Scribd Logo
Upload

Welcome to Scribd!

  • 35 views

    L.I.C of India Latest TVC Advertise: About Lic

    Uploaded by

    MukeshKumawat
    The document discusses LIC of India's latest television commercial. It provides background that LIC was founded in 1956 and is India's largest insurance company. It segments its customers by income, age, policy type, and family structure. The target market includes middle and low income individuals between ages 10-40, as well as nuclear families. Previously, LIC's positioning was "with you during life and after life", but the latest ad targets nuclear families with group policies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    L.I.C of India Latest TVC Advertise: About Lic

    Uploaded by

    MukeshKumawat
    35 views4 pages
    The document discusses LIC of India's latest television commercial. It provides background that LIC was founded in 1956 and is India's largest insurance company. It segments its customers by income, age, policy type, and family structure. The target market includes middle and low income individuals between ages 10-40, as well as nuclear families. Previously, LIC's positioning was "with you during life and after life", but the latest ad targets nuclear families with group policies.

    Original Description:

    hggjh

    Original Title

    Lic of Indiavg

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses LIC of India's latest television commercial. It provides background that LIC was founded in 1956 and is India's largest insurance company. It segments its customers by income, age, policy type, and family structure. The target market includes middle and low income individuals between ages 10-40, as well as nuclear families. Previously, LIC's positioning was "with you during life and after life", but the latest ad targets nuclear families with group policies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    35 views4 pages

    L.I.C of India Latest TVC Advertise: About Lic

    Uploaded by

    MukeshKumawat
    The document discusses LIC of India's latest television commercial. It provides background that LIC was founded in 1956 and is India's largest insurance company. It segments its customers by income, age, policy type, and family structure. The target market includes middle and low income individuals between ages 10-40, as well as nuclear families. Previously, LIC's positioning was "with you during life and after life", but the latest ad targets nuclear families with group policies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 4

    L.I.

    C of india latest tvc advertise


    About lic:

    Found in 1956
    Larget insurance company in india

    Segmentation.
    1 income wise

    33

    33

    33

    2. age wise

    age

    33

    33

    33

    3. policy wise

    50

    50

    4. Family wise

    50

    50

    1
    2
    3

    Targeting:

    Middle income group & low income group


    Both male & female who lies between age 10 to 40 In 2015 latest
    advertising they target nuclear family by using group policy

    Positioning:-

    In earlier lic india positioning itself jindagi ke sath bhi , jindagi ke baad bhi

    You might also like