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    Product Classification: - Products, by Definition Include - Product Should Be Considered As

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    Mylavarapu Satyamachiraju
    There are two main types of products: consumer goods and producer goods. Consumer goods are further divided into convenience goods, shopping goods, and specialty goods. Convenience goods like staples, impulse items, and emergency products are purchased frequently and with low effort. Shopping goods such as furniture and clothes require customer comparison of features. Specialty goods have unique brand identities that customers will make a special effort to purchase. Both durable and non-durable goods are tangible products that differ in whether they can withstand single or multiple uses. Services are intangible products that require quality control and supplier credibility.

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    Product Classification: - Products, by Definition Include - Product Should Be Considered As

    Uploaded by

    Mylavarapu Satyamachiraju
    68 views26 pages
    There are two main types of products: consumer goods and producer goods. Consumer goods are further divided into convenience goods, shopping goods, and specialty goods. Convenience goods like staples, impulse items, and emergency products are purchased frequently and with low effort. Shopping goods such as furniture and clothes require customer comparison of features. Specialty goods have unique brand identities that customers will make a special effort to purchase. Both durable and non-durable goods are tangible products that differ in whether they can withstand single or multiple uses. Services are intangible products that require quality control and supplier credibility.

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    Product Classification

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    There are two main types of products: consumer goods and producer goods. Consumer goods are further divided into convenience goods, shopping goods, and specialty goods. Convenience goods like staples, impulse items, and emergency products are purchased frequently and with low effort. Shopping goods such as furniture and clothes require customer comparison of features. Specialty goods have unique brand identities that customers will make a special effort to purchase. Both durable and non-durable goods are tangible products that differ in whether they can withstand single or multiple uses. Services are intangible products that require quality control and supplier credibility.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    68 views26 pages

    Product Classification: - Products, by Definition Include - Product Should Be Considered As

    Uploaded by

    Mylavarapu Satyamachiraju
    There are two main types of products: consumer goods and producer goods. Consumer goods are further divided into convenience goods, shopping goods, and specialty goods. Convenience goods like staples, impulse items, and emergency products are purchased frequently and with low effort. Shopping goods such as furniture and clothes require customer comparison of features. Specialty goods have unique brand identities that customers will make a special effort to purchase. Both durable and non-durable goods are tangible products that differ in whether they can withstand single or multiple uses. Services are intangible products that require quality control and supplier credibility.

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    PRODUCT CLASSIFICATION

    • Products, by definition include


    services and tangible goods.
    • Product should be considered as
    bundle of utilities consisting of
    various features of goods and
    services.
    • When a consumer buys a dress from a
    garment shop, he buys not only the
    product but also the services of the
    shop, i.e., services of sales man,
    delivery service, the privilege of
    returning the product if not satisfied.
    • It means in the marketing of a product,
    we see a bundle of services. A good is
    generally a tangible product and its
    associated services.
    There are two types of goods viz.,
    Consumer goods and producers goods.

    • The consumer goods are classified into


    Convenience goods :these are the
    goods that a consumer usually
    purchase frequently, immediately and
    with minimum effort.
    These are further divided into staples,
    impulse goods and emergency goods
    Staples are goods that consumers
    purchase on regular basis. (Tooth paste)
    Impulse goods are purchased on impulse,
    without any planning or search effort.
    These goods are usually displayed widely.
    Shoppers may not have thought of buying
    them until they spot them. (candy bars,
    magazines are placed in check out
    counters )
    Emergency goods are purchased when
    a need is urgent.
    Manufactures of emergency goods
    place them in many outlets so as to
    capture the sale when the customers
    need them. (umbrellas during rainy
    season)
    Shopping goods: are the goods that
    the customer, in the process of
    selection and
    purchase,characteristically compare
    on such bases as suitability, quality,
    price, and style.
    ( Furniture,clothing,used cars,major
    appliances)
    Specialty goods: are goods with unique
    characteristics and/or brand identification
    for which a significant group of buyers is
    habitually willing to make a special
    purchasing effort. (specific brands and
    types of fancy goods, cars, stereo
    components, photographic equipment,
    and men’s suits)
    Durable goods like tools, machines,
    clothing etc., are tangible goods that
    normally survive many uses.
    These goods require more personal selling
    and service.
     Command higher margin and require
    more guarantees.( tools, machines)
    • Non-durable goods are also tangible goods
    but are normally consumed in a single or
    few uses. The marketing strategy for these
    goods is to make them available in many
    places, charge a small mark-up and
    advertise heavily. (tooth pastes, salt)
    Services are intangible goods .
    These require more quality control,
    supplier credibility and adaptability

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