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    Gap Analysis For KFC

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    Shivam Mehta
    KFC's gap analysis identified three main gaps: a customer gap due to lack of personal service, feedback, and market research; a performance gap from inconsistent menu variety and limited delivery areas; and a service design gap with high prices and intermediate food quality. To address these, the recommendations are for KFC to engage customers for feedback to improve retention, control prices, and introduce more affordable product options.

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    Gap Analysis For KFC

    Uploaded by

    Shivam Mehta
    2K views1 page
    KFC's gap analysis identified three main gaps: a customer gap due to lack of personal service, feedback, and market research; a performance gap from inconsistent menu variety and limited delivery areas; and a service design gap with high prices and intermediate food quality. To address these, the recommendations are for KFC to engage customers for feedback to improve retention, control prices, and introduce more affordable product options.

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    Gap Analysis for KFC

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    KFC's gap analysis identified three main gaps: a customer gap due to lack of personal service, feedback, and market research; a performance gap from inconsistent menu variety and limited delivery areas; and a service design gap with high prices and intermediate food quality. To address these, the recommendations are for KFC to engage customers for feedback to improve retention, control prices, and introduce more affordable product options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views1 page

    Gap Analysis For KFC

    Uploaded by

    Shivam Mehta
    KFC's gap analysis identified three main gaps: a customer gap due to lack of personal service, feedback, and market research; a performance gap from inconsistent menu variety and limited delivery areas; and a service design gap with high prices and intermediate food quality. To address these, the recommendations are for KFC to engage customers for feedback to improve retention, control prices, and introduce more affordable product options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Gap Analysis for KFC

    First Gap
    Customer gap

    No personal service
    No customer feedback
    Insufficient Market research

    Second Gap
    Performance Gap

    Different varity on the menu


    Limited delivery area

    Third Gap
    Service design and standards.

    High Price
    Intermediate quality of food

    Recommendations

    KFC should try to bridge these gaps by engaging their customers in active feedback participation
    and working on the feedback so that the customer retention remains as high as possible.

    The prices should also be controlled or products which would target sub-middle class must be
    introduced.

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