Bharti Airtel Limited HRM
Bharti Airtel Limited HRM
Bharti Airtel Limited HRM
PROJECT REPORT ON
“RECRUITMENT AND SELECTION
PROCESS IN AIRTEL”
At
Airtel .
Bhopal, (M.P.)
Although I have tried my level best to prepare this report an error free
report every effort has been made to offer the most authenticate
position with accuracy.
AKSHAY KUMBHARE
ACKNOWLEDGEMENT
I take this opportunity to place on record my grateful thanks and sincere gratitude
to all those who gave me valuable advice and inputs for my study. My study could
not have been completed if I had not been able to get the reference materials from
the company.
Last but not least, I would also like to express my thanks to my family members
who inspired me to put in my best efforts for the research / project report.
AKSHAY
KUMBHARE
DECLARATION
The project work is original & conclusions drawn herein are based on
the data collected & analyzed by myself.
Industry Telecommunications
Products Wireless
Telephone
Internet
Satellite television
Website Airtel.in
WORLDWIDE PRESENCE
Airtel is the 5th largest mobile operator in the world in terms of subscriber base
and has a commercial presence in 18 countries.
Its area of operations include:
15 countries in Africa:
DIRECTOR’S PROFILE
SUNIL BHARTI MITTAL (born 23 october 1957) is an
indian telecom mogul, philanthropist and the founder,
Chairman and managing director of Bharti enterprises.
The us$7.2 billion turnover company runs India's largest gsm-
based mobile phone service.
He is the son of sat paul (former MP) and lalita.
In 2007, he was awarded the PADMA BHUSHAN, India's third highest
civilian honor.
MISSON
Company will meet the mobile communication needs of his customer through
error-free service delivery.
Cost efficiency
SUNIL BHARTI MITTAL is the Founder, Chairman and Group CEO of Bharti Enterprises.
SANJAY KAPOOR Chief Executive Officer – Bharti Airtel Ltd. (India & South Asia).
AIRTEL OPERATES IN THE FOLLOWING COUNTRIES. AIRTEL IS INTERIMLY KNOWN AS ZAIN IN ITS
NEWLY ACQUIRED AFRICA OPERATIONS AND WILL ASSUME THE AIRTEL BRAND NAME ONLY IN
THE COMING MONTHS.
Democratic
Republic of the http://www.cd.zain.com
Congo
India http://www.airtel.in
Airtel Kenya customers stand at 2,418,000 million with 17% market
Kenya http://www.ke.zain.com
share.
Malawi http://www.mw.zain.com Airtel in Malawi is the market leader with a market share of 72%.
Niger http://www.ne.zain.com Airtel in Niger is the market leader with a 68% market share.
Nigeria http://www.ng.zain.com
Republic of http://www.cg.zain.com Airtel in Congo is the market leader with a 55% market share.
the Congo
Sierra http://www.sl.zain.com
Leone
Tanzania http://www.tz.zain.com Airtel in Tanzania is the market leader with a 38% market share.
http://www.zm.zain.com
Zambia
SUBSCRIBER BASE IN INDIA
The Airtel subscriber base according to Cellular Operators Association of India (COAI) as of May
2010 [13] was:
Metros
Chennai - 2,704,067
Delhi - 6,204,025
Mumbai - 3,066,905
Kolkata - 2,821,065
"A" Circle
"B" Circle
Haryana - 1,554,034
Kerala - 3,185,876
Madhya Pradesh - 7,202,200
Punjab - 4,921,266
Rajasthan - 10,802,138
Uttar Pradesh (East) - 9,671,973
Uttar Pradesh (West) - 4,317,918
West Bengal - 6,001,669
"C" Circle
Assam - 2,570,283
Bihar - 11,652,206
Himachal Pradesh - 1,346,666
Jammu and Kashmir - 1,976,568
North Eastern States - 1,538,853
Orissa - 4,373,802
ACHIEVEMENTS OF AIRTEL
(2)Presence in 18 countries.
(3)Airtel in telecom,internet,television.
(7)On May 9, 2009 Airtel signed a major deal with Manchester United
Football Club. As a result of the deal, Airtel gets the rights to
broadcast the matches played by the team to its customers.
(8)Bharti Airtel signed a five-year deal with ESPN Star Sports to become
the title sponsor of the Champions League
Twenty20 crickettournament. The tournament itself is named "Airtel
Champions League Twenty20.
INTRODUCTION
TO
PROJECT
INTRODUCTION TO PROJECT
RECRUITMENT
Recruitment is the process concerned with the identification of sources from
where the personnel can be employed and motivating them to offer themselves
for employment.
Werther and Davis have defined this as follows; “Recruitment is the process of
finding and attracting capable applicants for employment. The Process
begins when new recruits are sought and ends when their applicants are
submitted. The result is a pool of applicants from which new employees are
selected.”
Lord has defined, “Recruitment is a form of competition. Just as corporations
compete to develop, manufacture, and market the best product or service, so
they must also compete to identify, attract and hire the most qualified people.
Recruitment is a business, and it is big business.”
Thus, recruitment process is concerned with the identification of possible sources
of human resource supply and tapping those sources.
SELECTION
Selection can be conceptualized in terms of either choosing the fit candidates, or
rejecting the unfit candidates, or a combination of both. Selection involves both
because it picks up the fits and rejects the unfits. In fact, in Indian context, there
are more candidates who are rejected than those who are selected in most of the
selected processes. Therefore, sometimes, it is called a negative process in
contrast to positive program of recruitment.
Stone has given a formal definition; “Selection is the process of differentiating
between applicants in order to identify (and hire) those with a greater
likelihood of success in a job.”
Difference between Recruitment and Selection
At this stage, it is worthwhile to understand difference between recruitment and
selection as both these terms are often used together or sometimes
interchangeably.
Flippo described in the following statement: “Recruitment is a process of
searching for prospective employees and stimulating and encouraging them to
apply for jobs in an organization. It is often termed positive in that it stimulates
people to apply for jobs to increase the hiring ratio, i.e., the number of applicants
for a job. Selection, on the other hand, tends to be negative because it rejects a
good number of those who apply, leaving only the best to be hired.”
GOALS OF RECRUITMENT
· To attract highly qualified individuals.
· To provide an equal opportunity for potential candidates to apply for
vacancies.
GOALS OF SELECTION
· To systematically collect information about to meet the requirements of the
advertised position.
· To select a candidate that will be successful in performing the tasks and
meeting the responsibilities of the position.
· To engage in hiring activities that will result in eliminating the under
utilization of women and minorities in particular departments.
· To emphasize active recruitment of traditionally under represented groups,
i.e. individuals with disabilities, minority group members, women, and
veterans.
SOURCES OF MANPOWER SUPPLY
INTERVIEW
· Interview is selection technique that enables the interviewer to view the
total individual and to appraise him and his behavior. It consists of
interaction between interviewer and applicant. If handled properly, it can
be a powerful technique in achieving accurate information and getting
access to material otherwise unavailable. However, if the interview is not
handled properly, it can be a source of bias, restricting or distorting the
flow of communication. Interview is the most widely used selection
technique because of its easiness.
There can be several types of interviews:
· Preliminary interview is held to find out whether the candidate is required
to be interviewed in more detail.
· Stress interview is directed to create situations of stress to find out
whether the applicant can perform well in a condition of stress.
· Patterned interview is structured and questions asked are decided in
advance. This is done to maintain uniformity in different boards of
interviewers.
· Depth interview, also known as non-directive interviewer, covers the
complete life history of the applicants and includes such areas as the
candidate’s work experience, academic qualifications, health, interests,
hobbies, etc. This method is informal, conversational with freedom of
expression to the candidate
PRINCIPLES OF INTERVIEWING
Interview is the most frequently used technique for selection. However, it can
give better results only when it is conducted properly. Following points can be
taken into consideration to make an interview more effective:
· There should be proper planning before holding the interview, what way it
will be conducted, on what basis the candidate is to be evaluated, and
how much weight-age will be given to interview in the total selection
process. Preparation on these lines avoids ambiguity and confusion in
interviewing.
· There should be proper setting for conducting interview. The setting is
required both of physical and mental nature. The physical setting for the
interview should be comfortable and free from any physical disturbance.
The mental setting should be one of rapport between interviewer and the
candidate.
· When the candidate feels at ease, the interview may be started. At this
stage, the interview obtains the desired information and may provide the
information sought by the candidate. The interviewer should ask questions
in a manner that encourages the candidate to talk. He should listen to
carefully when the candidate is furnishing the information. This gives an
impression to the candidate that the interviewer is quite serious about him
and he will do his best.
· The interview of the candidate should close with pleasant remarks. If
possible, the interviewer should give an induction about the likely end of
interview. Saying ‘thanks’, ‘good wishes’ or similar things carries much
better impression about the interviewer.
· Immediately after the interview is over, the interviewer should make an
evaluation of the candidate. At this stage, the things are quite fresh mind.
He can give remarks about the characteristics of the candidate or give
grade or mark as the case may be. This will help the interviewer to make a
comparative evaluation of all candidates easily.
3. To learn the ability to select a recruitment model that will improve the
Executive Summary
Project Report primarily deals with the study of recruitment process in Bharti
Airtel Services limited..
Methodology
Research Methodology
Survey Method was used for the study and research.
Primary Data : Data was collected through questionnaire filled by the
employees of BASL.
Secondary Data : Data was obtained within the organization these included
records maintained by BASL. Discussion with project guide and employers of
BASL.
(1)In Bharti Airtel once the Manpower budgeting is prepared by the CEO, GM-HR
& HODs at the end of financial year.
(3)Then the sourcing of CVs is done, through various methods. Then the initial
screening, if the candidate is selected then he is supposed to fill JAF , and then get
the JAF form and mark the date of functional Interview .
Short listing of CV’s as per requirement and then the candidates are called for the
interviews. Then the candidate’s initial screening is done i.e. qualification of
candidate is matched with the requirement. JAF is made to fill by the candidate.
Then comes the functional interview round which is taken by the functional
manager. If he qualifies functional interview round then the candidate goes for the
salary negotiation, which is done by the HR. At last the offer letter is issued to the
selected candidate.
DATA ANALYSIS
AND
FINDINGS
Major Facts and Findings
1. In Bharti Airtel once the Manpower budgeting is prepared by the CEO, GM-
HR & HODs at the end of financial year.
2. The concerned manager of a vacant position requests for manpower through
Manpower Requisition Form (MRF). GM-HR approves the form. If the manpower
requirement is approved it is forwarded to recruitment manager.
3. The sourcing of CVs is done, through various methods. Then the initial
screening, if the candidate is selected then he is supposed to fill JAF , and then get
the JAF form and mark the date of functional Interview .
Limitation
Bias answers may be given by the employees who were asked to fill the
questionnaire.
To
COMPANY
RECOMMENDATIONS
It is very difficult to suggest any company for their reputation, especially in the
field of telecom and regarding their recruitment process, when the company’s
brand (Bharti Airtel Limited) is enjoying a good market share with its effective
sales force and one of the most admired brands in telecom sector.
On the basis of my research I would like to recommend some steps which may
result in more effectiveness of recruitment process:
I hope the above suggestions will be helpful for the organization specially to
reduce attrition in Bharti Airtel Limited.
• Many HR Policies are not known to most of the employees. It should be made
clear on the day of joining or on the First working day.
• Interview Assessment Sheets are not filled by both Functional and HR-
Interviewer. It should be filled on the time of interview.
• The company should follow job rotation to retain its best talents.
• In the Skip Level Meetings, no name and oracle code should be asked. To get
the true reply from the employees.
• There should be frequent Feedback Sessions for employees.
• There should be Exit Interview of all the leaving employees and it should be
taken seriously.
• For COLD Calls or WARM Calls a proper data should be made (on the basis of
work experience, and current salary) and then the calls should be made for
Interviews.
• New Joinees should be made clear of there KRA on the first working day.
• There should be proper maintenance of all the employees’ documents for future
needs…..
BIBLIOGRAPHY
BIBLIOGRAPHY
WEBSITES
1. Www.airtel.in
2. Www.wikipedia.org
3. Www.slideshare.net
4. Www.scribd.com
BOOKS
1.”The management of human resources” by robbins
stephen,tata mcgraw hill,new delhi..