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Mcdonald'S: "Beef Fries" Controversy

McDonald's french fries were found to contain beef extracts, upsetting many vegetarians in India. Hindu fundamentalist groups protested and asked the Indian prime minister to close all McDonald's locations in the country. The document discusses the history of McDonald's controversies over lawsuits, practices, nutrition, environment, advertising, employment, and animal issues as the company expanded globally.

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77 views9 pages

Mcdonald'S: "Beef Fries" Controversy

McDonald's french fries were found to contain beef extracts, upsetting many vegetarians in India. Hindu fundamentalist groups protested and asked the Indian prime minister to close all McDonald's locations in the country. The document discusses the history of McDonald's controversies over lawsuits, practices, nutrition, environment, advertising, employment, and animal issues as the company expanded globally.

Uploaded by

anand_lihinar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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McDonald’s

“Beef Fries”
Controversy
Prepared by

Machhindranath andhale 2
Nitin dhadage 11
Abhishek kotkar 25
Shaunak parkar 36
Ginu tharian 40
Nisha prasad 42
Smitha thorat 55
Vivek tiwari 57
INTRODUCTION
Worlds largest food chain
French fries contains beef extracts
Problems for 100% vegetarians
In India, most of the Hindu fundamentalists
protested.
Memorandum submitted to prime minister to close
the McDonald’s whole over the country.
BACKGROUND
Mr. Richard and Mr. Maurice
McDonald started McDonald’s in
California in the year1937.
Invented new concept called “Self
Service”
USP of the product were speed
service and cleanliness.
McDonald’s System Incorporation to
Mcdonald’s corporation.
In 1965, McDonald’s went public,
selling its shares over the counter (OTC)

McDonald’s
TROUBLED HISTORY
History of Lawsuit
Unfair and Unethical Practices
Allegations against McDonald’s
Nutrition
Environment
Advertising
Employment
Animals
Expansion
McDonald’s
Free speech
BEEF FRIES CONTOVERSY
• Over confidence bias
Which people are correct in their
judgements far less often than they think
they are.

• Confirmation bias
Confirmation bias occurs when we
selectively notice or focus upon evidence
which tends to support the things we
already believe or want to be true while
ignoring that evidence which would serve to
disconfirm those beliefs or ideas.

• Self serving bias


It is ‘our’ success but ‘their’ failure.

McDonald’s
COURTROOM BATTLES
• Apologies  Compensations
• Indian Movement
• McDonald’s Social Responsibility Statement
– Ronald McDonald House Charities (RMHC)
– Environment Leadership
– Diversity

McDonald’s
CONCLUSION
THANK YOU!

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