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    Company Ebay

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    amin233
    Ebay Inc is one of the largest online marketplaces, launched in 1995. It has over 128 million active users globally and more than 5 billion products listed. Ebay's headquarters is in San Jose, California and it operates in over 190 countries with over 30,000 total employees. In 2014, Ebay's total sales were $18.1 billion, up 13% from the previous year, and gross profit increased to $9.8 billion. Ebay generates revenue from three main business segments - its marketplace, PayPal payments, and communications through Skype.

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    Company Ebay

    Uploaded by

    amin233
    62 views3 pages
    Ebay Inc is one of the largest online marketplaces, launched in 1995. It has over 128 million active users globally and more than 5 billion products listed. Ebay's headquarters is in San Jose, California and it operates in over 190 countries with over 30,000 total employees. In 2014, Ebay's total sales were $18.1 billion, up 13% from the previous year, and gross profit increased to $9.8 billion. Ebay generates revenue from three main business segments - its marketplace, PayPal payments, and communications through Skype.

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    Ebay Expansion in new country

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    Ebay Inc is one of the largest online marketplaces, launched in 1995. It has over 128 million active users globally and more than 5 billion products listed. Ebay's headquarters is in San Jose, California and it operates in over 190 countries with over 30,000 total employees. In 2014, Ebay's total sales were $18.1 billion, up 13% from the previous year, and gross profit increased to $9.8 billion. Ebay generates revenue from three main business segments - its marketplace, PayPal payments, and communications through Skype.

    Copyright:

    © All Rights Reserved
    Download as ODT, PDF, TXT or read online from Scribd
    Download as odt, pdf, or txt
    62 views3 pages

    Company Ebay

    Uploaded by

    amin233
    Ebay Inc is one of the largest online marketplaces, launched in 1995. It has over 128 million active users globally and more than 5 billion products listed. Ebay's headquarters is in San Jose, California and it operates in over 190 countries with over 30,000 total employees. In 2014, Ebay's total sales were $18.1 billion, up 13% from the previous year, and gross profit increased to $9.8 billion. Ebay generates revenue from three main business segments - its marketplace, PayPal payments, and communications through Skype.

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    © All Rights Reserved
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    Ebay Inc- 2014

    Company profile
    Ebay inc. is one of the largest and most popular online marketplace, which is
    launched in 1995. It allows its member to buy and sell anything through online. It has
    128 million actie users globally and more than 5!! million products are listed on
    online. Ebay "ead#uarter in $% and operating in more than &' countries with &!,!!!
    total employees currently. (otal sales )1* billion for the year of 2!1& +,usinesswire,
    2!1-., which is 1-/ up than last year and 0ross profit also increased to )9.8* billion.
    (hree main core business
    Ebay enterprise
    Ebay marketplace +the auction shop.
    1aypal +1!!/ owned by ebay.
    1.0 Executive Summary
    Ebay Inc- 2014
    In this high tech competition, it is necessary for organi2ation and enterprise to choose
    the right strategy with their aailable recourse in order to stay firmly and hold the
    leading role in the industry. Ebay is one of the few companies who reach their goal
    successfully by creating differentiation strategy and operational strategy from other
    rialaries. Ebay is insisting to proide best customer serice along with secure
    payment.
    Ebay reenue come from three businee segment3 +1. marketplace, +2. payment, +&.
    communications. Ebay inc. sere customer through ebay.com, indicate online
    marketplace, 1aypal refers to online payments, and %kype technologies point out
    communication.
    In order to enter in new market, re#uire to anylysis of stagic management. (his report
    proide macro4enironmental factor and resources, competence and culture. (wo
    strategies recommended along with marketing ob5ectie. It also proides marketing
    tactics and marketing actiities the company should use to achiee its ob5ectie.
    2.0 Introduction
    Ebay Inc- 2014
    3.0 Macro environmental analysis
    6acro enironment indicate a 1E%(7E framework. 1E%(7E stands for 1olitical,
    Economical, sociological, (echnological, 7egal and Enironmental factors. (his
    factors is #uite important for a company to analy2e as access in different country
    hae differnet econmy with different enironment. 8urthermore, it is e9pected that
    what is happening outside of the enironment will affect inside of the company at
    some point.
    Political

    :eference
    1. ;ompany profile3 http3<<www.ebayinc.com<who=we=are<one=company
    2. Ebay report3 http3<<www.businesswire.com<news<home<2!1-!122!!*--'<en<e,ay4:eports4
    8ourth4>uarter48ull4?ear42!1&@.$9:&o=l=u%o
    &. 6arket data3 http3<<www.macroa9is.com<inest<market<E,A?44fundamentals44e,ay4Inc

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