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    Book Review Free The Future OF A Radical Price

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    Shivam Goel
    This document provides a summary of key topics from the book "Free the Future" including: 1. It discusses the history of "free" and why it has such power in marketing. 2. It outlines four basic business models for free - direct cross-subsidies, freemium, advertising, and gifts/future payments. 3. Digital technology has revolutionized "free" by lowering marginal costs for commodity information distribution.

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    Book Review Free The Future OF A Radical Price

    Uploaded by

    Shivam Goel
    30 views11 pages
    This document provides a summary of key topics from the book "Free the Future" including: 1. It discusses the history of "free" and why it has such power in marketing. 2. It outlines four basic business models for free - direct cross-subsidies, freemium, advertising, and gifts/future payments. 3. Digital technology has revolutionized "free" by lowering marginal costs for commodity information distribution.

    Original Description:

    Economics Book

    Original Title

    Economics Book

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    This document provides a summary of key topics from the book "Free the Future" including: 1. It discusses the history of "free" and why it has such power in marketing. 2. It outlines four basic business models for free - direct cross-subsidies, freemium, advertising, and gifts/future payments. 3. Digital technology has revolutionized "free" by lowering marginal costs for commodity information distribution.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views11 pages

    Book Review Free The Future OF A Radical Price

    Uploaded by

    Shivam Goel
    This document provides a summary of key topics from the book "Free the Future" including: 1. It discusses the history of "free" and why it has such power in marketing. 2. It outlines four basic business models for free - direct cross-subsidies, freemium, advertising, and gifts/future payments. 3. Digital technology has revolutionized "free" by lowering marginal costs for commodity information distribution.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Book Review

    FREE THE FUTURE


    OF
    A RADICAL PRICE
    Submitted by Group N
    Debrup | Dhruv | Piyush | Richa
    Shivam | Sumit | Tanmay | Yatin

    he History of free and why it has such power

    Direct crosssubsidies

    Three-party markets
    Four basic
    business models of
    free

    Presentation
    Non-monetary
    Title
    markets

    Freemium

    reeconomics how and why free works and


    What it does Four Basic Business model of free

    Producer gives
    the Consumer
    free product 1 to
    entice the
    Consumer
    subsequently
    for product 2

    Producer gives
    the consumer free
    product 1 free-ofcharge but
    advertisers pay to
    be included

    Free version is
    made available to
    anyone in this
    hope some users
    will then
    premium version

    People gift or
    give things and
    expects future
    payments

    ow digital electronics has revolutionized free


    Most of the products are not free
    Digital markets are an exception
    The

    three

    drivers

    of

    todays

    digital economy
    Computer processing power
    Digital storage technologies
    Bandwidth
    Example- Google

    Customized information
    specific and tailored to your
    requirements
    will go up in marginal cost

    Information
    Commodity information
    Everybody gets the same
    version
    Marginal cost will go down
    4

    reeconomics how and why free works and


    What it does
    Scarcity
    You have to get

    Abundance
    Rues

    Anything goes

    We know whats best

    Social model

    You know whats best

    Business model

    Profit plan

    Figure it out as we go

    Top-down

    Decision process

    Bottom-up

    Command and control

    Management

    Out of control

    permission

    The Power of Brazillian Street Vendors

    Emergence of Banda
    Calypso
    Merck and the Swiss
    firm Roche vs Brazil
    Government

    Channel Knockoff Economy

    Obsession

    towards

    Pirated products
    Piracy Paradox by
    Christopher Sprigman

    ules for success in and abundance economy


    Make a digital product free
    Dont forget the price of physical goods will also decline
    You cant stop free
    You certainly can make money from free
    Be prepared to redefine your market
    Round down sooner rather than later
    8

    ules for success in and abundance economy


    Understand that sooner or later youre going to be forced to complete with
    free in your industry
    Embrace waste rather than trying to eliminate waste all the time
    Dont forget free inevitably ends up making somethings more valuable
    Manage for abundance

    10

    11

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