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    Karthik

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    Banala Karthik
    Tupperware deals with the production of plastic food containers in India. It uses a direct selling model through a network of over 50,000 women agents to sell its products, which are designed to provide hygienic food storage solutions. Tupperware's target consumer is women, and it organizes "party selling" events in residential areas to introduce and demonstrate its products. While Tupperware does not use a multi-level marketing format, it operates on a two-tier sales structure of consultants and managers. Recently, it has also started sharing distribution with Whirlpool to reach more customers.

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    Karthik

    Uploaded by

    Banala Karthik
    21 views12 pages
    Tupperware deals with the production of plastic food containers in India. It uses a direct selling model through a network of over 50,000 women agents to sell its products, which are designed to provide hygienic food storage solutions. Tupperware's target consumer is women, and it organizes "party selling" events in residential areas to introduce and demonstrate its products. While Tupperware does not use a multi-level marketing format, it operates on a two-tier sales structure of consultants and managers. Recently, it has also started sharing distribution with Whirlpool to reach more customers.

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    Tupperware deals with the production of plastic food containers in India. It uses a direct selling model through a network of over 50,000 women agents to sell its products, which are designed to provide hygienic food storage solutions. Tupperware's target consumer is women, and it organizes "party selling" events in residential areas to introduce and demonstrate its products. While Tupperware does not use a multi-level marketing format, it operates on a two-tier sales structure of consultants and managers. Recently, it has also started sharing distribution with Whirlpool to reach more customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views12 pages

    Karthik

    Uploaded by

    Banala Karthik
    Tupperware deals with the production of plastic food containers in India. It uses a direct selling model through a network of over 50,000 women agents to sell its products, which are designed to provide hygienic food storage solutions. Tupperware's target consumer is women, and it organizes "party selling" events in residential areas to introduce and demonstrate its products. While Tupperware does not use a multi-level marketing format, it operates on a two-tier sales structure of consultants and managers. Recently, it has also started sharing distribution with Whirlpool to reach more customers.

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    DIRECT

    SELLING :
    TUPPERWARE

    BY
    KARTHIK
    DIRECT MARKETING

     Direct marketing is demassified


    marketing.
     It deals with customers one-to-one.
     Deals with them directly.
     It is channel less.
    DIRECT SELLING MERITS
     Direct selling scores over mass-marketing
    significantly as it confers many unique benefits. Some
    of the are :
     Delivers near perfect solutions to consumer problem.
     Gives individual attentions to consumers.
     Facilitates finalizing through interaction.
     Enables customization.
     Helps achieve excellence in products/services.
     Eliminates hassles of going through distribution
    channels/stores.
    INTRODUCTION OF THE COMPANY
     Tupperware deals with the production of
    plastic food containers in INDIA.
     Food grade storage in INDIA is estimated at
    RS.4000 crore and the potential user base is
    150 million.
     The company’s main mission is to provide
    hygienic option in food storage.
    The Product
     They are of high price ,Tupperware products with
    traditional marketing through conventional retail have
    never got into retail shops.

     The product design team include noted chefs.

     They are able to create product suitable for the Indian


    kitchen, such as masala containers and multi
    cookware.
    THE TARGET CONSUMER SUIT
    DIRECT SELLING
     Women-housewives as well as office goers are
    Tupperware’s target.
     Through its direct selling 1-to-1, 1-to many-format,
    it address some relevant concerns of women.
     Women care for –kitchen, home, locality and their
    children.
     They know the mess that is created by the leaky
    lunch boxes, water bottles & drinking containers.
     Tupperware offers solutions for these problems.
    NO STORES & NO ADVERTISING

     Tupperware sells through women agents,


    numbering over 50,000.
     It has presence in all the major cities and is
    expanding in all tier-two cities.
     It avoids traditional/mass advertising, its agent
    spread the message by word of mouth.
    PARTY SELLING
     Tupperware organizes party selling in residential areas
    ,assembling prospects, mainly women.
     While enjoying the party they can have a look at the
    TUPPERWARE products.
     PRODUCT,PARTY and PEOPLE are the three
    anchors around which Tupperware brand is building
    and sales take place.
    MULTI-LEVEL MARKETING
     It is a modified version of direct selling, also referred
    as NETWORK MARKETING, MEMBER GET
    MEMBER programme.
     Only firms which do not mind experimenting in
    reaching out to the consumers practice it.
     Avon, Amway, Oriflame are the largest MLM out fits
    in the world
    HAS NOT GONE FOR MLM FORMAT
     Tupperware does not use MLM format .
     It works on a Single level Marketing(SLM) format
    with two-tiers of selling persons.
     A selling person joins Tupperware as a consultant and
    on doing a certain level of business, graduates to be a
    manager.
     Tupperware restricts the number of managers.
    Shares The Retail Network OF
    Whirlpool
     Tupperware, has started sharing the retail network of the white
    goods major whirlpool which, in turn, is using former’s direct
    selling expertise and resources for promotion its products.
     The two companies are extending their international
    marketing partnership to INDIA.
     Whirlpool offers complimentary Tupperware microwave-able
    products with the purchase of select whirlpool microwaves.
     Tupperware is now looking at additional distributional
    channels such as shopping malls
    THANK YOU

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