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    Logos Ethos Pathos Chart

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    John Lukezic
    The document discusses three rhetorical strategies used in persuasive writing and speaking: logos, pathos, and ethos. Logos appeals to logic and reason through facts, statistics, logical arguments, and counterarguments. Pathos appeals to emotion using stories, imagery, and language that evokes emotional responses. Ethos establishes the author or speaker's credibility through experience, credible sources, appropriate language for the audience and context, and humility.

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    Logos Ethos Pathos Chart

    Uploaded by

    John Lukezic
    400 views1 page
    The document discusses three rhetorical strategies used in persuasive writing and speaking: logos, pathos, and ethos. Logos appeals to logic and reason through facts, statistics, logical arguments, and counterarguments. Pathos appeals to emotion using stories, imagery, and language that evokes emotional responses. Ethos establishes the author or speaker's credibility through experience, credible sources, appropriate language for the audience and context, and humility.

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    Logos Ethos Pathos

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    3. Logos Ethos Pathos Chart

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    The document discusses three rhetorical strategies used in persuasive writing and speaking: logos, pathos, and ethos. Logos appeals to logic and reason through facts, statistics, logical arguments, and counterarguments. Pathos appeals to emotion using stories, imagery, and language that evokes emotional responses. Ethos establishes the author or speaker's credibility through experience, credible sources, appropriate language for the audience and context, and humility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    400 views1 page

    Logos Ethos Pathos Chart

    Uploaded by

    John Lukezic
    The document discusses three rhetorical strategies used in persuasive writing and speaking: logos, pathos, and ethos. Logos appeals to logic and reason through facts, statistics, logical arguments, and counterarguments. Pathos appeals to emotion using stories, imagery, and language that evokes emotional responses. Ethos establishes the author or speaker's credibility through experience, credible sources, appropriate language for the audience and context, and humility.

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    of 1

    Identifying Rhetorical Strategies: Logos, Pathos, and Ethos

    Rhetoric: The art of using language persuasively and effectively


    Logos = Logic
    The use of logic, rationality, and critical
    reasoning to persuade. Logos appeals to the
    mind. Logos seeks to persuade the reader
    intellectually.

    Some Examples of Logos

    Appeal to the mind/intellect
    Draw from philosophy and logic
    Facts
    Statistics
    If, then statements
    Definitions of terms
    Explanation of ideas
    Cause and effect
    Details that come from objective reporting
    Logical reasons and explanations
    Counterargument and rebuttal


    Pathos = Emotion
    The use of emotion and affect to persuade.
    Pathos appeals to the heart and to ones
    emotions. Pathos seeks to persuade the
    reader emotionally.

    Some Examples of Pathos

    Appeal to the heart/emotion
    Draw from spirituality or religious
    traditions
    Stories or testimonials
    Personal anecdotes or stories
    Personal connections
    Imagery and figurative language that
    provokes an emotional response
    Visual images or words that inspire you to
    empathize or have compassion towards
    the idea/topic
    Powerful words, phrases, or images that
    stir up emotion
    Details that come from subjective
    reporting


    Ethos = Ethics and Credibility
    The ongoing establishment of a writers or
    speakers authority, credibility, and
    believability as he/she speaks or writes. Ethos
    appeals to ethics and character. Ethos seeks to
    persuade the reader that the writer/speaker
    can be trusted and believed due to his/her
    noble character or ethical ways in which he/she
    is presenting ideas.

    Some Examples of Ethos

    Appeal to the writers/speakers
    believability, qualifications, character;
    relevant biographical information
    Use of credible sources (experts, scholars)
    Accurate citation of sources: gives credit
    where credit is due
    Experience and authority: person knows the
    issues and has experience in the field
    Appropriate language: uses language of the
    discipline
    Appropriate tone: knows the audience and
    context of situation
    Humility: is not arrogant
    Uses tentative yet authoritative language;
    avoids sweeping statements like Everyone
    is doing this, This is the only way, This
    will always work. Instead says, The
    research suggests that, Some experts
    believe, In my experience, etc.

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