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    Case 2: Edward Marshall Boehm, Inc

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    Amirah Abiden
    Edward Marshall Boehm, Inc. should focus on the following strategic objectives: 1) Raising global awareness of Boehm's porcelain sculptures to develop demand and competitive advantage. 2) Continuing to develop skills in creating complex porcelain sculptures. 3) Ensuring the long-term viability and relevance of the business to achieve the goals of becoming wealthy and supporting wildlife conservation through Boehm's art.

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    Case 2: Edward Marshall Boehm, Inc

    Uploaded by

    Amirah Abiden
    1K views1 page
    Edward Marshall Boehm, Inc. should focus on the following strategic objectives: 1) Raising global awareness of Boehm's porcelain sculptures to develop demand and competitive advantage. 2) Continuing to develop skills in creating complex porcelain sculptures. 3) Ensuring the long-term viability and relevance of the business to achieve the goals of becoming wealthy and supporting wildlife conservation through Boehm's art.

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    Edward Marshall Boehm

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    Edward Marshall Boehm, Inc. should focus on the following strategic objectives: 1) Raising global awareness of Boehm's porcelain sculptures to develop demand and competitive advantage. 2) Continuing to develop skills in creating complex porcelain sculptures. 3) Ensuring the long-term viability and relevance of the business to achieve the goals of becoming wealthy and supporting wildlife conservation through Boehm's art.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views1 page

    Case 2: Edward Marshall Boehm, Inc

    Uploaded by

    Amirah Abiden
    Edward Marshall Boehm, Inc. should focus on the following strategic objectives: 1) Raising global awareness of Boehm's porcelain sculptures to develop demand and competitive advantage. 2) Continuing to develop skills in creating complex porcelain sculptures. 3) Ensuring the long-term viability and relevance of the business to achieve the goals of becoming wealthy and supporting wildlife conservation through Boehm's art.

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    MAF 640 STRATEGIC MANAGEMENT

    AC220 8B
    AMIRAH ZULFAH ZAINAL ABIDEN
    BUSHRA ABD JALIL
    FARAH DHIYA KAMARUL HISHAM
    IZZAH NURHAZIQAH SAIFUL BAHRI
    FATIRA AMIRAH AHMAD TARMIZI

    CASE 2: EDWARD MARSHALL BOEHM, INC.


    1. What should the strategy of Edward Marshall Boehm be?
    Strategic management consists of analysis, decision and action an
    organization undertakes in order to create and sustain competitive
    advantages. There are four key attributes of strategic management:
    -

    Strategy directs the organization toward overall goals and objective.


    Includes multiple stakeholders in decision making.
    Needs to incorporate short-term and long-term perspectives.
    Recognizes trade-offs between efficiency and effectiveness.

    Strategy analysis is the starting point of strategic management process.


    One of strategic analysis is analysing organizational goals and objectives. The
    vision for this case is To capture that special moment and setting which
    conveys the character, charm, and loveliness of a bird or animal in its natural
    habitat. This vision was massively inspiring, overarching, and long term.
    Referring to the case, Mr Boehms passion and love towards the nature and
    wildlife had driven him to create an outstanding artistic creation which could
    last for the long run.
    The mission is To make the world aware of Mr Boehms artistic talent,
    to help world wildlife causes by creating appreciation and protection for
    threatened species, and the build a continuing business that could make them
    comfortably wealthy, perhaps millionaires. The mission shows that Mr.
    Boehm interested in having his art recognize in the art work, support nature
    and wildlife in the significant way and create business to be very wealthy.
    The objective strategies for Edward Marshall Boehm are:
    -

    To develop strategy to raise worlds awareness towards the creation of


    porcelain sculptures.
    To develop skill in creating the complex art of porcelain sculptures.
    To create demand and competitive advantages in art sculpture.
    To ensure the business is going concern and relevance in future
    marketplace.
    To appreciate the importance of nature and the value of arts.

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