Robert G. Seroka has over 15 years of experience in menswear design, product development, merchandising, and sales. He has worked for brands such as LC Waikiki, Brooks Brothers, NY Brands, Ralph Lauren, Claiborne, and RSRV, where he specialized in woven tops, cut & sew knits, concept design, trend forecasting, and product development. Seroka has a proven track record of identifying emerging trends, creating seasonal concepts, and managing design teams.
Robert G. Seroka has over 15 years of experience in menswear design, product development, merchandising, and sales. He has worked for brands such as LC Waikiki, Brooks Brothers, NY Brands, Ralph Lauren, Claiborne, and RSRV, where he specialized in woven tops, cut & sew knits, concept design, trend forecasting, and product development. Seroka has a proven track record of identifying emerging trends, creating seasonal concepts, and managing design teams.
Robert G. Seroka has over 15 years of experience in menswear design, product development, merchandising, and sales. He has worked for brands such as LC Waikiki, Brooks Brothers, NY Brands, Ralph Lauren, Claiborne, and RSRV, where he specialized in woven tops, cut & sew knits, concept design, trend forecasting, and product development. Seroka has a proven track record of identifying emerging trends, creating seasonal concepts, and managing design teams.
Robert G. Seroka has over 15 years of experience in menswear design, product development, merchandising, and sales. He has worked for brands such as LC Waikiki, Brooks Brothers, NY Brands, Ralph Lauren, Claiborne, and RSRV, where he specialized in woven tops, cut & sew knits, concept design, trend forecasting, and product development. Seroka has a proven track record of identifying emerging trends, creating seasonal concepts, and managing design teams.
SEROKA 43-10 48th Avenue, Apt #7F, Woodside, NY 11377 Cell: 1.646.702.5032 Email: RS79NYNY@gmail.com Senior Menswear Designer with extensive design, product development, sales, and merchandising experience. I have worked on all product categories from concept through production, with my specialty being in Woven Tops and Cut & Sew Knits categories. Throughout my career, I have continuously proven to identify emerging trends for multiple product categories. My strengths also include Concept design, Development, Trend Forecasting, Adobe Illustrator and Photoshop. I also have a proven track record with creating and executing effective systems and processes. I love to learn, and I am always looking to evolve and grow as a Designer.
LC Waikiki- Istanbul, Turkey
Senior Menswear Designer- Men's Knits
July 2014 to November 2014
Worked with the Mens Team to Create New Seasonal Concepts (Trend, Patterns, Prints, Stripes, and Graphic Concepts) with an Eye for American and International Design for Emerging Markets. Partnered With Buying Team, Merchandising, and Planners to Insure Correct Product Local and International Buying Trips to Identify New Trends, Key Items, and Core Product Developed New Fabrics, Trim, Logos with Local and Overseas Factories Managed a Team of Two, One Design Assistant and Personal Assistant (Translator)
Brooks Brothers- New York, NY
Senior Designer-Men's Knits (Golf, Mainline, Red Fleece, and Factory)
November 2011 to March 2014
Researched and Developed New Silhouettes for All Knit Categories and Multiple Lines Produced Cohesive Product Presentations Including Color, Concept, and Graphics Partnered with Merchant Team to Insure Correct Product Mix from Start to Finish Created Flat Sketches, Stripe Layouts, Graphic Concepts for Seasonal Concept Merchant Boards Responsible for Building and Updating All Technical Packs in Illustrator and Plm Worked with All Men's Product Areas for Fabric, Trim, Logos & Wash Researched and Developed Seasonal Trends; Attending Trade Shows, and Shopping the Market for New Ideas
NY Brands Inc. (Joe Fresh/Mix)- New York, NY
Designer-Mens Collection
August 2011 to November 2011
Researched and Developed New Silhouettes and Seasonal Concepts in all areas of Menswear Including Wovens, C&S Knits, Sweaters, Denim, Graphic Tees, and Accessories Developed Fabric, Trim, Logo and Wash with Overseas Factories in China and Bangladesh Created Flat Sketches, Patterns, Plaids, Prints, Stripes, and Graphic Concepts for Seasonal Concepts Managed a Team of Two, One Design Assistant and One Graphic Designer
Ralph Lauren- New York, NY
Associate Designer-Mens Knits (Purple, Black, and Blue Labels)
November 2009 To August 2011
Created New Silhouettes and Seasonal Concepts
Responsible for Building and Updating All Technical Packs in Illustrator and Web Pdm Fabric, Logo and Wash R&D with Senior Designer Developed Patterns, Plaids, Prints, and Stripes for Seasonal and Classic Concepts Research and Developed New Trims with Trim Department. Worked with Merchandising and Production to Insure Correct Product Mix and Margins Attend Weekly Fittings; Work with Product Development and Technical Design for Bulk Production
Design Intern- Mens Concept
January 2006 to May 2006
Worked With Concept Team On S/S 07 Collections (Color Stories/Boards/Rigs)
Maintained And Cataloged All Vintage Samples And Fabrics Assisted On The Mens Fall 2007 Fashion Show From Start To Finish (Polaroid Boards, Rigging, And Backstage)
Claiborne By John Bartlett- New York, NY
Associate Designer-Mens Woven Shirts And C&S Knits
September 2007 To November 2009
Created Seasonal Concepts & New Silhouettes for Each Category
Presented Boards and Concepts to John Bartlett, Design Director, and Merchandising Developed & Created Signature Details and Trims to Differentiate the Brand From Competition Responsible for Building and Updating Technical Packs in Illustrator and Style-Manager Worked with Fabric R&D and Cad Teams to Develop Patterns, Plaids, Prints, and Stripes Created Design Maps for Each Seasons to Insure Correct Product Mix and Margins Researched and Developed New Trims with Multiple Vendors for Bulk Stage Attended Weekly Fittings, Working with Technical Design and Updating Spec Packages
Associate Designer-RSRV Mens Collection
Created Flats, Color Cards, Fabric Color Ways, and Line Sheets for Each Season Utilized Illustrator and File maker to Build All Tech-Packs From Concept to Bulk Developed Patterns, Plaids, Prints, and Stripes for All Product Categories Tracked and Approved All Fabric Swatches, Handlooms, and Lab-Dips for Approval Daily Communication with Overseas Factories to Insure Correct Protos, Samples, and Final Production
June 2006 To August 2007
Retail and Merchandising Experience
Blue Marlin-Retail Coordinator Diesel-Assistant Store Manager Stuart Norman-Assistant Store Manager Nordstrom-Faconnable Specialist Saks 5th Avenue-Men's Sales Specialist Neiman Marcus-Ralph Lauren Sales Specialist Ralph LaurenSales Specialist Marshall Fields- Ralph Lauren Sales Specialist Claymore Mens Shop-Sales Support Bavarian Village Ski Shop-Sales
New York, NY Dearborn, MI West Palm Beach, FL Troy, MI Palm Beach, FL Troy, MI Troy, MI Troy, MI Birmingham, MI Birmingham, MI
Education: Parsons School of Design- New York, NY Associate of Applied Science, Fashion Design- Menswear Northwood University- West Palm Beach, FL Bachelor of Science, Business Administration Minor in Entrepreneurship and Marketing
Skills: Adobe CC (Illustrator-Photoshop) Microsoft Office, Web Pdm, Web Plm, Graphic Design, Trend Forecasting, Color, and Fabric Development
Languages: Fluent in American English / Novice in Turkish / Studied Japanese in High School
