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    Sbi Analysis ,,bcg,,swot,,marketing Mix

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    This document provides an overview of State Bank of India (SBI), the largest bank in India. It discusses SBI's history, founding in 1806, headquarters in Mumbai, and status as the largest bank by assets in India. The document outlines SBI's mission to be a world-class provider of financial services and diversify its offerings. It also describes SBI's key areas of operations, marketing mix including products, distribution channels, and promotional strategies. Finally, it analyzes SBI's strengths, weaknesses, opportunities, threats through a SWOT analysis and discusses the political, economic, social and technological factors impacting SBI through a PEST analysis.

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    Sbi Analysis ,,bcg,,swot,,marketing Mix

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    bawa
    249 views14 pages
    This document provides an overview of State Bank of India (SBI), the largest bank in India. It discusses SBI's history, founding in 1806, headquarters in Mumbai, and status as the largest bank by assets in India. The document outlines SBI's mission to be a world-class provider of financial services and diversify its offerings. It also describes SBI's key areas of operations, marketing mix including products, distribution channels, and promotional strategies. Finally, it analyzes SBI's strengths, weaknesses, opportunities, threats through a SWOT analysis and discusses the political, economic, social and technological factors impacting SBI through a PEST analysis.

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    sbi analysis ,,bcg,,swot,,marketing mix,,compititive analysis,,pest,,

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    This document provides an overview of State Bank of India (SBI), the largest bank in India. It discusses SBI's history, founding in 1806, headquarters in Mumbai, and status as the largest bank by assets in India. The document outlines SBI's mission to be a world-class provider of financial services and diversify its offerings. It also describes SBI's key areas of operations, marketing mix including products, distribution channels, and promotional strategies. Finally, it analyzes SBI's strengths, weaknesses, opportunities, threats through a SWOT analysis and discusses the political, economic, social and technological factors impacting SBI through a PEST analysis.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    249 views14 pages

    Sbi Analysis ,,bcg,,swot,,marketing Mix

    Uploaded by

    bawa
    This document provides an overview of State Bank of India (SBI), the largest bank in India. It discusses SBI's history, founding in 1806, headquarters in Mumbai, and status as the largest bank by assets in India. The document outlines SBI's mission to be a world-class provider of financial services and diversify its offerings. It also describes SBI's key areas of operations, marketing mix including products, distribution channels, and promotional strategies. Finally, it analyzes SBI's strengths, weaknesses, opportunities, threats through a SWOT analysis and discusses the political, economic, social and technological factors impacting SBI through a PEST analysis.

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    SUBMITTED

    BY
    AADITYA
    SOOD

    INTRODUCTION
    STATE BANK OF INDIA IS A PUBLIC CORPORATION OWNED BY THE GOVERNMENT OF
    INDIA. THIS MULTINATIONAL COMPANY DEALS EXCLUSIVELY IN THE FINANCIAL AND
    BANKING SECTOR

    SBI WAS FOUNDED IN THE YEAR 1806 AND AT PRESENT, ITS HEADQUARTERS IS IN THE
    CITY OF MUMBAI. IN TERMS OF ASSETS, IT IS THE LARGEST AND IN TERMS OF
    ANCESTRY THE OLDEST BANKING EMPIRE IN INDIA.

    MISSION TO BE A WORLD CLASS STANDARD PROVIDER IN BUSINESS COMMITMENTS WITH


    EXCELLENCE TO CUSTOMERS, SHAREHOLDERS AND EMPLOYEES
    TO DIVERSIFY ITS FINANCIAL SERVICES WHILE CONTINUING ITS EFFORTS IN BANKING
    ROLE

    KEY AREAS OF OPERATIONS

    MARKETING MIX
    PRODUCT IN THE MARKETING MIX
    CARDS TRAVELLING CARDS, DEBIT CARDS AND CREDIT CARDS
    CONSUMER BANKING SPECIAL TYPE OF ACCOUNTS FOR TEENAGERS, ACCOUNTS
    FOR SENIOR CITIZENS ETC.

    LOANS INCLUDES KINDS OF LOANS FROM STUDY LOAN TO MEDICAL LOAN AND
    LOANS AGAINST SECURITIES

    MOBILE BANKING -WITH SBI BANK, BANKING IS NO LONGER WHAT IT USED TO BE.
    SBI BANK OFFERS MOBILE BANKING FACILITY TO ALL ITS BANK, CREDIT CARD . SBI
    BANK MOBILE BANKING ENABLES YOU TO BANK WHILE BEING ON THE MOVE

    PLACE IN THE MARKETING MIX


    HAS OPENED NEARLY 43,515 ATMS IN COUNTRY

    THE DISTRIBUTION CHANNELS ARE FULLY EQUIPPED WITH LATEST INFRASTRUCTURE,


    TECHNOLOGY WITH MODERN FACILITIES & ATM &THE BRANCHES ARE INSTALLED AT
    PLACES THAT ARE CONVENIENT TO BOTH THE BANKER AND THE CUSTOMER.

    PROMOTION MIX
    ADVERTISING: TELEVISION, RADIO, MOVIES, THEATRES,,

    PRINT MEDIA: HOARDINGS, PAMPHLETS AND NEWSPAPER, MAGAZINES

    SALES PROMOTION: GIFTS, DISCOUNT, INCENTIVES, ETC,,

    THE MOTIVE IS CLIENTS BECOME IMPRESSED AND ARE ATTRACTED TO THE SERVICES
    OF BANK. UNDER THE PROMOTIONAL STRATEGY, ADS ARE CREATED WITH FAMOUS
    PERSONALITIES

    SWOT ANALYSIS
    STRENGTHS

    WEAKNESS

    Brand name

    image of the old Govt. sector bank

    Wide Distribution Network

    Huge amount of staff

    Market Leader

    Customers waiting period is long when compared to private


    banks

    Government Owned
    OPPORTUNITIES

    THREAT

    Expansion into rural areas

    FDIs in banking sector is increased

    international operations due to good inflow of money


    from Asian Market

    Other government banks like PNB, Andhra, Allahabad bank

    PEST ANALYSIS
    POLITICAL
    WEAKNESS IN INDIAN POLITICAL SYSTEM AFFECTS THE ECONOMIC FLEXIBILITY.
    BUREAUCRACY, POOR ADMINISTRATION, COALITION OF INDIAS FRAMEWORK OF POLICYMAKING. UNSTABLE POLITICS LEADS TO DELAYED DECISION MAKING AND IMPLEMENTATIONS.
    ECONOMIC

    INDIA'S ECONOMIC FLEXIBILITY IS DAMAGED BY ITS WEAK ECONOMIC STRUCTURE, WITH


    LOW PER CAPITA GDP.

    THERE IS HIGH CREDIT RISK IN INDIAN BANKING SECTOR

    REGULAR CHANGE IN RATE OF INTEREST

    SOCIAL
    RURAL PART HAVE LARGELY DEPRIVED WITH THE BASIC BANKING FACILITY
    THE TECHNO TYPE CONSUMER PROVIDES OPPORTUNITY AS WELL AS POSES CHALLENGES

    TECHNOLOGICAL ENVIRONMENT
    FOCUSED ON CUSTOMER CENTRIC APPROACH -24*7 WITH CUSTOMER
    MOBILE BANKING, ATMS, INTERNET BANKING,ETC
    FOCUSING ON CASHLESS, PAPERLESS AND HASSLE-FREE WORKING

    COMPETITIVE ANALYSIS
    ICICI BANK

    Bank Branches

    3,588

    ATMs

    11,447

    Deposits

    2.93 TRILLION

    Advances

    2.9 TRILLION

    SBI

    15,054
    44,929
    12 TRILLION

    10.5 TRILLION

    Number of Employees

    62,065

    228,296

    Customer Service Rank

    33

    36

    ICICI

    VS

    CAPITAL AND RESERVE & SURPLUS:667,060


    SURPLUS:988,837

    SBI
    CAPITAL AND RESERVE &

    DEPOSITS:2,926,136

    DEPOSITS:12,027,396

    INVESTMENTS:1,713,936

    INVESTMENTS:3,509,273

    ADVANCES:2,902,494

    ADVANCES:10,456,166

    INTEREST INCOME:400,756
    OTHER INCOME:83,457

    INTEREST INCOME:1,196,571
    OTHER INCOME:160,348

    INTEREST EXPENDED:262,092

    INTEREST EXPENDED:753,258

    OPERATING EXPENSES:90,129

    OPERATING EXPENSES:292,844

    COST OF FUNDS:4.6

    COST OF FUNDS:5.6

    RETURN ON ADVANCES ADJUSTED TO COF:1.70


    COF:0.91

    RETURN ON ADVANCES ADJUSTED TO

    WAGES AS % OF TOTAL EXPENSES:11.1%

    WAGES AS % OF TOTAL EXPENSES:17.6%

    CAPITAL TO RISK ASSETS RATIO(CRAR):18.7


    NET NPA RATIO:0.8

    CAPITAL TO RISK ASSETS RATIO(CRAR):12.9


    NET NPA RATIO:2.1

    STRATEGIES

    ALLIANCES AND TIE-UPS

    THINK TANK

    OVERLAPPING STAFF TRAINING

    THANK YOU

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