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    Company Profile: Product Range of Gucci Includes: Gucci Jewellery

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    Anand Dhawan
    Gucci was founded in 1921 in Florence, Italy as a high-end leather goods and luggage shop. It has since become a leading global luxury brand known for quality craftsmanship. Gucci designs and distributes products across many categories including leather goods, shoes, clothing, jewelry, watches and more. It sells exclusively through directly operated boutiques and select department stores. Gucci has expanded significantly in recent decades and is part of the Gucci Group parent company which also owns other luxury brands.

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    Company Profile: Product Range of Gucci Includes: Gucci Jewellery

    Uploaded by

    Anand Dhawan
    251 views3 pages
    Gucci was founded in 1921 in Florence, Italy as a high-end leather goods and luggage shop. It has since become a leading global luxury brand known for quality craftsmanship. Gucci designs and distributes products across many categories including leather goods, shoes, clothing, jewelry, watches and more. It sells exclusively through directly operated boutiques and select department stores. Gucci has expanded significantly in recent decades and is part of the Gucci Group parent company which also owns other luxury brands.

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    Gucci Final

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    Gucci was founded in 1921 in Florence, Italy as a high-end leather goods and luggage shop. It has since become a leading global luxury brand known for quality craftsmanship. Gucci designs and distributes products across many categories including leather goods, shoes, clothing, jewelry, watches and more. It sells exclusively through directly operated boutiques and select department stores. Gucci has expanded significantly in recent decades and is part of the Gucci Group parent company which also owns other luxury brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    251 views3 pages

    Company Profile: Product Range of Gucci Includes: Gucci Jewellery

    Uploaded by

    Anand Dhawan
    Gucci was founded in 1921 in Florence, Italy as a high-end leather goods and luggage shop. It has since become a leading global luxury brand known for quality craftsmanship. Gucci designs and distributes products across many categories including leather goods, shoes, clothing, jewelry, watches and more. It sells exclusively through directly operated boutiques and select department stores. Gucci has expanded significantly in recent decades and is part of the Gucci Group parent company which also owns other luxury brands.

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    Company Profile

    The name Gucci conjures a vibe of exclusivity and prestige, an Italian brand of quality. As
    one of the world’s leading purveyors of personal luxury goods, Gucci stands for more than
    just fine quality shoes or suits. GUCCI was founded in Florence, Italy, in 1921 when Guccio
    Gucci opened an exclusive leather and luggage shop to cater to a highbrow clientele. With a
    renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and
    distributes highly desirable products such as leather goods (handbags, small leather goods,
    and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery etc and has become
    one of the world's leading luxury fashion brands. From Los Angeles to Paris, the Gucci label
    is lighting up the runway and becoming the single most respected label in the world. From
    their incredible handbag designs to their super sexy floor length gowns, Gucci is offering an
    elusive mix of casual styles and runway chic designs for men and women all over the world.

    Gucci products are sold exclusively through a network


    of directly operated boutiques (284 at March 2010) and a small number of selected
    department and specialty stores. Within the last decade, Gucci has expanded the label
    significantly. Gucci is just one division of the Gucci Group (PPR), which is a parent company
    to world renowned labels such as Yves Saint Laurent, Stella McCartney Balenciaga.

    The European Business Press Federation recognized Gucci's


    business achievements in 1998, selecting it as European Company of the Year from among
    4,000 other companies.

    Product Range

    Product range of Gucci includes:

    Gucci jewellery

     Rings
     Bracelets
     Earrings
     Diamond
     Necklaces

    Gucci clothing

     For women
     Tops
     Denim
     Skirts
     Leather
     Pants
     Jackets
     Dresses
     Coats
     For men
     Pants
     Denim
     Shirts
     Leather
     Jackets
     Knits and sweaters
     Suits
     Coats

    Gucci handbags

     Clutches
     Top handles
     Totes
     Hobos
     Messenger bags
     Exotics
     Shoulder bags

    Gucci purses

     Bi-fold
     Card cases
     Coin purses
     Continental
     Wristlets
     Flap French
     Mini wallets
     Money clips
     exotics

    Gucci belts

     Casual
     Dressy
     Wide
     Signature of web
     Exotics
     Reversible

    Gucci shoes

     Boots
     Sandals
     Sneakers
     Thongs
     Lace ups
     Drivers
     Slides
     Moccasins

    Gucci watches

     Digital
     Chronograph
     Leather
     Stainless steel

    Gucci sunglasses

     Aviator
     Wrap
     Gucci eye web
     Oversized
     Polarised

    Gucci baby

    Gucci fragrance

    Gucci luggage

    Marketing strategy

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