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    Key Internal Factors: IFE Matrix Whole Foods Market

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    Nauman Chaudary
    Whole Foods Market is the leading organic supermarket chain in the US, Canada, and UK. They were the first to open large, dedicated health food stores and have continued expanding globally. However, their prices are typically higher than competitors, they focus store openings only in affluent areas, and they do little advertising with a low promotional budget.

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    Key Internal Factors: IFE Matrix Whole Foods Market

    Uploaded by

    Nauman Chaudary
    26 views1 page
    Whole Foods Market is the leading organic supermarket chain in the US, Canada, and UK. They were the first to open large, dedicated health food stores and have continued expanding globally. However, their prices are typically higher than competitors, they focus store openings only in affluent areas, and they do little advertising with a low promotional budget.

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    Whole Foods Market is the leading organic supermarket chain in the US, Canada, and UK. They were the first to open large, dedicated health food stores and have continued expanding globally. However, their prices are typically higher than competitors, they focus store openings only in affluent areas, and they do little advertising with a low promotional budget.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views1 page

    Key Internal Factors: IFE Matrix Whole Foods Market

    Uploaded by

    Nauman Chaudary
    Whole Foods Market is the leading organic supermarket chain in the US, Canada, and UK. They were the first to open large, dedicated health food stores and have continued expanding globally. However, their prices are typically higher than competitors, they focus store openings only in affluent areas, and they do little advertising with a low promotional budget.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    IFE Matrix Whole Foods Market

    Rat
    e

    Weight

    Total

    0.18

    0.72

    supermarkets in US, Canada,and UK


    Whole foods market continuing open the stores in the

    0.14

    0.56

    world
    They started to open large originally health food stores and

    0.11

    0.44

    they became the founding firm of this industry


    They are the organic supermarket industry leader
    Whole foods market offer seasonal products and seasonal

    3
    3

    0.07
    0.03

    0.21
    0.09

    events in their stores like cooking competition


    Whole foods market lounge their website which help a lot

    0.03

    0.09

    The prices of the organic foods markets are very high as

    0.18

    0.18

    compare to his competitors


    Whole foods market always focus on opening their stores

    0.10

    region
    The supply of the organic foods is not meet the needs of

    0.09

    0.18

    the standard of the food system


    Whole foods market didnt advertise his products very

    0.06

    0.12

    much and the budget of advertising is also very low


    Whole foods market never offer the promotional offers

    0.04

    0.08

    Key Internal Factors


    Strength
    Whole Foods Market has much experience in the industry
    and operates a chain of natural and organic foods

    to their customer and explains the whole foods concept


    very well

    Weakness

    0.20

    only in affluent areas,they didnt has any store out side this

    like discounts, sales and coupons


    Total

    1.0
    0

    2.78

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