Adam Harper

DESIGN PORTFOLIO
2016

Contact
NAME:

Adam Harper

PHONE:

505.933.5402

ADDRESS:

525 South Center Street

Centre Square Apt C #308

EMAIL:

adam.harper7@icloud.com

WEBSITE:

adamharperdesign.wordpress.com
elderadamharper.com

Contents
PROJECTS:
Page 4 - Business Cards
Page 6 - Brochure
Page 8 - Photography
Page 10 - Montage
Page 12 - Website
Page 14 - Logos
Page 16 - Stationery
Page 18 - Flier
Page 20 - Event Ad

Business

Cards
DESCRIPTION:

The thought that went into this logo was the foremost fact
that I wanted it to be simple but powerful and give a clear
message to my audience. I began by gathering ideas on what
makes a logo memorable and unique.

DATE:
3/12/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:
Adobe Illustrator
Adobe InDesign

OBJECTIVES:

Use the basic tools in Illustrator & InDesign.

Create a new logo to fit a company or personal image.

PROCESS:

As I was working on this design I began to think about how I

wanted this to be simple, clean, and elegant. That has been
my unofficial slogan for my business. I didnt want something
that was overpowering or in your face. I wanted something
that would leave a lasting impression.
My message when people see my logo should be at first
curiosity and wonder about what this big AHD means.
vWhen people then turn the card around or read further they
recognize that I am a freelance graphic designer.
4

Adam H ar per Design

Fr e e l ance De s i g ne r

505.933. 5402
adam. h ar per7@ icloud. com
adamh ar perdes ign . wordpres s . com
525 S. C en t er S t . C en t re Sq uare
Bld. C #308, Rex burg, ID

Brochure
DESCRIPTION:

I currently reside at Centre Square and so I felt inspired that I

should create a brochure for the apartment complex! My plans
for this design was to have it be simple but sleek at the same
time. I wanted to leave a lasting impression with anyone who
may glance or read my brochure.

DATE:
3/26/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:
Adobe InDesign
Adobe Photoshop

OBJECTIVES:

Set up and align a two-sided, folded document.

Incorporate quality images. Incorporate at least four quality
images, not including the logo. One should be clipped in
Photoshop and text-wrapped in InDesign so the text follows
the cutout shape of the image.

PROCESS:

I used Centre Squares website for the colors and the overall
design. There was nowhere that I could copy and paste the
logo at a high-quality level for my brochure, and so I had
to hunt down the font they used and recreated it myself. I
redesigned a logo from a previous design business that I was
a part of to brand this brochure. The repeating squares with
different sizes are similar to the styling that Centre Square uses
on their website.

Photography
DESCRIPTION:

This is a photo design created to look like a magazine cover

for a Dorm Room Magazine for college students.

DATE:
2/6/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:

The Program I used was Adobe Photoshop and the Tools I

used was my digital camera taking this photo.

OBJECTIVES:

Learn basic photography skills.

Use a digital camera to take a quality image, then download it.
Use layers to design text, and graphic elements in Photoshop.
Choose a color scheme, take a photo to match those colors,
then incorporate the colors into the layout.

PROCESS:

I focused on simplifying the message and the design; less is

more in my opinion. The message I am aiming to convey to
those who will be viewing this is that if you are in dire need of
finding something both fashionable and functional in housing,
that these apartments would meet your needs!
My audience is the younger crowd of students at are attending
BYU-Idaho either now or in the near future and are looking for
available housing. I am targeting the audience to be about 18
to 25 in age, along with those that are looking for a clean and
modern apartment with an appealing aesthetic taste.

Montage
DESCRIPTION:

The combination of three different pictures to create a photo

montage. The goal was to create a tasteful and appealing
image that others could relate too.

DATE:
2/12/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:
Adobe Photoshop

OBJECTIVES:

Learn to manage Photoshop layers.

Learn to blend images together smoothly, using masks.
Use filters and apply appropriate typography.

PROCESS:

I used the filters used on the side of the panels such as

Overlay and Multiply and Darken. Those combined and
masked into the project allowed for a vibrant design.
My audience would be a younger generation of people who
still have a lot to pursue. Preferably the audience I want to
attract would be individuals who are willing to make changes
and be adventurous as described in the picture with a man
holding a surfboard.

10

Website
DESCRIPTION:

This project I wanted to create a unique but simple website

with a tabbed content menu and with an elegant black and
white color scheme.

DATE:
3/12/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:
Adobe Illustrator
Adobe InDesign
Text Wrangler

OBJECTIVES:

Acquire a working knowledge of HTML.

Acquire a working knowledge of CSS.

PROCESS:

12

Designing website is one of my favorite things to do. Being

able to see how the design comes together from the HTML to
the CSS in this project was a slow but steady progression for
me. I experimented with several different designs, but in the
end, I wanted to do something simple but classy.
I feel that overall the thing that I learned the most was to face
my fear of CSS and HTML. I always knew that I would have to
begin learning how to work with those coding languages and
making it look good! I changed several aspects of the original
CSS in regards to the layout and design of my website, along
with the text layout and font choice.

Logos
DESCRIPTION:

This is a logo that I designed for my graphic design portfolio

and business. When this project came about I was very excited
to be able to rebrand my graphic design business and my
abilities to create pleasing designs for all to see.

DATE:
2/20/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:
Adobe Illustrator

OBJECTIVES:

Create three completely different, original logos to fit a

company or personal image that will appeal to the audience.
Refine one logo with variations for color

PROCESS:

14

The program I used for this was strictly Adobe Illustrator.

I used different shapes to create the triangles and the
rectangles. The text I found different fonts using the Adobe
Typekit set that would be pleasing and eye catching. I planned
out, after doing a lot of visual research and sketches, what I
wanted my logo to be and I felt inspired that I should create
this logo after many, many many rough sketches.
The pencil and the triangle are supposed to resemble the
letter A which is in conjuncture with my first initial. I planned
on being bold and affirmative with my design in my desire to
attract future clients.

Adam Harper
G R A P H I C D E S I G NE R

Adam Harper
G R A P H I C D E S I G NE R

Adam Harper
G R A P H I C D E S I G NE R

Stationery
DESCRIPTION:

Rebranding my graphic design business has been quite a

journey for me. Several people will be seeing this logo as their
first impression of me and I want to make it a great one.

DATE:
2/27/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:
Adobe Illustrator
Adobe InDesign

OBJECTIVES:

Keep designs simple with light watermarks and drop shadows

and plenty of white space.
Use the new logo to design consistent layouts for a letterhead.

PROCESS:

I am planning to attract an audience that has a desire for

modern and appealing designs. I want people to understand
that when they work with me that they will be receiving a
high-quality product that will, in turn, attract clients to them.
I wasnt concerned about making a gloriously extravagant
design. Less truly is more and in this case of the design and
the monochromatic color scheme it gives a pleasing appeal to
all who view it.

16

Adam Harper Design

Fr ee lance Designer

505.933.5402
a d am . ha r per7@ iclou d.com
a d am ha r p e rd e s i g n .wordpres s.com
5 2 5 S . Ce nt e r S t . C en t re Sq u are
B ld . C #308, Rexbu rg , ID

Flier
DESCRIPTION:

This flier is designed to attract college graduates for a

leadership conference event that can empower them to take
the skills they learned during their education and take them
one step further.

DATE:
1/23/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:
Adobe InDesign

OBJECTIVES:

Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic flier layout.

PROCESS:

The goal was to convey to the young adults of the world that
they can be successful and that this conference is the way
and means that they can do it. This flier is crafted to draw the
masses together for this event and instill the idea that this is
not just another conference.
This conference I felt was aimed for Seniors who are
graduating from college or a higher education institution. Not
only that but this can be an event to invite others who want to
be accomplished graduates who set their sights on attending
this Graduate Conference.
18

Graduate
L E A D E R S H I P

October 21-23 8 a.m. 5 p.m.

C O N F E R E N C E
Lincoln Convention Center

Do you want to have the competitive edge in business?

Come learn how at Vouant Communications Annual Graduate Leadership Conference

During this dynamic three-day seminar, attendees will meet
with top executives of Vouant Communications to discuss
breakthrough leadership techniques, while cultivating attributes
of leadership that will market to any employer.
Conference Is Available To Graduating Seniors. Space Is Limited.
Registration and More Information Available at

http://www.vouantcomm.com/leaders

Event Ad
DESCRIPTION:

This flier was designed to promote the event of Adopting A

Penguin trough the Defenders of Wildlife Association as the
main charity organization.

DATE:
1/30/16

COURSE/INSTRUCTOR:
Comm 130 Section 04
Lindsey LeFevre

PROGRAM(S)/TOOLS:
Microsoft Word

OBJECTIVES:

Find, scan and import a high-quality image.

Create a full-bleed design.
Learn to use only Word design features without using any
Adobe programs, including Photoshop.

PROCESS:

A principle that I want to highlight would have to be the fact

that I used a flow of the text to match the background. The
eyes are drawn to the large crowd of penguins and then
it leads up to the header text which leads you through the
body text which completes the message with the soft colored
mountains in the background.
The biggest thing I learned while doing this projects was the
ability to scan an image and use that as a main bleed on an
event ad.
20

Adopt A Penguin!

PENGUIN BOOTH AT THE MANWARING CENTER / FEB 6TH - 10 AM

WHY ADOPT?
With their tuxedo-like plumage and charming
good looks, penguins are often stars on the big
screen. But behind the glitz and glamour is a
tragic story: Penguin populations have decreased
by nearly 80 percent in some areas, and most
scientists agree that the primary culprit is rising
temperatures due to climate change.
A single penguin adoption is only $5.00!
Visit our booth at the MC on Feb. 6th or
Donate to Defenders of Wildlife at
www.defenders.org

HOW DOES YOUR ADOPTION HELP PENGUINS?

Your adoption helps Defenders' continue to be a
powerful advocate for legislation and policies that
reduce greenhouse gas emissions, promote clean
energy and protect vital wildlife habitat from being
exposed to increased fossil fuel development such
as oil drilling in the Arctic.