DABUR
DABUR
DABUR
Corporate Profile
November, 2010
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Index
Dabur India-Introduction
Business Overview
Growth Strategy
Recent Performance
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Dabur India: Key Highlights
9 Established in 1884 : 125 Years of Trust & Ten Billion Rupee Brands
Excellence
9 Among top 4 FMCG companies in India
9 World’s
W ld’ llargestt iin Ayurveda
A d and
d natural
t l
healthcare
9 Revenue of Rs. 33.9 billion and profits of
Rs. 5 billion in FY2009-10
9 Strong brand equity
Dabur is a household brand
Vatika and Real are Superbrands
Hajmola , Real & Dabur ranked among
India’s Most Admired Brands
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3
Strong Financials
S l
Sales
in Rs. million
40000
34,167
35000
28,341
,
30000
23,963
25000 20,803
17,565
20000
12,004 12,849 12,356 14,170
15000 10,997
10000
5000
0
FY01 FY02 FY03 FY04^ FY05 FY06* FY07 FY08 FY09 FY10**
FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY04 FY05 FY06 FY07 FY08 FY09 FY10
2010
• Overseas acquisition, Hobi
Group, Turkey to strengthen
presence in MENA and d
adjacent regions
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5
Global Footprint
UK
Canada
Nepal
UAE
U.S. Egypt
B’Desh
Nigeria
Australia
Domestic Mfg.
Locations
Key markets
Manufacturing Facilities
RETAIL TRADE
CONSUMERS
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Research & Development Strengths
Team of scientists including Strong New Product Development
Ayurvedic doctors, Pharmacists,
Agronomists, Botanists, Tissue 9 Ayurvedic Medicines
Culture specialists, etc. 9 Personal Care
9 Foods
F d
9 Home Care
Agronomy Initiatives 9 OTC Healthcare
9 Protecting
g endangered
g herbs
9 Technical assistance to farmers
Dabur introduced more than 15 new
9 Contract cultivation of herbs products/variants during FY10
9 Green House at Nepal
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Ayurveda – The Science of Life
9 Ayurveda – The core philosophy
9 Traditional Indian system of medicine
9 Ayurveda, the ancient Indian system of medicine based
on naturall and
d holistic
h li i living,
li i derives
d i from
f two Sanskrit
S k i
words - Ayu or life, and Veda or knowledge.
9 This Science of Life analyses the human body through a
combination of the body, mind and spirit.
9 Originating nearly 55,000
000 years ago
ago, Ayurvedic texts were
researched by Dabur in its quest for natural remedies.
Today, its application in modern life has been renewed
through the scientific research and validation undertaken
at Dabur
9 Dabur
b h has 125
2 years experience & knowledge
k l d
in Ayurveda
9 Successful extension of Ayurveda into personal
care and OTC healthcare
9 Riding global trend of “Back to Nature”
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Index
Dabur India-Introduction
Business Overview
Growth Strategy
Recent Performance
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10
FMCG Industry Snapshot
Key Highlights FMCG Industry Size
Indian FMCG industry size estimated at
around US$ 25 bn.
MAT Dec MAT Dec
Personal care & Food products dominate the in Rs. billion
2008 2009
sector
Many categories are currently small and FMCG Industry Size 1,023.9 1,161.1
offer huge potential
Steady double digit growth in the sector Growth rate (%) 13.4%
Rurall India
R I di contributes
t ib t c. 33% off the
th overall
ll
FMCG sector.
Source: AC Nielsen
20%
Baby Care Household Others
16% 18% 2% 4% 5% Personal Care
15% 22%
OTC Products
15%
12% 11%
10% 4%
9% 12% 12%
10% Hair Care
10% 8%
5% 3%
1%
-1%
0%
Fabric Care
CY03 CY04 CY05 CY06 CY07 CY08 CY09 12% Food Products
-5%
-8% 43%
-10% Urban Rural
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India: Consumption Story
A
Aggregate
t Consumption
C ti across Income
I Brackets
B k t
in trillion, Indian Rupees, 2000
4x 70
34 Middle
Class
17
10
7
Middle Class
Source : Mckinsey Global Institute Analysis
By 2025, India is poised to become the world's fifth largest consuming country
from current position of twelfth
Note:
Annual Income (in Indian Rupees, 2000): Globals >1,000,000; Strivers =500,000-1,000,000;
Seekers=200,000-499,999; Aspirers=90,000-199,999; Deprived=<90,000
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Penetration Levels: Sufficient Headroom
90% 80%
80%
77%
70%
67%
57% 59%
60%
50% 42%
37%
40% 32%
30%
18% 18%
20%
10%
0%
Source: Industry
y Data,, IIFL
9 Low penetration levels offer room for growth across consumption categories
9 Rural penetration catching up with urban penetration levels
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Per Capita Consumption: Room for Growth
India has low per capita consumption as compared to other emerging economies
Skin Care – Per Capita Consumption (in US$) Shampoo – Per Capita Consumption (in US$)
in US$ in US$
9 3 27
2.7
7.4 77
7.7
8
2.5
2.4
7
6 2
5
1.5
4 3.2 1.0 1.1
3 1
2
0.8 0.5 0.3
1 0.3
0 0
China Indonesia India Malaysia Thailand China Indonesia India Malaysia Thailand
2.5
20
2.0
2
1.5
1.0
1
0.5 0.4
0.5
Source: MOSL
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Key Players: FMCG
USD Million
Soaps, Detergents
Soaps Detergents, Personal Care,
Care
Hindustan Unilever Ltd 4,479 538 12,011
Foods
Nestle India Ltd* Food, Beverages, Infant nutrition 1,101 141 6,126
Colgate Palmolive (I) Ltd* Oral Care & Toiletries 364 62 2,462
Glaxo Smithkline
Consumer Health Care 412 50 1,615
Consumer*
Hair care includes Hair Oils & Shampoos; Oral care includes Toothpastes & Toothpowder; Skin care includes moisturizers,
face cleaning, lightening, anti ageing & other skin care products; Digestives includes herbal digestives 16
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Index
Dabur India-Introduction
Business Overview
Growth Strategy
Recent Performance
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Business Structure
Dabur operates through three focused Strategic Business Units
Revenue
Business Unit Description
Share
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Consumer Care Division Overview
FPD HCPD Balsara Foods FEM
Skin
Care
6%
Digestives
8%
Health Oral Care
Supplemen 18%
ts
17%
Note: Percentage share in revenue for H1 FY11
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Brand Architecture
9 Starting from Ayurveda, the company successfully ventured into herbal
arena becoming the ‘Herbal Specialist’
9 While herbal businesses form the core with 85% of revenues,, the
company’s growth ambitions are not limited by it.
9 A robust brand architecture ensures that the core values remain intact
Brand Architecture
Vatika
Dabur Hajmola Uveda Real Balsara FEM
Premium
Herbal Tasty Ayurvedic Fruit Home Care Fairness Skin
Personal
H lth
Healthcare Di
Digestives
ti Ski care
Skin B
Beverages solutions
l ti
Care
Brand size pertains to FY2008-09 sales in India and overseas; Fem had sales of about Rs.30 mn in overseas markets in FY09
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Consumer Care Categories
Hair Oil
Key Brands
Market Share
7%
37% 16%
3%
6%
31%
Bajaj Dabur Dey's Medical
Emami Marico Others Dabur Amla: Vatika: Value added Anmol Hair Oil:
Value Share-ACN June, 09 Largest brand in coconut oil Value proposition
the portfolio
Shampoo
Key Brands
Market Share
23.8%
45.5%
Vatika range
Cavinkare Dabur HUL
of shampoos
P&G Others
14.3%
13.2%
49.7%
22.8%
Health Supplements
Key Brands
d
Chyawanprash – Market Share
62.7%
Baidyanath
a dya a Dabur
abu Emami
a Zandu
a du Otherss
O Dabur Honey: Largest
Dabur Chyawanprash: Dabur Glucose: branded honey in the
Value Share-ACN March, 2010 Largest selling health 2nd largest country; growing
supplement in the player in the category through replace
country country sugar strategy 22
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Consumer Care Categories (Contd.)
Foods
Key Brands
Market Share
13.0% 52.0%
35.0%
6.4%
6.6%
6.8%
Hindustan
Hi d t LLever Emamii
E Dabur
D b
Loreal Cavin Care Others Gulabari range of rose based skin care Fem Skin care :
products: Moisturizer, Face freshener Acquired recently
*Company estimates; Includes Fem skin care portfolio
& Rose water
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Consumer Care Categories (Contd.)
Digestives
Market Share Key Brands
37%
55%
8%
Hajmola:
H j l Fl
Flagship
hi bbrand
d Hajmola
H j l ttasty
t
Hajmola Satmola Others
for branded Digestives digestive candy
Value Share-ACN March, 2010
Home Care
Air Fresheners – Market Share Key Brands
20%
26%
5% 20%
30%
Healthcare Focus
Dabur
abu Shankha
Active Pushpi Badam Tail
Blood
Purifier
Dabur
Balm
Strong
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International Business Division
Started as an Set up a franchisee at Renamed franchisee as Dabur Building scale
scale-20%
20% of
Exporter Dubai in 1989 International Ltd overall Dabur Sales (FY09)
Focus on Order Demand generation Local operations further strengthened High Levels of Localization
fulfillment through led to setting up of Set up new mfg facilities in Nigeria,RAK Global Supply chain
India Mfg. mfg in Dubai & Egypt & Bangladesh
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International Business – Product Portfolio
Existing Products NPDs and Relaunches
Vatika Hamam Zaith
Hair Oils Vatika Shampoos
– Hair Fall Control
Hair Treatments
Vatika Hair Oil Vatika DermoViva Soaps
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Index
Dabur India-Introduction
Business Overview
Growth Strategy
Recent Performance
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Growth Strategy
EXPAND
DABUR
INDIA
LIMITED
ACQUIRE INNOVATE
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Expansion Strategy
Strengthening new categories Targeting inorganic
9 Skin Care: Ayurvedic skin care opportunities
range under a new brand 9 Market Entry: Acquisitions
launched; Acquisition of Fem critical for building scale in
9 OTC H Healthcare:
lth L
Leveraging
i existing
i i categories
i & markets
k
Ayurveda knowledge for a 9 Synergies: Should be
range of OTC herbal products synergistic and make a good
9 Fruit Drinks and Culinary: strategic fit
Entry into the fast growing fruit 9 Geographies: Opportunities in
drinks category leveraging the focus markets
Real franchise
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Acquisition of Hobi Group, Turkey
9 Acquisition of Hobi Group, Turkey for a total
consideration of US$ 69 Million completed on
October 7, 2010
9 This is Dabur’s first overseas acquisition
9 Hobi manufactures and markets hair, skin and
body care products under the brands Hobby
and New Era
9 Product range of the company is
complementary to our product range
9 Acquisition provides an entry into another
attractive emerging market and a good
platform to leverage this across the region
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Index
Dabur India-Introduction
Business Overview
Growth Strategy
Recent Performance
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Financial Performance – H1 and Q2 FY 2010-11
Sales: H1FY11 v/s H1FY10 Sales: Q2FY11 v/s Q2FY10
in Rs. Crores in Rs. Crores
1,905
2000
1,628 1200 980
1500 1000 855
800
1000 600
500 400
200
0 0
267
200 160
300
228 150
139
200
100
100 50
0 0
170 Indian
FIIs, 16.4
FIIs 16 4
% Public and
Others, 7.0
%
Banks/FIs/ Prom oters,
68.7%
17 Insurance
Cos., 6.9%
Mutual
Funds, 0.9
%
2001 2010
*As on October 22, 2010
Dabur s market capitalization has increased tenfold since 2001 and it has been
Dabur’s
one of the biggest wealth creators in the FMCG industry in this decade
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Consolidated P&L Q2 FY11 and H1 FY11
In Rs.
I R crores Q2FY11 Q2FY10 YoY
Y Y (%) H1 FY11 H1FY10 YoYY Y (%)
Gross Sales 980.5 854.8 14.7% 1,904.8 1,628.4 17.0%
Less: Excise Duty 7.7 7.0 15.6 12.4
Net Sales 972.8 847.8 14.7% 1,889.3 1,616.1 16.9%
p
Other Operating g Income 10.1 6.3 58.9% 18.7 11.1 67.9%
Material Cost 458.5 381.8 20.1% 893.1 744.1 20.0%
% of Sales 46.8% 44.7% 46.9% 45.7%
Employee Costs 77.9 72.2 7.8% 150.7 135.9 10.9%
% of Sales 7.9% 8.4% 7.9% 8.3%
Ad Pro 121.5 120.2 1.1% 272.2 242.8 12.1%
% of Sales 12.4% 14.1% 14.3% 14.9%
Other Expenses 112.1 98.4 13.9% 233.7 202.2 15.6%
% of Sales 11.4% 11.5% 12.3% 12.4%
Other Non Operating Income 67
6.7 73
7.3 -9
9.0%
0% 13 9
13.9 13 7
13.7 1 8%
1.8%
EBITDA 219.6 188.9 16.2% 372.2 316.0 17.8%
% of Sales 22.4% 22.1% 19.5% 19.4%
Interest Expenses 4.6 6.0 -23.6% 9.1 12.2 -26.0%
Depreciation 14.2 12.5 14.0% 27.7 24.1 14.8%
Amortization 4.7 1.4 230.1% 5.7 2.7 108.4%
Profit Before Tax (PBT) 196.0 169.0 16.0% 329.7 276.8 19.1%
Tax Expenses 35.6 28.6 24.4% 61.9 47.4 30.6%
Provision for Taxation for Earlier years 0.1 0.2
PAT(Before exceptional item) 160 4
160.4 140 3
140.3 14 4%
14.4% 267 8
267.8 229 2
229.2 16 8%
16.8%
% of Sales 16.4% 16.4% 14.1% 14.1%
PAT(After exceptional Items) 160.4 140.3 14.4% 267.8 229.2 16.8%
PAT (After Extraordinary item & MI) 160.4 139.0 15.4% 267.1 228.5 16.9%
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Consolidated Balance Sheet – Sept 30, 2010
In Rs.
Rs crores As on Sept 10 As on Sept 09
Sources Of Funds
Shareholders' Fund:
Share Capital 174.1 86.6
Reserves & Surplus 1,037.5 690.7
1,211.1 777.2
Minority Interest 4.5 8.3
Loan Funds:
Secured Loans 99.7 113.3
Unsecured Loans 235.3 54.1
335.1 167.4
Deferred Tax Liability 13.0 10.1
TOTAL 1,564 963
Application of funds:
Fixed Assets: 704.6 622.1
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Disclaimer
This presentation has been prepared by Dabur India Limited (“Dabur“ or “Company”) for
informational purposes only and should not be used as a basis for any investment and any
investment related decisions/ analysis.
No representation
N t ti or warranty,
t express or implied
i li d is
i made
d as to,
t and d no reliance
li should
h ld beb placed
l d
on, the fairness, accuracy, completeness or correctness of such information or opinions contained
herein. The information contained in this presentation is only current as of its date. Certain
statements made in this presentation may not be based on historical information or facts and may
be “forward looking statements”, including those relating to the general business plans and
strategy of Dabur, its future financial condition and growth prospects, future developments in its
industry and its competitive and regulatory environment,
environment and statements which contain words or
phrases such as ‘will’, ‘expected to’, ‘horizons of growth’, ‘strong growth prospects’, etc., or similar
expressions or variations of such expressions. These forward-looking statements involve a number
of risks, uncertainties and other factors that could cause actual results, opportunities and growth
potential to differ materially from those suggested by the forward-looking statements.
In no event shall the Company be liable for any direct, special indirect or consequential damages,
or any other damages of any kind, including but not limited to loss of use, loss of profits, or loss of
data, whether in an action in contract, tort (including but not limited to negligence), or otherwise,
arising out of or in any way connected with the use of this presentation or the materials contained
in, or accessed through, this presentation.
No person is authorized to give any information or to make any representation not contained in
and not consistent with this presentation and,
and if given or made,
made such information or representation
must not be relied upon as having been authorized by or on behalf of Dabur. This presentation
cannot be copied and disseminated in any manner.
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Investor Relations
Dabur India Ltd
Contact:+91-11-42786000
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