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    Math 1010 Linear Programming Project-Form B

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    api-242801115
    1. This document presents an optimization problem to maximize advertising exposure within budget constraints. The problem models the number of TV and radio ads as variables x and y, with constraints for total ads, cost, and radio to TV ratio. 2. The feasible region is graphed and three vertices are identified: (20,40), (24,48), and (8,52). 3. Evaluating the objective function P at each vertex reveals that purchasing 24 radio ads and 48 TV ads maximizes exposure to approximately 162,000 people.

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    © All Rights Reserved
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    Math 1010 Linear Programming Project-Form B

    Uploaded by

    api-242801115
    84 views6 pages
    1. This document presents an optimization problem to maximize advertising exposure within budget constraints. The problem models the number of TV and radio ads as variables x and y, with constraints for total ads, cost, and radio to TV ratio. 2. The feasible region is graphed and three vertices are identified: (20,40), (24,48), and (8,52). 3. Evaluating the objective function P at each vertex reveals that purchasing 24 radio ads and 48 TV ads maximizes exposure to approximately 162,000 people.

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    math 1010 linear programming project-form b

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    1. This document presents an optimization problem to maximize advertising exposure within budget constraints. The problem models the number of TV and radio ads as variables x and y, with constraints for total ads, cost, and radio to TV ratio. 2. The feasible region is graphed and three vertices are identified: (20,40), (24,48), and (8,52). 3. Evaluating the objective function P at each vertex reveals that purchasing 24 radio ads and 48 TV ads maximizes exposure to approximately 162,000 people.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    84 views6 pages

    Math 1010 Linear Programming Project-Form B

    Uploaded by

    api-242801115
    1. This document presents an optimization problem to maximize advertising exposure within budget constraints. The problem models the number of TV and radio ads as variables x and y, with constraints for total ads, cost, and radio to TV ratio. 2. The feasible region is graphed and three vertices are identified: (20,40), (24,48), and (8,52). 3. Evaluating the objective function P at each vertex reveals that purchasing 24 radio ads and 48 TV ads maximizes exposure to approximately 162,000 people.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    Name:

    Frederick Litchard

    Course: MATH-1010

    Section 408-Sp15

    Optimizing an Advertising Campaign


    1. Write down a linear inequality for the total number of desired ads.
    x + y 60
    2. Write down a linear inequality for the cost of the ads.
    20x +80y 4320
    3. Recall that the business wants at most twice as many radio ads as TV ads. Write down a
    linear inequality that expresses this fact.
    y 2x
    4. There are two more constraints that must be met. These relate to the fact that there
    cannot be s negative numbers of advertisements. Write the two inequalities that model
    these constraints:
    x 0, y 0
    5. Next, write down the function for the number of people that will be exposed to the
    advertisements. This is the Objective Function for the problem.
    P

    1750x +2500y

    6. On your own paper perform the computations necessary to construct the graph. When
    you have completed the computations, scan them and insert them after this page in to
    page(s) of this document. If you need more than one page to complete your calculations,
    use only one side of a clean sheet of paper for each page and insert each page you create
    into its own document page.

    7. After you have completed step 6, list the points necessary to construct the graph. Three of
    these points will be the vertices of the feasible region. Using the equation editor, enter the
    three vertices here.

    ( 20, 40 ) ,

    y
    90 8.

    80

    (24, 48) , (8, 52)

    To solve this problem, you will need to graph the intersection of all five inequalities on
    one common XY plane.
    Optimization to maximize the viewing of a combination of radio and TV adds

    70

    60

    (8,52)

    50

    20x + 80y 4320


    linear inequality for the cost of the ads.

    (24,48)
    40

    (20,40)

    30

    x + y 60
    linear inequality for the total number of desired ads.

    20

    y 2x
    twice as many radio ads as TV ads

    10

    -10

    -5

    -10

    10

    15

    20

    25

    30

    35

    40

    45

    50

    55

    60

    65

    70

    9. To find which number of radio and TV ads will maximize the number of people who are exposed to
    the business advertisements, evaluate the objective function P for each of the vertices you found.
    Show your work. Do these calculations by hand and insert them on this page. These calculations
    should be relatively simple and take up little space. You will need to crop your scan so that it fits in
    the space below

    10. Write a complete sentence describing how many of each type of advertisement should be
    purchased and what is the maximum number of people who will be exposed to the ad.
    The purchase of 24 radio ads at the price of $1750 each, plus 48 TV ads at the price of $2500
    each would maximize the advertising budget by reaching approximately 162,000 people.

    11. Reflective Writing.


    Did this project change the way you think about how math can be applied to the real world?
    Write one or two paragraphs stating what ideas changed and why. If this project did not change
    the way you think, write how this project gave further evidence to support your existing opinion
    about applying math. Be specific.
    Actually, Ive always known that everything can be quantified by a mathematical equation.
    Likewise, every mathematical equation has practical applications, even if we dont know them
    yet. I also understand that many equations have multiple practical applications in many different
    areas. It is unfortunate for me that I find it so difficult to match the two up with each other. In fact
    Ive had some pretty great difficulty taking a simple word problem and using it to come up with
    an equation that resolves the problem. Im hoping that with practice it will become clearer to me
    how to match the mathematics with the real world. I have actually enjoyed learning as much as I
    have with 950, 990 and now with 1010. I plan to continue working on learning math and of
    course, begin to utilizing it.

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