Sony Corporation is a Japanese multinational conglomerate company founded in 1958. Some of Sony's most significant product milestones include the transistor radio in 1955, the Trinitron color television in 1968, the Walkman personal stereo in 1979, the Handycam videocamera in 1989, the PlayStation video game console in 1994, and the Blu-ray Disc recorder in 2003. Sony categorizes its products into categories like televisions and projectors, home video, home audio, digital photography, portable audio, gaming, and more. Sony emphasizes quality in its products and prices them from moderately high to high depending on the targeted customers and intended use.
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Sony Corporation is a Japanese multinational conglomerate company founded in 1958. Some of Sony's most significant product milestones include the transistor radio in 1955, the Trinitron color television in 1968, the Walkman personal stereo in 1979, the Handycam videocamera in 1989, the PlayStation video game console in 1994, and the Blu-ray Disc recorder in 2003. Sony categorizes its products into categories like televisions and projectors, home video, home audio, digital photography, portable audio, gaming, and more. Sony emphasizes quality in its products and prices them from moderately high to high depending on the targeted customers and intended use.
Sony Corporation is a Japanese multinational conglomerate company founded in 1958. Some of Sony's most significant product milestones include the transistor radio in 1955, the Trinitron color television in 1968, the Walkman personal stereo in 1979, the Handycam videocamera in 1989, the PlayStation video game console in 1994, and the Blu-ray Disc recorder in 2003. Sony categorizes its products into categories like televisions and projectors, home video, home audio, digital photography, portable audio, gaming, and more. Sony emphasizes quality in its products and prices them from moderately high to high depending on the targeted customers and intended use.
Copyright:
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Download as PPTX, PDF, TXT or read online from Scribd
Sony Corporation is a Japanese multinational conglomerate company founded in 1958. Some of Sony's most significant product milestones include the transistor radio in 1955, the Trinitron color television in 1968, the Walkman personal stereo in 1979, the Handycam videocamera in 1989, the PlayStation video game console in 1994, and the Blu-ray Disc recorder in 2003. Sony categorizes its products into categories like televisions and projectors, home video, home audio, digital photography, portable audio, gaming, and more. Sony emphasizes quality in its products and prices them from moderately high to high depending on the targeted customers and intended use.
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SONY
PRESENTED BY:
KUNAL ASSUDANI ANIKET BUSHAL ROHIT PATEL COMPANY PROFILE • In 1958, company formally adopted Sony Corporation” as its corporate name. • Company name of Sony was created by combining two words of “sonus” and “sonny”. •Significant product milestones included : Japan’s first transistor radio (1955) Trinitron color television (1968) Walkman personal stereo (1979) Handycam videocamera (1989) PlayStation (1994) Blu-ray Disc recorder (2003) PlayStation3 (2006). 4P’S OF MARKETING----SONY
I. PRODUCT II. PRICE III. PLACE (DISTRIBUTION) IV. PROMOTION CATEGORISATION OF SONY PRODUCTS
TELEVISION AND PROJECTORS
HOME VIDEO HOME AUDIO HOME THEATRE SYSTEM DIGITAL PHOTOGRAPHY HAND CAM VIDEO CAMERA COMPUTER PERIPHERAL PORTABLE AUDIO GAME IN-CAR ENTERTAINMENT MOBILE PHONES STORAGE AND RECORDING MEDIA BATTERIES AND CHARGER OTHER ACCESSORIES NOTABLE SONY PRODUCTS
SONY VIDEOCAMERA SONY LAPTOPS
HOME THEATRE
PLAY STATION 2X SONY PCS 11
SONY VCR
Sony's BRAVIA series HDTV
SONY PLAYSTATION 2 SONY DISCMAN Market Share LCD’S • Sony reportedly jumped from 4th place to 1st worldwide during 4th quarter of 2005 • 56% of output came from screen sizes 32 inches & larger (the highest of any top end supplier) • Also Number 1 in 26”-27” & 22”-23” markets coverage PRICE SONY BEING A COMPANY WHICH EMPHASIZE PRODUCT QUALITY, IT TENDS TO SELL ITS PRODUCTS WITH PRICE RANGE FROM MODERATELY-HIGH TO HIGH-PRICES, DEPENDING ON THE USE AND THE TARGETED CUSTOMERS.
EXAMPLE- LETS CONSIDER SONY SERIES OF VAIO LAPTOPS. SONY HAS
TRIED TO CATEGORIZE THE LAPTOPS ACCORDING TO STYLE, USER, PURPOSE, MOBILITY AND PERFORMANCE, AND EACH A CORRESPONDING PRICE. THE LAPTOPS SOLD BY SONY IN INDIA INCLUDE A SERIES OF SONY VAIO, THIS ARE VAIO SR, VAIO FW, VAIO TOKAGE, VAIO CR, VAIO NR, VAIO TZ AND VAIO SZ. PRODUCT PRICE(Rs.)
VAIO SR 75000
VAIO FW 80000-125000
VAIO CR 40000-65000
VAIO NR 40000-50000
VAIO TZ 115000-140000
VAIO SZ 124000 Promotion PROMOTION IS A KEY ELEMENT OF MARKETING PROGRAM AND IS CONCERNED WITH EFFECTIVELY AND EFFICIENTLY COMMUNICATING THE DECISIONS OF MARKETING STRATEGY
“SONY MARKETING COMMUNICATION MIX”
SONY INDIA WILL SPEND RS 200 CRORES IN THIS FINANCIAL YEAR ON
ADVERTISING AND PROMOTION (PROMOTIONAL BUDGET) OF THE ENTIRE RANGE OF CONSUMER ELECTRONICS.
THE MAJOR ELEMENTS OF PROMOTION MIX INCLUDES –
1.)ADVERTISING 2.)PERSONAL SELLING 3.)SALES PROMOTION 4.)DIRECT MARKETING AND PUBLICITY
SONY CORPORATION HAS USED ALL OTHER MARKETING COMMUNICATION MIX
ELEMENTS ALSO. Place (Distribution) SONY DISTRIBUTES ITS PRODUCTS THROUGH- 1.)ZERO-LEVEL CHANNEL 2.)ONE LEVEL CHANNEL 3.)TWO-LEVEL CHANNEL IN INDIA, SONY HAS USED THE METHOD OF ONE-LEVEL DISTRIBUTION CHANNEL
