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    Carlton Cold is an Australian beer launched in 1993 that is brewed in Victoria, Australia. It has an alcohol level of 3.5% and is available in 355ml bottles and 375ml cans. The target market for Carlton Cold's e-marketing efforts are young adults between 18-30 years old. The objectives of Carlton Cold's e-marketing include retaining current customers, attracting new customers, improving sales and brand awareness, and expanding globally. Carlton Cold uses strategies like social media, online retail shops, videos, photo sharing sites and mobile applications to achieve these e-marketing objectives.

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    Carlton Cold is an Australian beer launched in 1993 that is brewed in Victoria, Australia. It has an alcohol level of 3.5% and is available in 355ml bottles and 375ml cans. The target market for Carlton Cold's e-marketing efforts are young adults between 18-30 years old. The objectives of Carlton Cold's e-marketing include retaining current customers, attracting new customers, improving sales and brand awareness, and expanding globally. Carlton Cold uses strategies like social media, online retail shops, videos, photo sharing sites and mobile applications to achieve these e-marketing objectives.

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    Carlton Cold beer

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    Carlton Cold is an Australian beer launched in 1993 that is brewed in Victoria, Australia. It has an alcohol level of 3.5% and is available in 355ml bottles and 375ml cans. The target market for Carlton Cold's e-marketing efforts are young adults between 18-30 years old. The objectives of Carlton Cold's e-marketing include retaining current customers, attracting new customers, improving sales and brand awareness, and expanding globally. Carlton Cold uses strategies like social media, online retail shops, videos, photo sharing sites and mobile applications to achieve these e-marketing objectives.

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    Download as pptx, pdf, or txt
    18 views9 pages

    Draft of Presentation

    Uploaded by

    HuiShanBoong
    Carlton Cold is an Australian beer launched in 1993 that is brewed in Victoria, Australia. It has an alcohol level of 3.5% and is available in 355ml bottles and 375ml cans. The target market for Carlton Cold's e-marketing efforts are young adults between 18-30 years old. The objectives of Carlton Cold's e-marketing include retaining current customers, attracting new customers, improving sales and brand awareness, and expanding globally. Carlton Cold uses strategies like social media, online retail shops, videos, photo sharing sites and mobile applications to achieve these e-marketing objectives.

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    Research Topic: Carlton Cold Beer

    Prepared by:
    Boong Hui Shan (00011

    Carlton Cold
    BEER

    An Australian Beer launched in 1993


    Brewed by Carlton & United Beverage Ltd
    Produced in Victoria, Australia
    Alcohol level: 3.5%
    Availability: 355 ml bottles & 375 ml cans

    A Full Flavored
    Fresh Taste
    It is filtered
    Below 0c

    Mid strength beer

    Subtle bitterness with


    a crispy dry finish

    n y!
    a
    g dl
    e
    V ien
    Fr

    Target Market of e-Marketing


    18 yrs

    < Aimed <

    30 yrs
    Carlton Cold taps into
    young beer fans online

    Objectives of E-Marketing
    To retain current target markets
    To attract new markets
    To build more client database
    To gain competitive advantages
    To improve the sales
    To improve brand awareness
    To expand the business globally

    Through
    Online Marketing

    E-Marketing strategies
    1) Social Media Networks:
    Company Website

    E-Marketing strategies
    2) Online Retailer Shop/ E-commerce
    Most
    popula
    r!

    E-Marketing strategies
    3) Online video

    TRANFORMATTION
    - Long and
    1995
    boring movie
    s
    2010
    s

    - Graphical Micro
    movie or film

    E-Marketing strategies
    Recommended
    Photo Sharing Sites
    Ex: Instagram, Tumblr, Flickr, Snapchat
    Social Networks
    Ex: TWITTER, GOOGLE, PINTEST
    Mobile Application
    Advertising Agencies
    Ex: Cinema Advertising

    Carlton Cold beer is


    potentially introduced in
    Malaysia !

    A high number of Beer fans in


    Malaysia

    Hot tropical climate in


    Malaysia

    Thank You

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