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INTRODUCTION
Happy Toy Store was established since 2009 and very passionate about
toys especially for children as our target users. Our starting sale was
targeting to certain types of product and now we are making a variety of
products that want to be sold such as action, soft toys, vehicles, outdoor
and many more and also provide the toys based on gender and age. Keep
reading this book cause you will enter the Happyland and discover the
sweetness of our toys.
History
Let's travel back in time to meet him...
Growing up in Teluk Intan, Perak, Mr. Oye might have become a tin miner. Or a
fisherman. But Mr. Oye had other ideas. He dreamed of opening the best toy shop
in the world. In 2001, he did, cramming 'Star Wars' with every kind of toy, from
rag dolls to tin soldiers.
Over the street-sellers' calls and horses' hooves ringing on the cobbles, you could
just make out the delighted cries of children as they approached the window. By
the time Sultan of Megapura came to the throne in 2010, Happy Toy Store was
already a Selangor landmark.
So successful was the shop that in 2013 a new branch opened in Regent Street. To
cope with the public's growing appetite for playthings..
Happy Toy Store added a further five floors of toys!
We can only imagine the spectacle, as toy theatres, puppets, pedal cars and
miniature railway trains jostled for space in the largest toy shop in the world.
The Festival of Malaysia in 2014 brought a Grand Doll's Salon as well as a vast
model railway to amaze children - and their mothers and fathers. When he came to
the throne, Sultan of Megapura showed he still remembered the toys his
grandmother had given him. He in turn gave Happy Toy Store toys to his own
children..
Even this Mr. Oye toy store is still considered as young, the joy it is given to the
children never stops, then, now, and forever.
Welcome to Happyland..
In the Happyland, we would like to show you a bit about our toys so that you will
be glad with our team and join the happiness with a lot of toys from us..
Toy Safety
Like chocolate for Mr Wonka, the toys Happy Toy Store sells are the most
important part of our business and we are committed to ensuring; our toys work as
described, are safe for use and are sourced responsibly.
We believe, and it is our legal obligation to ensure, that the toys and child
appealing products we sell, achieve the required international toy standards. This
requirement means that the toys we sell will have been functionally and laboratory
tested, to ensure they comply with the relevant Toy Safety Directives. We also
require that toys for sale in Happy Toy Store stores outside Europe meet necessary
national requirements.
We want all of you to be more than happy with the toys they are buying and aim
for these toys to fulfil expectations - always.
As a producer of toys Happy Toy Store has signed a Memorandum of

Understanding with the International Council of Toy Industries (ICTI). ICTI is a
not for profit membership organisation formed in 1975 and committed to the
promotion of toy safety standards, advancement of social responsibility in the
industry with programs to address; environmental concerns, fair and lawful
employment practices and workplace safety. We stipulate to our toy suppliers that
ICTI approval is a requirement of working with Happy Toy Store.
To help you all as make an informed decision, our commitment to Happy Toy
Store packaging and labelling is that it is factual, accurate and complies with all
relevant legislation. The packaging will provide adequate protection to the product
during transit ensuring that the item remains fit for purpose. In order to reduce the
impact of toys on the environment Happy Toy Store specifies to suppliers that,
wherever possible, packaging is made from recycled materials.
Our Supplier
Our Suppliers are expected to support Happy Toy Store by maintaining appropriate
Quality Management Systems (ISO9001 or similar) to ensure they provide
products which consistently comply with all relevant legislation, directives,
standards as well as limiting environmental impacts.
Happy Toy Store suppliers must demonstrate that they are not exploiting workers
or using child or forced labour in factories. Our suppliers / factories must employ
workers of the permitted minimum age of that region (children of school age are
not permitted to work) and workers must be paid at least the minimum wage for
the region/country in which they work. Factories must have adequate working
environment conditions, health and safety controls, fire exits and evacuations plans
and adequate accommodation (if provided) for the workers in their region/country.
Our office in United Kingdom actively assists our Europe suppliers to meet these
requirements by performing factory audits and providing mutually agreed
improvement plans if deemed necessary.
For Happy Toy Store wooden toy range we specify that, wherever possible, FSC
(Forest Stewardship Council) approved timber is used.(Our Happy Toy Store FSC
retailer ID code is FSC-GBE-1000)
We are constantly monitoring our processes and are always looking for ways in
which we can improve.
At Happy Toy Store we are dedicated to taking toys and play time very seriously,
so that no one else has to.
THANK YOU

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INTRODUCTION

Let's travel back in time to meet him...

Happy Toy Store added a further five floors of toys!

As a producer of toys Happy Toy Store has signed a Memorandum of

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