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    Radio Trails Analysis

    Uploaded by

    natasha
    This document analyzes a radio trailer for Heart FM. It summarizes that the trailer targets audiences aged 25-44, though also attracts younger listeners. It notes that the female presenter sounds enthusiastic, while the male presenter has a serious tone. The trailer relies solely on a popular, fast-paced music track to engage listeners without using sound effects. The trailer uses a recognizable older song to retain attention across age groups. It has one music track throughout and varies the music volume so both presenters can be heard clearly. The trailer is 30 seconds long.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd

    Radio Trails Analysis

    Uploaded by

    natasha
    21 views2 pages
    This document analyzes a radio trailer for Heart FM. It summarizes that the trailer targets audiences aged 25-44, though also attracts younger listeners. It notes that the female presenter sounds enthusiastic, while the male presenter has a serious tone. The trailer relies solely on a popular, fast-paced music track to engage listeners without using sound effects. The trailer uses a recognizable older song to retain attention across age groups. It has one music track throughout and varies the music volume so both presenters can be heard clearly. The trailer is 30 seconds long.

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    This document analyzes a radio trailer for Heart FM. It summarizes that the trailer targets audiences aged 25-44, though also attracts younger listeners. It notes that the female presenter sounds enthusiastic, while the male presenter has a serious tone. The trailer relies solely on a popular, fast-paced music track to engage listeners without using sound effects. The trailer uses a recognizable older song to retain attention across age groups. It has one music track throughout and varies the music volume so both presenters can be heard clearly. The trailer is 30 seconds long.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    21 views2 pages

    Radio Trails Analysis

    Uploaded by

    natasha
    This document analyzes a radio trailer for Heart FM. It summarizes that the trailer targets audiences aged 25-44, though also attracts younger listeners. It notes that the female presenter sounds enthusiastic, while the male presenter has a serious tone. The trailer relies solely on a popular, fast-paced music track to engage listeners without using sound effects. The trailer uses a recognizable older song to retain attention across age groups. It has one music track throughout and varies the music volume so both presenters can be heard clearly. The trailer is 30 seconds long.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    You are on page 1of 2

    Radio Trails Analysis-Tash Manners

    Trail for
    (station/channel)

    Heart FM

    Target audience

    This radio trailer is aimed at the north west area, Heart's core audiences are
    aged between 25-44, however it is listened to by many young people due to
    the up to date music they broadcast.

    Tone of voice?

    The female who introduces this trailer sounds enthusiastic and passionate;
    this enthusiasm rubs off on the audience as she sounds excited in what she
    talking about, which makes the audience intrigued to find out more. The male
    who concludes this clip has a serious and informative tone of voice, this
    makes the audience aware that what hes saying is important and worth
    listening to.

    Sound effects?
    (SFX)

    No sound effects have been used, however this trailer still grabs the
    audiences attention as the music track is so popular and fast paced that it
    keeps the audiences attention retained, no sound effects are needed.

    Wildtrack/ambient
    sound?

    None. The track which plays all the way through is enough to grab and retain
    the audiences attention.

    Use of music?

    Track-lady, artist-modjo, this song has been used as its a well-known old
    song which is recognizable to a variety of ages; this is needed in a short
    advert to retain the audiences attention all the way through.

    How many tracks?

    1 music track Is used throughout which keeps it simple and easy to follow.

    Sound levels?

    Music gradually gets louder as presenter says turn it up as an audience we


    are seeing exactly what we are hearing. Towards the end of the clip the music
    quietens down to allow the male voice over to be heard.

    Length?

    30 seconds

    Other notes/common
    elements/conventions

    One common thing I found in all radio trailer adverts is that they all have a
    background music track; the majority of these adverts also have a presenter
    to introduce and conclude the clip.

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