Business Communication - EnG301 Power Point Slides Lecture 01

Business
Communicatio
n
By
Prof. Shakeel Amjad
Objective
This course is designed to help students
learn
business
communication
by
developing in them both written and
oral skills of communication,
they need to be successful in
their professional lives. To make
students
familiar
with
the
real
communication
issues,
personal
interviews with business associates and
academics other than the theoretical
discussions will be the hallmark of this
Why Study Business

Communication?
Five ways that make a difference
First, the subject matter is different:
here you will get a chance to practice
communicating with concepts and
techniques.
Second, you will, for example,
practice writing memos, letters and
business reports.
Third, you will have a chance to
practice your oral presentation skills,
being extensively used in business
Why Study Business

Communication?
Forth, you may learn a slightly different
style of writing and speaking: In general,
business communication is more objective,
systematic, and concise than creative or
personal writings.
Finally, unlike assignments in other
courses, which may emphasize the
message itself or the personal expression
of the writer or speaker business
communication focuses on the response
you elicit from your reader or listener.
What People Required to be

Skilled Communicators?
They need extensive and complex body of
knowledge that includes:
Semantics (the study of word choice)
1. Linguistics (the study of language)
2. Rhetoric (the study of writing and speaking
effectively)
3. Psychology (the study of human behavior)
4. Sociology (the studying of society)
5. Graphic Design (the ability to communicate
through visuals)
6. Computer Sciences (to handle word processing
etc.)
What is Communication?
The word communication means the
act or process of giving or exchanging
of information, signals or messages as
by talk, gestures or writing. Technically
speaking, in the act of communication,
we make opinions, feelings, information
etc. known or understood by others
through speech, writing or bodily
movement.
Why do we Communication?
The
purpose
of
any
given
communication is:
stimulating some action.
giving information, ideas, attitudes,
beliefs or feelings.
establishing links or relations with
other people.
Stimulating Action
Stimulating action may be achieved by
two ways:
Expressing needs and requirements.
Persuading and motivating others the
way you want them to act.
Giving Information
Giving information, ideas, attitudes,
beliefs and
feelings may be done for any number of
purposes:
Creating awareness
Creating understanding
Persuading others
Influencing others
Importance of Communication
Effectively in speaking and writing is
useful in all areas of business, such
Services
Servicesas:
Worker
Worker
Management
Technical
Clerical
Social positions
Manage
Manage
rr
Cleric
Cleric
al
al
51.6%
2
29.1%
3
49.4%
4
1
So
So poorly
poorly written
written messages
messages result
result in
in loss
loss
of
of time,
time, money
money and
and even
even life.
life.
40.7%
Technical
Technical
Worker
Worker
Advantages of Communication
in your Career
Success in your career is based on your
ability to communicate effectively is a
valuable asset.
This is a valuable asset of you.
Strong communication skills are found in
every job description listed by companies
advertising positions.
Communication is a primary responsibility
Professional
Promoti
1 inJob
Professional
Promoti 3
Job
many 2career
Reputation
on
Reputation and
on
Community
clearly
internally
externally.
4
Communications
Communications
Requisite for Promotion

Prime requisite of a promo table executive
is ability to communicate.
Your ability to communicate is, in fact, your
trademark. The memos, letters and reports
you write, demonstrate your ability or lack
of ability to communicate.
Poor communication remain buried in
lower, dead-end jobs.

You may have capacity for hard work.
Ability to get thing done with and through
people
Good appearance
Self-confidence
Sound decision-making skills
College education

Three top responses of promotable executive:
Business letter
Report Writing
Oral Communication
Developing the Right Attitude

To the customer, you are the company.
Each message communicates the essential
quality and culture of your company.
To develop the right attitude, you need
certain qualities:
Careful and sound judgment while choosing
ideas & facts.
Patience and understanding while dealing
with unjustly persons or managers.
Developingthe
theRight
RightAttitude
Attitude
Developing
Integrity.
Integrity knowledge of English language,
knowledge of English language.
process and principals of successful
processes and principals of successful
communication
communication.
Knowledge of cultural conventions of your audience.
Knowledge of cultural conventions of your

audience
Cultural Diversity at Work

Todays workplace is increasingly diverse in
age, gender, and national origin.
Diversity
has
brought
problems
to
organizations and has brought strengths
too.
To handle diversity issues in the workplace,
companies need to take certain measures:
Seminars.
Managers needs to be open minded.
Language problems.

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Business

Why Study Business

Why Study Business

What People Required to be

Requisite for Promotion

Requisite for Promotion

Requisite for Promotion

Developing the Right Attitude

Knowledge of cultural conventions of your

Cultural Diversity at Work

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