Industry Overview

SAP FOR
TELECOMMUNICATIONS

DESIGNED FOR YOUR INDUSTRY.

SCALED TO YOUR BUSINESS.
READY FOR YOUR FUTURE.

You dont run a generic business. So why use generic solutions?

SAP for Telecommunications is a portfolio of solutions that
are tailored to the specific standards, processes, and challenges
of the telecommunications industry. So they are built to fit the
way you do business. They deliver rich functionality and
productivity-building tools throughout your organization.
And they help you adopt best practices that weve developed in
over 30 years of working with industry leaders from around the
world.
Because theyre modular in nature, SAP for Telecommunications solutions give you the flexibility to select the building
blocks you need and implement them quickly. So you can start
earning a rapid return on investment.
And because they offer easy integration and virtually unlimited
scalability, SAP for Telecommunications solutions are an investment you cant outgrow.

DEREGULATION, GLOBALIZATION, BROADBAND,

E-BUSINESS: STAY AHEAD OF THE GAME WITH
SAP FOR TELECOMMUNICATIONS

The last few years have seen two major revolutions shake your
industry. Deregulation has led to intense competition for every
customer, every service, and even every call. At the same time,
emerging technologies like broadband, mobile communications,
and the Internet have transformed not only your service and
product offerings, but the very way you do business.
You need to juggle numerous challenges. How can you increase
your market share in todays ultra-competitive environment?
How can you successfully integrate e-business with your existing
operations? How can you make the most of new potential
sources of revenue? Wouldnt it be nice if there were a single
answer to all these questions? There is: SAP for Telecommunications.

SAP for Telecommunications is an end-to-end portfolio of

solutions, applications, and services tailored to meet the needs
of the telecommunications industry. It integrates your entire
business on a coherent platform, streamlining your existing
operations and introducing efficient, future-proof business
functions. SAPs portfolio for telecom enterprises of all types
and sizes includes an unsurpassed range of industry-specific
function, with support for convergent billing, receivables
management, and customer relationship management (CRM).
SAP for Telecommunications combines cutting-edge solutions
for the telecom markets of today and tomorrow with SAP solid
industry-specific and general business expertise, helping you to
grow your markets, survive the struggle, and become a success
story.

DISCOVER THE POWER OF

SAP FOR TELECOMMUNICATIONS
mySAP BUSINESS SUITE SOLUTIONS FOR
TELECOMMUNICATIONS

mySAP Customer Relationship Management (mySAP CRM)

delivers state-of-the-art marketing, sales, and service features for all
interaction channels, helping you find, attract, and retain customers. It allows you to target sales and service strategies effectively
while accurately monitoring costs. End-to-end integration means
you have consistent information across all customer-facing processes and all channels at all times, from call centers to Web sites
and sales representatives. The solution also encompasses comprehensive contract and order management, service provisioning, and
service assurance.

mySAP Business Suite is a family of solutions that empowers

employees, customers, and partners to collaborate successfully
anywhere, anytime. SAP has tailored the mySAP Business
Suite to handle the very specific needs of the telecommunications industry. The result is SAP for Telecommunications.
No other provider can deliver the degree of business expertise
that SAP brings to telecommunications. Think of SAP for
Telecommunications as a two-part approach to making your
business run better. Part one is a set of mySAP Business Suite
enhanced solutions to meet the needs of telecom companies.
Part two is a bundle of tools and components designed specifically for the telecom industry. A fully integrated, one-two
punch provides you with end-to-end business processes.

mySAP Business Intelligence (mySAP BI) supplies information tailored to your industry, your company, and the
needs of your knowledge workers. It can capture data from
practically any source, and provides powerful tools for reporting
and analysis. mySAP BI delivers specific business content to
support every area of your business from sales and marketing,
to network operations, to financial planning and corporate
strategy.
mySAP Supply Chain Management (mySAP SCM)
integrates your extended supply chain to deliver real business
advantages. It allows you to collaborate directly with customers
and partners in both buying and selling relationships, sharing
information and raising productivity.
mySAP Marketplace provides a collaborative platform for
virtual business communities. It enhances knowledge
acquisition and process integration across company boundaries.
mySAP Marketplace offers enormous potential for improving
business relationships. Use it to turn linear, serial supply
chains into collaborative communities. Take advantage of
private and secure online exchanges.

mySAP Enterprise Portal gives you personalized access to

information, applications, and services inside and outside the
enterprise anywhere, anytime. mySAP Enterprise Portal comes
ready to run with generic roles, or you can create customized
roles to fit the broad range of positions and tasks associated with
the telecom industry. Everyone in your value chain employees,
customers, shareholders, suppliers, regulation agencies can
use the portal with appropriate security features.
SAP FOR SPECIFIC CAPABILITIES

The telecom revenue management contract accounting

capabilities have been developed to meet the specialized accounting needs of telecom companies like yours. Key features include
support for large numbers of customer accounts, customer
hierarchies, and automation of critical processes.
You can tailor the standard functions to precisely match your
organizations needs. The solution integrates different types
of payments, and it handles dunning, installment plans, interest
calculation, deferrals, returned items, and correspondence. The
solution includes interfaces to billing systems and the general
ledger, drastically reducing the time needed for implementation.
The telecom revenue management convergent invoicing
capabilities make it simple to enhance existing billing systems
with convergent billing capabilities. You can create a single
invoice that includes all products and services provided to
customers fixed and mobile services, pay TV, Internet access,
and equipment rental, installation, and maintenance. It also
handles third-party billing, cross-product discounts, and billing
on demand. Tight integration with the accounting functions
increases the flexibility of the billing process.

THE BENEFITS FOR YOUR

TELECOMMUNICATIONS BUSINESS

SAP for Telecommunications is the result of SAPs extensive

experience with your industry coupled with the latest Internet
technology. The result is an industry portfolio that allows your
business to realize its full potential:
Establish efficient, end-to-end business processes, integrating
and increasing your control over the entire value chain
Leverage industry-specific features from customer
relationship management to supply chain management to
billing and collections as over 425 telecommunications
companies are already doing
Take advantage of a solution suitable for all communications
enterprises, whether your core business is fixed or mobile
communication services, Internet, or application service
provision
Implement a business solution that meets your current
needs and your customers expectations and is technologically
prepared for the future
Use the Web to improve collaboration within your company
and with your partners
Manage customer relationships more effectively, increasing
loyalty and exploiting new opportunities
Empower your employees with customizable, role-based
functions
Improve decision-making capabilities by converting information to knowledge

FROM THE PHONE LINE TO THE BOTTOM LINE

SAP for Telecommunications is an important investment in your
companys future, delivering a faster, bigger return in a variety of
ways:
Streamline business processes across the enterprise saving
time and money
Take advantage of low total cost of ownership
Manage customer revenue streams effectively and efficiently
Exploit existing revenue streams to the fullest
Identify and exploit new sources of revenue ahead of the
competition
Reduce costs by collaborating over the Web with key business
partners
Win new customers in established and new market segments
Increase customer loyalty and revenue per customer by
delivering personalized products and services
Achieve greater cost transparency and control
Reduce the number of expensive legacy applications and their
interfaces
SAP for Telecommunications is the worlds leading portfolio for
your industry. No other offering allows you to utilize the Internet for as many business processes. No other offering includes
as many state-of-the-art, industry-specific features. SAP for Telecommunications will quite simply put you ahead of the field.
For more information on how this unique industry portfolio can
help your company achieve your goals for customer satisfaction
and profitability, visit our Web site at
www.sap.com/telecommunications

COMPARE FEATURES AND BENEFITS, AND

YOULL CHOOSE SAP FOR TELECOMMUNICATIONS
FEATURE

BENEFIT

End-to-end business processes

Ensure enterprise-wide efficiency and transparency

Enhance collaboration with business partners
Leverage telecom-specific accounting features
Simplify and streamline complex billing processes
Increase competitiveness via multiproduct billing and cross-product discounting
Protect investment in existing prebilling systems while introducing new invoicing functions
Increase customer loyalty
Realize opportunities for cross-selling and up-selling
Effectively manage the entire customer relationship cycle
Manage customer contracts and orders more flexibly and efficiently
Reduce implementation and operating cost through built-in integration to financials and logistics systems
Gather information from any and all internal and external sources
Improve your marketing and sales capabilities
Provide each of your employees with the reporting and analysis capabilities they need
Enhance your decision-making ability
Take advantage of preconfigured roles for rapid personal productivity and high user acceptance
Empower even occasional users with the easy-to-learn, easy-to-use mySAP Enterprise Portal
Adapt user interfaces precisely to your employees and your companys needs
Increase employee efficiency and job satisfaction
Deploy in your enterprise no matter what its size
Grow your solution as you grow your business
Integrate all your old and new solutions to create a single, comprehensive environment
Incorporate the latest technological innovations as they emerge
Combine SAP and non-SAP software in a cost-efficient way

Industry-specific accounts
receivables and convergent
invoicing

Customer relationship
management

Integrated data warehousing

Personalized role-based
user interface

Scalability

Open interfaces

www.sap.com/contactsap

50 046 244 (03/06)

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