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    In Company 3.0 Pre Int Worksheet U1

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    Mariela
    The document discusses a 60-second pitch, which is a concise description of a business idea that can be delivered within 60 seconds. It provides an example pitch about introducing a customer loyalty scheme. The pitch is broken into sections with reasons for the scheme, including encouraging existing customers, attracting new customers, allowing the collection of customer data, and generating repeat business and word-of-mouth recommendations.

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    In Company 3.0 Pre Int Worksheet U1

    Uploaded by

    Mariela
    642 views1 page
    The document discusses a 60-second pitch, which is a concise description of a business idea that can be delivered within 60 seconds. It provides an example pitch about introducing a customer loyalty scheme. The pitch is broken into sections with reasons for the scheme, including encouraging existing customers, attracting new customers, allowing the collection of customer data, and generating repeat business and word-of-mouth recommendations.

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    Business English

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    In Company 3.0 pre int worksheet U1

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    The document discusses a 60-second pitch, which is a concise description of a business idea that can be delivered within 60 seconds. It provides an example pitch about introducing a customer loyalty scheme. The pitch is broken into sections with reasons for the scheme, including encouraging existing customers, attracting new customers, allowing the collection of customer data, and generating repeat business and word-of-mouth recommendations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    642 views1 page

    In Company 3.0 Pre Int Worksheet U1

    Uploaded by

    Mariela
    The document discusses a 60-second pitch, which is a concise description of a business idea that can be delivered within 60 seconds. It provides an example pitch about introducing a customer loyalty scheme. The pitch is broken into sections with reasons for the scheme, including encouraging existing customers, attracting new customers, allowing the collection of customer data, and generating repeat business and word-of-mouth recommendations.

    Copyright:

    © All Rights Reserved
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    Download as pdf or txt
    of 1

    PRE-INTERMEDIATE

    1A 60-second pitch

    Jeremy Taylor & Jon Wright

    1 Read the definition of a 60-second pitch.


    Imagine that you have a business idea and youve been trying for weeks to
    set up a meeting with the CEO to discuss it. One day, as you walk into the
    cafeteria at work to get your morning coffee, there he is, standing by the coffee
    machine. This is your chance to tell him your idea. But you havent got much
    time. Youvegot to make a 60-second pitch a description of your idea which
    is easy for anybody to understand and doesnt take longer than 60 seconds
    tosay. Thats time for about 150225 words.

    2 Put the lines (ai and jr) of this 60-second pitch about introducing a customer loyalty
    scheme in the correct order. The first one in each section has been done for you.
    a

    competitors. Second, we can attract new customers by offering

    introduce a customer loyalty scheme. First, its a very simple and

    quantities. It will also discourage many customers from going to our

    1 There are a number of reasons why Ithink it would be a good idea to

    of-mouth recommendations from our existing customers.

    our products, and it should mean they buy more often and in larger

    attractive benefits such as discounts, exclusive offers and guaranteed price

    effective way of encouraging our existing customers to continue to buy

    matching. In turn, this will bring in more customers through word-

    with their loyalty card, details of the purchase can be stored

    business which is essential for the long term success of our company.

    habits and this information will help us to target them more

    offers or information about products which we already know will

    10 Third, if we use a loyalty card system, we can carry out detailed market

    electronically. From this we can build up a profile of their buying

    interest them. Finally, if we have loyal customers, we will have repeat

    effectively in the future. We can also send them news of special

    research on our customers. Every time a customer buys something

    3 Choose one of the topics below and make a 60-second pitch to your CEO (your partner).






    How your company could cut costs


    Setting up a new branch of the company
    Introducing a new product or service
    Changing the company name/logo
    Increasing the research and development budget
    The need to recruit more staff
    Having TV advertising to promote the company

    In Company 3.0 Pre-intermediate Macmillan Publishers Limited 2014

    PHOTOCOPIABLE WORKSHEET

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