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    Task 11: Regulatory Body

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    Kallem Moore
    The Advertising Standards Authority (ASA) regulates all advertising across the UK and is funded by advertisers, not the government. They act on complaints and proactively check media to take action against misleading, harmful, or offensive ads. For non-broadcast ads, which number in the millions each year, there is guidance available but not pre-clearance of every ad. After an ad appears, the ASA can impose sanctions if the ad has breached advertising codes, such as requiring it to be withdrawn or amended.

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    Task 11: Regulatory Body

    Uploaded by

    Kallem Moore
    13 views2 pages
    The Advertising Standards Authority (ASA) regulates all advertising across the UK and is funded by advertisers, not the government. They act on complaints and proactively check media to take action against misleading, harmful, or offensive ads. For non-broadcast ads, which number in the millions each year, there is guidance available but not pre-clearance of every ad. After an ad appears, the ASA can impose sanctions if the ad has breached advertising codes, such as requiring it to be withdrawn or amended.

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    About regulatory body and ads

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    The Advertising Standards Authority (ASA) regulates all advertising across the UK and is funded by advertisers, not the government. They act on complaints and proactively check media to take action against misleading, harmful, or offensive ads. For non-broadcast ads, which number in the millions each year, there is guidance available but not pre-clearance of every ad. After an ad appears, the ASA can impose sanctions if the ad has breached advertising codes, such as requiring it to be withdrawn or amended.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views2 pages

    Task 11: Regulatory Body

    Uploaded by

    Kallem Moore
    The Advertising Standards Authority (ASA) regulates all advertising across the UK and is funded by advertisers, not the government. They act on complaints and proactively check media to take action against misleading, harmful, or offensive ads. For non-broadcast ads, which number in the millions each year, there is guidance available but not pre-clearance of every ad. After an ad appears, the ASA can impose sanctions if the ad has breached advertising codes, such as requiring it to be withdrawn or amended.

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    © All Rights Reserved
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    Task 11

    Regulatory Body
    The Advertising Standards Authority (ASA) is the independent body which
    regulates all advertising in the UK across all media.

    How is the ASA funded? The ASA are funded by advertisers


    through an arms length arrangement. They receive no Government
    funding which means that their work is free to the tax payer.

    What exactly does the ASA do? They act on complaints and
    proactively check the media to take action against misleading, harmful or
    offensive advertisements.

    How does self-regulation of non-broadcast advertising


    work? There are many millions of non-broadcast ads published every
    year in the UK so it is impossible to pre-clear every one of them. There is
    lots of advice and guidance which is available through CAP Advice and
    Training.

    How does regulation work after an advertisement has


    appeared and what sanctions can the ASA impose? There
    are many steps that the ASA take to ensure that ads are in line with the
    Codes. The ASA can act on just one complaint but only if the Codes have
    been breached. Furthermore, if the ad has breached the Codes then it
    must be withdrawn or amended. They have a range of effective sanctions
    at their disposal to act against those who do not withdraw or amend the
    ad and ensure that they comply with the rules.

    Complaints on the ASA website which were made about


    advertising for Barnardos and TESCO.
    Barnardos:
    The TV campaign featured repeated scenes of violence and drug taking,
    which many viewers found upsetting and not suitable for broadcast at
    times when children were likely to be watching. Some viewers reported
    being abused as children and challenged whether the ads were likely to
    cause serious distress to those who saw them.

    TESCO:
    Some of the ads where misleading for the customers and saying that
    TESCO is the cheapest place for your Christmas shop. Other people

    complained because TESCO were using ads that were misleading as they
    implied that there were meat issues across the whole food industry.

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