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    For July 2013 and January 2014 Admission Cycle: Bachelor's Degree Programme (BDP)

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    deeptis17
    This document provides information about an assignment for a Bachelor's Degree Programme marketing course offered by Indira Gandhi National Open University. It explains that the assignment is worth 30% of the final grade and must be submitted by March 15th or September 15th to be eligible to take the term-end examination in June or December. It includes a tutor marked assignment covering four questions about marketing concepts like advertising vs publicity, types of middlemen, pricing strategies, product testing, product life cycles, and the importance of considering the marketing environment. Students are instructed to attempt all questions for a maximum of 100 points.

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    For July 2013 and January 2014 Admission Cycle: Bachelor's Degree Programme (BDP)

    Uploaded by

    deeptis17
    62 views3 pages
    This document provides information about an assignment for a Bachelor's Degree Programme marketing course offered by Indira Gandhi National Open University. It explains that the assignment is worth 30% of the final grade and must be submitted by March 15th or September 15th to be eligible to take the term-end examination in June or December. It includes a tutor marked assignment covering four questions about marketing concepts like advertising vs publicity, types of middlemen, pricing strategies, product testing, product life cycles, and the importance of considering the marketing environment. Students are instructed to attempt all questions for a maximum of 100 points.

    Original Description:

    Assignment

    Original Title

    AMK 01english as. 13-14

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    This document provides information about an assignment for a Bachelor's Degree Programme marketing course offered by Indira Gandhi National Open University. It explains that the assignment is worth 30% of the final grade and must be submitted by March 15th or September 15th to be eligible to take the term-end examination in June or December. It includes a tutor marked assignment covering four questions about marketing concepts like advertising vs publicity, types of middlemen, pricing strategies, product testing, product life cycles, and the importance of considering the marketing environment. Students are instructed to attempt all questions for a maximum of 100 points.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    62 views3 pages

    For July 2013 and January 2014 Admission Cycle: Bachelor's Degree Programme (BDP)

    Uploaded by

    deeptis17
    This document provides information about an assignment for a Bachelor's Degree Programme marketing course offered by Indira Gandhi National Open University. It explains that the assignment is worth 30% of the final grade and must be submitted by March 15th or September 15th to be eligible to take the term-end examination in June or December. It includes a tutor marked assignment covering four questions about marketing concepts like advertising vs publicity, types of middlemen, pricing strategies, product testing, product life cycles, and the importance of considering the marketing environment. Students are instructed to attempt all questions for a maximum of 100 points.

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    AMK - 01

    Bachelors Degree Programme


    (BDP)

    ASSIGNMENT
    2013-14

    Application Oriented Course


    AMK -01: MARKETING

    For July 2013 and January 2014 admission cycle

    School of Management Studies


    Indira Gandhi National Open University
    Maidan Garhi, New Delhi -110 068

    Application Oriented Course


    AMK-01: MARKETING
    ASSIGNMENT- 2013-14
    Dear Students,
    As explained in the Programme Guide, you have to do one Tutor Marked Assignment in this
    Course.
    Assignment is given 30% weightage in the final assessment. To be eligible to appear in the Termend examination, it is compulsory for you to submit the assignment as per the schedule. Before
    attempting the assignments, you should carefully read the instructions given in the Programme
    Guide.
    This assignment is valid for two admission cycles (July 2013 and January 2014.) The validity is
    given below:
    1. Those who are enrolled in July 2013, it is valid upto June 2014.
    2. Those who are enrolled in January 2014, It is valid upto December 2014.
    You have to submit the assignment of all the courses to The Coordinator of your Study Centre.
    For appearing in June Term-end Examination, you must submit assignment to the Coordinator
    of your study centre latest by 15th March. Similarly for appearing in December Term-end
    Examination, you must submit assignments to the Coordinator of your study centre latest by 15th
    September.

    TUTOR MARKED ASSIGNMENT


    Course Code
    Course Title
    Assignment Code
    Coverage

    :
    :
    :
    :

    AMK-01
    Marketing
    AMK-01/TMA/2013-14
    All Blocks
    Maximum Marks: 100

    Attempt all the questions.


    1.

    Differentiate between the following:


    (a)
    (b)
    (c)
    (d)

    Publicity and Advertising


    Primary Middlemen & Ancillary Middlemen
    Market Skimming and Market Penedration Price
    Market testing and Product Testing

    (4x5)

    2.

    What do you mean by product diversification? How would you plan diversification for the
    firm? Classify with suitable examples.
    (20)

    3.

    What would be the most suitable channel of distribution for the following products? Give
    reasons to support your answer
    a) Newspaper
    b)

    Refrigerator

    c)

    Bathing Soap

    d)

    Scooters

    (20)

    4.

    What do you mean by Product Life Cycle (PLC)? How marketing mix to be changed during
    different stages of PLC?
    (20)

    5.

    What is marketing environment? Explain its role and importance in formulating marketing
    policies and strategies.
    (20)

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