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    Presentation ON Comparative Analysis AND Customer Perception On DLF LTD, Tata-Housing LTD AND Bengal Unitech LTD

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    Sumanta Bhattacharya
    The document presents a comparative analysis and customer perception study of residential projects by DLF Ltd, Tata Housing Ltd, and Bengal Unitech Ltd in Kolkata. It outlines objectives to compare the companies and their projects, examine customer perception of DLF's project, and suggest improvements. A questionnaire survey was conducted of existing and prospective customers. Key findings were that DLF's project construction was sluggish, customers wanted price reductions to match other areas, brokers were not promoting DLF due to payment issues, and prospects preferred Tata and Unitech projects for amenities and flat preferences. Recommendations to address issues were suggested.

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    Presentation ON Comparative Analysis AND Customer Perception On DLF LTD, Tata-Housing LTD AND Bengal Unitech LTD

    Uploaded by

    Sumanta Bhattacharya
    34 views9 pages
    The document presents a comparative analysis and customer perception study of residential projects by DLF Ltd, Tata Housing Ltd, and Bengal Unitech Ltd in Kolkata. It outlines objectives to compare the companies and their projects, examine customer perception of DLF's project, and suggest improvements. A questionnaire survey was conducted of existing and prospective customers. Key findings were that DLF's project construction was sluggish, customers wanted price reductions to match other areas, brokers were not promoting DLF due to payment issues, and prospects preferred Tata and Unitech projects for amenities and flat preferences. Recommendations to address issues were suggested.

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    The document presents a comparative analysis and customer perception study of residential projects by DLF Ltd, Tata Housing Ltd, and Bengal Unitech Ltd in Kolkata. It outlines objectives to compare the companies and their projects, examine customer perception of DLF's project, and suggest improvements. A questionnaire survey was conducted of existing and prospective customers. Key findings were that DLF's project construction was sluggish, customers wanted price reductions to match other areas, brokers were not promoting DLF due to payment issues, and prospects preferred Tata and Unitech projects for amenities and flat preferences. Recommendations to address issues were suggested.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    34 views9 pages

    Presentation ON Comparative Analysis AND Customer Perception On DLF LTD, Tata-Housing LTD AND Bengal Unitech LTD

    Uploaded by

    Sumanta Bhattacharya
    The document presents a comparative analysis and customer perception study of residential projects by DLF Ltd, Tata Housing Ltd, and Bengal Unitech Ltd in Kolkata. It outlines objectives to compare the companies and their projects, examine customer perception of DLF's project, and suggest improvements. A questionnaire survey was conducted of existing and prospective customers. Key findings were that DLF's project construction was sluggish, customers wanted price reductions to match other areas, brokers were not promoting DLF due to payment issues, and prospects preferred Tata and Unitech projects for amenities and flat preferences. Recommendations to address issues were suggested.

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    PRESENTATION

    ON
    COMPARATIVE
    ANALYSIS
    AND
    CUSTOMER
    PERCEPTION
    ON DLF LTD,
    TATA-HOUSING LTD
    OBJECTIVE
     TO MAKE A COMPARATIVE ANALYSIS OF DLF LTD WITH
    IT’S TWO MAJOR COMPETITORS TATA-HOUSING
    DEVELOPMENTAL LTD AND BENGAL UNITECH LTD.

     STUDY AND EXAMINE THE CUSTOMER PERCEPTION


    ON THE ONGOING RESIDENTIAL PROJECT OF DLF AND
    COMPARING IT WITH THE RESIDENTIAL PROJECTS OF
    TATA-HOUSING AND BENGAL UNITECH IN KOLKATA.

     TO SUGGEST MEASURES TO IMPROVE THE


    DEVELOPMENT AND SALES OF THE RESIDENTIAL
    PROJECT OF DLF IN KOLKATA.
    RESEARCH
     PLAN:

     THE STUDY WAS DIVIDED INTO A SPLIT OF DATA COLLECTION


    AT FIELD, DATA COMPILATION AND PREPARATION OF
    REPORTS.

     DESIGN:

     MAINLY THE PRIMARY DATA WAS EXAMINED TO GAIN SIGHT


    INTO THE PROBLEM OF THE PROJECT. BY ANALYSING THE
    PRIMARY DATA, THE LOOPHOLES OF THE PRESENT PLANS
    AND SCENARIO WAS FOUND. FURTHER ANALYSIS POINTED
    OUT THE AREAS IN NEED OF IMPROVEMENT.
    METHODOLOGY

     A STRUCTURED SET OF QUESTIONNAIRE WAS


    PREPARED AS IT WAS LESS TIME CONSUMING AND
    PROVIDES SPECIFIC AND POINT INFORMATION WHICH
    IS EASY TO ANALYSE. QUESTIONNAIRE CONSISTED OF
    BOTH OPEN AND CLOSE ENDED QUESTIONS. EVERY
    EXISTING AND PROSPECT CUSTOMERS WERE
    INTERVIEWED FOR COLLECTING THE PRIMARY DATA.

     ALL THE CUSTOMERS WITH DIFFERENT PROFESSION


    WERE INTERVIEWED AS THEY ARE THE MAIN SOURCE
    FOR COLLECTION OF PRIMARY DATA.
    • EXISTING
    CUSTOMER

     MAJORITY OF THE
    CUSTOMERS AGREE TO THE
    FACT THAT COST OF FLATS
    ARE ABOVE MARKET PRICE.
    •PROSPECT CUSTOMERS

     PROSPECTS AGREE TO
    THE FACT THAT TATA-
    HOUSING AND BENGAL
    UNITECH ARE PROVIDING
    EQUAL AMENITIES AT A
    LOW PRICE.
    BASIC COMPARISON
    PARTICULARS DLF- NEWTOWN HEIGHTS UNITECH- VISTAS TATA- EDEN COURT

    Developer DLF LTD. UNITECH LTD. TATA

    Launched in NOVEMBER, 2007 APRIL, 2009 APRIL, 2009

    Start of Possession End-2010 2011 2012

    Gross Area 26 lacs SBUA 60 lacs SBUA 6.54 lacs SBUA

    Site Dimension 15 acres 100 acres 5 acres

    Retail Dimension 70,000 Sft 1lac Sft No information till date

    Club Dimension 14,000 Sft 1,50,000 Sft 15,000 approx.

    Sizes 2BR-1249+, 3BR-1468 to 1960 Sft, 2BR-915 to 956 Sft, 2BR- 945 Sft,
    4BR – 2540 Sft 3BR-1226 Sft 3BR- 1240 to 1421 Sft
    Towers 9 Towers & 792 Flats 8 Towers& 840 flats 3 Towers& 370 flats

    Average Elevation G+17 to 30 G+14 G+19


    Car Park Basement, Stilt & Open Open and covered. Open and covered
    Sale Price Rs.3275- 2 & 3BHK ,Rs.3495- 4BHK Rs 2695- 2BHK & 3BHK Rs 2995- 2BHK & 3BHK.
    Discount Rs.250
    Introductory Price Rs. 2875 Rs 2695 Rs 2750
    FINDINGS
     CONSTRUCTION PROGRESS AT THE SITE WAS SLUGGISH.
     RESIDENTIAL PROJECTS IN OTHER STATES HAVE
    UNDERGONE PRICE REDUCTION, SO EXISTING AND
    PROSPECT CUSTOMERS WANT PRICE REDUCTION HERE
    ALSO.
     THE BROKERS WERE NOT READY TO PROMOTE DLF FLATS
    DUE TO SLOW OR NON-REPAYMENT OF BROKERAGE
    AMOUNT.
     PROSPECTS ARE MORE INTERESTED IN PROJECTS OF TATA
    AND UNITECH AS THEY ARE GETTING FLATS AS PER THEIR
    PREFERRENCE.
     PEOPLE ARE LESS AWARE REGARDING THIS RESIDENTIAL
    PROJECT.
     CUSTOMERS DEMAND SOME MORE PROJECTS FROM DLF AS
    THIS IS THEIR ONLY RESIDENTIAL PROJECT IN KOLKATA.
    RECOMMENDATIONS

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