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    Ge 9 Cell Matrix: Done By, Karthikeyan.C Lokesh Krish.K Srinivasan.L

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    Nikhil Boggarapu
    This document describes a GE 9 Cell Matrix tool used for portfolio analysis and strategic planning. It involves rating business units on factors of industry attractiveness and business strength. These ratings are mapped on a 9 cell matrix to determine whether a business unit should be grown, held, or harvested. The document lists factors to consider for industry attractiveness and business strength. It provides descriptions of strategic implications and recommendations for business units falling in the grow, hold, and harvest cells of the matrix. Strengths and weaknesses of the tool are also mentioned.

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    Ge 9 Cell Matrix: Done By, Karthikeyan.C Lokesh Krish.K Srinivasan.L

    Uploaded by

    Nikhil Boggarapu
    57 views7 pages
    This document describes a GE 9 Cell Matrix tool used for portfolio analysis and strategic planning. It involves rating business units on factors of industry attractiveness and business strength. These ratings are mapped on a 9 cell matrix to determine whether a business unit should be grown, held, or harvested. The document lists factors to consider for industry attractiveness and business strength. It provides descriptions of strategic implications and recommendations for business units falling in the grow, hold, and harvest cells of the matrix. Strengths and weaknesses of the tool are also mentioned.

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    Ge 9 Cell Matrix

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    This document describes a GE 9 Cell Matrix tool used for portfolio analysis and strategic planning. It involves rating business units on factors of industry attractiveness and business strength. These ratings are mapped on a 9 cell matrix to determine whether a business unit should be grown, held, or harvested. The document lists factors to consider for industry attractiveness and business strength. It provides descriptions of strategic implications and recommendations for business units falling in the grow, hold, and harvest cells of the matrix. Strengths and weaknesses of the tool are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    57 views7 pages

    Ge 9 Cell Matrix: Done By, Karthikeyan.C Lokesh Krish.K Srinivasan.L

    Uploaded by

    Nikhil Boggarapu
    This document describes a GE 9 Cell Matrix tool used for portfolio analysis and strategic planning. It involves rating business units on factors of industry attractiveness and business strength. These ratings are mapped on a 9 cell matrix to determine whether a business unit should be grown, held, or harvested. The document lists factors to consider for industry attractiveness and business strength. It provides descriptions of strategic implications and recommendations for business units falling in the grow, hold, and harvest cells of the matrix. Strengths and weaknesses of the tool are also mentioned.

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    GE 9 CELL MATRIX

    DONE BY,
    KARTHIKEYAN.C
    LOKESH KRISH.K
    SRINIVASAN.L

    It is used as a tool to perform portfolio


    analysis as a step in strategic planning.
    Its objective is to position each SBU
    depending on the Strength and the
    Attractiveness of the sector/ market which
    it is focused.
    The factors and their relative weightings are
    selected. The rating values for each factor
    are entered for each SBU and Industry.

    FACTORS TO BE
    CONSIDERED
    INDUSTRY
    ATTRACTIVENESS
    Market Size,
    Market Growth Rate,
    Demand variability,
    Industry Profitability,
    Competitive Rivalry,
    Global Opportunities,
    Entry and exit barriers,
    Capital requirement,
    Macro environmental Factors
    (PEST)

    BUSINESS STRENGTH
    Market Share,
    Distribution Channel Access,
    Financial Resources,
    R&D Capability,
    Brand equity,
    Production Capacity,
    Knowledge of customer and
    market,
    Caliber of management,
    Relative cost position

    GE 9 Cell Matrix
    Industry
    Attractiveness

    Business Unit Strength

    Strong

    Average

    Weak

    High

    Grow

    Grow

    Hold

    Medium

    Grow

    Hold

    Harvest

    Low

    Hold

    Harvest

    Harvest

    Grow
    Business under grow attract high investment. Firms may go for
    product differentiation or Cost leadership.
    Huge cash is generated in this phase. Market leaders exist in this
    phase.
    Hold
    Business under hold phase attract moderate investment.
    Market segmentation, Market penetration, imitation strategies are
    adopted in this phase.
    Followers exist in this phase.
    Harvest
    Business under this phase are unattractive.
    Low priority is given in these business units.
    Strategies like divestment, Diversification, mergers are adopted in
    this phase.

    Strength

    It helps in channeling the corporate resources to business and


    achieving competitive advantage and superior performance.

    It helps in better strategic decision making and better


    understanding of business scope.

    Weakness
    It tends to reject the winners because their industries are
    entering at exit stage.

    Assessment of business in terms of just two factors is not fair.

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