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    Codes and Conventions of Indie Rock Music

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    ruairi
    This document discusses the origins and evolution of indie music. It notes that indie rock, also known as alternative, emerged in the mid-1980s and became popular among college students in the US and UK, driven by bands like R.E.M. and The Smiths. In the 1990s, as the genre moved mainstream, the term "alternative" lost its original counter-cultural meaning. In the 21st century, changes in the music industry and growth of the internet allowed new indie bands to achieve mainstream success through digital promotion and word of mouth. The document also highlights influential 21st century indie bands like Arctic Monkeys, The Killers, and Arcade Fire that helped define the modern genre.

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    Codes and Conventions of Indie Rock Music

    Uploaded by

    ruairi
    245 views3 pages
    This document discusses the origins and evolution of indie music. It notes that indie rock, also known as alternative, emerged in the mid-1980s and became popular among college students in the US and UK, driven by bands like R.E.M. and The Smiths. In the 1990s, as the genre moved mainstream, the term "alternative" lost its original counter-cultural meaning. In the 21st century, changes in the music industry and growth of the internet allowed new indie bands to achieve mainstream success through digital promotion and word of mouth. The document also highlights influential 21st century indie bands like Arctic Monkeys, The Killers, and Arcade Fire that helped define the modern genre.

    Original Description:

    A2 media coursework, codes and convention of chosen genre

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    This document discusses the origins and evolution of indie music. It notes that indie rock, also known as alternative, emerged in the mid-1980s and became popular among college students in the US and UK, driven by bands like R.E.M. and The Smiths. In the 1990s, as the genre moved mainstream, the term "alternative" lost its original counter-cultural meaning. In the 21st century, changes in the music industry and growth of the internet allowed new indie bands to achieve mainstream success through digital promotion and word of mouth. The document also highlights influential 21st century indie bands like Arctic Monkeys, The Killers, and Arcade Fire that helped define the modern genre.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    245 views3 pages

    Codes and Conventions of Indie Rock Music

    Uploaded by

    ruairi
    This document discusses the origins and evolution of indie music. It notes that indie rock, also known as alternative, emerged in the mid-1980s and became popular among college students in the US and UK, driven by bands like R.E.M. and The Smiths. In the 1990s, as the genre moved mainstream, the term "alternative" lost its original counter-cultural meaning. In the 21st century, changes in the music industry and growth of the internet allowed new indie bands to achieve mainstream success through digital promotion and word of mouth. The document also highlights influential 21st century indie bands like Arctic Monkeys, The Killers, and Arcade Fire that helped define the modern genre.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    S

    D
    N
    N
    A IO
    ES ENT SIC
    D V
    U
    O
    C ON K M
    C OC
    R

    F
    O

    D
    N

    IE

    THE ORIGINS OF INDIE MUSIC

    Indie rock also known as Alternative, Came to


    life in the mid 1980s, becoming popular with
    college kids in America due to key bands for
    example, R.E.M and likewise The Smiths
    were hugely popular with University students
    in the UK.

    As the genre developed in the 1990s


    alternative rock bands moved into the
    mainstream limelight and the term
    "alternative" lost its original counter-cultural
    meaning ,as it was now achieving mainstream
    success.

    In the early 21st century changes in the music


    industry, with the decline in record sales and
    growth of new digital technology increased use
    of the Internet as a tool for music promotion,
    allowing a new wave of indie rock bands to
    achieve mainstream success.

    MOST INFLUENTIAL INDIE ROCK BANDS


    OF THE 21ST CENTURY

    Arctic Monkeys- possibly the most impactful alternative rock band,


    setting todays codes and conventions on what a cool band in this genre
    should wear on tour, at concerts and in their music videos. Becoming
    famous through fan recognition on Myspace, gaining vast word of
    mouth promotion effectively catapulting them to stardom.

    The Killers- set the president on how to distribute and create an


    effective indie music video, with Mr Brightside released in 2010, and
    distributed onto YouTube gained international recognition reaching 108
    million views in total.

    Arcade Fire- Canadian band commonly known for their originality in the
    music they produce, almost a trend setter for other bands to emulate.

    All of the above bands are submissive to the traditional conventional of


    the genre because ;they consist solely of male artists, have rebellious
    undertones in their music, dont mind standing out from the crowd in
    their dress sense and started life as independent artists.

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