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    Sales Promotions For Super Markets Suneel Vuriti

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    svuriti
    Small Bazar Super Market aims to target customers in affordable areas of the city through key locations. They offer groceries and other essential items at 10-30% lower prices than competitors through various promotional activities like new product launch events, discounts, coupons, and advertisements. Their goal is to create a trusted brand known for good quality products and discounts.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Sales Promotions For Super Markets Suneel Vuriti

    Uploaded by

    svuriti
    19 views10 pages
    Small Bazar Super Market aims to target customers in affordable areas of the city through key locations. They offer groceries and other essential items at 10-30% lower prices than competitors through various promotional activities like new product launch events, discounts, coupons, and advertisements. Their goal is to create a trusted brand known for good quality products and discounts.

    Original Title

    Creative Super Market

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    © Attribution Non-Commercial (BY-NC)

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    Small Bazar Super Market aims to target customers in affordable areas of the city through key locations. They offer groceries and other essential items at 10-30% lower prices than competitors through various promotional activities like new product launch events, discounts, coupons, and advertisements. Their goal is to create a trusted brand known for good quality products and discounts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views10 pages

    Sales Promotions For Super Markets Suneel Vuriti

    Uploaded by

    svuriti
    Small Bazar Super Market aims to target customers in affordable areas of the city through key locations. They offer groceries and other essential items at 10-30% lower prices than competitors through various promotional activities like new product launch events, discounts, coupons, and advertisements. Their goal is to create a trusted brand known for good quality products and discounts.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 10

    Sales promotions for SUPER MARKETs

    Suneel Vuriti
    Marketing Mix – Small BAZAR Super Market

    Product Price

    • All groceries but also sell • Target pricing is 10 – 30 % less


    numerous other items such as, than the competition.
    CD's, DVD's, videos, electrical • Volume business
    equipment etc.
    • Packaging as per customer needs
    for un-branded items,
    ( vegetables with fresh look, size
    & weight for different needs)

    • Range of essentials

    Place Promotion

    • Key locations - spread across • Promotional new launch events


    most of the affordable areas in the • Discounts coupons,
    city. • Advertisements ( news papers,
    • Distribution channels , supply local channels , hoardings etc)
    chain • Create a brand with good
    discounts and quality products
    Small BAZAR Super
    Market
    Sales Promotion
    Small BAZAR Super Market

    Sales
    Sales
    Promotion
    Promotion

    Clearan
    ce

    On Every
    Every Day
    Day
    Wheels Low Prices
    Low Prices

    Discount
    Discount
    Coupons
    Coupons
    Small BAZAR Super Market

    A
    A Z
    Z AR
    AR
    l B
    B
    alll
    ma
    SSm

    Small
    Small
    BAZAR
    BAZAR

    Small
    Small BAZAR
    BAZAR
    Marketing Mix – Carrefour Hyper Market
    Product Price
    • All groceries but also sell
    numerous lines such as, clothes,
    jewelry, hardware, sports
    equipment, cycles, motor • Target 5 – 10 % less than the
    accessories, books, CD's, DVD's, competition.
    videos, TV's, electrical • Value added pricing strategy
    equipment, computers • One stop shopping
    • Introduce new brands which are • Get everything under one
    not available in India roof
    • Petrol pumps
    • Photo processing shops,
    pharmacy

    Place Promotion

    • Prime locations (Niche areas) - • Launch event – prominent


    Banjara hills, jubilee hills, celebrity
    madhapur, begumpet etc • Initial promotional Discounts,
    • Accessible , ample parking space • Organized Events
    • Good distribution channel for • Exclusive Memberships
    international branded products
    European
    Super Market

    Sales Promotion
    Carrefour Super Market

    Sales
    Sales
    Promotion
    Promotion

    Celebrit
    Celebrit
    yy Events
    Events

    Membership
    Membership
    Special
    Special Cards/Disco
    Cards/Disco
    Sale
    Sale events
    events unts
    unts

    Promotion
    Promotion
    al
    al Coupons
    Coupons
    Carrefour Super Market
    McDonald’s Promotional offers

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