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    Tata Group's Growth Strategies

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    ajay krishna
    The Tata Group is India's largest multinational conglomerate, founded in 1868, with over 100 operating companies in more than 100 countries. It employs over 581,000 people worldwide and had revenue of $103.27 billion in 2013-14, with 67.2% from international business. The Tata Group pursues growth through exports, greenfield investments, joint ventures, acquisitions, technology/innovation, and inorganic growth including cross-holdings. Under Ratan Tata, the group increased coordination and evaluation of members, and pursued both domestic and international expansion, offloading non-core businesses.

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    Tata Group's Growth Strategies

    Uploaded by

    ajay krishna
    246 views6 pages
    The Tata Group is India's largest multinational conglomerate, founded in 1868, with over 100 operating companies in more than 100 countries. It employs over 581,000 people worldwide and had revenue of $103.27 billion in 2013-14, with 67.2% from international business. The Tata Group pursues growth through exports, greenfield investments, joint ventures, acquisitions, technology/innovation, and inorganic growth including cross-holdings. Under Ratan Tata, the group increased coordination and evaluation of members, and pursued both domestic and international expansion, offloading non-core businesses.

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    Business strategy of Tata Group

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    The Tata Group is India's largest multinational conglomerate, founded in 1868, with over 100 operating companies in more than 100 countries. It employs over 581,000 people worldwide and had revenue of $103.27 billion in 2013-14, with 67.2% from international business. The Tata Group pursues growth through exports, greenfield investments, joint ventures, acquisitions, technology/innovation, and inorganic growth including cross-holdings. Under Ratan Tata, the group increased coordination and evaluation of members, and pursued both domestic and international expansion, offloading non-core businesses.

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    Download as pptx, pdf, or txt
    246 views6 pages

    Tata Group's Growth Strategies

    Uploaded by

    ajay krishna
    The Tata Group is India's largest multinational conglomerate, founded in 1868, with over 100 operating companies in more than 100 countries. It employs over 581,000 people worldwide and had revenue of $103.27 billion in 2013-14, with 67.2% from international business. The Tata Group pursues growth through exports, greenfield investments, joint ventures, acquisitions, technology/innovation, and inorganic growth including cross-holdings. Under Ratan Tata, the group increased coordination and evaluation of members, and pursued both domestic and international expansion, offloading non-core businesses.

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    Tata Groups growth

    strategies
    Group 1

    Introduction

    Indias largest multinational conglomerate.

    Founded in 1868 by Jamsetji Tata.

    Comprises over 100 operating companies, with operations in more


    than 100 countries across six continents.

    The revenue of Tata companies, taken together, was $103.27 billion in


    2013-14

    67.2 percent of the revenue coming from businesses outside India.

    Tata companies employ over 581,000 people worldwide

    Growth strategies

    Exports from India

    Greenfield investments

    Joint Ventures and Acquisitions

    Relying heavily on introducing technology and innovation in all the


    businesses.

    Inorganic growth has always been the crucial component of Tata


    enterprises.

    Under Ratan Tata

    Created Group Executive Office.

    Integration Strategy - Members were represented on the board of Tata


    companies

    Increased stake of Tata Sons in Group companies to 26%

    Tata Quality Management Services - Tata Business Excellence Model

    Annual evaluation on various aspects like leadership, planning, customer & market
    focus, human resource focus, information, process management and business
    results.

    Group Corporate Center review monthly operations of the Group.

    Focus on growth in both domestic as well as international markets.

    Offloading of businesses which did not fit with his vision.

    Organic Growth

    Achieved through technology & innovation in the products offered.

    TCS:

    Tata Research, Design and Development Center (TRDDC).

    Concentrated on the key areas in the market at that time Y2K and Euro Conversion.

    Web enabled products and platforms.

    E-business consulting, solutions.

    Developed products for different requirements of the industry.

    Tata Steel:

    Patented several new equipments.

    Started selling its own products.

    Tata Motors:

    First car designed, developed and produced in India.

    Manufactured the lowest priced car till date.

    Inorganic Growth

    Objective:

    Move towards becoming a globally competitive company and expand your market.

    Risk mitigation by going global.

    Route adopted by Ratan Tata:

    Acquisition of foreign companies.

    Tata Tea Tetley

    TCS CMC

    TCS also setup development centres in several countries - US, Hungary, Australia, China and
    Japan became local player and strengthened its position in their markets.

    Tata Communications was created acquiring VSNL Tyco International.

    Tata Motors Daewoo Commercial Vehicles and also JLR. But majorly focused on expanding
    into heavy commercial vehicles in all the big markets.

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