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    MARKETING STRATEGIES FOR FASTMIX-premsukh Godara

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    premsukhgodara_iabm
    The document outlines marketing strategies for the Fastmix brand of rice herbicide. It discusses the need to promote the 4-year-old brand to expand its market share beyond its current limited segment and region. The objectives of brand promotion are to introduce new products, attract and retain customers, and maintain sales of seasonal products. Promotional plans include farmers' meetings, jeep campaigns, advertising, and displays. Strengths include brand name recognition and field staff, while weaknesses are a lack of opinion leaders and low margins for dealers. Opportunities include focusing on farmers and government agriculture programs. Threats include competition and dependence on dealers. The conclusion advocates for quality promotion activities to increase farmer interest.

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    MARKETING STRATEGIES FOR FASTMIX-premsukh Godara

    Uploaded by

    premsukhgodara_iabm
    39 views10 pages
    The document outlines marketing strategies for the Fastmix brand of rice herbicide. It discusses the need to promote the 4-year-old brand to expand its market share beyond its current limited segment and region. The objectives of brand promotion are to introduce new products, attract and retain customers, and maintain sales of seasonal products. Promotional plans include farmers' meetings, jeep campaigns, advertising, and displays. Strengths include brand name recognition and field staff, while weaknesses are a lack of opinion leaders and low margins for dealers. Opportunities include focusing on farmers and government agriculture programs. Threats include competition and dependence on dealers. The conclusion advocates for quality promotion activities to increase farmer interest.

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    MARKETING STRATEGIES FOR FASTMIX-premsukh godara

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    The document outlines marketing strategies for the Fastmix brand of rice herbicide. It discusses the need to promote the 4-year-old brand to expand its market share beyond its current limited segment and region. The objectives of brand promotion are to introduce new products, attract and retain customers, and maintain sales of seasonal products. Promotional plans include farmers' meetings, jeep campaigns, advertising, and displays. Strengths include brand name recognition and field staff, while weaknesses are a lack of opinion leaders and low margins for dealers. Opportunities include focusing on farmers and government agriculture programs. Threats include competition and dependence on dealers. The conclusion advocates for quality promotion activities to increase farmer interest.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    39 views10 pages

    MARKETING STRATEGIES FOR FASTMIX-premsukh Godara

    Uploaded by

    premsukhgodara_iabm
    The document outlines marketing strategies for the Fastmix brand of rice herbicide. It discusses the need to promote the 4-year-old brand to expand its market share beyond its current limited segment and region. The objectives of brand promotion are to introduce new products, attract and retain customers, and maintain sales of seasonal products. Promotional plans include farmers' meetings, jeep campaigns, advertising, and displays. Strengths include brand name recognition and field staff, while weaknesses are a lack of opinion leaders and low margins for dealers. Opportunities include focusing on farmers and government agriculture programs. Threats include competition and dependence on dealers. The conclusion advocates for quality promotion activities to increase farmer interest.

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    MARKETING STRATEGIES FOR

    FASTMIX
    1

    PREMSUKH GODARA
    MBA (AB) 1ST Yr
    IABM, BIKANER
    FLOW OF PRESENTATION
     INTRODUCTION
     NEED FOR BRAND PROMOTION
     OBJECTIVES OF BRAND PROMOTION
     PROMOTIONAL PLANS
     SWOT
     CONCLUSION
     REFERENCE

    2
    INTRODUCTION

    FASTMIX - > 4 years old brand


    A rice herbicide that “Works under stress water conditions”
    Substantial growth in the last 3 years
    A separate category than Butachlor and Pretilachlor

    Challenges :
    A limited segment
    Need to expand in the Pretilachlor segment
    Creating unique identification of brand , White Vs Others
    Growth in all regions 3
    NEED FOR BRAND PROMOTION
    o NEW ORIENTATIONS TO PRODUCT
    o NEW PRODUCT FOR FARMERS
    o COMPETITORS
    o INCREASE MARKET SHARE
    o SUBSTANTIAL GROWTH

    4
    OBJECTIVES OF BRAND PROMOTION
     To introduce new products
     To attract new customers and retain the existing ones
     To maintain sales of seasonal products 
     To meet the challenge of competition

    5
    PLANS FOR PROMOTIONS
     Farmer’s meeting / Group discussion
     Jeep campaign
     Postering
     POP display
     Special occasion
     Banners
     Advertising
     Tele-communication

    6
    SWOT
    STRENGTH WEAKNESS
    •Sale on Brand Name •Less Field Staff large area
    •Different strategic Plan •Low Margin to Dealer & Distributor.
    •Hardworking field staff •No scheme for farmers on old
    products
    •No opinion leaders

    OPPORTUNITIES THREATS
    •· Company can position them •Large Competition.
    self in  •Poor Advertising Campaign.
    •farmers •Unfavorable environmental condition
    •·government focus on agriculture •Dependence of farmer on dealers.
    reliefs and facilities to the companies. •happy distributors and dealers.
    •· Company retail Store •Low price of other company’s products.
    •·To Project it as a better alternative
    to
    •Herbicides.

    7
    CONCLUSION
     NEW ERA OF CONSIDERABLE AND JUDICIOUS HERBICIDE USE
     FARMER INCLINATION TOWARDS CO-BRANDS MACHETE AND
    LASSO
     EFFICIENT PROMOTIONAL ACTIVITIES AS FARMERS INTEREST
     QUALITY ASSURANACE THRUOGH BETTER RESULTS

    8
    REFERENCE
     “A strategy on promotional mix for fast-mix/machete in
    Kurukshetra district of Haryana” a report by Suneel
    Kumar Tiwari

    9
    10

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