By: Larissa Phan & Kevin Culala

Table of Contents
Slogan . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Essence Statement . . . . . . . . . . . . . . . . 4
Demographics . . . . . . . . . . . . . . . . . . .5
Psychographics . . . . . . . . . . . . . . . . . . . 6
Personas . . . . . . . . . . . . . . . . . . . . . . . . . 7
Cartoon Shows List . . . . . . . . . . . . . 8-10
Cartoon Network . . . . . . . . . . . . . .11-13
Nickelodeon . . . . . . . . . . . . . . . . . . 14-15
Annual Events . . . . . . . . . . . . . . . . . . . 16
Marketing Subscription . . . . . . . . . . . .17
Mobile App . . . . . . . . . . . . . . . . . . . 18-21

Sit back, relax &

rewind in time

Essence Statement
Our vision for our project is to have college students
(mainly) be targeted for nostalgia with cartoons set back in
the late 1990s-2000s. Our throwback to cartoons will serve
as a portal for certain age groups to go back to their favorite
cartoons that they loved as a kids. This will be an app and
the visual approach will be similar to Netflix layout. All the
cartoons will be from different television networks such
Disney, Cartoon network, and Nickelodeon. For the features
of the app, we plan on having customized pages for viewers
and also a ratings section where the audience can discuss
the episode and talk about the shows that they love. This
apps overall experience is somewhat similar to Adult Swim
but there will be a variety of cartoons and possibly monthly
specials of throwback movies. We will also be analyzing two
specific cartoons, one being popular and still on air today
and the another that was popular and is now cancelled. That
research will also help us in understanding the reasoning for
why some cartoons are no longer on television and if it still
holds a large audience.

Demographics

Demographically, the target audiences for

Throwbacktoons are young adults from 1724 and secondary targetted audience would
be 25-40 year old adults. Throwbacktoons
includes the older audiences to reminisce
the older shows from the 80s, 90s and early
2000s while the younger audiences are able
to enjoy older shows that arent played on
television anymore. Throwbacktoons will
attract audiences by having a convenient
application to access due to the popularity
of tablets and mobile devices that most
obtain.

Psychographics
Level of Cartoonism

Personas
Out of State, Kate
Freshie

Casual Watcher: Freshies - Extoons targets

audiences who likes to watch tv shows on
their free time not interrupting any part of
their day. People who come home from work,
school, sports etc. and just want to relax are

Age: 19
Hometown: Minnesota
School: U of W Seattle
Occupation: Student
Income: $250 monthly allowance from parents
Marital Status: Single
Rugrats, CatDog, and Dexters Laboratory
Misses home and seeks comfort in cartoons that brings
her back to her childhood memories

Cartoon Junkies: Junkies - Simply the

cartoon lovers. The ones who are die-hard
fans that watch, collect or even dress up like
their favorite tv show or characters.
Binge Watcher: Binger - Extoons seeks
to find avid tv show watchers who spend a
majority of their day behind a screen. These
are the people who stay up all night watching
their favorite show wanting to finish the series
or seasons as fast as possible.

Big Kid, Joe

Junkie/Binger

Age: 31
Hometown: Edmonds
School: WSU
Occupation: Financial Advisor
Income: $67,950
Favorite Cartoon: Everything
Marital Status: Engaged
31 year old man, 10 year old boy at heart. Trying to
get his fiancee to enjoy cartoons as much as he does.

Cartoon Shows List

Present & 2000s

ALVINN!!! And the Chipmunks

Transformers: Robots in Disguise
Astroblast
Breadwinners
Dora and Friends: Into the City!
Sheriff Callie's Wild West
Star Wars Rebels
The Tom and Jerry Show
VeggieTales in the House
Hulk and the Agents of SMASH
Lalaloopsy
Max Steel
Mickey Mouse
Steven Universe
Teen Titans Go!
DC Nation Shorts
The High Fructose Adventures of Annoying Orange
The Legend of Korra
Randy Cunningham: 9th Grade Ninja
Teenage Mutant Ninja Turtles
Transformers: Rescue Bots
Peter Rabbit
Jake and the Never Land Pirates
Kung Fu Pand: Legends of Awesomeness
The Amazing World of Gumball
Adventure Time
Ben 10
Fish Hooks
Mad

2015
2015
2014
2014
2014
2014
2014
2014
2014
2013
2013
2013
2013
2013
2013
2012
2012
2012
2012
2012
2012
2012
2011
2011
2011
2010
2010
2010
2010

Young Justice
Ben 10
The Penquins of Madagascar
Phineas and Ferb
Veggie Tales
Wow! Wow! Wubbzy!
Curious George
Mickey Mouse Clubhouse
American Dragon: Jake Long
Ben 10
Camp Lazlo
Go, Diego, Go!
Danny Phantom
Clifford's Puppy Days
JoJo's Circus
Sabrina's Secret Life
Teen Titans
Teenage Mutant Ninja Turtles
Jimmy Neutron
Baby Looney Tunes
Codename: Kids Next Door
Kim Possible
Whats New, Scooby-Doo?
The Fairly Odd Parents
Justice League
Dora the Explorer
Happy Tree Friends
Jackie Chan Adventures
Static Shock

2010
2008
2008
2007
2006
2006
2006
2006
2005
2005
2005
2005
2004
2003
2003
2003
2003
2003
2002
2002
2002
2002
2002
2001
2001
2000
2000
2000
2000

Cartoon Shows List

1990s

Batman Beyond
Courage the Cowardly Dog
Family Guy
Futurama
Rocket Power
Sabrina: The Animated Series
SpongeBob SquarePants
CatDog
Godzilla: The Series
Hercules: The Animated Series
Jay Jay the Jet Plane
The Powerpuff Girls
The Wild Thornberrys
101 Dalmatians: The Series
Cow and Chicken
I am Weasel
Johnny Bravo
King of the Hill
Recess
South Park
Blue's Clues
Dexter's Laboratory
Hey Arnold!
Jumanji
Inspector Gadget's Field Trip
The Incredible Hulk
KaBlam!
Mighty Ducks
The Spooktacular New Adventures of Casper

1999
1999
1999
1999
1999
1999
1999
1998
1998
1998
1998
1998
1998
1997
1997
1997
1997
1997
1997
1997
1996
1996
1996
1996
1996
1996
1996
1996
1996

The Wubbulous World of Dr. Seuess

Cartoon Planet
Dr. Katz, Professional Therapist
G.I. Joes Extreme
Pinky and the Brain
The Sylvester & Tweety Mysteries
Timon & Pumbaa
Aladdin: The Series
Duckman
Fantastic Four
Gargoyles
Iron Man
Space Ghost Coast to Coast
Spider-Man
Adventures of Sonic the Hedgehog
Animaniacs
Beavis and Butt-Head
The Pink Panther
Batman: The Animated Series
Goof Troop
The Little Mermaid
X-Men
Back to the Future
Darkwing Duck
Doug
Rugrats
Bobby's World
Tiny Toon Adventures
Tom & Jerry Kids
Captain Planet and the Planeteers

1996
1995
1995
1995
1995
1995
1995
1994
1994
1994
1994
1994
1994
1994
1993
1993
1993
1993
1992
1992
1992
1992
1991
1991
1991
1991
1990
1990
1990
1990

Cartoon Shows List

1980s

The Simpsons
Beetlejuice
COPS
Garfield and Friends
Count Duckula
TMNT
DuckTales
Dennis the Menace
GhostBusters
Thundercats
Robotech
The Care Bears
The Transformers
Muppet Babies
My Little Pony n Friends
Snorks
Alvin and the Chipmunks
He-Man and the Masters of the Universe
The Little Rascals
Pac-Man
Astro and the Space Mutts
Shazam!
The Smurfs
Danger Mouse
Postman Pat
The Fintstones Comedy Show
Scooby-Doo and Scrappy-Doo
Tom and Jerry

1989
1989
1988
1988
1988
1987
1987
1986
1986
1985
1985
1985
1984
1984
1984
1984
1983
1983
1982
1982
1981
1981
1981
1981
1981
1980
1980
1980

Rewinding in time with

Cartoon Network

Cartoon Network was founded by Betty Cohen and was launched on
October 1, 1992. The American basic cable television channel aires mainly
animated series with genres that range from action to comedy. The overall
network mainly caters to their primary audience which is the age range of 7-15.
Cartoon Network also has a late night separate channel Adult Swim that consists
of more mature content that is targeted towards adults. Cartoon Network is
currently available to approximately 96.4 million television households in the
United States.

Back in 1994, network was truly knocking off ratings when they had a slew
of new cartoons being aired such as Dexters Laboratory, Johnny Bravo, Cow and
Chicken, The Powerpuff Girls, and Courage the Cowardly Dog. Some of the
executives who were in charge of these cartoons came from Nickelodeon. The
creator of Ren & Stimpy, John Kricfalusi was amongst one of the Nickelodeon
crew members. With these new additions, there came more, Turner Broadcasting,
who owned Cartoon Network, combined with Time Warner where Warner
Bros. were mergingplaying cartoons alongside one another. Once the 2000s
came around, most of Cartoon Networks classic shows were playing on its
sister network Boomerang, which was mainly targeted for the Baby Boomers
Generation. Then, specifically in 2006, all those new shows that were brought
out in the 90s slowly deteriorated in the early 2000s but came back again as
thirty minute segments on the show called The Cartoon Cartoon Show. But
some altercations occurred in 2007 when Jim Samples, programmer at Cartoon
Network, stepped down from his position due to a bomb scare incident in his
Adult Swims show Aqua Teen Hunger Force. Since he has stepped down, the
network has changed dramatically with the networks new programmer Stuart
Snyder. With his new position and authority, cancelled many beloved cartoons
such as The Grim Adventures of Billy and Mandy, and have brought new shows
that are live-action, which is bizarre for a network that is devoted to animation.


Cartoon Network has a wide audience but there are still faults in the
animated programs they are currently airing on the channel. Although the
network specializes in cartoons and its set target audience, the network has
lacked is commitment to new series and giving them the spotlight that they
deserve. Viewers will always tune into the channel to watch their favorite
new or current series but if they are aware that their favorites wont even
last a season or two, it takes them away from being invested in the content
and wanting to continue with the series. New favorites like Chowder, The
Marvelous Misadventures of Flapjack, and Fosters Home of Imaginary
Friends, had been canceled and brought a whiplash of angry fans who
demanded the network to bring back these cartoons. What angers fans the
most is the reasoning behind the cancellation, no one knows why. It is as if the
cartoons has been erased to oblivion as if it never existed.

Rewinding back to the 1980s, American animation studios died out
and eventually ventured to Japan and Korea and studios in general have been
increasing in price ranges. CGI has been very popular nowadays so the need
for hand drawn cartoon have not been on the top of the list of things that are
needed. Cartoon Network also has competition with Disney, specifically Disney
XD, where they have been showing cartoons as well. The overall Disney Channel
is compacted of more live action content rather than cartoons. But with Cartoon
Networks connection with DC Comics, they showed cartoons such as Young
Justice and Green Lantern: The Animated Series and had a lot of positive
feedback. But with Disneys newfound collaboration with Marvel, it added a
higher rate of competition due to the fast pace production of Marvel superheros.
With these setbacks and competitions, Cartoon Network has brought back
previous cartoon for its network but it still a limited amount that would not draw
a significant amount of people back into their cartoon world.

Cartoon Network can expand to their viewers again, is to bring back
their past popular cartoons and have them be back permanently. A few shows
have already been resurrected to the network itself, but by popular demand
by the fans. With that example, the network can confirm that their audience
do care about the cartoons that are being aired and feel a connection with the
shows. It may be favoritism, it may also be nostalgia. Adults nowadays always
love to reminisce in their childhood years and all of the fun activities they
did, like waking up to watch their favorite cartoons. In order to give these
fans that same excitement, is to have all those cartoons in one simple source,
an app where old cartoons are easy access to watch by adults and current
viewers. Shows like The Powerpuff Girls and Dexters Laboratory still holds
the same fans today, and by having this app (TBToons), it will give them the
chance to relish back in their favorite cartoons. Cartoon Network will benefit
from this as well since these cartoons are what built the network and made it
so successful back then, so by adding back these shows, it will greatly expand
their company.

There is no doubt that Cartoon Network has lots of competition, but
our solution for it is to collaborate with other networks such as Nickelodeon
because they also hold the same nostalgic feel in their shows as well. Cartoon
Network could bring back their cartoons on TBToons and have crossover
episodes between their old shows to add more excitement and freshness to
their audience. With TBToons, it will provide a portal for adults to rewind
back in time to savoring in their favorite cartoon shows. Cartoon Network
has to remind themselves of the programming that has made their network
so great and enjoyable, so by doing TBToons, not only would re-market their
network, it would also reinstate the fans they lost.

Rewinding in time with

Nickelodeon launched on April 1, 1979 and mainly targeted 8-16 as their
primary audience. Nickelodeons programming consists of original television
series and occasional theatrically-released original made-for-cable movies.
Nickelodeon is currently available to approximately 91.7 million pay television
households.

Much like Cartoon Network, during the 90s the network was the go-to
network to tune into. It had a wonderful combination of pre school programming,
Nick Jr, animated series program, Nicktoons, and live-action programming, Snick,
where it was geared towards young adults and teenagers. No other childrens cable
station could compare to Nickelodeons triple threat in entertainment. Shows like
Are You Afraid of The Dark and Ren and Stimpy were receiving a large quantity
of views. Fast forward to the early 2000s, just as Disney Channel was starting to
reinvent their network, Nickelodeon cut most of their major programmings. In
2004 Hey Arnold!, Rugrats, CatDog, The Wild Thornberrys, and Rocket Power
were amongst the programs that were cancelled. With these cancellations it
definitely wounded their audience because a year before this occurrence, an article
red that Nickelodeon had 41 of the top 50 television programs for childrens ages
2-11. With those statistics, Nickelodeon would be expected to be the highest
grossing childrens network. By canceling these beloved show, Nickelodeon has
somewhat made a comeback with them on the TeenNick network. Series like
CatDog and Rugrats can be found on the network but it also consists of live-action
shows and is shown late at night. Although TeenNick has been playing these
shows, it still does not hold that nostalgic factor with cartoons itself. Nicktoons,
a sister network to Nickelodeon, had shown past cartoons as well such as Invader
Zim, As Told by Ginger, and ChalkZone. But with these multiple networks
playing these old cartoons, it holds an inconsistent audience with little snippets of
animated programs in different networks set for different audiences.

Nickelodeon has also mainly had competition with Disney Channel since
both networks showed similar programs to the same audience. Disneys live-action
programs holds more of a nostalgic feel to their older audience since it was what
they aired more frequently. Shows like Lizzie McGuire, Thats So Raven, and Evens
Stevens held the same childhood memories and feelings that Nickelodeons 90s and
early 2000s cartoons hold on their adult viewers. What made Nickelodeon unique
was their fun and enjoyable cartoons that could make any person be glued to their
television screens. But if the cancellations of their animated programs, it made
Disney a little more than above the ranks because of Nickelodeons setback.

The only show that has still been successful
till this day is Spongebob Squarepants and it
was launched in the 90s. It has been the only
grossing show of the network that has been
making $700 million in merchandise alone. It
has been accounted for as much as 40% of the
networks airtime and has been the only show
from the 90s that have been releasing new
episode. If the network were to analyze the
success of Spongebob and went in more depth of their techniques in branding, they
could reboot their past cartoons into a higher market as oppose to handing them
down to their sister networks.

By having TBToons as a source for all of these old cartoons, not only would
it be easier access, but it would also bring back that large audience that made
the network so successful back in the 90s and early 2000s. By having TBToons,
adults would be hit back with nostalgia by viewing their favorite cartoons. Since
Nickelodeon has had so much success with their previous cartoons. We wanted to
make this experience much for special for the audience and bring back animated
specials as well like when the Rugrats had a crossover with the Wild Thornberrys in
Rugrats Go Wild, and also when Timmy Turner and Jimmy Neutron collaborated
forces in the Power Hour. We would also have animated movie specials like the
Fairly Odd Parents Channel Chasers, and Rugrats in Paris. By taking the next
step forward with these programming, adding the special movies and episodes
will excite the viewers and remind them of their childhood and bring back fond
memories and enthusiasm.

Annual Events
Holiday Specials

New Years
St. Patricks Day
Christmas
Chinese New Year
Cinco de Mayo
Mothers Day / Fathers Day
Easter
Thanksgiving
Valentines Day

Marathons

Every Friday of the month will feature a

cartoon show and movies

Marketing - Subscription
Seasonal Membership - 6.99

Spring: March 1st - May 31st

Summer: June 1st - August 31st
Fall (Autum): September 1st - November 30th
Winter: December 1 - February 28th (29th Leap Year)

Students that sign up through their

school email will receive one season
of membership for free. After free
seasonal sesion is expired, students
will be given a discounted rate of 3.99
per season!

Mobile App
Design Process

Mobile App
Design Process

Mobile App
Interface

By clicking the profile icon on the
upper righthand side, a window will slide
right to left with bookmarked shows and
a profile and settings tab. Under My List
will be the users favorite/bookmarked
shows that he/she will be able to access
and locate quickly.

When the user clicks
the menu on the upper left
handside, a window will
slide left to right with a list of
genres, cartoon generations
by year and cartoon holiday
special episodes.

The user will be able
to find specific cartoons by
their specific year through
Generations by Year tabs.

When the user clicks on

desired show an info box
will pop up underneath
providing the user a brief
summary on the show,
ratings and similar shows.