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    Impact of Social Media in Marketing

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    This document discusses the impact of social media in marketing. It begins with an introduction defining social media and social media marketing. It then outlines the role of social media in marketing such as providing identity, building relationships, and allowing interaction. Key metrics for social media marketing are also discussed such as website reports, return on investment, and customer response rates. The document concludes with trends in social media and pros and cons of social media marketing.

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    Impact of Social Media in Marketing

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    Anonymous bjhh6TFavf
    24 views10 pages
    This document discusses the impact of social media in marketing. It begins with an introduction defining social media and social media marketing. It then outlines the role of social media in marketing such as providing identity, building relationships, and allowing interaction. Key metrics for social media marketing are also discussed such as website reports, return on investment, and customer response rates. The document concludes with trends in social media and pros and cons of social media marketing.

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    This document discusses the impact of social media in marketing. It begins with an introduction defining social media and social media marketing. It then outlines the role of social media in marketing such as providing identity, building relationships, and allowing interaction. Key metrics for social media marketing are also discussed such as website reports, return on investment, and customer response rates. The document concludes with trends in social media and pros and cons of social media marketing.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    24 views10 pages

    Impact of Social Media in Marketing

    Uploaded by

    Anonymous bjhh6TFavf
    This document discusses the impact of social media in marketing. It begins with an introduction defining social media and social media marketing. It then outlines the role of social media in marketing such as providing identity, building relationships, and allowing interaction. Key metrics for social media marketing are also discussed such as website reports, return on investment, and customer response rates. The document concludes with trends in social media and pros and cons of social media marketing.

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    IMPACT OF SOCIAL

    MEDIA IN MARKETING

    CONTENTS
    Introduction.
    Role of social media in marketing.
    Metrics of social media marketing.
    Focus on business areas regarding
    the use of SMM.
    Strategies of social media
    marketing.
    Trends of social media.
    Pros and cons of SMM.

    INTRODUCTION:
    Any website which allows user to share their content, opinions, views
    and encourages interaction and community building can be classified
    as a social media
    Social media marketing is the use of social media and social tactics in
    an (integrated) marketing perspective whereby several marketing
    goals can be fulfilled, other marketing efforts can be strengthened and
    the interactions, signals, opinions and voices of target audiences of
    social media users are taken into account to improve marketing
    (listening and acting).

    ROLE OF SOCAILA MEDIA IN


    MARKETING:
    To provide an identity about the companies and the products or
    services that they offer.
    Social media helps in creating relationships with people
    It makes companies "real" to consumers.
    Social media can be used to associate themselves with their peers
    that may be serving the same target market.
    Social media can be used to communicate and provide the
    interaction that consumers look for.

    METRICS FOR SOCIAL MEDIA


    MARKETING
    Website reports.
    Return on investment data.
    Customer response rates.
    Reach and virality.

    FOCUS ON BUSINESS AREAS


    REGARDING THE USE OF SMM:
    Engagement marketing.
    Creating awareness and increase credibility .
    Testing new offers or detecting needs .
    Lead generation and management.
    Maintaining strong relationships .
    Understanding in real-time what drives social
    engagement Community marketing.

    SMM STRATEGIES:
    Identify Business Goals.
    Set Marketing Objectives.
    Identify Ideal Customers.
    Research Competition.
    Choose Channels and Tactics.
    Create a Content Strategy.
    Allocate Budget and Resource.
    Assign Roles.

    TRENDS IN SOCIAL MEDIA

    PROS AND CONS OF SMM:


    1. Low Cost.
    2. Caters to a Big Audience.
    3. Fast.
    4. Generates Interaction.
    5. Nurtures Brand Loyalty.
    6. Good for Customer Service.

    1. Time Consuming.
    2. Generates Negative Users.
    3. Makes You Lose Control.
    4. ROI is Hard to Define.

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