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    @bridget - Hynes 708-969-4585 Linkedin/in/bridget-Hynes

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    Bridget Hynes is a junior studying advertising with a focus on social media strategy, branding, and public relations. She has experience in journalism, advertising, and public relations through internships and her role as a reporter. This comprehensive background allows her to strategize effectively to meet client goals. She is passionate about her work and seeks an internship this summer to further develop her skills.

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    @bridget - Hynes 708-969-4585 Linkedin/in/bridget-Hynes

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    Bridget Hynes is a junior studying advertising with a focus on social media strategy, branding, and public relations. She has experience in journalism, advertising, and public relations through internships and her role as a reporter. This comprehensive background allows her to strategize effectively to meet client goals. She is passionate about her work and seeks an internship this summer to further develop her skills.

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    Bridget Hynes is a junior studying advertising with a focus on social media strategy, branding, and public relations. She has experience in journalism, advertising, and public relations through internships and her role as a reporter. This comprehensive background allows her to strategize effectively to meet client goals. She is passionate about her work and seeks an internship this summer to further develop her skills.

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    © All Rights Reserved
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    63 views1 page

    @bridget - Hynes 708-969-4585 Linkedin/in/bridget-Hynes

    Uploaded by

    api-302908754
    Bridget Hynes is a junior studying advertising with a focus on social media strategy, branding, and public relations. She has experience in journalism, advertising, and public relations through internships and her role as a reporter. This comprehensive background allows her to strategize effectively to meet client goals. She is passionate about her work and seeks an internship this summer to further develop her skills.

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    BRIDGET HYNES

    @bridget_hynes

    708-969-4585

    linkedin/in/bridget-hynes

    bhynes2@illinois.edu

    SUMMARY
    I am a junior in advertising who has found her niche at the intersection of social media strategy, branding, and public relations. With
    extensive experience in three separate areas of mediajournalism, advertising, and public relationsI bring a comprehensive
    understanding of how the media industry works as a whole. This knowledge strengthens my ability to strategize when working
    toward client goals. I am passionate about what I do, and I look forward to using my skills in an internship position this summer.

    EXPERIENCE
    Social Media, Branding and Marketing Intern
    College of Media Career Services Office (MCS)

    September 2015-Present

    Increased monthly MCS tweet impressions by 17,000 and increased profile views by 1,100 in first month of internship.
    Planned and facilitated first MCS Twitter Chat with Peppercomm; promoted chat through tweets, digital board content,
    flyers and Facebook event; chat Storify was archived on MCS website as a template for future chats.
    Assisted Director of Communications during re-design of MCS website; home page saw 1,048 page views in one month.
    Research social media trends, promote MCS career development events through Twitter, Facebook and video content,
    analyze student response to MCS social media output so that methods can be adjusted for better student outreach.

    Research Team Member


    October 2015-Present
    National Student Advertising Competition (NSAC) Snapple Campaign
    Suggested new agency name, The Sandage Group, which was then implemented.
    Utilized PRIZM, MRI data and social listening to gather information on regional attitudes toward Snapple; presented
    research that was used to develop campaign strategy.
    Conducted and filmed blind taste-tests of iced tea that will be included in the final campaign presentation.
    Analyzed and found insights from survey data compiled from MTurk database; insights used to strengthen strategy.
    Marketing/Human Resources Intern
    May 2015-August 2015
    Marketing Intern
    May 2014-August 2014
    Bowman, Barrett and Associates Inc. Consulting Engineers
    Edited an employees essay that won him a trip to the 2014 NCSEA conference in New Orleans.
    Launched and facilitated first company Twitter account; created substantial social media presence for the company.
    Composed project write-ups for new jobs and edited formatting for old write-ups; all project write-ups are now up to date.
    Managed and planned invite process for annual 2015 company golf outing, which saw the best turnout in five years.
    Special Sections Reporter
    Life and Culture Paid Reporter
    The Daily Illini

    September 2014-May 2015


    September 2013-May 2014

    Selected from a staff of 20 writers to be one of four paid Life and Culture reporters; produced 24 articles in this position.
    Sharpened communication skills weekly by interviewing a wide variety of sources including professors, students, families
    of students, business owners, and alumni.
    Collaborated with staff editors, design team, and photo staff weekly to ensure each story was published with
    accompanying photos and tweets.

    SKILLS
    Software: Adobe PhotoShop and InDesign
    Analytics: Hootesuite, Google Analytics, Twitter Analytics, Facebook Analytics, Topsy, MRI reports, PRIZM, Mintel
    EDUCATION
    University of Illinois at Urbana-Champaign
    Bachelor of Science in Advertising
    Minor in Communication
    Public Relations Certificate

    Expected Graduation: May 2017


    Cumulative GPA: 3.73/4.00
    James Honors Scholar

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