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SWOT Analysis

A SWOT analysis is a tool used by organizations to evaluate their internal Strengths and Weaknesses, as well as external Opportunities and Threats. It helps firms develop strategies by examining factors they can control (strengths and weaknesses) and those they cannot (opportunities and threats). A SWOT analysis identifies a company's marketing advantages, financial resources, talent assets, as well as areas for improvement and risks in the external environment like competitive threats or shifts in regulations. The results are used to guide an organization's overall corporate, marketing, and product strategies.

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29 views2 pages

SWOT Analysis

A SWOT analysis is a tool used by organizations to evaluate their internal Strengths and Weaknesses, as well as external Opportunities and Threats. It helps firms develop strategies by examining factors they can control (strengths and weaknesses) and those they cannot (opportunities and threats). A SWOT analysis identifies a company's marketing advantages, financial resources, talent assets, as well as areas for improvement and risks in the external environment like competitive threats or shifts in regulations. The results are used to guide an organization's overall corporate, marketing, and product strategies.

Uploaded by

as_ak_101
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis

A tool used by organisations to help the firm establish its Strengths, Weaknesses, Opportunities and
Threats (SWOT). A SWOT analysis is used as a framework to help the firm develop its overall corporate,
marketing, or product strategies. Note:Strengths and Weaknesses are internal factors which are
controllable by the organisation. Opportunities & threats are external factors which are
uncontrollable by the organisation.

Strength examples could include:


 A strong brand name.
 Market share.
 Good reputation.
 Expertise and skill.

Weaknesses could include:


 Low or no market share.
 No brand loyalty.
 Lack of experience.

Opportunities could include:


 A growing market.
 Increased consumer spending.
 Selling internationally.
 Changes in society beneficial to your company.

Threats could include:


 Competitors
 Government policy eg taxation, laws.
 Changes in society not beneficial to your company.

A SWOT analysis is an excellent tool to use if the organisation wants to take a step back and assess the
situation they are in. Issues raised from the analysis are then used to assist the organisation in
developing their marketing mix strategy. A SWOT analysis must form the part of any prudent marketing
strategy.

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