, less educated, and had weaker English skills. Facebook users were more likely to use social media to get information, while Odnoklassniki users were more likely to use it for games. However, non-elite Odnoklassniki users were not engaging in activities that could help build social capital. The researchers conclude that social media may not be helping non-elites enhance their social capital in Armenia's challenging environment.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    21 views1 page

    Setting The Stage Initial Questions

    Uploaded by

    Katy Pearce
    This study examines social media use among elites and non-elites in Armenia. The researchers found that Facebook users tended to be more urban, educated, and have stronger English language skills, while Odnoklassniki users were more rural, less educated, and had weaker English skills. Facebook users were more likely to use social media to get information, while Odnoklassniki users were more likely to use it for games. However, non-elite Odnoklassniki users were not engaging in activities that could help build social capital. The researchers conclude that social media may not be helping non-elites enhance their social capital in Armenia's challenging environment.

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    Social but Divided: Elites and Non-Elites Social Networking Site Use in Armenia

    Katy E. Pearce, University of Washington, @katypearce


    Ronald E. Rice, University of California, Santa Barbara
    Setting the stage
    In societies where institutions do
    not provide resources
    appropriately, personal networks
    are only reliable way to access
    resources (Giordano, 2006). One
    needs capital for this.
    In-person capital enhancement
    with existing capital.
    SNS activities may lead to
    communication outcomes that
    are related to social capital
    outcomes (Ellison, et al., 2011;
    2014; Ellison & Vitak, in press;
    Lampe et al., 2012).
    regression
    Can SNSs be a space for capital
    enhancement in such a
    challenging capital environment?
    Initial questions
    Are elite and non-elites on the
    same SNS?
    What capital enhancing activities
    are being engaged in?
    Odnoklassniki user
    32.6 years old
    Facebook user
    33.1 years old
    Well educated
    Urban
    Stronger English
    Stronger Russian
    Uses Facebook to get information
    Some education
    More rural
    Little English
    Some Russian
    Uses Odnoklassniki for games

    Nationally representative of Armenia
    n = 1485
    33% SNS users,
    21% Odnoklassniki, 11% Facebook
    Summer 2013
    Data
    Facebook users are more urban,
    better educated, & have better
    language skills than Odnoklassniki
    users
    Facebook users are more likely
    to get information on SNSs than
    Odnoklassniki users, controlling for
    sociodemographic factors
    Odnoklassniki users are more likely
    to game on SNSs than Facebook
    users, controlling for
    sociodemographic factors
    Results
    information environment
    Non-elites are not participating in
    capital-enhancing activities on their
    SNS
    Implications
    Multinominal & binary logistic
    regression
    Method
    What are people saying about this poster?
    Paper download
    If you like, please take a post-it note and leave a comment for the authors here.
    9
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    COMMUNICATE
    WITH FRIENDS
    MESSAGING POST PHOTOS,
    VIDEO, MUSIC
    PLAY GAMES TAKE QUIZZES MEET NEW
    PEOPLE AND
    BE
    ENTERTAINED
    KEEP IN TOUCH
    WITH OLD
    FRIENDS
    SHARE INFO GET INFO SATISFY
    FREEDOM OF
    EXPRESSION
    AND DESIRE
    FOR
    INFORMATION
    SNS ACTIVITIES X SNS
    Odnoklassniki Facebook
    What are people saying about this poster?
    If you like, please take a post-it note and leave a comment for the authors here.

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