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    Strategic Analysis of Reebok

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    Ajaz_mpa
    Reebok is a subsidiary of Adidas that produces athletic footwear, apparel, and accessories. It was founded in England in 1890 and began focusing on athletic shoes after being acquired by a US distributor in 1979. Most of Reebok's footwear and apparel production occurs in Asia, particularly China, Indonesia, Vietnam, and Thailand. In 2000, Reebok held about 15% of the US athletic shoe market, behind Nike and Adidas. Reebok aims to celebrate individuality in sport and life and empower global youth through its corporate social responsibility programs. The document provides an overview of Reebok's history and operations.

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    Strategic Analysis of Reebok

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    Ajaz_mpa
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    Reebok is a subsidiary of Adidas that produces athletic footwear, apparel, and accessories. It was founded in England in 1890 and began focusing on athletic shoes after being acquired by a US distributor in 1979. Most of Reebok's footwear and apparel production occurs in Asia, particularly China, Indonesia, Vietnam, and Thailand. In 2000, Reebok held about 15% of the US athletic shoe market, behind Nike and Adidas. Reebok aims to celebrate individuality in sport and life and empower global youth through its corporate social responsibility programs. The document provides an overview of Reebok's history and operations.

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    Ajaz_mpa@hotmail.com For how much you will do good? Che kha k nu pa so ba k?

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    Reebok is a subsidiary of Adidas that produces athletic footwear, apparel, and accessories. It was founded in England in 1890 and began focusing on athletic shoes after being acquired by a US distributor in 1979. Most of Reebok's footwear and apparel production occurs in Asia, particularly China, Indonesia, Vietnam, and Thailand. In 2000, Reebok held about 15% of the US athletic shoe market, behind Nike and Adidas. Reebok aims to celebrate individuality in sport and life and empower global youth through its corporate social responsibility programs. The document provides an overview of Reebok's history and operations.

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    5K views23 pages

    Strategic Analysis of Reebok

    Uploaded by

    Ajaz_mpa
    Reebok is a subsidiary of Adidas that produces athletic footwear, apparel, and accessories. It was founded in England in 1890 and began focusing on athletic shoes after being acquired by a US distributor in 1979. Most of Reebok's footwear and apparel production occurs in Asia, particularly China, Indonesia, Vietnam, and Thailand. In 2000, Reebok held about 15% of the US athletic shoe market, behind Nike and Adidas. Reebok aims to celebrate individuality in sport and life and empower global youth through its corporate social responsibility programs. The document provides an overview of Reebok's history and operations.

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    Reebok

    Reebok International
    International Ltd…ltd…
    Introduction:
     A subsidiary of German sportswear giant Adidas, is
    a producer of athletic footwear, apparel, and
    accessories.
     Started in 1890 with the name of J.W.Fooster and
    sons.
     In 1960, two of the founder's grandsons Joe and
    Jeff Foster renamed the company Reebok in
    England.
     In 1979, Paul Fireman, a US sporting goods
    distributor, saw a pair of Reeboks at an
    international trade show and negotiated to sell
    them in North America.
    Logos Of Reebok:
    Supplier information, according to the
    Reebok website as of May 2007:

     Footwear factories in 14 countries;


    most are based in Asia.
     China (Accounting for 51% of
    production).
     Indonesia (21%), Vietnam (17%),
    Thailand (7%).
     Over 75,000 workers.
    Apparel…
     Factories in 45 countries.
     Most (52%) of Reebok's apparel sold
    in the United States is produced in
    Asia, with the rest coming from
    countries in the Caribbean, North
    America, Africa and the Middle East.
    Athletic Shoe Market Shares (in
    2000):
    M ark et S hare

    45.00%
    40.00%
    35.00%
    30.00%
    25.00%
    M ark et S hare
    20.00%
    15.00%
    10.00%
    5.00%
    0.00%
    Nik e A didas Reebok New B alanc e
    Celebrate Individuality in Sport
    and Life:
     Reebok understands that people are,
    above all, unique. Reebok’s
    positioning reflects this; celebrating
    the distinct qualities that make
    people who they are - their unique
    points of view, their individual style
    and their remarkable talents and
    accomplishments.
    To Empower Global Youth to Fulfill
    their Potential:
     Commitment to Corporate Responsibility is
    an important legacy and hallmark of the
    Reebok brand. For two decades, Human
    Rights, through the Reebok Human Rights
    program, were the primary focus of this
    effort. Reebok has expanded on what had
    been built and created a Global Corporate
    Citizenship platform with a purpose for the
    brand that will help underprivileged,
    underserved youth around the world fulfill
    their potential and live healthy, active lives.
    IFE (Internal Factor Evaluation) Matrix:
    Weaknesses:
    EFE (External Factor Evaluation) Matrix:
    CPM (Competitive Profile Matrix):
    Porter’s Five Forces:
    BCG Matrix:
    TOWS:
    SPACE:
    SPACE Matrix; Strategies:
     X-Axis= CA+IS = -5+2 = -3
     Y-Axis= FS+ES = 4-1 = +3
     It lies in second quadrant so
    the strategies should be;
    Market Development, Product
    Development, Market
    Penetration, Related
    diversification.
    IE (Internal-External) Matrix:

    It falls in the 4th quadrant so the strategy is;


    Grow and Build (Market Penetration, Market
    Development, Product Development). For
    1st, 2nd and 4th.
    Recommendations:
     They should improve their relations with
    their largest distributors.
     The firm’s ROI has decreased and that need
    to manage their new assets better.
     They should collect their accounts
    receivable sooner to increase the profits.
     They should divest their unprofitable
    divisions that don’t follow their marketing
    strategies like health and fitness clubs.
    QSPM:
     List down key external factors
    (opportunities & threats).
     Then list down key internal factors
    (strengths & weaknesses).
     Give them weights according to their
    treatment and average score.
     Find the total.
    Alternative Strategies:
     Keep expanding into current and foreign
    markets by being aggressive and the world
    wide leader of footwear industry.
     Focus on improving working conditions and
    human rights at international manufactures
    centers and at the same time improve the
    productivity.
     Implement product diversification with
    company’s newest technologies so resulting
    increased earnings could be reinvested to
    the R&D.
    Why this strategy:
     U.S women prefer fashion not footwear,
    they prefer clothing; we must create a new
    shopping style.
     U.S kids influence by design and
    innovation, not only comforts or sports.
     Reebok need to consolidate US sales
    compare to foreign sales and international
    competitors.
     Difficult to expand towards other sports and
    population segments.
    Any Question??? OR
    Comments???

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