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    12 Ways To Market Your Book by Giving Away Free Stuff: Vikram Narayan

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    tvmedicine
    This document outlines 12 ways to market books by giving away free content or experiences. It discusses models like allowing people to pay what they want for content, bundling books together, releasing content over time or for free for a limited period, and using games or souvenirs to promote books while still generating revenue. The overall goal is to make content widely available to gain more readers while still earning money through other avenues.

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    12 Ways To Market Your Book by Giving Away Free Stuff: Vikram Narayan

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    tvmedicine
    66 views15 pages
    This document outlines 12 ways to market books by giving away free content or experiences. It discusses models like allowing people to pay what they want for content, bundling books together, releasing content over time or for free for a limited period, and using games or souvenirs to promote books while still generating revenue. The overall goal is to make content widely available to gain more readers while still earning money through other avenues.

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    2WaystoMarketYourBookByGivingAwayFreeStuff

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    12WaystoMarketYourBookByGivingAwayFreeStuff

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    This document outlines 12 ways to market books by giving away free content or experiences. It discusses models like allowing people to pay what they want for content, bundling books together, releasing content over time or for free for a limited period, and using games or souvenirs to promote books while still generating revenue. The overall goal is to make content widely available to gain more readers while still earning money through other avenues.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    66 views15 pages

    12 Ways To Market Your Book by Giving Away Free Stuff: Vikram Narayan

    Uploaded by

    tvmedicine
    This document outlines 12 ways to market books by giving away free content or experiences. It discusses models like allowing people to pay what they want for content, bundling books together, releasing content over time or for free for a limited period, and using games or souvenirs to promote books while still generating revenue. The overall goal is to make content widely available to gain more readers while still earning money through other avenues.

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    12 Ways to Market Your Book By

    Giving Away Free Stuff


    Vikram Narayan
    CEO of BookBuzzr.com

    Purpose of This Presentation

    To spark new ideas

    The Enemy of the Author is Not Piracy, But


    Obscurity Tim OReilly

    1. The Radio Head Model


    Pay whatever you want to pay

    2. The Grateful Dead Model


    Pay for souvenirs and enhanced experiences

    3. The Timothy Ferris Model


    Buy current book and get future,
    uncompleted book for free

    4. The Robert Greene Model


    Bundle concise version of your book with
    another one of your books)

    5. The Cory Doctorow Model


    Treat your book like an open-source software
    project

    6. The Tony Eldridge Model


    Give away your book over time in serial
    format

    7. The Paulo Coelho Model


    Encourage digital piracy of your books

    8. The Podiobooks Model


    Audio version free; pay for text version

    9. The Anti-Podiobooks Model


    Text version free; pay for audio version

    10. The Seth Godin Model


    Permission Marketing

    11. The Chris Anderson Model


    Digital version free for a limited time

    12. The fReado.com Model


    Play games to win free books

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