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    Namkeen Project Report

    Uploaded by

    Bharat Oswal
    Namkeen/Farsan is a popular fast food item used in many Indian homes and abroad due to its taste and aroma. It is prepared with different flavors based on regional tastes. The product is packed in polythene pouches using simple technology. Papad is a thin wafer made from pulses, salt, chili and spices that is easy to digest and nutritious. There are many popular farsan items throughout India with some variations to suit local preferences like masala puffed rice, chevda, fried peas, and roasted peanuts. The namkeen and farsan market is primarily run by small local brands and is growing steadily with limited seasonal changes. Pricing and regional ingredient changes are critical for

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    Namkeen Project Report

    Uploaded by

    Bharat Oswal
    3K views1 page
    Namkeen/Farsan is a popular fast food item used in many Indian homes and abroad due to its taste and aroma. It is prepared with different flavors based on regional tastes. The product is packed in polythene pouches using simple technology. Papad is a thin wafer made from pulses, salt, chili and spices that is easy to digest and nutritious. There are many popular farsan items throughout India with some variations to suit local preferences like masala puffed rice, chevda, fried peas, and roasted peanuts. The namkeen and farsan market is primarily run by small local brands and is growing steadily with limited seasonal changes. Pricing and regional ingredient changes are critical for

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    Details about namkeen for future reference

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    Namkeen/Farsan is a popular fast food item used in many Indian homes and abroad due to its taste and aroma. It is prepared with different flavors based on regional tastes. The product is packed in polythene pouches using simple technology. Papad is a thin wafer made from pulses, salt, chili and spices that is easy to digest and nutritious. There are many popular farsan items throughout India with some variations to suit local preferences like masala puffed rice, chevda, fried peas, and roasted peanuts. The namkeen and farsan market is primarily run by small local brands and is growing steadily with limited seasonal changes. Pricing and regional ingredient changes are critical for

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    3K views1 page

    Namkeen Project Report

    Uploaded by

    Bharat Oswal
    Namkeen/Farsan is a popular fast food item used in many Indian homes and abroad due to its taste and aroma. It is prepared with different flavors based on regional tastes. The product is packed in polythene pouches using simple technology. Papad is a thin wafer made from pulses, salt, chili and spices that is easy to digest and nutritious. There are many popular farsan items throughout India with some variations to suit local preferences like masala puffed rice, chevda, fried peas, and roasted peanuts. The namkeen and farsan market is primarily run by small local brands and is growing steadily with limited seasonal changes. Pricing and regional ingredient changes are critical for

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    NAMKEEN PROJECT REPORT

    ABOUT NAMKEEN
    Namkeen/Farsan is very popular fast food item used in day-to-day life in almost all
    houses in the country and also in abroad. Because of the taste and aroma of the
    product, the product has secured a very good market demand. The product is
    prepared in different tastes in accordance with the taste of the people of that
    region. The product is packed in polythene pouches by using simple technology.
    Substantial income through project.
    Papad is essentially a thin wafer-like product, circular in shape, rolled from dough
    made from flour of pulses with salt, chilli and spices added to it. It is easy to digest
    and nutritious as well. There are many farsan items popular throughout the country
    and minor changes are made in some ingredients to suit the local tastes and
    preferences. Items like masala puffed rice, chevda, fried peas, dal-muth, roasted
    masala peanuts etc. fall under the category of farsan. Papad is eaten along with the
    main course as taste enricher, while farsan is a snack

    2. MARKET POTENTIAL
    2.1 Demand and Supply
    Namkin & Farsan manufacturing is primarily confined to the unorganised sector.
    There are some national brands like Lijjat, Leher, Haldiram, Lays, Ghodawat & Balaji
    etc. but their products are affordable and thus have limited market share. Bulk of
    the market is controlled by the local brands. Market for these products is growing
    steadily and there are not much seasonal fluctuations.
    2.2 Marketing Strategy
    Pricing is a critical aspect to compete with established brands and the product has
    to be pushed through with the help of retailers. A small delivery van is necessary.
    Requisite changes in the ingredients have to be made in line with regional likings.
    Farsan items can be sold in bulk packing of 2, 5 and 10 kgs. to the retailers who, in
    turn, would repack them in suitable quantity and sell. This is a standard practice in
    this industry as retailers from nearby centres prefer to buy them in bulk for selling
    in local market.

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